Deep dives
MarketingHits was the large engine of Brian Yanish’s Scoop.it presence: a high-volume archive of practical digital marketing, built for business owners and working marketers who needed tactics more than theory. The selections ranged from direct-to-consumer strategy to restaurant marketing, social media lead generation, blogging, conversion rate optimization, and brand trust.
Top 10 Direct To Consumer Marketing Strategies You Need To Implement
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The strongest editorial habit was utility. Posts repeatedly connected marketing activity to measurable outcomes: more leads, stronger conversion, better content, sharper platform use, and clearer customer connection. Even when the topic followed trends, it tended to ask what a business could do with them.
What is Conversion Rate Optimization (CRO)? A Beginner’s Guide
The feed also showed a willingness to include caution inside a generally upbeat marketing stream. Alongside growth playbooks and platform advice, Brian included items on algorithmic harm and pandemic-era branding, suggesting an interest in how digital channels affect both customers and businesses.
Instagram apologizes after algorithm promotes harmful diet content to people with eating disorders
Inspired By Design showed another side of the same online-business mind: a broad visual appetite for packaging, branding, type, interiors, illustration, architecture, and product ideas. It read like a mood board for people who see design as both commercial signal and everyday delight.
Plant-Based Steak Juicy Marbles' Branding Turns On the Charm With Bright, Maximalist Fun | Dieline - Design, Branding & Packaging Inspiration
The topic moved easily from luxury packaging to home extensions, from free design resources to playful maker objects. That range made the selection accessible: less a specialist’s narrow design bulletin than a stream of visual examples that could spark a brand, a website, a campaign, or simply a better-looking object.
A Glass Extension Adds Space And Light To This Home In London #inspiredbydesign
Its usefulness sat beside its charm. Fonts, PSD files, brand-identity guides, and design jokes appeared next to striking architecture and art, giving the topic a working-designer feel without losing its sense of fun.
21 Awesome Fonts for Number –
Lean content marketing was one of Brian’s clearest conceptual strands. The topic treated content work as a resource problem: how small teams could publish, repurpose, measure, distribute, and improve without wasting effort.
Lean and Mean: How to Scale Your Content Marketing Plan
The repeated emphasis on repurposing, analytics, guest blogging, and content tools gave the topic a disciplined shape. It was not just about making more material; it was about extending the life of what already existed and using evidence to decide what deserved more attention.
The Repurposed Guide To Repurposing Content
This topic also connected closely with Brian’s larger identity as an online customer-connection strategist. It framed selection, reuse, and workflow as practical levers for reach, speed, and return on effort.
4 ways content curation helps blogging more efficiently