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HOWTO: Get More Twitter Retweets, Facebook Likes, Blog Comments And Email Clicks [STUDY] (HOWTO: Get More Twitter Retweets, Facebook Likes, Blog Comments And Email Clicks [STUDY] - AllTwitter http://t.co/5ZyuNX9P...)...
Digital healthcare marketing trends to watch out for in 2012 | Features Article | Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012 | Communiquélive...
L'Association nationale de défense contre l'arthrite rhumatoïde (Andar), en partenariat avec le laboratoire Abbott, a lancé un nouveau site web pour accompagner les patients atteints de polyarth...
storyBody Pharmaceutical companies need to be more patient-centric if they are to turn around their declining reputations, according to a corporate reputation survey of 500 influential patient groups in 61 different countries published by...
ePharma Summit: Can packaging increase patient adherence?
A recent Facebook study shows that information consumed and shared on the world's social network comes from distant contacts.
Connaissez vous cette plateforme santé entre patients http://t.co/0DhVmKSt ?
L'institut Forrester publie les résultats de son étude sur l'utilisation spécifique des réseaux sociaux suivant les différents pays du monde. Un bon indicateur pour les marketeurs qui doivent ajuster leur stratégie marketing en fonction des marchés.
En octobre 2011, 20,9% des impressions de publicités display en France ont eu lieu sur l'ensemble des réseaux sociaux. Il s'agit selon Comscore du principal type de sites support de publicité en France.
Top reason to scan was to find out what would happen.
Hear that, content marketers? That is the sound of inevitability ... the sound of you creating a Google+ page for your business. Here's why.
Il est assez facile de trouver tous types de marques, enseignes, boutiques qui peuvent communiquer avec leurs « fans » et « followers », proposer des offres, annoncer des évènements en magasins, ou le lancement d’un nouveau produit.
Welcome to the first edition of our new Digital Health Check series. In this feature, we will be evaluating pharmaceutical brands’ digital marketing performance focusing on various online channels, platforms and campaigns, highlighting best-practice elements as well as a set of recommendations.
'We appreciate the movement to empower consumers in healthcare, but as more and more startups, apps, devices, and services pop up in the space, how do we know which are safe, and which apps we can trust and let our children use?'
Healthcare marketers can learn from the troubles faced by WebMD. Consumers expect healthcare to provide relevant and easily accessible content on their websites.
This page displays blogs written by IDS, covering issues ranging from compliance management to customer service.
Pharma companies are beginning to staff up internally—in part out of dissatisfaction with the capabilities of outside marketing agencies they employ
Une liste d'objectifs mesurables pour vous évitez un échec programmé sur les réseaux sociaux et Internet.
Social media is a window to how consumers co-create or re-create a general perception of a brand. It is a rich data mine of insights which when put together like puzzle pieces reveals unlimited possibilities. By listening to social media buzz, ...
Healthcare Marketing Matters: Is it time to tell consumers how they can afford y...
Facebook is growing 7 users per second and so is growing its importance in inbound marketing strategies for brands and businesses globally.
Haut-débit, fibre optique, innovations, médias, vie numérique...
Le Chapitre Santé 2.0 Paris est heureux de vous convier à un tweet-up autour de Claude Evin, Directeur Général de l'Agence régionale de santé (ARS), IDF et dont le nom Twitter est: @claudeevin Participez avec nous : le mardi 17 janvier de 12:30 à...
A report from market researchers at Cegedim Strategic Data comparing the ranking of pharmaceutical companies' spend on traditional promotional channels to their presence on Facebook and Twitter, puts Pfizer at the top for both.
The analysis of social network presence focused on the top 100 pharma companies in terms of traditional sales force and marketing channel spending. CSD then identified the top 30 drugmakers for Facebook and for Twitter "based on their presence and healthcare-focused activities".
TEDxMaastricht is the European stage for bright ideas, bold thinkers and innovators in medicine and healthcare.
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
