October 9 – The European Club Association (ECA) has renamed itself European Football Clubs (EFC), complete with a new brand identity.
The brand reveal was carried out at the association’s 32nd General Assembly in Rome yesterday with the EFC saying its new name “more clearly embodies and communicates who the organisation represents and what it stands for”.
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John Beech
onto The Business of Sports Management October 9, 2025 12:34 PM
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