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Just when it seems social media marketing has gone as far as it can, a new year begins and the field continues to evolve. 
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Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag."
Via Penelope
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“ Twitter's #Music app is on its way to the junkyard after just six months of existence, sources close to the project have told All Things Digital. Although initially received with enthusiasm, it cou...”
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“ Unsubscribe from All LinkedIn Emails with This Simple Bookmarklet Lifehacker If you're on LinkedIn, you probably get a barrage of incessant email notifications every day. Here's an easier way to unsubscribe from them.”
Via Manlio Mannozzi
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![How to Generate Click-to-Tweet Links for Your Content [Quick Tip] | SocialMedia_me | Scoop.it](https://img.scoop.it/uFTih8IWR5iaGYN4BP2Gojl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Learn in just a few easy steps how to create button and text click-to-tweet calls-to-action for your content!
Via Kamal Bennani
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Facebook custom tabs: review the top third-party Facebook apps for adding custom functionality to your Facebook page.
Via Khaled El Ahmad
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Customer service: Learn how you can create a free or low-cost social support team.
Alessandro Rea's insight:
Do you have customers seeking support via social media? Are people talking about your company online? Many companies simply can’t afford to hire a social support team. So what are your options to manage these conversations with little to no resources? Keep reading for tips on how you can create a free or low-cost social support team. Why You Need a Social Support TeamThe NM Incite 2012 State of Social Customer Support Report shows that 47% of social media users are turning to social care. For those who think their customers aren’t using social media, the 2013 Infinite Dial Report from Edison Research revealed that 62% of Americans have a social media profile on one or more social networks, up from 56% in 2012. Further, the number of casual social media users is declining. “Approximately 71 million Americans check their social networks several times a day, up from 58 million in 2012.”
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Spesso, quando giro per il web in cerca di ispirazione, mi capita di trovare dei siti con dei pulsanti per Pinterest personalizzati. Via Maria Cristina Terenzio
Alessandro Rea's insight:
Al fine di migliorare la pubblicazione di contenuti, Pinterest ha introdotto delle modifiche al tasto Pin It.
Il nuovo pulsante è simile a quello standard, ma compare solo quando una persona passa il mouse su un’ immagine di una pagina. Quali sono le caratteristiche del nuovo pulsante Pin It? Le persone usano Pinterest come una sorta di ”memo virtuale”, pinnando le attività (ricette, viaggi, lavori) da fare in futuro.
Il nuovo pulsante è un richiamo sottile al pin, che compare però solo al passaggio del mouse. Inserendolo nelle nostre immagini, possiamo incentivare le condivisioni su Pinterest e quindi aumentare il traffico sul nostro sito.
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![How To Keep Up With Social Media [INFOGRAPHIC] | SocialMedia_me | Scoop.it](https://img.scoop.it/pVHDiGGcmtVcpX9papr_8jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
“Keeping up with different social networks can be a challenge for brands so we provide some statistics and excellent examples. (Is your #socialmedia #marketing strategy covering all of its bases? Stay up to speed or you could be missing out!”
Via John van den Brink
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Social media and branding seem to be a match made in heaven, but misrepresentations of social media branding happen every so often.In essence, social media is a massive loudspeaker for brands, but social media platforms, such as Facebook and Twitter, also provide a company the perfect channels to shoot its own foot.As people join networks and make connections from thin air, social media empowers the digital world in several facets that industry analysts and marketing experts never imagined. With better profile integration, it is critical to understand how to deal with your online presence and personality.
Via Ivo Nový, John van den Brink
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“ There's been an explosion of jobs involving social media over the last three years. This infographic breaks it down.”
Via Dr. Susan Bainbridge, Jose H. Flores, Jesús Hernández
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“ Klout Scores and What They Mean to You Business 2 Community By now you have probably heard about Klout, or at least you have seen people bragging about their Klout Scores on Twitter. So, what the heck is a Klout Score?”
Via Manlio Mannozzi
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“ source: Ignite Social Media On Monday, Twitter announced a new feature for ad-buying users: native tweet scheduling, and community managers everywhere rejoiced. Other social media channels, like Fa...”
Via Alan Horton
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LinkedIn Company Pages: learn the benefits of engaging followers with company news, updates, events and relevant content.
Alessandro Rea's insight:
There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches. And let’s not forget lead generation opportunities from your content marketing. In fact, research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn.
Here’s how to make your LinkedIn company page work for you: http://www.socialmediaexaminer.com/linkedin-company-pages-marketing-tips ;
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“ When it comes to Google Plus posts, the formatting is just as important as the content. People who do this well elevate the craft of posting to an art form.”
Via Walt Goshert
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Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this. Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines. These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept. Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/
Via Antonino Militello, Marco Favero
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“ 5 ways to keep your LinkedIn profile active to be found more by those that are searching for you! It's a great way to increase your network size, too!”
Via Noland Hoshino, massimo facchinetti, Gladys Pintado
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“ The social network also announced Monday that it has launched a new tool — Stories to Share — within the page admin dashboard.”
Via Lennie Appelquist
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“ Please rate this post and share it to your social networks (The top benefits achieved in social media in 2013 http://t.co/Gw3VhM8J43)”
Via Dr. Susan Bainbridge
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While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. If you haven’t seen them yet, you’ll probably see them soon. It takes a while for a new feature to be rolled out to almost 1.5 billion users. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood. In the example below, we check out the Facebook Page of our favorite hotel in Las Vegas, The Cosmopolitan. Via Mau
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“ Il nostro viaggio tra le StartUp italiane ci porta ad Andria per conoscere Spidly, un metodo nuovo di "indicizzazione" orientato ai social network come Twi”
Via Guglielmo Cornelli
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Here is an interesting infographic on the top 20 do's and dont's on LinkedIn.
Via massimo facchinetti, malek, Jesús Hernández
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“ Whenever I check out a Twitter user's profile, I always pay attention to the number of accounts they follow vs. how many subscribers they have. This ratio often helps me decide if I will click the ...”
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“ Digit Bing Improves Search With Klout Verified Snapshots Of Social Profiles MakeUseOf Google has Google Authorship where users are linked to their Google+ profiles.”
Via Manlio Mannozzi
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As businesses watch a new year approach, many are wondering how they should adjust their content marketing efforts to match any industry changes next year.
As you formulate a plan for your upcoming campaigns, it’s important to take into account the social media environment we can expect over the course of 2014. Here are a few major changes to the social media landscape that experts are predicting next year.
http://www.forbes.com/sites/drewhendricks/2013/10/16/how-social-media-campaigns-will-change-in-2014