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When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively. First we need to set our objectives. What are you trying to achieve from your social media activity? Here are some typical examples: - Lead generation - Sales - Retention -Reach - Email signups - Cost reductions
Jeff Domansky's insight:
Sean Clark shows how to measure your social media ROI easily. 
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Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing. Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared.
Jeff Domansky's insight:
Here are six key elements to an effective infographic. HubSpot also offers five free templates for quickly creating infographics using PowerPoint. It's surprisingly easy.
Jeff Domansky's curator insight,
June 9, 2014 7:46 PM
Here are six key components to a highly shareable infographics from Ginny Soskey at HubSpot. Plus five free templates to help you create infographics quickly using PowerPoint. 
Sunil Saxena's curator insight,
June 10, 2014 11:14 AM
The web has given a new lease of life to infographics. They are easy to follow, and better than reading a 700-word article. You don't have to be a design editor to make them. Some of the tools being used today are simple, and easy to master. This article gives you an understanding of the elements of an infographic.
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The Internet is a big, big, big place. In the 200 seconds I watched the “Internet in real-time” infographic, Google ran almost a million searches and sucked up over $300,000 in revenue. Facebook users uploaded over a terabyte of data, liked something over 10.5 million times, and posted 11 million items. People watched 78,385 hours of Netflix content, and Android users downloaded over 250,000 apps. Amazon shoppers spent over a half a million dollars, and 690 million emails were sent. Here’s the live infographic, go get mesmerized for a minute or two....
Jeff Domansky's insight:
This is one cool infographic. Worth wasting, I mean spending, a minute or two. LOL
Jeff Domansky's curator insight,
May 28, 2014 11:08 AM
This is a fascinating infographic and worth spending a minute or two.
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...diving into Tumblr can be a bit intimidating. To help you leverage this social networking site, Quicksprout created an infographic that explains how to use Tumblr for marketing, and proposes some tips and tricks on how to get the most from it. And perhaps more important, the visual illustrates some best practices for leveraging Tumblr. Take a look at a few of them....
Jeff Domansky's insight:
Surprising reach of Tumblr.
Jeff Domansky's curator insight,
May 26, 2014 11:12 AM
How do you use Tumblr for your business? Here's an infographic that breaks down exactly what you need to do.
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The age of big data is here. Over the course of a week, billions of pieces of content are created and spread all over the web. Indeed, on average, 500 million tweets are sent everyday. Yet, we have increasingly less time to absorb this data. Enter the infographic. Simple, attractive, fun; infographics make often incredibly detailed research and statistics easy to digest. Packed with charts, graphs, maps, icons, they are visual shorthand, if you will. The popularity of the infographic has certainly rocketed in recent times. Here’s why and, moreover, why you should be using them....
Jeff Domansky's insight:
Useful tips to help you make better infographics.
Jeff Domansky's curator insight,
May 16, 2014 1:00 AM
Practical tips to help you prepare better infographics.
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What are the current trends with infographics in 2014? Infographics have always been around, but the emergence of “Big Data” has caused the display of trends and statistical correlations using “little men” and 3-D pie charts to become more popular than ever. Why? As a society we’ve become inundated with piles of alphanumeric data each day. Infographics takes this content and boils it down to essential, understandable visual elements. Additionally, as a content building/content marketing tactic, infographics can provide a break from “dry text,” causing users to spend more time on the page. But as the novelty of infographics has faded, more and more bad infographics saturate the web landscape. In order for infographics to be effective, they need to use multiple data points to tell a cohesive story or prove a theory. After some research, I found some interesting trends affecting the infographics space....
Jeff Domansky's insight:
Good look at infographics trends by Aaron Kupferberg.
Jeff Domansky's curator insight,
May 14, 2014 2:49 AM
Aaron Kupferberg offers a look at infographics trends.
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Building your brand online takes work. Every image that you associate your business with needs to represent your brand in some way. You certainly don’t want to cut corners in this area. This infographic by Turn Around Design covers 7 images you need to build your brand online:
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A homepage is one of the most important, if not the most important page on a website. Because it commonly gets the bulk of site traffic, it’s crucial for the homepage to convert as much of that traffic into leads and sales. In fact, check out these 12 key elements a homepage needs to achieve an awesome conversion rate....
Jeff Domansky's insight:
Useful list of 12 basic tips for better landing pages.
Jeff Domansky's curator insight,
April 29, 2014 1:38 AM
Nice depiction of basic website landing page tips. 
Neil Ferree's curator insight,
May 3, 2014 2:36 PM
Excellent set of Home Page elements "every" website should have. About the only thing missing is making sure this content renders well (and fast) on a mobile device (ie) Galaxy S5 + iPhone 5S + iPad Mini just like it does on this site How to Monetize Social Media Marketing
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...In one minute, email users send 204 million messages, Amazon makes about $83,000 in online sales and Apple users download 48,000 apps. On the social front, Facebook users share 2.46 million pieces of content, 277,000 tweets are tweeted and Tinder users swipe left or right 416,667 times. We've never seen a small town quite like that. The folks at Domo have created an infographic detailing a chunk of the incredible amount of data the Internet generates each minute....
Jeff Domansky's insight:
A lot can happen in 60 seconds. This infographic shows how much data we transfer online in a minute's time. Impressive!
LawRank's curator insight,
April 25, 2014 9:47 PM
Interesting info here. I read something similar on CNN. 
rodrick rajive lal's curator insight,
April 26, 2014 1:10 AM
The quantum of information that is being exchanged on the internet is absolutely mind-boggling! I wonder how much information the individual human mind can process. Soon, even the human mind will have to concede defeat with respect to its ability to process all this information. Does it mark the end of one era and the start of another? 
AffiliateMarketHelp's curator insight,
April 27, 2014 9:49 PM
So what does this mean for an affiliate marketer? Do you realize just how much potential for exposure this represents? Look at all the events transpiring in 'a moment's time'.....awesome, isn't it?
This is also an excellent example showing how very important it is to build a targeted list for your particular niche of choice (or several areas if you are so inclined). Each area must be treated as a unique entity to allow proper attention.
Affiliate marketing is a vast 'realm'; with tools such as those found on my website http://affiliatemarkethelp.com, you can make sure you are doing your utmost to claim and cultivate your "stakehold'.
Strive For Success!
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Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much? I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way. Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that? Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found....
Jeff Domansky's insight:
Great social media and content tips with a cool infographic.
Jeff Domansky's curator insight,
March 31, 2014 2:11 PM
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more from this excellent post by Kevan Lee..
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From
visual
From scotch to bourbon, this chart categorizes all the types of whiskey.
Jeff Domansky's insight:
A very tasty, and informative, infographic.
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Interesting ways to match content with the sales process is just as critical as ensuring content quality. For effective B2B content, master these 3 concepts that mirror the way an enterprise sale works...
Jeff Domansky's insight:
Here's how to get your B2B content working better.
Jeff Domansky's curator insight,
April 2, 2014 11:14 AM
Interesting way to shape content to the match the sales and marketing funnel.
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Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an“epic reply” to a customer’s Tweet. The moment illustrates how willing people are to engage and follow a mixture of accounts on Twitter. It also adds weight to @Nielsen research that reports 59% of UK users follow brands....
Jodi Dichter Kaplan's curator insight,
March 31, 2014 12:48 PM
Has your brand tweeted today? Perhaps it is time to outsource this necessary daily task. 
Maj-Britt Cassé's curator insight,
April 20, 2014 1:22 PM
10 raisons de suivre une marque sur twitter - la première rassurez-vous - tout simplement parce qu'on l'aime ... 
Mukesh Chakarwarti's curator insight,
August 20, 2014 2:18 AM
Business Idea for Software solution today there site.. on visit |
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The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories. Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories. OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....
Jeff Domansky's insight:
Interesting research on how storytelling affects your brain and why it matters to marketing.
Jeff Domansky's curator insight,
June 10, 2014 1:07 AM
Interesting research on how storytelling affects your brain and why it matters to marketing. 
Beri Creative's curator insight,
June 10, 2014 3:22 AM
We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.
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As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns. In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.Here are some social media marketing highlights to consider, which are also featured in MDG Advertising’s infographic: 4 Factors For Measuring Social Media....
Jeff Domansky's insight:
Got ROI? Here's how to find out.
Lee Werrell's curator insight,
June 6, 2014 8:37 AM
ROI is the biggest concern that we hear from many people, yet they spend a small fortune on yellow pages and traditional advertising with no possible way to measure ROI - yet SM has distinct metrics that are specific and clear.
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Sprites is a free tool for creating beautiful animated infographics for the Web. Via Ana Cristina Pratas, Jeff Domansky
Jeff Domansky's insight:
Interesting new infographics animation tool.
Raluca Luana Gaiseanu's curator insight,
May 28, 2014 3:47 AM
Keep searching for a good free infographic tool, that will make my "life" easier. Today, Sprites is tested :) Brand new app, so let's criticize. :D 
Alfredo Corell's curator insight,
June 4, 2014 5:55 PM
Easy to Use With a good set of visual elements and built-in themes composing your infographic becomes super-easy. Free and Open The basic version of Sprites is absolutely free for everybody and all infographics are released under Creative Commons license. Embracing the Web Everything in Sprites is 100% HTML5-based and plugin-free. There's no Flash or any other proprietary technology used. Fully Scalable Sprites infographics utilize the newest responsive design techniques and should look good on pretty much any device. Mobile-Ready We try to make Sprites infographics shine on as many platforms as possible. You can already try it on your iPhone and iPad. Developer-Friendly The JavaScript SDK plus the guidelines on making your own themes are available atgithub.com/spritesapp.
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Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...
Jeff Domansky's insight:
We knew it but the infographic proves it.
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Here is a classic question asked by marketers who want to optimize their social media updates: When is the best time to post, pin and tweet your content?
Jeff Domansky's insight:
Classic questions, useful answers.
Jeff Domansky's curator insight,
May 15, 2014 2:16 AM
Get the answers to this constant content marketing question.
Bart van Maanen's curator insight,
May 16, 2014 11:33 AM
Volgens deze tijden zou het niet zinnig zijn om dit op vrijdagmiddag te doen. Eens zien hoe Buffer dit doet.
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Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing. Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared....
Jeff Domansky's insight:
Great tips for better Infographics.
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Here are 14 Tools Every Entrepreneur Needs for Managing Social Media:
Jeff Domansky's insight:
14 practical social media tools.
Jeff Domansky's curator insight,
April 29, 2014 1:30 AM
These are really practical, easy to use social media tools for every business. 
Newsdeck's curator insight,
May 2, 2014 11:27 AM
14 tools for managing social media but what is the most useful? It depends on your strategy and research.
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A complete list of the data and science behind the best Pinterest marketing tips and techniques - ideal images, best posting times, top categories, and more... In our experience, there is a growing interest in Pinterest marketing, Pinterest research, Pinterest stats and tips. So, here it all is. I found some really interesting data and science on creating the perfect pin, gaining the most repins and followers, understanding the Pinterest mindset, and much more. Ready to go? Let’s start right off with a whopper of a stat. More adults use Pinterest than they do Twitter Do you have a Twitter marketing strategy? I imagine you do. Could you be reaching more people on Pinterest? As of this year, yes....
Jeff Domansky's insight:
Lots of valuable insights into Pinterest marketing.
Jeff Domansky's curator insight,
April 28, 2014 1:27 AM
Kevan Lee says it's time to get focused on Pinterest in your social marketing strategies.
Jodi Dichter Kaplan's curator insight,
April 28, 2014 4:37 PM
We help our clients with unique content for Pinterest that seriously enhances their SEO. #Peakreputation #socialmediamarketing #get highonserps
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The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out. Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report. While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....
Jeff Domansky's insight:
It's all about Twitter and some great facts.
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2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers. Here are seven ways brands are using social media to increase customer loyalty this year....
Jeff Domansky's insight:
Good look at 7 social media trends for 2014.
Jeff Domansky's curator insight,
April 15, 2014 1:10 AM
Useful look at 7 key social media trends in 2014. 
Steph Alexandra's curator insight,
August 25, 2014 2:17 PM
Dashburst headlines seven ways that brands have taken to social media to increase their customer loyalty. Though this article focuses more on business branding, it is usefully to those who may be looking to market their own product or service through social media, and need suggestive ways on how to do this. This article is helpful as it lists a variety of ways to represent yourself online and successfully reach out to a community.
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The marketing industry is having a similar moment with infographics. Over the last few years, infographics have become one of the most popular ways to build inbound links. Publications are so saturated with infographics that there is an entire industry devoted just to highlighting and critiquing infographics published elsewhere. It’s safe to say the novelty of infographics has worn off, but the oft-mentioned quality control and saturation issues aren’t the only reasons for it. Infographics aren’t dead, but it is time for marketers to draw a line in the sand and reclaim the medium. It starts by understanding the problem with infographics and then addressing the issues one by one....
Jeff Domansky's insight:
Great POV on infographics issues and trends.
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What makes an infographic successful? As designers, we want it to achieve a balance of two main things: Did the reader get the message we wanted them to get? ...To the surprise of the researchers, bar graphs and charts did poorly. It turns out (news flash) they all kinda look the same. The most memorable images contained “human recognizable objects.” Think mundane stuff like photos or illustrations of bottles, animals and shoes, not to mention people. Other important points:
Jeff Domansky's insight:
Research worth noting for content, marketing, PR and design pros.
Jeff Domansky's curator insight,
March 31, 2014 1:33 PM
Intriguing study of what makes infographics work. |
Sean Clark shows how it's easy to determine ROI on social media.
Mid to Small Companies Still Struggle With Social Media
First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.
Several things to keep in mind to realize ROI.
Don’t Act Impulsively
There is a big difference between understanding the marketplace & knowing when to leap into the latest platform.
QUESTIONS TO CONSIDER:
• Is this new network a fad or does it have potential longevity?
• Does the purpose of the network align with our brand and social identity?
• Is our current or potential audience on this network?
• What content and tools do we need to successfully manage on a daily basis?
• Will we see a return on investment / energy if we join this network?
And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!
Establish benchmarks, create metrics, track progress and merchandize appropriately.
QUESTIONS TO CONSIDER:
• Do my social goals support greater business goals?
• Are the social strategies and tactics outlined attainable?
• What is our brand voice and how do we adapt that for social?
• What resources, human and technological, do we need to flourish?
• What processes are in place to test, learn and adjust as necessary?
Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.