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Scooped by
Martin (Marty) Smith
December 27, 2018 8:06 AM
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What marketing mistakes are keeping you from achieving your social media marketing goals? Check out these common but major social media marketing mistakes and how exactly you can overcome them.
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Scooped by
Martin (Marty) Smith
December 26, 2018 9:04 AM
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Even though artificial intelligence is a relatively new technology, its influence on email marketing is already apparent - making cumbersome tasks simpler.
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Martin (Marty) Smith
December 19, 2018 9:57 PM
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Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between brand and customers.
You wouldn't bring a snow plow to the hot Sahara desert and, likewise, you shouldn't bring shorts and a beach towel to the icy Arctic tundra. Thus, you shouldn’t use one set of all-encompassing tools for every social media network. They each have their own climates and require different tips and strategies.
Via Plus91
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Scooped by
Martin (Marty) Smith
July 19, 2017 7:51 AM
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Comprehensive Infographic on LI Marketing Wow, this is the ultimate guide to marketing a business on LinkedIn in one long, but helpful infographic. Marketing any business on a social platform is full of potential pitfalls and easy mistakes. Read up before you begin posting or have expectations about what kind of business or return your social media marketing efforts will generate.
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Martin (Marty) Smith
July 5, 2017 8:59 AM
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SMM Tips From A Pro Nathan Pirtle, social media/digital marketing specialist and founder of Work With The Coach, is one person who snatched his success from the hands of fate. Pirtle became a hardcore marketer because he wasn’t looking for someone else’s answers, he was looking for his own. These five important tips from his personal strategy can help your brand on social media. Nathan's 9 SMM Tips - Stop Being A Robot
- Provide Real Content
- Follow to Lead
- Engagement = Success
- Build Relationships
And discover four more Nathan Pirtle tips in this Entrepreneur.com post: https://www.entrepreneur.com/article/292414
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Scooped by
Martin (Marty) Smith
June 27, 2017 8:51 AM
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Feedly Plus Great list of "new to me" digital tools. I'd never heard of "LinkedIn tagging" before. I use Feedly and find it indispensable for content curation and marketing. The others I'll explore and blog about my favorites.
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Scooped by
Martin (Marty) Smith
June 24, 2017 9:27 AM
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Jeff Bullas For The Win We find most of Jeff's posts informative and helpful. This post on 11 SEO Myths we need to stop believing hits home too. The react quickly thing is a pernicious and destructive myth. Nothing happens FAST in Google's "trust is earned" world or nothing GOOD happens fast. Bad shit can happen overnight (lol).
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Martin (Marty) Smith
June 6, 2016 3:27 PM
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Snapchat For Biz Snapchat is a different gig. Data released today shows Snapchat with more active users than Twitter, so the need for businesses and not-for-profits to figure out how to "snap and chat" is here.
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Scooped by
Martin (Marty) Smith
May 21, 2016 4:52 PM
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Oracle Inspired Social Media Infographic Oracle is the first major vendor who seems to really understand social media marketing. You need to read several of their social media marketing white papers.
Thankfully Oracle still only has half the story, but if they've gotten to the 50 yard-line how long until they have it all (social + community. Answer: not long.
So time to get on board the social media bus was yesterday. The time to get on the social + community bus in now. Don't wait for Oracle's paper since we and those who matter you compete with will have moved on by then.
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Martin (Marty) Smith
April 16, 2016 12:07 AM
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New research indicates that many of us disagree about meaning of graphic sentiment--largely depending on how it's presented by different companies.
2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. To improve your SEO and content results, call us on 1300 806 953.
Via John van den Brink, malek
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Scooped by
Martin (Marty) Smith
March 9, 2016 6:55 PM
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5 Ways To Design A Social Website For E-commerce Stories5 Ways To Design A Social Website For E-commerce Stories
5 Storytelling Web Design Tips Earlier today we shared a Scoop and Curagmai post about how to tell simple e-commerce stories (http://www.curagami.com/simple-ecommerce-stories-how-to/ ). The about page is the easiest and most expected place to tell an important e-com story, but here are 5 tips to design your website for stories: * Comments - Ask for and use COMMENTS
* Conversations - Turn COMMENTS into conversations by writing blog posts about them, sharing your collaboration on social nets and throughout your marketing * Gamify - Design for gamification (badges, user profiles, Wikis and Q&A knowledge base)
* ASK - Create an ASK where you ask visitors to join your movement with an Ambassador page (explaining how to join and what is in it for your visitors to join)
* THEM Not YOU - Make sure your web design has AT LEAST as much about THEM (your customers) as you.
Follow those 5 simple web design steps to create community.
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Scooped by
Martin (Marty) Smith
December 26, 2018 11:03 PM
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All businesses need strategies to help find their targeted audiences online. SEO, article marketing, and a new method is used to do this today. Agile companies also promote their products and services using social media sites like Facebook and Twitter.
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Scooped by
Martin (Marty) Smith
December 21, 2018 2:08 PM
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Running low on content ideas? User-generated content (UGC) is becoming a more and more popular means of filling company websites. When used …
GraphQL is a widely used tool allowing applications written in different programming languages to talk to one another.
Via Charles Tiayon
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Scooped by
Martin (Marty) Smith
July 20, 2017 7:17 AM
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Art of Social Media Artist Rana Begum wasn't a particular lover of social media nor was she a marketing pro. She had a task and used a tool - Instagram - to help. We'll know we are forever changed when social networks are simple tools we use to accomplish connection and tasks as Rana Begum's art illustrates.
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Martin (Marty) Smith
July 12, 2017 8:27 AM
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What Do Consumers Think About Social Media? We found it interesting that "being responsive" on social media was the #1 thing consumers rate as a purchase intent influence. This is why we prefer to curate, coach and reward using social media more than push sales or other one-sided agendas.
Social media is a conversation and the more marketers use it to signal their commitment to listening and being responsive the more social media works. Using social media as digital print ads never work and will never work. That said, #2 on the list is making offers, so using social media as part of conversational program where part of that conversation is sharing deals, specials, and offers makes sense. There's a link to the Sprout Research that powered this post and both are worth reading.
Epic Social Media Content Apps Small businesses are constantly on the lookout for faster, easier and more cost-efficient ways to create new content. And smartphones are now like all-in-one production studios, empowering us all to make world-class content using a range of fun and often simple-to-use apps. In this post, we’ve teamed up with Product Hunt to guide you through the creative process and share 26 apps that’ll help you create incredible social media content using just your smartphone....
Via Jeff Domansky
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Scooped by
Martin (Marty) Smith
June 26, 2017 9:05 AM
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Customer Journeys As Mckinsey points out in their excellent The Customer Decision Journey post buying moves from the bottom of a "conversion funnel" to the middle. Thanks to social media and friends-of-friends marketing winning customer advocacy trumps all.
This post ClickZ post discusses the importance of influencing what happens in this brave new world of customers, journeys, and conversion.
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Martin (Marty) Smith
June 21, 2017 2:10 PM
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Curagami Marketing We smashed two words - curation and gamification - together to get Curagami. Our name is an implied promise. We must be five minutes ahead of the crowd on social media, content marketing, and gamification or we must turn in our strips.
Find the latest Social media, content marketing, and gamification riffs on Curagami via Flipboard: https://flipboard.com/@curagami/curagami-ros0t46qy
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Scooped by
Martin (Marty) Smith
May 25, 2016 9:14 AM
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Most Read As Sign of the Times Funny how what your readers read teaches two things. First your "most read" or viewed posts share what is happening in the world. Curagami's Top 5 Most Read posts in 2016 are about SEO, marketing, hacking and branding.
While the mix of subjects isn't a surprised, Curagami is a digital marketing company, the 80:20 Rule is. Scoop.it remains 2x as important in pure views as our blog. While that fact may distress some it pleases us.
Curation is what is next in content marketing. Soon no one will be able to afford to blog about untested or unknown result subjects. Risks of damage to existing benchmarks is simply too great to blog "at will" anymore.
We've seen predictions in Barabasi's book Linked: How Everything Is Connected To Everything Else come true. Linked is proving correct probably because Barabasi's predictions are based on his observations about how networks form and evolve.
The "Rich Get Richer" concept isn't new. Big brands have been exploiting "rich get richer" for decades. Walmart is built on the idea of a tiny advantage from massive scale is a big advantage and lots of money with Amazon their digital counterpart.
That Scoop.it creates greater reach than our blog is a truth many marketers will need to understand and adjust to. Scoop.it's power speaks to content curation's greater reach, efficiency, and lower costs. It is easier to create community when you listen and content curation is a form of "digital listening".
The rich getting richer is the mathematical destiny of networks. Our jobs, as digital marketers, is not to figure out how to be loved by more customers than Coca Cola but find ways to incorporate our customers better, learn faster, and do what is right, true, and honest for our brands. Enlist 5 customers today in your movement and ask them to help. When they enlist 5 friends as them to help too and before you know it you aren't the only one reading a post, sharing a Scoop or reading a book. We are smarter together than alone...always.
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Scooped by
Martin (Marty) Smith
May 11, 2016 7:50 PM
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Martin's Many Personas on Flipboard Ever wonder where you can see my (Marty Smith), Scenttrail Marketing and Curagami's latest? Chances are good our latest content curation and "must read", "must buy", "must watch", and "must read" recommendations are on one of our Flipboards.
Check them out here: https://flipboard.com/@Curagami
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Scooped by
Martin (Marty) Smith
March 19, 2016 12:10 PM
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Scooped by
Martin (Marty) Smith
March 11, 2016 9:15 AM
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We all have days when we’re busy and on the go and just don’t have the time (or energy) to sit down and create content on Canva or PicMonkey (or...
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