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“ Minter Dialogue Episode #77 This interview, recorded on October 11, 2013, is with Joe Fernandez, co-founder and CEO of Klout, […] The post Joe Fernandez, CEO of Klout Influence Measurement and Management (MDE77) appeared first on Branding and...”
Via Ron Sela 
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“ Over three quarters (80 per cent) of Generation Y - people aged between 15 and 34 – log in to social media every day, with during...”
Via John van den Brink, harish magan
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![How Your Social Media Obsession Can Become A Career [INFOGRAPH] | SocialMedia_me | Scoop.it](https://img.scoop.it/QW68Wq3aNbWgFeBA3O_r4Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The folks over at the University of Florida's Online MSM have put together a stunning infograph to help illustrate the growing need for educated social media marketers. Check it out.
Via Ivo Nový
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“ From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.”
Via Level343
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“ Social media is the amplification of humanity. A reflection of society that it is visible to billions. Here are 10 annoying types of people on Facebook.”
Via Kamal Bennani
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Mike Ellsworth's curator insight,
October 14, 2013 2:54 PM
I had not really heard about Site Evaluator, which will evaluate site Accessibility, Availability, Marketing Performance, Security, SEO, Social, Support, and Usability, apparently for free. Have you used Site Evaluator?
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Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing...
Mike Ellsworth's curator insight,
October 14, 2013 2:59 PM
OK, I primarily Scooped this article for the Jim Morrison picture, but it does have a lot of good, basic information on using social media for your business.
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“ The Social Media Spec Guide an Infographic You may not be surprised to find out”
Via WordPress SEO & Social Media
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It seems every measurement tool has its own definition of a ‘Social Impression’, but that definition always takes the theoretical maximum number of views based on the number of followers each participant has. Unfortunately, the metric is disingenuous at best. The likelihood that every follower was online, saw, engaged, recorded, took note and let their eyes fall over that specific interaction is unlikely (if not impossible).I’d encourage brands to worry less about the media coverage and dig into metrics that, while may seemingly result in smaller numbers, account for true engagement and real interactions including response rates, shares and re-tweets.by Andy White
Via Ivo Nový
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“ In an emergency, you can get tweets with up-to-date information relevant to an unfolding event, such as public safety warnings and evacuation instructions.”
Via Kamal Bennani
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Mike Ellsworth's curator insight,
October 11, 2013 2:14 PM
Twitter is adding 1.5 user accounts a second? Wow.
There are other cool stats in this fascinating infographic.
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With approximately 500 million users and an average of 400 million tweets sent per day,Twitter is undoubtedly one of the most popular social media platforms.
Increasingly so in recent years, brands have been embracing it for customer service, nurturing relationships with their customers, product feedback, promotion of their products and services, and generally boosting their online reputation. From a consumer perspective, it seems that many have also grown used to disclosing a lot of personal information on Twitter. Users retweet or reply to anything that particular resonates with them, that they find intriguing or that arouses interest in one way or another. That’s why we thought it might be fun to take a look something we think is not as well understood in terms of functionality: the ‘favourite’. What does it mean and how do people use it?
Via Brian Yanish - MarketingHits.com, Ivo Nový
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Twitter has always been – and continues to be – my number one source of social media traffic. Other social networks may come and go, but I’ve found over the years that I can always count on a steady stream of traffic from Twitter. Here are 8 easy ways to make sure you get as much traffic as possible from Twitter:
Alessandro Rea's insight:
1. Add your website link in your description 2. Share links to your website and to your blog posts 3. Grow your numbers with relevant followers 4. Use hashtags 5. Share updates often 6. Engage often 7. Twitter sharing buttons 8. Share the same link – but not the same post
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“Here are 4 easy-to-use social media analytics tools that deliver clear insights about your business’s social media activity.”
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“ The competition for biggest social media goof ups is tougher than you'd expect! At this point, picking the most successful campaigns would have been easier than picking out the worst failures.”
Via Kevin Fernandez
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“How to use LinkedIn Sponsored Updates: a step-by-step guide to getting the most out of LinkedIn advertising.”
Via Stefano Principato, Ivo Nový
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![What Does Your Favorite Social Network Say About You? [INFOGRAPHIC] - AllTwitter | SocialMedia_me | Scoop.it](https://img.scoop.it/hmGAqfUp_Qs60F9I9WrQFjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
What is it about Twitter that makes it your favourite social network? Could it be that you value sharing information more than personal experiences? Or if Facebook is your social network of choice, is that perhaps because you are uncomfortable with the unfamiliar, inasmuch as other social networks give you the heebie jeebies? And if you love Google+, then there’s only one reason for it: you work in online marketing. After all, why else would you bother? Some of these are a bit of a stretch, but there’s at least a sliver of truth throughout this visual fromDigital Information World, which proposes what your favourite social network says about you.
Via Mau
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THE ULTIMATE GUIDE TO PINTEREST FOR EVERY BRAND: ENGAGE AND FLOURISH On the surface, Pinterest metrics seem simple, but underneath they are actually a bit confusing. This follow up article to our Ultimate Guide for Pinterest should help you gain a deeper understanding of Pinterest metrics and provide tips on effectively engaging with, and growing your follower base. Like Twitter, Pinterest allows you to post content to your feed that will appear in the newsfeed of your followers. The catch is unlike Twitter, you actually have multiple feeds that you can post to in the form of boards. This in of itself is not hard to understand, think of it as categorizing the content you post. The confusing part comes into play when you look deeper and realize each board has its own set of followers (see this blog post by a Pinterest developer on the inner workings of the follower graph). This means that any one of your followers may only be following a subset of your boards.
Via massimo facchinetti, Marco Favero
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Excerpt from article on Social Media Examiner: "Your Facebook profile and Facebook business page can work together today. On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding. But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked. There are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers. Here are 10 ways to leverage your personal Facebook profile for business. #1: Allow Follows to Your Personal Profile; #2: Celebrate Moments; #3: Catch People Doing Something Right; #4: Use Graph Search to Reach Influencers; #5: Tell Your Story; #6: Tag Your Company Photos; #7: Leave Facebook Voice Messages; #8: Give a Facebook Gift; #9: Find More Intel on the People You Want to Work With; #10: Set Up Facebook Lists; Start thinking beyond the status update and take advantage of the enormous opportunities to leverage your personal profile for business to build stronger relationships with your professional contacts..." Each tip is analyzed with detailed information. Read full original article here: http://www.socialmediaexaminer.com/personal-facebook-profile-for-business
Via Giuseppe Mauriello, Marco Favero
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.With approximately 500 million users and an average of 400 million tweets sent per day,Twitter is undoubtedly one of the most popular social media platforms.Increasingly so in recent years, brands have been embracing it for customer service, nurturing relationships with their customers, product feedback, promotion of their products and services, and generally boosting their online reputation.From a consumer perspective, it seems that many have also grown used to disclosing a lot of personal information on Twitter.Users retweet or reply to anything that particular resonates with them, that they find intriguing or that arouses interest in one way or another.That’s why we thought it might be fun to take a look something we think is not as well understood in terms of functionality: the ‘favourite’.What does it mean and how do people use it?
Via Brian Yanish - MarketingHits.com, Ivo Nový
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“ Facebook just eliminated your ability to block people from searching for you by name. Here's a guide for tweaking what's left.”
Via Gust MEES
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“While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social media news for businesses large and small.”
Via imaginetsa
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From making mini literary masterpieces to managing your diet, these 8 unconventional uses for Twitter will surely get your creative juices flowing.
Alessandro Rea's insight:
1. Read (and Write) Stories 2. Water Your Plants 3. Play a Game 4. Set an Alarm 5. Get Recipes 6. Lose Weight 7. Say a Prayer 8. Get Your Pet to Tweet
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Are you as crazy about Instagram as I am? Here's a nifty tip on how to optimize Instagram posts for maximum engagement.
If you’re like me, then you might have a slight addiction to Instagram. No, seriously. If you find yourself flicking through the app with cat-like reflexes a few more than a dozen times a day, you might be on the brink of IG overload. Don’t get me wrong, I’m a Facebook advocate too, but there’s something to be said about the intuitive and easy-to-use interface of Instagram: Via Brian Yanish - MarketingHits.com, Ivo Nový
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Twitter è lo strumento più difficile per le imprese, forse uno dei più complessi da spiegare ai corsi.
Alessandro Rea's insight:
Il magazine business2communitytenta di dare le principali nozioni per utilizzarlo nella comunicazione aziendale (successivamente potrà essere utile anche questo post su come scrivere il “tweet perfetto“).
1. Dai un’occhiata in giro
Questi sono consigli base, ai più potranno sembrare banalotti, purtroppo ho notato che molti non li conoscono ancora e trovano Twitter troppo difficile perché non ne conoscono le logiche. Spero che questo post serva a orientarsi nei primi passi.
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