Teaching a Modern Business Communication Course
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Teaching a Modern Business Communication Course
This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, published by Pearson, featuring resources for business communication and business writing instructors. For more information about Bovee & Thill texts and the exclusive, superior materials they provide for teaching a modern course, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, use this form:  https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources.  Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill’s Online Magazines: http://sco.lt/8kgeVV.
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Ten Essential Tips for Writing for the Web

Ten Essential Tips for Writing for the Web | Teaching a Modern Business Communication Course | Scoop.it

Here are ten of the most important things to keep in mind when writing for the web:

 

Keep it Simple: Writing for the web should be concise and straightforward, using short sentences and paragraphs to make content easy to read and quickly consumable.

 

Write for Scanning: Most web users skim through content, so organizing your information into digestible headings, subheadings, bullet points, and lists can improve the readability and enhance user experience.

 

Use Strong Headlines: Strong and meaningful headlines help grab the reader's attention and give them an insight into the content and structure of the post.

 

Understand Search Engine Optimization (SEO): Having relevant, focused, and keyword-rich content can improve your visibility in search engines and engage your audience.

 

Use Active Voice: Writing in active voice creates more engaging and compelling content than writing in passive voice.

 

Make It Relevant: Focus on creating content that adds value and provides solutions to your readership's needs, problems or concerns.

 

Be Authentic: Writing should reflect the personality and tone of your brand's culture, and reflect authenticity and transparency.

 

Use Visuals: Including appropriate and engaging visuals in your content can increase readership, enhance the readability, and make your message more memorable.

 

Edit Thoroughly: Editing your content through multiple rounds of review, spelling, and grammar checks, checking for redundancy or clarity issues can result in a more polished, professional, and error-free final draft.

 

Focus on Engagement: Encourage engagement with your readers through a comments section, a call-to-action, or well-placed social media buttons, which can increase your visibility, spread your message, and have your content be useful and shareable with a broad audience.

 

By keeping these essential principles in mind when writing for the web, you can improve user engagement, build your brand and thought leadership, and increase the effectiveness of your website and online presence.

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Harvard Psychologist: If You Use Any of These 9 Phrases, You're More Emotionally Secure Than Most People

Harvard Psychologist: If You Use Any of These 9 Phrases, You're More Emotionally Secure Than Most People | Teaching a Modern Business Communication Course | Scoop.it
Emotionally secure people are confident and comfortable in their own skin. But it takes work to get there. Dr. Cortney Warren, a Harvard psychologist and bestselling author, reveals the phrases that the most emotionally stable people say every day.
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Order Examination Copies of Bovee and Thill Business Communication Textbooks

Order Examination Copies of Bovee and Thill Business Communication Textbooks | Teaching a Modern Business Communication Course | Scoop.it

 Bovee and Thill are the recognized leaders in the field of digital communication, social media, and technology--including mobile communication and artificial intelligence, and were the first authors to cover these topics. They continue to be far ahead of all other texts with heir cutting-edge coverage.

 

Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.

 

Watch this video: Business Communication Textbooks--Finding the Ideal Fit for Your Business Communication Course.


Via Bovee & Thill's Online Business Communication Magazines
Bovee & Thill's Online Business Communication Magazines's insight:

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Bovee & Thill's Online Business Communication Magazines's curator insight, November 4, 2013 9:35 PM

Bovee & Thill are the recognized leaders in the field of digital communication, social media, technology, including mobile communication and artificial intelligence. The first authors to cover these topics, including mobile communication, they continue to be far ahead of all other texts with their cutting-edge coverage.

 

Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.

 

Watch this video:  Business Communication Textbooks--Selecting the Right Text for Your Business Communication Course.

Bovee & Thill's Online Business Communication Magazines's curator insight, November 4, 2013 11:28 PM

Bovee & Thill provide the latest information in their texts about writing a resume for the digital age. Students will learn about creating a personal brand and an e-portfolio. They'll also see examples of an infographic resume, multimedia resume, social media resume, as well as traditional resumes.

 

Visit this page today to order examination copies of Bovee and Thill business communication textbooks.

 

Watch this video:  Business Communication Textbooks--Finding the Right Fit for Your Business Communication Course.

campbell's curator insight, July 18, 2020 9:10 AM
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16 Dangers to Avoid in Writing for Business

16 Dangers to Avoid in Writing for Business | Teaching a Modern Business Communication Course | Scoop.it

by Courtland Bovee, coauthor with John Thill of three business communication textbooks, published by Pearson. http://blog.businesscommunicationnetwork.com/texts.

 

Here are 16 practices that are commonly viewed as unethical,  harmful, or even dangerous in professional business  communication and that individuals must be aware of to maintain ethics and legality in their communication practices:

 

Lying to customers or stakeholders for personal gain or misleading people about goods and services.

 

Sharing/selling confidential information about customers, partners, or competitors without their approval, leading to liability or litigation.

 

Manipulating data to improve audit results, financial statements, or other compliance risks or using deceptive practices in financial reporting, raising investor concerns.

 

Using threats, fear tactics, or intimidation to secure sales or contracts.

 

Defamation: Writing and intentionally publishing false statements about other people or companies, with ill motives and resulting in damaged reputation or economic harm.

 

Insider Trading: Sharing information on a company's financial performance or share value, obtained through personal and direct insight/knowledge with other parties, in violation of security laws.

 

Bribery/Kickbacks: Offering or receiving money, gifts, or any other type of compensation or benefits to influence business deals or enhance personal benefits.

 

Engaging in plagiarism or intellectual property theft by replicating content or ideas without proper attribution, harming other businesses' legitimate interests.

 

Harassing or bullying employees or coworkers through malicious gossip or spreading details of someone's personal life, creating possible legal ramifications and toxic office environments.

 

Cyberbullying & Cyberstalking: Using writing to harass or threaten individuals, with the use of technology such as email, texts, or social media platforms.

 

Discrimination or unfair treatment of employees based on age, race, gender, religion, or any other protected characteristic.

 

Exploiting vulnerability or weaknesses in a deal or using unethical tactics to gain an unfair advantage during negotiations.

 

Fraud: Writing statements intended to mislead investors, prospective customers, or partners about financial performance or the safety and effectiveness of products or services.

 

Data Privacy Violations: Writing copy that breaches an individual's or company's privacy rights by disclosing personal or confidential information without consent.

 

Using manipulative language, over-promising, or misleading prospects and customers, driving false expectations that lead to disillusionment and disloyalty.

 

Creating fake social media profiles, sharing fake reviews, manipulating online reviews to generate fake impressions or endorsements.

 

By being aware of unethical or illegal communication practices, individuals and businesses can maintain their professional reputation and comply with legal, regulatory, and ethical standards. Additionally, adopting a code of ethics or organizational policy provides guidance to staff and stakeholders on ethical best practices.

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Words Have Meaning: Translating the Annoying Things People Say

Words Have Meaning: Translating the Annoying Things People Say | Teaching a Modern Business Communication Course | Scoop.it

"People tend to say what they mean, but our challenge is deciphering the meaning beyond what they say."

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Using These Words Instantly Makes You Sound Less Intelligent, Study Shows

Using These Words Instantly Makes You Sound Less Intelligent, Study Shows | Teaching a Modern Business Communication Course | Scoop.it
Think you're impressing everyone with your vocabulary? This study shows that using certain words can make you sound less intelligent.
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43 Embarrassing Grammar Mistakes Even Smart People Make

43 Embarrassing Grammar Mistakes Even Smart People Make | Teaching a Modern Business Communication Course | Scoop.it
Like it or not, words, spelling, and punctuation can leave a lasting impression on others. But even the most educated people often unknowingly make these common flubs.
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70 Words and Phrases You're Probably Getting Wrong

70 Words and Phrases You're Probably Getting Wrong | Teaching a Modern Business Communication Course | Scoop.it

"The first step is recognizing the errors you're making, and this list will make you aware of even the smallest mishaps. Hopefully, you won't make these cringeworthy mistakes ever again."

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24 Words That Don’t Mean What You Think They Do

24 Words That Don’t Mean What You Think They Do | Teaching a Modern Business Communication Course | Scoop.it

"Have you ever heard someone say, "I was literally scared to death?" That's impossible because the dead can't talk. Even educated people make these common mistakes—make sure you know the real meaning of these words."

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Business Communication Textbooks: The Secret of Finding the Ideal Fit for Your Course

As the only business communication series with three distinct textbooks, the Bovée-Thill series offers you more choices for a better fit with your unique needs. No matter which Bovée and Thill title you choose, you can count on three enduring advantages.

First, this series has been leading the market with one innovation after another for more than three decades. Bovée & Thill have consistently led the way with every major revolution in business communication, starting with the shift from print to digital, followed by the growth of social media, the rise of mobile communication, and now the emergence of artificial intelligence and intelligent technology.

The digital transformation sweeping through business is creating a host of new communication tools and techniques that students will encounter during their job searches and in the workplace. Much of the new coverage in this text has necessarily focused on technology, but Bovée & Thill take the wide view of how employer expectations and contemporary practices continue to evolve. This also embraces developments ranging from ethics and etiquette to the shift toward a more casual tone in workplace writing.

Second, even as they evolve to align with changing business practices, Bovée and Thill texts maintain a solid foundation of communication skills. This approach starts with an efficient writing method that helps students build confidence while producing better writing in less time. The method is applied to every major type of business message and illustrated with numerous model documents that show students the specific writing choices that make messages effective or ineffective. These core writing skills are expanded with practical advice on communication topics that today’s employers view as critical, including collaboration, ethics and etiquette, diversity and inclusion, and the productive use of technology.

Third, Bovée & Thill textbooks are backed by an unmatched selection of resources for instructors and students, many of which were pioneered by the authors and remain unique in the field. All these resources are free to instructors and students, and many are available exclusively to Bovée & Thill adopters.

 

Order examination copies today.

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Words and Phrases to Never, Ever Use If You Want to Sound Smart

Words and Phrases to Never, Ever Use If You Want to Sound Smart | Teaching a Modern Business Communication Course | Scoop.it
If you're smart, or at least want to sound smart, remember that some things are better left unsaid.
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In the Digital Age, Is a Handwritten Letter Still Important?

In the Digital Age, Is a Handwritten Letter Still Important? | Teaching a Modern Business Communication Course | Scoop.it

Over the years, a simple handwritten letter has become a unique way to communicate, and we have to ask if handwritten letters are still relevant.

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Recent Research about Written Business Communication Can Help You Become a More Successful Writer

Recent Research about Written Business Communication Can Help You Become a More Successful Writer | Teaching a Modern Business Communication Course | Scoop.it

Recent research has shed light on various aspects of written business communication. Here are 15 things that have been learned:

 

Personalization enhances effectiveness: Personalized business communication, tailored to individual recipients, tends to be more effective in achieving desired outcomes.

 

Concise messages are preferred: Research suggests that concise and to-the-point messages are more likely to capture recipients' attention and be remembered.

 

Clear subject lines are crucial: Subject lines that are clear and specific can significantly increase the open and response rates of business emails.

 

Positive tone influences outcomes: Using a positive tone in written business communication, such as expressing gratitude and using polite language, can improve rapport and enhance outcomes.

 

Visual elements enhance understanding: Incorporating visual elements like charts, graphs, and infographics can enhance the comprehension and retention of information in written business communication.

 

Responsive emails yield better outcomes: Responding promptly to business emails and inquiries demonstrates professionalism and fosters better relationships with clients, colleagues, and stakeholders.

 

Proofreading is essential: Research emphasizes the importance of proofreading written business communication to eliminate errors, improve clarity, and maintain a professional image.

 

Active voice is more effective: Using the active voice in business writing tends to be more engaging and persuasive than the passive voice, as it creates a stronger sense of accountability.

 

Clear calls to action are necessary: Including clear and actionable requests or calls to action in written business communication can increase the likelihood of recipients taking the desired actions.

 

Email length affects response rates: Studies suggest that emails with shorter lengths (around 50-125 words) receive higher response rates compared to longer, more detailed emails.

 

Politeness and empathy foster trust: Demonstrating politeness, empathy, and understanding in written business communication can foster trust and strengthen professional relationships.

 

Tailoring to audience preferences is important: Research highlights the importance of understanding the preferences and expectations of the target audience when crafting written business communication.

 

Formatting matters: Proper formatting, including headings, bullet points, and subheadings, improves the readability and organization of written business communication, enhancing comprehension.

 

Authenticity enhances credibility: Authenticity in written business communication, such as using a genuine and sincere tone, can enhance credibility and build stronger connections with recipients.

 

Emotional intelligence matters: Incorporating emotional intelligence in written business communication, such as understanding and addressing the emotional needs of recipients, can positively influence outcomes and relationships.

 

It's important to note that these findings are based on recent research, but individual preferences and contexts may vary.

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Three Textbook Choices to Match the Diverse Needs of Today’s Business Communication Courses

Three Textbook Choices to Match the Diverse Needs of Today’s Business Communication Courses | Teaching a Modern Business Communication Course | Scoop.it

Learn more about the leading business communication textbooks in the field.

 

 Obtain a wealth of complimentary business communication classroom resources.

 

Order examination copies of Bovee & Thill textbooks.

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75 Incorrectly Used Words That Can Make You Look Dumb

75 Incorrectly Used Words That Can Make You Look Dumb | Teaching a Modern Business Communication Course | Scoop.it

How many of these words do you get wrong?

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40 Hard-to-Pronounce Words You Might Be Getting Wrong

40 Hard-to-Pronounce Words You Might Be Getting Wrong | Teaching a Modern Business Communication Course | Scoop.it
With influences from Latin, Greek, and many other languages, English pronunciation isn't easy. Here are some tricky words people often get wrong.
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15 Misused Words That Make Smart People Look Foolish

15 Misused Words That Make Smart People Look Foolish | Teaching a Modern Business Communication Course | Scoop.it
Do not let these common word mistakes trip you up.
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The Most Misspelled Word in Every State

The Most Misspelled Word in Every State | Teaching a Modern Business Communication Course | Scoop.it
Not sure if you're spelling even the most commonly used words correctly? You're not alone. Here are the most misspelled words in every state.
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21 Hurtful and Offensive Words You Should Remove from Your Vocabulary

21 Hurtful and Offensive Words You Should Remove from Your Vocabulary | Teaching a Modern Business Communication Course | Scoop.it
We offer 21 words to steer clear of if you don't want to alienate or offend your audience. We also suggest how you can better connect.
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Banished Words List for 2023

Banished Words List for 2023 | Teaching a Modern Business Communication Course | Scoop.it
In its annual Banished Words List, the faculty of Lake Superior State University also suggests removing from your vocabulary overused phrases such as "Does that make sense?" and "It is what it is."
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20 Commonly Mispronounced Words

20 Commonly Mispronounced Words | Teaching a Modern Business Communication Course | Scoop.it

Not sure how to say espresso? What's the difference between desert and dessert? Find out here."

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The Most Annoying Phrases You Can Use in an Email, Ranked

The Most Annoying Phrases You Can Use in an Email, Ranked | Teaching a Modern Business Communication Course | Scoop.it

"We all know how to email, right? But with so many of us heavily using email for work, there are bound to be some things that annoy us. You can find out what they are here."

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20 Words that Have New Meanings After Two Decades

20 Words that Have New Meanings After Two Decades | Teaching a Modern Business Communication Course | Scoop.it

20 years ago, friend was used as a noun, and profile meant a side view. Here are 20 words, the definitions of which have changed in the last two decades.

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