Teaching a Modern Business Communication Course
37.8K views | +2 today
Follow
Teaching a Modern Business Communication Course
This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, published by Pearson, featuring resources for business communication and business writing instructors. For more information about Bovee & Thill texts and the exclusive, superior materials they provide for teaching a modern course, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, use this form:  https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources.  Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill’s Online Magazines: http://sco.lt/8kgeVV.
Your new post is loading...
Your new post is loading...
Scoop.it!

The New World of Business Communication

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills.

The 14th Edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

To learn more and request a free examination copy of this text, visit https://blog.businesscommunicationnetwork.com/.

See also http://blog.businesscommunicationnetwork.com

#teachingbusinesscommunication
#businesscommunicationinstruction
#businesscommunicationtextbooks
#teachingbusinesswriting
#businesswritinginstruction
#businesswritingtextbooks
No comment yet.
Scoop.it!

H&M’s “Conscious” Clothing: Sustainable Savior or Greenwashing Sham?

H&M’s “Conscious” Clothing: Sustainable Savior or Greenwashing Sham? | Teaching a Modern Business Communication Course | Scoop.it
H&M's "Conscious" Clothing: Sustainable Savior or Greenwashing Sham?
No comment yet.
Scoop.it!

Teaching Effective Email Writing

Teaching Effective Email Writing | Teaching a Modern Business Communication Course | Scoop.it

Learn how to optimize your instructions when you teach your students about email.

No comment yet.
Scoop.it!

Cardi B, Kim K, and the Price of Poor Disclosure: A Business Communication Lesson –

Cardi B, Kim K, and the Price of Poor Disclosure: A Business Communication Lesson – | Teaching a Modern Business Communication Course | Scoop.it

Spark student Interest in business communication with "Ripped from the Headlines" discussions. This is the first in a series. For further information and for answers to the questions above, visit this post on our blog.

No comment yet.
Scoop.it!

The Zappos Formula

The Zappos Formula | Teaching a Modern Business Communication Course | Scoop.it

Zappos stands out as a prime example of effective communication fostering improved customer service and satisfaction.

No comment yet.
Scoop.it!

Under Armour's Business Communication Strategy Crosses  the Finish Line

Under Armour's Business Communication Strategy Crosses  the Finish Line | Teaching a Modern Business Communication Course | Scoop.it

Learn how a change in Under Armour's business communication strategy resulted in a knockout for the company.

No comment yet.
Scoop.it!

How Spotify Harmonized Business Communication

How Spotify Harmonized Business Communication | Teaching a Modern Business Communication Course | Scoop.it

Learn how Spotify resolved company-wide challenges by establishing cross-functional teams.

No comment yet.
Scoop.it!

Inside the Tesla Autopilot Miscommunication Saga

Inside the Tesla Autopilot Miscommunication Saga | Teaching a Modern Business Communication Course | Scoop.it

Your students can learn an important lesson the Tesla Autopilot miscommunication incident.

No comment yet.
Scoop.it!

A Personal Note from Court Bovee and John Thill

A Personal Note from Court Bovee and John Thill | Teaching a Modern Business Communication Course | Scoop.it
We believe this practical approach is key to successful teaching. My coauthor and I have always integrated numerous real-world examples from diverse companies within our textbooks. However, my LinkedIn content will stand out for its immediacy. That's why I'm launching a series titled "Ripped from the Headlines."

 

Get a sneak peek at upcoming titles:

How Airbus Mastered Multilingual Communication

Effective Communication Saved the Day at Amazon

Dropbox: Leveraging Communication for Remote Collaboration

Domino's: Mastering the Art of Business Communication

Peloton Found Its Rhythm Through Business Communication

Uber: The Impact of Business Communication on Conflict

Five Lessons in Business Communication (the Hard Way): Equifax

Ikea's Recipe for Global Harmony

 

In a separate series called "Optimize Your Business Communication Instruction," I'll share the latest research findings on essential topics like visual communication, algorithms, business writing, interviewing and resumes, social media, listening, email, and reports.

 

Recognizing the complexities of business communication, I've created "The Mysteries of Business Communication" series. Dive into topics like:

The Body Language Enigma

The Power of Tone

The Nonverbal Void

The Power of Silence

Grasping Speaker Intent and Emotions

The Charisma Conundrum

 

Join the discussion in "What Do You Think," a thought-provoking series exploring:

Caught Between a Clock and a Camera: The Employee's Privacy Paradox

Like It or Like It Not: Navigating the Social Media Tightrope

Ha-Ha, or Huh-Oh: Office Humor's Minefield

In-Box Obituary: Is Email Dead or Evolving?

 

Finally, "Bovee & Thill Playbook: Unmasking the Secrets of Business Communication in 2024" offers insights into:

The Magic of AI and Visuals in Messaging

Presentation Skills with Next-Gen Performance Solutions

The Trojan Horse of the Mind: Why Stories Conquer (and Win Hearts)

Emotional Insights at the Speed of Light: Microexpressions

 

As pioneers in covering digital communication in business communication textbooks, we were the first to cover social media, mobile communication, and artificial intelligence. Naturally, our most extensive coverage of AI appears in the highly acclaimed 14th edition of "Excellence in Business Communication." We appreciate the positive feedback it has received and encourage you to explore it yourself. You can obtain an examination copy by clicking here.

 

Want to receive these posts as soon as they're published? Join my group, Teaching Business Communication, on LinkedIn! Over 3,400 members enjoy weekly updates and engage in discussions.  Click here to join.

 

All the best,

 

Court Bovee

John Thill

Bovee & Thill's Online Business Communication Magazines's insight:

.

No comment yet.
Scoop.it!

Can AI Be Your Personalized Productivity Partner?

Can AI Be Your Personalized Productivity Partner? | Teaching a Modern Business Communication Course | Scoop.it

Learn whether AI is likely to become your personalized productivity partner.

No comment yet.
Scoop.it!

Reducing the Stress of Writing by Bovee & Thill

Writing can be a stressful part of the job for even the most experienced professionals, but with some simple tips and techniques, you can make every writing task easier, faster, and more effective.

.See also http://blog.businesscommunicationnetwork.com

#teachingbusinesscommunication
#businesscommunicationinstruction
#businesscommunicationtextbooks
#teachingbusinesswriting
#businesswritinginstruction
#businesswritingtextbooks

No comment yet.
Scoop.it!

Why You Should be Teaching AI in Your Business Communication Classes

Why You Should be Teaching AI in Your Business Communication Classes | Teaching a Modern Business Communication Course | Scoop.it

In today's digital age, business communication is evolving rapidly, paving the way for innovative technologies to reshape how we connect, collaborate, and communicate. One such technology that holds immense potential is artificial intelligence (AI). As students of business communication, it is essential to understand why AI and intelligence technologies are becoming increasingly vital in this field. In this blog post, we will explore the reasons why students in a business communication course should embrace and learn about AI technologies.

 

Enhanced Communication Efficiency

 

AI technologies, such as chatbots and virtual assistants, are revolutionizing the way businesses interact with their customers. Learning about these technologies equips students with the knowledge to leverage AI-powered communication tools that streamline processes, provide instant responses, and enhance customer experiences, ultimately driving organizational efficiency.

 

Data-Driven Decision Making

 

AI algorithms have the capacity to process vast amounts of data and extract valuable insights. Understanding AI enables students to harness these capabilities in business communication, allowing for data-driven decision making. By analyzing communication patterns, sentiment analysis, and customer behavior, students can shape effective communication strategies and tailor messages to specific target audiences.

 

Personalization and Customer Engagement

 

AI technologies enable businesses to personalize communication and engage customers on a deeper level. Students learning about AI can explore how intelligent systems analyze customer preferences, generate personalized recommendations, and craft targeted marketing campaigns. This knowledge empowers students to create communication strategies that resonate with their intended audience, fostering stronger customer engagement and loyalty.

 

Voice-Based Interfaces and Natural Language Processing

 

Voice assistants like Siri, Alexa, and Google Assistant are becoming ubiquitous in homes and workplaces. Understanding the underlying technologies, such as natural language processing, speech recognition, and voice search optimization, helps students adapt their communication skills to this growing trend. Incorporating voice-based interfaces in business communication allows for more accessible and interactive interactions with customers, employees, and stakeholders.

 

Ethics and Responsible AI Use

 

As AI continues to evolve, ethical considerations surrounding its use become increasingly important. Students studying business communication should gain insights into the ethical implications of AI technologies, including issues like privacy, bias, and transparency. Developing an understanding of responsible AI practices prepares students to engage in meaningful discussions and make informed decisions regarding AI integration in business communication.

 

By embracing AI as part of their studies, students not only enhance their communication skills but also gain a competitive edge in the professional world. From improved communication efficiency to data-driven decision making, personalization, voice-based interfaces, and ethical considerations, learning about AI technologies equips students to navigate the evolving challenges and opportunities they will encounter in their future careers.

 

How Students Can Learn about AI in a Business Communication Course

 

Excellence in Business Communication, authored by Thill and Bovee, is the only textbook in the field to offer full coverage of AI.  Order an examination copy of this text to prepare your students for their AI future.

 

 

No comment yet.
Scoop.it!

Harvard Psychologist: If You Use Any of These 9 Phrases, You're More Emotionally Secure Than Most People

Harvard Psychologist: If You Use Any of These 9 Phrases, You're More Emotionally Secure Than Most People | Teaching a Modern Business Communication Course | Scoop.it
Emotionally secure people are confident and comfortable in their own skin. But it takes work to get there. Dr. Cortney Warren, a Harvard psychologist and bestselling author, reveals the phrases that the most emotionally stable people say every day.
No comment yet.
Scoop.it!

Unlocking Student Potential: Helping Students See Why Business Communication Is Vital

Unlocking Student Potential: Helping Students See Why Business Communication Is Vital | Teaching a Modern Business Communication Course | Scoop.it

As a business communication instructor, you have the exciting opportunity to transform student perceptions of this course. It's one thing to know this material is important, and another entirely to ignite genuine enthusiasm in your students. Here's how to frame the course in a way that resonates with their ambitions and goals:

No comment yet.
Scoop.it!

Order Examination Copies of Bovee & Thill Textbooks

Order Examination Copies of Bovee & Thill Textbooks | Teaching a Modern Business Communication Course | Scoop.it

Bovee and Thill are the recognized leaders in the field of digital communication, social media, and technology--including mobile communication and artificial intelligence, and were the first authors to cover these topics. They continue to be far ahead of all other texts with heir cutting-edge coverage.

 

The Three Essential Topics That Today's Business Communication Course Must Address

 

Video: The New World of Business Communication

 

Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.

 

No comment yet.
Scoop.it!

How Domino's Mastered the Art of Business Communication

How Domino's Mastered the Art of Business Communication | Teaching a Modern Business Communication Course | Scoop.it

Learn how Domino's took a bold step to turn the business around using the art of business communication..

No comment yet.
Scoop.it!

CEO Finally Answers After Online Shaming Storm

CEO Finally Answers After Online Shaming Storm | Teaching a Modern Business Communication Course | Scoop.it

Check here for answers to the discussion questions above.

Bovee & Thill's Online Business Communication Magazines's insight:

.

No comment yet.
Scoop.it!

Using Generative AI on the Job

Generative AI tools such as ChatGPT and Gemini are transforming the ways people create content on the job, from simple email messages to presentations and reports.

See also http://blog.businesscommunicationnetwork.com

No comment yet.
Scoop.it!

Starbucks Connects with Customers Through Their Business Communication Strategy

Starbucks Connects with Customers Through Their Business Communication Strategy | Teaching a Modern Business Communication Course | Scoop.it

Learn how Starbucks successfully handled an online uproar.

No comment yet.
Scoop.it!

Netflix's Need for a Transparency Reboot in Business Communication

Netflix's Need for a Transparency Reboot in Business Communication | Teaching a Modern Business Communication Course | Scoop.it

Netflix found themselves facing an unexpected challenges Discover how they resolved it.

No comment yet.
Scoop.it!

Google's Hilarious (and Effective) Guide to Business Communication

Google's Hilarious (and Effective) Guide to Business Communication | Teaching a Modern Business Communication Course | Scoop.it

How did Google, the mastermind behind Gmail, find itself drowning in its own creation, and what did it do about it?

No comment yet.
Scoop.it!

7 Top Methods for Teaching Excellent Communication Skills

7 Top Methods for Teaching Excellent Communication Skills | Teaching a Modern Business Communication Course | Scoop.it

Learn the seven methods for teaching excellent communication and interpersonal skills to students.

No comment yet.
Scoop.it!

The Great Emoji Debate

The Great Emoji Debate | Teaching a Modern Business Communication Course | Scoop.it

Should emojis ever be used in professional communication? Find the answer here.

No comment yet.
Scoop.it!

Is Your Business Communication Text Delivering What It Should in Today's Business Environment?

Is Your Business Communication Text Delivering What It Should in Today's Business Environment? | Teaching a Modern Business Communication Course | Scoop.it

Learn more about the three essential topics today's business communication course must address. 

No comment yet.
Scoop.it!

Ten Essential Tips for Writing for the Web

Ten Essential Tips for Writing for the Web | Teaching a Modern Business Communication Course | Scoop.it

Here are ten of the most important things to keep in mind when writing for the web:

 

Keep it Simple: Writing for the web should be concise and straightforward, using short sentences and paragraphs to make content easy to read and quickly consumable.

 

Write for Scanning: Most web users skim through content, so organizing your information into digestible headings, subheadings, bullet points, and lists can improve the readability and enhance user experience.

 

Use Strong Headlines: Strong and meaningful headlines help grab the reader's attention and give them an insight into the content and structure of the post.

 

Understand Search Engine Optimization (SEO): Having relevant, focused, and keyword-rich content can improve your visibility in search engines and engage your audience.

 

Use Active Voice: Writing in active voice creates more engaging and compelling content than writing in passive voice.

 

Make It Relevant: Focus on creating content that adds value and provides solutions to your readership's needs, problems or concerns.

 

Be Authentic: Writing should reflect the personality and tone of your brand's culture, and reflect authenticity and transparency.

 

Use Visuals: Including appropriate and engaging visuals in your content can increase readership, enhance the readability, and make your message more memorable.

 

Edit Thoroughly: Editing your content through multiple rounds of review, spelling, and grammar checks, checking for redundancy or clarity issues can result in a more polished, professional, and error-free final draft.

 

Focus on Engagement: Encourage engagement with your readers through a comments section, a call-to-action, or well-placed social media buttons, which can increase your visibility, spread your message, and have your content be useful and shareable with a broad audience.

 

By keeping these essential principles in mind when writing for the web, you can improve user engagement, build your brand and thought leadership, and increase the effectiveness of your website and online presence.

No comment yet.