RÉSEAUX SOCIAUX & SANTÉ : INFORMER. ÉCHANGER. COMPRENDRE.

Pharma companies are beginning to staff up internally—in part out of dissatisfaction with the capabilities of outside marketing agencies they employ

Une liste d'objectifs mesurables pour vous évitez un échec programmé sur les réseaux sociaux et Internet.

Social media is a window to how consumers co-create or re-create a general perception of a brand.  It is a rich data mine of insights which when put together like puzzle pieces reveals unlimited possibilities. By listening to social media buzz, ...

Healthcare Marketing Matters: Is it time to tell consumers how they can afford y...

Facebook is growing 7 users per second and so is growing its importance in inbound marketing strategies for brands and businesses globally.

Haut-débit, fibre optique, innovations, médias, vie numérique...

Le Chapitre Santé 2.0 Paris est heureux de vous convier à un tweet-up autour de Claude Evin, Directeur Général de l'Agence régionale de santé (ARS), IDF et dont le nom Twitter est: @claudeevin Participez avec nous : le mardi 17 janvier de 12:30 à...

A report from market researchers at Cegedim Strategic Data comparing the ranking of pharmaceutical companies' spend on traditional promotional channels to their presence on Facebook and Twitter, puts Pfizer at the top for both.

The analysis of social network presence focused on the top 100 pharma companies in terms of traditional sales force and marketing channel spending. CSD then identified the top 30 drugmakers for Facebook and for Twitter "based on their presence and healthcare-focused activities".

TEDxMaastricht is the European stage for bright ideas, bold thinkers and innovators in medicine and healthcare.

To be a patient today is to be treated as a consumer. But treating patients as typical proactive, in control, well-informed consumers can backfire.

88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today (click on headline for full article).

If monitoring audiences online is common practice in most industries why is not standard practice for pharma brands? Pharma brands traditionally aggregate a wealth of data on its customers (from market research, customer lists and sales data), but should it pay more attention to online information? For any marketer understanding the sentiment, conversational language and influencer of your brand is vital to help shape marketing and communication plans. Traditionally monitored by expensive market research online monitoring can provide a more cost effective alternative. This data provides an opportunity to provide better communication and engage for a brand in any communication channel.

The rise of social media has meant that any issue can be amplified to become a full on crisis, which could have dramatic implications on any brand or company. As part of any crisis management strategy for any large organisation social media monitoring is slowly becoming a “must have” rather than a nice to have. With healthcare being a highly emotive topic, pharma brands should aware of potential online issues and create strategies to reduce risk.

Online monitoring while overlooked by many pharma brands or viewed as a one off exercise should be taken more seriously. The digital footprints left behind by online conversation and interactions can be a valuable resource to improve marketing effectiveness.

Here's a good tip: Train your employees how to use social media this year.

The goal of the “Healthcare Hashtag Project” is to make the use of Twitter more accessible for providers and the healthcare community as a whole.

Glen Gilmore & Social Media: 10 Social Media Law & Governance Resolutions for 2...

A $10m (£6.5m) prize will be awarded to whoever can create a Star Trek-like hand-held medical diagnosis device (see full story by clicking on headline).

Let us look at this prize from a marketing and PR perspective, in particular for Qualcomm what will the get for their £6.5m. Already Qualcomm has created a news and social buzz increasing corporate awareness (at little cost), and with luck they might develop a new product for the prize money. More than just a clever PR exercise for £6.5m crowdsourcing a product is extremely cost effective.

In recent months the GCHQ “Can you crack it” challenge boosted the organisations profile globally and proved to be an effective recruitment exercise. Yes again more than a PR opportunity but an example of how a social can be used by a company’s HR function.

With pharma companies looking to reduced costs, is “social business” the future? Social business offer pharma new thinking and new opportunity to improve the cost effectiveness of business processes throughout its functions, so something that pharma should seriously consider.

Doing these things won't make measurement any easier, but it will make it more effective, and help you to improve your company's social media activities.

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy.

OMG infographic shows the search process, from indexing right on through to search result ranking & delivery.

En 2009, le rapport Global Faces and Networked Places de Nielsen nous apprenait que les médias sociaux représentaient 10% de l'ensemble du temps passé (The Nielsen Social Media Report Q3 2011 http://t.co/FQFmUvl8...

[Infographie] Facebook représentera 50% des ventes au détail en 2015 ([Infographie] Facebook représentera 50% des ventes au détail en 2015 | Websourcing.fr http://t.co/HN9G4urb...

It’s fair to raise an eyebrow when a social network for healthcare comes along, but this network just might make you raise both eyebrows in surprise: HealthTap has created a healthcare social network with more than 5,000 real-live doctors to … (Facebook...

Une étude du CMO Council basée sur 1 300 consommateurs et 132 senior marketers a mis en évidence une profonde différence entre ce que les consommateurs (Qu’attendent les clients du Social Media ?

6 Incredible Examples Of How Twitter Predicts The Future | Twitter Tips And Updates From Buffer http://t.co/4z7AcGRo via @bufferapp...

A national survey found that Americans rely on Google as a major source of healthcare information, second only to doctors (Where do you get health information?

Le « livre blanc » se présente comme un recueil des bonnes pratiques pour piloter sa e-réputation, dialoguer avec les internautes et améliorer sa stratégie marketing.