87% of executives say business communication competencies matter more in AI workplaces—yet 71% can't find graduates with these skills.

Employers are spending $37 billion annually fixing what business communication courses should have taught. Here's what's missing.

Explore the 12 most common questions business communication instructors ask—and how one text helps address relevance, engagement, ethics, and AI-ready skills.

Captain Rodriguez's hands won't stop shaking.

5:17 AM. Twenty-seven years on the job, and his last shift nearly ended with both of them dead.

The retirement speech sits half-written on the locker room bench. Business Communication Today—borrowed from his daughter, a college instructor—lies beside him. "Balancing Criticism with Encouragement" in Chapter 10 stuck in his head. She'd laughed when he asked for it. "Dad, you've been leading people for decades."

But he's never had to do this. Correct a mistake that almost killed someone while not destroying the kid who made it.

Rookie Jake Parsons, twenty-three years old, six months on the job. Smart kid. Eager. Reminded Rodriguez of himself at that age.

Last night, third floor, structure fire. Rodriguez gave the order to ventilate. Standard procedure. But Jake misread the smoke, cut the wrong wall, and the backdraft nearly incinerated them both. Only Rodriguez's instinct—twenty-seven years of instinct—got them out.

Jake's been texting all night. Apologizing. Saying he'll resign. Saying he's not cut out for this.

Rodriguez knows better. The best firefighters he's ever worked with all had a moment like this. The ones who quit never learned. The ones who stayed became legends.

But how do you tell someone they almost killed you and it's okay? That mistakes are part of learning but this job has no margin for error? That you see their potential but they need to earn the right to that potential through discipline and humility?

His speech needs to address the whole crew. Say goodbye. Pass the torch. And somehow tell Jake: You messed up. You'll mess up again. But don't you dare quit.

Through the window, Jake's truck pulls into the parking lot. Early. Of course he's early.

Rodriguez picks up his pen.

His last lesson might be the most important one he ever teaches.

“Communication Is Power”

Business Communication Today, 16th Edition

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Are your students truly ready for the AI-driven workplace? Traditional communication skills—writing, presenting, persuading—are still essential. But in today’s world, where 100% of Fortune 500 companies already use AI, timeless skills alone aren’t enough.

This short video highlights the widening AI skills gap and shows how Business Communication Today, 16th Edition closes it by fully integrating AI throughout every chapter. Students learn to:

✔️ Write persuasively while using AI ethically

✔️ Apply AI to real-world communication tasks

✔️ Understand how leading companies like Microsoft and Coca-
       Cola blend AI with human judgment

For instructors, this means engaged students, immediate workplace relevance, and graduates who are truly career-ready.

📘 Business Communication Today, 16th Edition – Where timeless communication skills meet AI fluency.

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How curriculum design, AI readiness, and revision speed shape student preparation for modern workplaces.

Your students face AI ethical dilemmas in every assignment. Here's why ethics integration, not isolation, is the only answer.

Bovee and Thill are the recognized leaders in the field of digital communication, social media, and technology--including mobile communication and artificial intelligence, and were the first authors to cover these topics. They continue to be far ahead of all other texts with heir cutting-edge coverage.

Video: The New Fundamentals in Business Communication

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3:47 AM. The office should be empty.
Sarah Chen has been at Goldman & Frasier Accounting for eleven years. Senior auditor. Trusted. Invisible. Which is exactly why she saw what no one else was meant to see: $340 million in fabricated assets, reaching into pension funds, college savings, retirement dreams.

The email cursor blinks on her screen.

To: Securities and Exchange Commission; Financial Times; Department of Justice

She's rewritten it seventeen times. Get the tone wrong—too emotional—and she's dismissed as disgruntled. Get the facts wrong, and she's sued into oblivion. Get it right, and she might survive what comes next.

Business Communication Today, 16th Edition lies beside her keyboard. She's practically memorized: "Clarity in high-stakes communication." "Protecting yourself legally." She's used it to structure evidence, choose words that can't be twisted, build a message that's bulletproof.

Her phone shows her daughter's kindergarten photo. She thinks about the mortgage. The whistleblower horror stories. But she has also thought about Mrs. Patterson from church, who lost her pension. About her daughter inheriting a world where corruption wins because good people stay silent.

Through the frosted glass, a flashlight beam sweeps past. Security. She freezes. The light passes.

Subject: Formal Disclosure of Fraudulent Financial Reporting at Goldman & Frasier LLP

The right words can topple empires. The wrong ones can destroy you.
In the textbook's margins, her 2 AM note: "You can't unknow what you know."

Sarah closes her eyes. Thinks of her daughter. Clicks. Message sent.

Tomorrow, she'll be anything but invisible. When everything is at stake, every word matters.

Business Communication Today, 16th Edition
"When Words Matter Most."

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AI Prompt Pack: https://lnkd.in/ezWvh6c4. To request examination copies of Bovee and Thill's award-winning business communication textbooks (instructors only), visit https://lnkd.in/bvxGGmT. Do you prefer contacting your local Pearson Rep to request examination copies? If so, use this Rep Locator: https://lnkd.in/eDSmx3XG.

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Business Communication Today, 16th Edition: Brochure: https://lnkd.in/eFUvUZHH. Seven Key Ways AI Is Woven into Every Chapter of Business Communication Today, 16th Edition: https://lnkd.in/eKKqvGfw. Video: The New Fundamentals--Business Communication Meets AI: https://lnkd.in/eCvcniWV. How Does Your Book Compare?: https://lnkd.in/egVEMVS. Instructor Self-Test: Is Your Course AI-Ready? https://lnkd.in/eydJmR-t.

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According to LinkedIn’s 2025 Skills on the Rise report, 70% of job skills will change by 2030 because of AI. Stephanie Conway, LinkedIn’s Senior Director of Talent Development, put it bluntly: organizations must cultivate AI literacy and human-centric skills—like communication and adaptability—if they want to thrive.

This isn’t just an HR issue. It’s an education issue.

The danger is that many courses teach one without the other. Students might experiment with AI tools, but they aren’t being taught how to use them ethically, strategically, and persuasively.

Or they’re practicing traditional communication skills, but without the AI fluency employers now expect as a baseline.

The winners in this new era will be the students—and the instructors—who master both.

That’s why John Thill and I created Business Communication Today, 16th Edition, with AI integrated into every chapter. We show students how to use AI in context:

🔹 Writing messages that balance efficiency with authenticity
🔹 Presenting ideas enhanced—not replaced—by AI tools
🔹 Job hunting with AI ethically and effectively
🔹 Collaborating in teams where human judgment guides AI
       output

The message from LinkedIn is clear: the future belongs to those who merge AI with communication. Business Communication Today is the only text designed to make that future a reality for your students.

👉 Don’t just keep up. Lead.

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