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There is an increasing trend towards using social media management tools that allow marketers to search, track, and analyze conversation on the web about their brand or other topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing, and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools. 
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“ After last month’s demonstration of what Instagram ads would look with Levi’s, Michael Kors became the first brand to actually post an Instagram ad this week, featuring a luxury watch amidst a table of macarons.”
Via Kamal Bennani
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Everyone on social media is obsessed with influence. But how can you know for sure how influential you are? What does social media influence even mean – and how can you know when you’ve got it?
Alessandro Rea's insight:
Some people consider the number of followers, likes etc. as a good way to measure influence. But I honestly believe that numbers don’t mean a thing on social media unless they are backed up by other factors. Everyone can gather thousands of Twitter followers or Facebook Page likes. Many of them can be fake, bought or simply completely uninterested in your social updates or your opinions. The truth is that the term is thrown around a lot, but even the most influential social media users have a hard time agreeing on an universal meaning for “social media influencer”. In my opinion, influence is all about engagementand how people are responding to your social media updates. Do you get lots of retweets and shares whenever you post a new update? Are people coming to you with questions and looking for your help? Are other social media users recommending you and your work?
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Google+ got a slew of photo-oriented features at a special event on Tuesday, including much-improved Instant Upload on iOS, Auto Awesome Action and new HDR controls in Snapseed. Via Jesús Hernández, Ivo Nový
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Ce n'est pas le premier outil du genre, mais c'est certainement l'un des mieux conçu. Tout juste sorti en version beta, Solayo est une application web qui permet de rechercher des morceaux de musique hébergés sur YouTube, Dailymotion et SoundCloud, pour les écouter à la demande dans une interface HTML proche de celle d'un Deezer ou Spotify. D'origine britannique, Solayo permet également d'écouter des radios thématiques (rock, pop, R&B, dance, house, techno...), de composer et de partager des playlists, le tout dans une interface rapide et dépouillée. Succès assuré. Reste à voir le sort que lui réservera Google, alors que la firme de Mountain View (qui a déjà Google Music) prévoit elle-même de proposer un concurrent à Deezer basé sur YouTube.
Via Mau
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From
moz
A small feature was quietly ushered into Google Plus some months ago that I missed. Via Kamal Bennani
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see photosAPClick for full photo gallery: The Evolution Of Facebook It wasn't Bitstrips fault really. Had it come at any other time, I would have tolerated it -- and perhaps even appreciated some o... Via Gerrit Bes
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Do you attend conferences? What if you could rub shoulders and soak in knowledge from the social media pros you follow online? Imagine networking with 2,000 fellow marketers in beautiful San Diego, California.
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Thanks for the insights Ray.
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According to a recent survey, 26% of teens' favorite social network is Twitter, versus just 23% whose favorite is Facebook.
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Twitter has overtaken Facebook as the social...
Via Kamal Bennani
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Facebook is in the process of a privacy shift that would let all users be discovered via Graph Search. The company reminded users earlier this month that it is phasing out the “Who can look up your timeline by name,” Facebook privacy feature that allowed people to essentially opt-out of being discoverable withinGraph Search. Here’s how you can make sure that you don’t get unwanted attention or unfamilar friend requests as a result of this Facebook privacy change. Via Mau
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What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.
Via Lauren Moss, Antonios Bouris
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HubSpot’s “Social Media Scientist” Dan Zarrella recently collected a dataset of more than 400,000 randomly selected tweets and calculated the number of times each tweet received a native (“new”, as opposed to manual RT) retweet in order to determine the most successful method by which users can tweet photos.
Alessandro Rea's insight:
There are many popular ways to share photos on Twitter, but only one will guarantee you the most retweets. Zarrella compared four of the most popular ways to send images to Twitter: Facebook image links, Instagram, Twitpic and Twitter’s own, native image uploading service (seen in tweets as pic.Twitter.com).
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![Pinterest, Twitter Chasing Facebook For Share Of Social Visits To Retail Websites [STUDY] - AllTwitter | SocialMedia_me | Scoop.it](https://img.scoop.it/g1qaLdyb51Js95ULMtO8ujl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Adobe has released its first annual Social Media Intelligence report, which examines paid, earned and owned social media trends across the top platforms. The study has a wealth of data, but particularly of note for brand marketers is how the main channels divvy up the share of referral traffic to retail websites. As you would imagine, Facebook still dominates overall in percentage of visitors, but its position is on the decline. And it’s Pinterest and Twitter that are gobbling up the spoils. Okay, so there’s still a lot of food on the table. But while Facebook’s share of social referrals has fallen 20 percent year-on-year, Twitter has climbed a massive 258 percent, and Pinterest, which is second behind Facebook overall, has jumped 84 percent. Via Mau
Mr Tozzo's curator insight,
October 30, 2013 8:56 AM
Pinterest, Twitter Chasing Facebook For Share Of Social Visits To Retail Websites [STUDY] - AllTwitter
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“Are you tracking your Facebook metrics? Are you wondering what works best on your Facebook page? In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.”
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With over 150 million active users uploading an average of 55 million pictures a day, Instagram is the most popular dedicated photo-sharing site on the web. Yet, as many photo enthusiasts can attest, with so many people sharing so many images, it’s not easy to find well-crafted, expressive images amid the bathroom selfies and burrito pics. Here, then, is a list of 10 talented, creative photographers I’m following, whose work will provide a regular dose of inspiration for any photography lover.
Alessandro Rea's insight:
These photographers range from seasoned professionals to avid hobbyists. They work in varied styles and genres, but they all share a great eye for composition, strong photographic vision and the ability to consistently create striking images. Their work will be a welcome addition to your daily Instagram feed. Click on an image below to visit the photographer’s Instagram account.
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Facebook can isolate your spouse or partner based on your network of friends. In a fascinating paper to be published next year, Facebook social scientist Lars Backstrom and Cornell University professor Jon Kleinberg reveal just how much insight can be gleaned from the structure of a network, illustrating both the value of what the American security establishment reassures us is “just metadata” and revealing Facebook’s baroque privacy settings as the faith-based garments of the emperor’s new clothes.
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Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers?
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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week?
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![Twitter by the Numbers #TwitterIPO [Infographic] | SocialMedia_me | Scoop.it](https://img.scoop.it/zLS1CyXWwiE6nfohi6_KKDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
With the recent news that Twitter is filing for IPO analysts from all industries are slicing and dicing data and talking about how Twitter got to where it is today and where it’s headed.
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Social media is a big game worth billions. Facebook connects 1 in 2 internet users and Google+ keeps booming. Here are some of the latest social media facts
Via Kamal Bennani
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LinkedIn is known as the world’s largest Via imaginetsa
AlainBKK's curator insight,
October 25, 2013 1:01 AM
I found some interesting tolls to help improving my LinkedIn...
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A Klout Score is a number given to measure influence in digital networks like Twitter, Facebook and Google+. It's important to businesses and individuals.
Alessandro Rea's insight:
You tweet, you post, you share, you comment and you like, but how much influence do you really have online? If you're one of the 400 million social media users with a Klout score, that question shouldn't be hard to answer.
Klout — a San Francisco-based company founded in 2009 — assesses online influence by using data from Twitter, Facebook, Google+, Instagram and several other social media platforms. Each user is assigned a Klout score between one and 100.
The higher your score, the more influence you're believed to have within your digital networks. The higher your score, the more influence you're believed to have within your digital networks.
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There are thousands of articles already there talking about buffer features, even I wrote one of them about Buffer being an effective SMM tool. So this article is not about the features, its about what makes buffer so great, what are the reasons that buffer is one of the most successful social media management tools out there.