Global social media statistics research summary 2022 [June 2022]
Global social media research summary June 2022: The most recent and relevant statistics to help inform your social media marketing strategy.
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Global social media research summary June 2022: The most recent and relevant statistics to help inform your social media marketing strategy.
Le psychiatre Stéphane Mouchabac explique comment les algorithmes pourraient aider à diagnostiquer les malades mentales.
The internet has become a key element of our daily life. It is so easily accessible on our phones that for some it might seem hard to live without it. In 2022, 90% of people aged 16-74 in the EU reported they had used the internet during the previous 3 months (see notes). This share ranged from 79% in Bulgaria to 98% in Luxembourg. Internet use has grown rapidly in the EU over the years - in 2010 it stood at 67%, and in 2015 at 78%. In 2022, the internet was used mainly to communicate with others, sending/receiving e-mails (77%), instant messaging (72%), to find information about goods and services (70%), telephoning or video calls (66%) and watching internet streamed TV or videos (65%). A majority of people also used the internet for reading online news sites/newspapers (64%), watching video content from commercial or sharing services (61%), banking (60%), participating in social networks (58%), and listening to music (54%). Source datasets: isoc_ci_ac_i 52% of people used the internet to seek health information in 2022 At the EU level, in 2022, 52% of people reported using the internet to seek health information, while 33% said to have used it to make an appointment with a practitioner via a website, 24% accessed personal health records online, and another 18% used it to access other health services via a website or app instead of having to go to the hospital or visit a doctor. Among EU Member States, Finland registered the highest share of people using the internet for health-related activities, with 81% of people using the internet to seek health information and 79% accessing personal health records online. When it comes to using the internet to seek health information, Finland was followed by the Netherlands (78%) and Cyprus (73%). In contrast, Romania (29%), Germany (37%) and Bulgaria (39%) had the lowest shares of people using the internet for this end. As for using the internet to access personal health records online, Denmark had the second highest share of people (66%) after Finland, and was followed by Estonia (59%). Germany was the Member State with the lowest share of people accessing the internet for health records with only 2%, followed by Romania (8%) and Slovakia (14%). Source dataset: isoc_ci_ac_i
A breakdown of how Twitter’s recent shifts are impacting pharma, and how the industry should navigate the platform in 2023.
Using Instagram data from 166 individuals, we applied machine learning tools to successfully identify markers of depression. Statistical features were computationally extracted from 43,950 participant Instagram photos, using color analysis, metadata components, and algorithmic face detection. Resulting models outperformed general practitioners’ average unassisted diagnostic success rate for depression. These results held even when the analysis was restricted to posts made before depressed individuals were first diagnosed. Human ratings of photo attributes (happy, sad, etc.) were weaker predictors of depression, and were uncorrelated with computationally-generated features. These results suggest new avenues for early screening and detection of mental illness.
Et un géant de l’industrie pharmaceutique perd la bagatelle de 16 milliards.
Twitter trolls on an impostor account have Eli Lilly's stock dropping and have re-ignited the debate around insulin pricing in the US.
Every click you make online counts. It is ridiculously easy to fall down a rabbit hole on any subject. You could accidentally go for hours scrolling through content from cat videos to updates on vaccines. While these may just be displays of innocent scrolling, we could just as easily be feeding our minds with dangerous content difficult to remove from our brains later on.
98 % des Français s’informent tous les jours et 41 % le font via les réseaux sociaux.
YouTube will let healthcare professionals apply to get panels on their videos saying they’re reliable sources of information. The feature was previously available to institutions like hospitals.
Lire l'article complet sur : www.theverge.com
Background: The WeChat platform has become a primary source for medical information in China. However, no study has been conducted to explore the quality of information on WeChat for the treatment of hypertension, the leading chronic condition.
Objective: This study aimed to explore the quality of information in articles on WeChat that are related to hypertension treatment from the aspects of credibility, concreteness, accuracy, and completeness.
Methods: We searched for all information related to hypertension treatment on WeChat based on several inclusion and exclusion criteria. We used 2 tools to evaluate information quality, and 2 independent reviewers performed the assessment with the 2 tools separately. First, we adopted the DISCERN instrument to assess the credibility and concreteness of the treatment information, with the outcomes classified into five grades: excellent, good, fair, poor, and very poor. Second, we applied the Chinese Guidelines for Prevention and Treatment of Hypertension (2018 edition) to evaluate the accuracy and completeness of the article information with regard to specific medical content. Third, we combined the results from the 2 assessments to arrive at the overall quality of the articles and explored the differences between, and associations of, the 2 independent assessments.
Results: Of the 223 articles that were retrieved, 130 (58.3%) full texts were included. Of these 130 articles, 81 (62.3%) described therapeutic measures for hypertension. The assessment based on the DISCERN instrument reported a mean score of 31.22 (SD 8.46). There were no articles rated excellent (mean score >63); most (111/130, 85.4%) of the articles did not refer to the consequences—in particular, quality of life—of no treatment. For specific medical content, adherence to the Chinese Guidelines for Prevention and Treatment of Hypertension was generally low in terms of accuracy and completeness, and there was much erroneous information. The overall mean quality score was 10.18 (SD 2.22) for the 130 articles, and the scores differed significantly across the 3 types (P=.03) and 5 sources (P=.02). Articles with references achieved higher scores for quality than those reporting none (P<.001). The results from the DISCERN assessment and the medical content scores were highly correlated (ρ=0.58; P<.001).
Conclusions: The quality of hypertension treatment–related information on the WeChat platform is low. Future work is warranted to regulate information sources and strengthen references. For the treatment of hypertension, crucial information on the consequences of no treatment is urgently needed.
Le géant de la vidéo en ligne YouTube a annoncé qu'il certifierait désormais des comptes de médecins et autres soignants afin de pouvoir mettre en avant des vidéos fiables sur la santé, une façon de tenter de limiter la désinformation sur ces sujets.
Découvrez toutes les dimensions des vidéos sur les principaux réseaux sociaux.
A Synthesio Report
Rendez-vous trimestriel lancé par Buzz E-santé et LauMa Communication, #BeyondTheScore est le premier baromètre…
Qui sont les influenceurs santé qui cartonnent actuellement sur TikTok et Instagram? Nous avons pu les rencontrer.
Le 7 octobre, l’Ordre des médecins a publié ses propositions pour une nouvelle organisation de l’équipe de soins coordonnée en intégrant l’utilisation et l’essor du numérique en santé.
« Youtube ne peut pas laisser dire que la 5G transmet le Covid, nous avons mis en place un label des vidéos fiables en Santé » - 40 millions d’utilisateurs par mois en France, 500 contenus qui sont mis en ligne à chaque minute, c’est sûr on trouve de tout sur Youtube. La plateforme a décidé de faire le tri parmi ses vidéos Santé. Mieux, le géant américain a décidé de labelliser certaines chaines comme sources de Santé vérifiées, avec un panneau d’informations et des sections dédiées en tête des résultats de requête. Charles Savreux, porte-parole de Youtube, explique le pourquoi du comment.
La campagne de rappel Covid a démarré le 3 octobre mais il reste à convaincre le public de sa nécessité. Face aux antivax et à la désinformation en matière de santé, YouTube déploie cette semaine une nouvelle fonctionnalité mettant en avant, lors des requêtes, des chaînes de santé qu'il a référencées comme fiables.
How to execute meaningful, scalable campaigns
« Avec ma chaine youtube Doc FX, je veux raconter ce que j’observe aux urgences depuis des années, démentir des légendes urbaines » - Médecin urgentiste, et véritable star sur twitter, Doc FX lance sa chaine Youtube. Son but, pouvoir informer sur la réalité des urgences à l’hôpital, mais aussi comment réagir face à certaines pathologies… et donner des conseils aux internes !
Sanofi is looking to boost its market share for key health and beauty products by launching what it calls “highly localized” social media campaigns from the Facebook Pages of the independent pharmacies where the French pharma’s products are sold.
To do this, the Big Pharma is teaming up with Texan advertising company Tiger Pistol to broaden its reach into local pharmacies.
Les leader d’opinion ou Key Opinion Leaders (KOLs) sont un levier d’influence non négligeable, et ce dans de nombreux secteurs. C’est aussi vrai pour toutes les startups relevant de la Health Tech, de la Med Tech ou de la Bio Tech. Dans ces secteurs, un KOL est avant tout un expert dans son domaine clinique. Sa légitimité ne doit pas faire débat parmi ses pairs mais il est également influenceur : il est prescripteur dans son domaine d'expertise de solutions ou de pratiques nouvelles. Savoir gérer ses KOLs est un facteur clé de succès et cet article se propose de détailler les logiques pour identifier, approcher, puis solliciter au bon moment des KOLs.
Les laboratoires pharmaceutiques s’emparent peu à peu des réseaux sociaux avec des approches structurées…
Lire l'article complet sur : buzz-esante.fr