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“ Visual content is a great way to stand out in the never-ending stream of 140-character messages that appear on Twitter.”
Via Kamal Bennani 
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Comment créer une boutique sur votre page Facebook pour vendre vos produits avec un paiement intégré auprès d'une audience potentielle de 31 millions d'utilisateurs actifs mensuels français ?
Via Kevin Dangu
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“Shopify Facebook Store is a powerful and super easy ecommerce app that lets you sell your products right on your Facebook page.”
Via Troy Mccomas (troy48)
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“ Snapchat è l'ultima piattaforma prendendo il mondo dei social media dalla tempesta. Dal suo lancio, nel settembre 2011, Snapchat ha mostrato una crescita incredibile. Il fantasma �� ora vanta più di 100 milioni di utenti attivi al giorno e 7 miliardi di video visti, tutti i giorni. Anche The Whitehouse si sono uniti in. E con l'attenzione dei consumatori viene investimenti pubblicitari, con molti grandi marchi rivolgendosi a Snapchat come un modo per connettersi con il loro pubblico. Gatorade è uno dei marchi farsi coinvolgere; correvano una lente promosso durante il Super Bowl ... ”
Via Stefano Principato, Marco Favero
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Anything that you post on social media (article links, pictures, videos – everything) is essentially a part of your content, much like the written words in this article. Like any other content, your social media posts absolutely need to be of high quality and provide value to your audience. This is the first and most important thing that you need to keep in mind.To make all your posts crystal clear for search engines, try to make use of semantic markup every time you share something on social. Semantic markup is the name for putting a HTML tag on your content (like a description for articles or alt-text for images/pictures) that tells search engines what exactly your content is about.Use a clear, catchy description and mix in a few keywords here and there. For example if your post is about making pancakes and includes a pancake image, you can use something like “Ever wondered how to make the most delicious pancakes at home in just an hour?” and make sure you pay attention to the image’s alt-text, which should read something like “the most delicious pancake recipe”....
Via Jeff Domansky, imaginetsa
Jeff Domansky's curator insight,
February 22, 2016 7:58 PM
Vlad Rascanu shows how to optimize social media posts for better search engine optimization.
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Secondo il 2014 CMO di Gartner Trascorrete Survey, il marketing sociale è l'11% del budget di marketing digitale 2014 ed è destinato a crescere al 13% nel 2015. I marketer sono sotto pressione da utilizzare marketing digitale, tra cui marketing sociale, per guidare i risultati di business. Catturare una parte del budget pubblicitario a pagamento - al 12,6% del bilancio, in crescita al 15% - stanziamento di fondi media a pagamento nei confronti della pubblicità sociale potrebbe contribuire ad aumentare l'impatto di marketing sociale. Così come si può fare buon uso di tale bilancio nella vostra strategia di social media, e quali strumenti di marketing di Twitter si dovrebbe essere utilizzando per valorizzarlo? Ecco alcuni modi che si possono fare proprio questo e garantire che si fine del 2015 su un alto! ...
Via Jeff Domansky, Marco Favero
Jeff Domansky's curator insight,
February 24, 2016 9:44 AM
Several social marketing tools to gauge impact.
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Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.
Via Kamal Bennani
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With Snapchat's audience on the rise, it’s time for non-profits to get on board and leverage the platform's potential for social good.
Via Kamal Bennani
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Don't overlook LinkedIn's potential for unique, memorable social media campaigns. Take inspiration from these five clever companies.
Via Kamal Bennani
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Make sure your followers will keep coming back with this helpful Snapchat for business guide.
Via Kamal Bennani
Katharine Mudd's curator insight,
February 16, 2016 11:41 AM
NOT FOR PUBLICATION--read and think about when we have downtime
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Vicente Montiel's curator insight,
February 16, 2016 1:28 PM
Casi todos ellos los comento con mis alumnos cuando hablamos de un uso avanzado de Facebook. El artículo está muy bien, y los consejos realmente funcionan. De lectura casi obligada. 
Karina Almanazi's curator insight,
February 19, 2016 11:02 AM
me gustan compartir estas cositas con mis amigos. I love to share this interesting tricks with my friends. |
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From
www
When used correctly, Facebook ads can make your business better. Paid ads are the ultimate way of reaching your audience since Facebook crippled organic reach. This guide is going to show you how to hit your audience using paid ads.
Via Kamal Bennani
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From
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“A digital toolkit for online content discovery and curation, reading and research, writing and referencing, presentations and publishing. All apps ...”
Via Tom D'Amico (@TDOttawa)
Sulema Salinas's curator insight,
February 1, 2022 9:41 PM
This article is very interesting! I learned about many new apps for presentations and writing and blogging apps as well. I do use 'grammarly' often but a new one that I would like to try out is the natural reader that is a text-to-speech application and then turns it into a PDF! How cool is that!
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“The fact is, health care professionals cannot ignore social media any longer. Existing patients expect them to be on social media, and prospective patients use…”
Via Plus91
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“Are you thinking about running Twitter ads? Discover three cost-effective ways to advertise on Twitter.”
Via Sandra Brevett, imaginetsa
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“Are you a busy marketer? Discover 14 Instagram tools that can improve your images, sell products and save you time.”
Via Sandra Brevett, imaginetsa
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“ As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.”
Via Kamal Bennani
Eddy Pierre's comment,
February 24, 2016 2:55 PM
We all know google wants to make our world look like star wars or something futuristic.
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What makes us stop and share one piece of content when nearly everything else gets ignored?Is it the type of content? Is it the source of the content? Or totally unrelated to the content?The psychology of sharing has been studied by academics and marketers alike. New York Times best selling author Tucker Max boils the psychology of sharing down to one word, “status.”
Via Ivo Nový
Ivo Nový's curator insight,
February 20, 2016 1:22 AM
What makes us to share certain pieces of content, but not others? In this article, Jesse Bouman shares his findings around the psychology of how and why we share. 
malek's curator insight,
March 9, 2016 10:06 AM
What makes us to share certain pieces of content, but not others? In this article, Jesse Bouman shares his findings around the psychology of how and why we share.
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Vous utilisez Periscope, voici les choses auxquels vous devez vous attarder pour être ajouté à la liste de suggestion Tendances.
Via Kevin Dangu
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“As with many things in life and business, using outlets like Facebook and Twitter is a balancing act. Here are seven ways to tread the golden mean.”
Via Ivo Nový
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Some brands have been ruling social media with their sheer brilliance & creativity. Read more to find how these major brands have been outperforming others.
Via Kamal Bennani
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“When it comes to social media marketing, you have a lot of different options. Facebook, Pinterest, Twitter, LinkedIn... And the ...”
Via Peg Corwin
Peg Corwin's curator insight,
January 31, 2016 1:41 PM
To build a bigger better network on Linkedin, start by understanding your targets, share content to build credibility, comment & share their links, join and engage in key groups, connect with influencers. Learn how here.
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If you’re not already an active user, the wealth of social media options can easily feel intimidating. Facebook pages, Twitter accounts, blogs – the list goes on. “How will my practice benefit?” and “What if I’m too busy to post updates?” are questions that often pop up when clinicians consider social media tools for the first time.
While it’s true that some effort and thought are required to start, and more importantly maintain, a social media presence, the return on your investment in time can be very worthwhile. Social media networks such as Facebook, Twitter, and LinkedIn present a great marketing opportunity to promote your practice. If you’re not already building your online social network, here’s five reasons why you should start. Download your free copy of our social media e-book1. It’s where your patients are talking about youSocial media channels have become a normal part of people’s everyday lives. Facebook alone is used by 890 million users around the world every day. In the US, over half of online adults use not just one, but multiple social media sites.1 This makes them arguably the most powerful marketing tool available to any business today, including dental practices. Social networks give you access to incomparable, voluntary patient engagement and allow for powerful one-to-one communication.Plus, with over two-thirds of online adults actively using social networks,2 your patients are probably talking about you on social media anyway. Eight out of ten US Internet users search for health information online, and 74% of these people use social media.3,4The social phenomenon is no longer restricted to the young either. Those over 50 are joining the networks on a large scale and are increasingly turning to social media for health advice and exchange with peers. More than half (56%) of all online adults 65 and older in the US use Facebook – that’s 31% of all seniors.Unless you’re part of the online conversation you’ll miss out on being able to see, and address patients’ concerns and taking advantage of any positive conversations to promote your services.2. It’s free!All it costs to get started with social media is time. Of course, that’s at a premium, but, once you’ve set up your Facebook page or Twitter account, monitoring what’s going on and posting regular updates doesn’t have to take up a lot of your day. All major social media channels have mobile-friendly apps, so you can quickly add a post from your phone between appointments or during a coffee or lunch break.Get the news straight to your inbox – sign up for our monthly newsletter3. Your old marketing methods aren’t workingYou’re probably familiar with the more traditional or ‘outbound’ marketing methods. Messages are sent to potential customers via mailers, radio broadcasts, TV commercials, flyers or telemarketing. With the right amount of investment and market research, outbound marketing can lead to a number of good, high-quality leads. But the rapid growth of the Internet leads more and more people to turn instead to online media for product and company information. This makes finding a large following with traditional channels an increasingly difficult and expensive task, as the below graphic explains: Sources: 1 Federal Trade Commission, 2 hubspot.com 3 The Guardian 4 stateofthemedia.org 4. Being on social media gives you a competitive advantageSocial media can help you stay ahead of the competition. Currently 72% of dentists in the US currently use Facebook as a marketing tool, and they've also reported higher revenues.5Demonstrating that you're on top of the latest technological developments increases your image as a high-quality provider and, consequently, patient flow to your practice. By sharing patient-friendly updates on the latest dental techniques and research, or commenting on news stories that are getting attention, you underline your status as an expert.Social media will also boost traffic to your website. By including links to your website in your social media posts, you can drive more visitors to your practice’s site. This also works the other way around if you place a prominent link to your social media activities on your web pages.Having a social media presence can also improve your website’s ranking in search engines, meaning patients looking for your services online can find you faster. Discover more cost-effective practice promotion in the Practice Resource Center 5. You can see it working – immediately Social media channels offer immediate feedback which you can use to improve your marketing efforts. Perhaps you get more likes and comments for posts with short videos? Maybe your followers are more likely to share your content with others if there’s a special offer, or practical advice on caring for their teeth. You can see the responses as they happen, evaluate, and use the information to inform your future posts. Just a few things to keep in mind... While social media channels have the potential to give a big, cost-effective boost to your practice, there are a few common pitfalls to avoid. Never forget that your social media presence is a reflection of you. This is a great advantage for building relationships with new and existing patients, but only if you always maintain high ethical standards and compliance. If you wouldn’t say something to a patient in person, don’t put it on social media. Post cautiously and with respect, keeping your personal and professional lives separate. Some people outsource their social media tasks to an impersonal service provider. We really recommend against this. Your patients want to get to know their practice, not a consultant. Finally, once you’re up and running, keep at it to make sure your social media presence is always up to date.Stick to these guidelines and you’ll quickly see positive results. Followers on Facebook and Twitter will soon turn into patients in your waiting room. Via Plus91
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