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Social Media Marketing Tools: Discover the tools social media pros are using today. Marty Note 
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Facebook just announced they are implementing one of their most requested features: a share button for the mobile app. If you've ever been frustrated because you couldn't share content from your smart...
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Internet marketing feels complicated, but there are always 3 magical ideas that can help you win online. This post shares our 3 Big Ideas. And yours?
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Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development company, where she serves on the senior staff overseeing the company’s marketing consulting, social ...
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Travel WeeklyMapping out a social media plan? These tips can guide youGlobe and MailAs someone who runs a business in the social media space, I'm often asked 'where do I start?
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“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. Marty Note Via Jaana Nyström
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![50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/VZRe5VeADnEl79FvHAbyGDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Although some brands over the years have been skeptical about how social media can bring in revenue, a new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through...
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The Emotional Cycle of Digital Interactivity Via Ana Cristina Pratas, Jack Patterson, Gust MEES, Louise Robinson-Lay, Rosário Durão, janlgordon, eRelations
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Social is a well established phenomenon in the B2C world, but B2B has been slower to embrace it. The reality is, however, that social is already here when it comes to B2B. And B2B companies can no longer afford to keep it at arm's length because their customers are much more social, which is creating a whole new set of expectations. From "DIY prospecting" - where customers conduct lots of important research before ever entering the sales cycle - to consulting their peers throughout the purchase journey, B2B customers is different, and B2B companies need to move quickly to adapt.
Check out this great presentation my colleague Lareina Yee recently gave at the Sales 2.0 conference. In particular, check out the five ways that social is shaping B2B customers.
RECAP: Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas: 1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle 2. Peer influence: Customers “pulse” their peers at every step of the journey 3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles 4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing 5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior Via Digital SMBs
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People aren’t stupid. That’s an ideal phrase to build a social media engagement strategy on.
Abdul's Note:
1. Not Replying to Questions.
2. Begging people for likes and reshare. 3. Reflected Glory.
Via Dinamika SOE
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I'm in Miami this week taking part in the Holmes Report's Global PR Summit and the topic of "Brand Journalism."
I know nothing about the subject but no one else does either because it's a made up term that is in the early stages of being defined. Nothing wrong in that, I do it all the time but I try to think of concepts that make sense and this one doesn't make any sense at all....
[Tom Forenski says "brand journalism" is NOT journalism. Is he right? ~ Jeff] Brands and companies are changing rapidly. Here are some important ways companies and brands are changing: * Brands and companies are becoming curators. * Brands and companies are becoming entertainers (Meetups, Videos, etc..). While "Brand Journalism" may seem dissonant to what brands were and are becoming, brand curator or brand champion is a much needed missing set of marketing skills. PR skills such as building relationships with thought leaders, organizing disparate information into engaging communication, promoting engagement and connecting companies and brands to their supporters wrap around this idea quickly and well. Via LPM Comunicação SA, Jeff Domansky
Jeff Domansky's comment,
October 30, 2012 11:13 PM
Liked your take Marty, but PR as "brand Sherpas"? LOL. We already too much heavy lifting.
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Here are five social media infographics that can influence your business and your online operations. Marty Note Via Khaled El Ahmad
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Robin Good: If you are wondering why engagement on your Facebook page is so hard to come, with few questions and comments sparking up your page, here is a number of good questions to ask yourself, before buying into Promoting your posts which is what Facebook is trying to get you to do. “How do I get my Facebook fans to participate more on our page?” Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one’s talking to you on Facebook, it’s hard to know if your social media marketing efforts are going anywhere — and it’s definitely not much fun. The key reasons for our failure on this front is generally a lack of creativity and perseverance on our end to utilize the right ingredients that spark engagement for our readers. A few little changes can make all of the difference in the world. Useful read and reminder of what to look at. 7/10 Full article: http://marketingland.com/14-reasons-no-one-talks-to-you-on-facebook-13660 Marty Note Via Robin Good
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![The Future of The Visual Web and The Future of SEO [IMPORTANT article] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/-QILkmv8qhmF5xixSlAf1Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Level 343 Note
I see Google revoking data access by removing access to their AdWords API, and I see (not provided) climbing ever higher in every vertical in which Distilled has clients. I don’t see Google as being friendly to SEOs – Google is monetizing everything, and the only way they can monetize organic listings (even though that is what they built themselves on) is through ads, so they’ll increasingly be more aggressive with ads while also moving into other areas. Marty Note Via Level343, Gerrit Bes
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What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
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![Gamification - Winning Hearts Minds And Loyalty Online [Marty White Paper] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/7t-VwWcLsfp2KbqyUPLnNDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
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There have been a lot of articles circulating through the blogosphere over the last several days about whether or not Facebook intentionally adjusted the E...
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Turn Twitter, Facebook and RSS feeds into online newspapers in just a few clicks.
Kelly Hungerford's comment,
November 7, 2012 5:15 AM
Thanks for sharing and adding a Marty note, Marty. It means a lot when we catch your attention :) Paper.li has evolved into a really clever tool that can be used for so many different purposes. I work a lot with our users on setting up papers for brand monitoring and it is working really well. Would love to hear your thought is you set one up for monitoring.
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While going from zero to hero won't happen overnight, I’ve put together some tips to help you succeed in your quest for social media excellence. Onward!
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Discover Martin (Marty) Smith (ScentTrail) Twitter Trending Topics : Seo, Social media, Design, Smm, Mobile and more...
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You know you’re still implementing tactics from the first generation of social if you: (From 1st to 2nd generation #social thinking in one blog post.)... Via Rami Kantari, Brian Yanish - MarketingHits.com
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Discover how Google Tools can help you with ideas for content, create intriguing promotion offers, better manage your routines and acquire visibility. Marty Note
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One of the things I really like about the field of SEO is how so many professionals are willing to help others in their free time. They volunteer to help non-profits, write blog posts for free (ahem!), and attend public SEO meet-ups. Solid article I will have more extensive thoughts on tomorrow. The Holy Grail of content is GREAT CONTENT so anything that helps you get there faster and before competitors is a good thing.
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You have probably noticed that social sites are becoming more and more visual with every passing day. Marty Note Via Stan Smith
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When Facebook replaced its Become a Fan button with the ubiquitous Like button, everyone began clicking away... But have you been clicking Like with integrity? Here's how to find out.
by Tobias Schremmer Read more: http://bit.ly/Ph8wrl Via John van den Brink
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