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Scooped by
nrip
September 16, 2013 4:28 PM
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Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content.
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nrip
January 5, 9:59 PM
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Throughout history, doctors have shifted how they access medical knowledge from their minds to paper to digital tools. AI is the next step in this evolution. Throughout the 20th century, doctors primarily searched for medical knowledge this way. However, as the decades passed, the volume of information exploded, computers digitized it, and the internet connected the world. By the early 2000s, doctors pivoted to online information sources, first via desktop computers and later mobile devices. Today, doctors have plenty of options. They often search databases like PubMed and Google Scholar. We frequently read UpToDate topic summaries. Two-thirds use MDCalc, a point-of-care reference with various decision-support tools. They also visit professional societies' websites, medical sites like WebMD, and sometimes even non-medical sites. In this opinion piece a gastroenterologist doctor talks about how Artificial intelligence is now again changing how doctors access knowledge. - Staying Up To Date In An Informational Tidal Wave - Harnessing AI To Manage Medical Knowledge - using AI search to directly ask a question and receiving an answer with references read the original piece at https://www.forbes.com/sites/spencerdorn/2024/12/13/how-ai-is-changing-how-doctors-access-medical-knowledge/
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nrip
August 9, 2021 3:05 PM
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Keyword databases are your secret weapon towards a perfect content strategy. Keywords are search engine optimized terms that allow crawlers to determine what your content is about, and then rank them by comparing your content with other sites with similar keywords. The right content marketing strategy that uses the power of keywords to the fullest will enable you and your brand to reach the audience that will ultimately make those conversions come frequently and quickly — that’s the ultimate goal, right? the following seven steps will help you create a winning keyword database. 1. Find out who your audience is and what they want to know Use Quora/Reddit to make a list of questions your audience is asking 2. Create a list of questions and categorize your keywords Now that you have your initial question, you can create sub-questions. Sub-questions can branch into their own topics, from which you can create specific keywords. 3. Create a keyword list and answer your list of questions Now start answering every question under every category. This will help you find the keywords that fit under each category. 4. Write your content with value in mind Writing your content simply means writing the answers to the list of questions and sub-questions you’ve discovered and listed for yourself and your brand. 5. Check for the keyword search volume Use Google AdWords. 6. Score your keywords properly Prioritize your keywords. Score your keywords from 1-3 to keep it simple. 7. Prioritize constantly Prune your keyword list regularly and always be on the lookout for new and existing keyword opportunities. read the entire post at https://www.entrepreneur.com/article/375586
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nrip
August 4, 2021 3:24 PM
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nrip
August 2, 2021 7:07 PM
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nrip
July 28, 2021 10:31 PM
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Ever considered starting a podcast for your brand or business? There are various ways to monetize a podcast, but the most common method is through sponsorships. When you promote a sponsor during the podcast, you are essentially creating an advertisement, and how much you earn from a sponsor depends on your number of downloads. The higher the subscribers you have, the higher the rate that you earn. To raise your number of listeners, it is essential to determine what and how they want to listen to content. Ultimately, what they look for is a quality podcast. There are five basic principles to a quality podcast: - It must be authentic.
- It must have structure.
- It must have a central idea.
- It must have a targeted audience.
- It must be regularly scheduled.
Incorporating these elements together into one meaningful experience is an impactful understanding of how to start a podcast from scratch. Because podcasting is an intimate communication medium, speaking from a place that is informational, structured, and authentic is the key to building an audience. Now that you understand the makings of a quality listening experience, here is a step-by-step guide on how to start a podcast from scratch: Step #1 – Understand the purpose of the podcast Step #2 – Choose a specialty Step #3 – Pick a title Step #4 – Decide on the format Step #5 – Choose a host Step #6 – Design a logo Step #7 – Get the equipment and software Step #8 – Record an intro and outro Step #9 – Plan and promote your launch date Step #10 – Launch and continue to promote your podcast read whats in between the lines above at https://www.jeffbullas.com/how-to-start-a-podcast/
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Scooped by
nrip
July 27, 2021 12:47 PM
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The platform rolled out a product tagging tool for Idea Pins, along with a paid partnership label. Creators on Pinterest can now make their Idea Pins shoppable, earn commissions via affiliate links through programs such as Rakuten and ShopStyle and team up with brands on sponsored content. Idea Pins can be tagged with any of the millions of Product Pins on the platform. On the user side, Pinners can shop directly from their favorite creators’ Idea Pins. The Idea Pins product tagging tool debuted for business accounts in the U.K. and U.S. Tuesday, and it will be expanded to other markets in the coming months. read more at https://www.adweek.com/social-marketing/pinterest-adds-monetization-options-for-creators/
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nrip
July 24, 2021 5:12 PM
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In today’s digital economy, every business needs an online presence to thrive. This includes businesses that don’t have an e-commerce model. Having an online presence allows you to market your brand and your products directly to consumers. To develop a website, you can either use a website building service or hire a professional agency to code one. Read this article to understand website builders as a concept. It highlights their advantages and disadvantages. What is a website builder? It is an online service that provides a platform you can use to develop a website from scratch. They are developed for individuals who need websites but lack the technical expertise to code. Pros: The advantages of using website building platforms It is the cheaper option They are easy to use They provide in-built analytics Cons: Disadvantages of website building services Platform dependency Lack of design and marketing experience more at https://myventurepad.com/everything-you-need-to-know-about-website-builders-the-pros-and-cons/
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Scooped by
nrip
July 24, 2021 12:24 AM
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PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results. The difference between successful results and complete failure often hinges on an effective evaluation during the hiring process. Here’s how: Set realistic KPIs 72% of PR pros said measuring business impact is currently the top challenge facing the industry. The byproduct of classic PR is media hits, which are partially dependent on news and data from the company and often an immeasurable part of a prospect’s journey. If you need concrete and trackable KPIs beyond “we’ll get you X hits a month on average” to justify your budget or simply peace of mind, consider firms that are able to provide content marketing and social media services that can be clearly measured. Make sure you have the right team Big agencies and boutique ones can both do a great job, but the most important thing is understanding the team you’re getting and their processes. Many agencies are, understandably, built for scale, but what often happens is they provide a bucket of hours at an exorbitant price, or they have an inexperienced, overburdened account coordinator doing the bulk of the work. Try to make sure you have people on the team who are experienced and will be hands-on, even if it means paying a bit extra. read more at https://www.entrepreneur.com/article/375273
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nrip
July 18, 2021 3:37 PM
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The management of multiple sclerosis (MS) has progressed significantly with the emergence of mHealth technologies. Uptake of mHealth apps amongst people with MS, and clinical and demographic characteristics of mHealth adopters is unknown outside North America. Participants of the HOLISM study were queried about their mHealth apps use. We summarize mHealth app usage, and clinical and demographic characteristics of mHealth app adopters using descriptive statistics. Overall, 3.1% of respondents reported using an mHealth app, most of whom were located in Australasia and North America. This study provides insight regarding mHealth app usage within a large international cohort of people with MS. more at https://pubmed.ncbi.nlm.nih.gov/34246024/
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Scooped by
nrip
July 15, 2021 3:08 PM
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A reliable interactive tool describing cancer epidemiology in children and adolescents has been nonexistent in the Czech Republic until recently.
Objective: The goal of this study is to develop a new web portal entitled the Czech Childhood Cancer Information System (CCCIS), which would provide information on childhood cancer epidemiology in the Czech Republic.
The knowledge of cancer burden in the population, its time trends, and the possibility of international comparison is an important starting point for cancer programs.
Methods: Data on childhood cancers have been obtained from the Czech National Cancer Registry. These data were validated using the clinical database of childhood cancer patients and subsequently combined with data from the National Register of Hospitalised Patients and with data from death certificates. These validated data were then used to determine the incidence and survival rates of childhood cancer patients aged 0 to 19 years who were diagnosed in the period 1994 to 2016 (N=9435). Data from death certificates were used to monitor long-term mortality trends. The technical solution is based on the robust PHP development Symfony framework, with the PostgreSQL system used to accommodate the data basis.
Results: The web portal has been available for anyone since November 2019, providing basic information for experts (ie, analyses and publications) on individual diagnostic groups of childhood cancers.
It involves an interactive tool for analytical reporting, which provides information on the following basic topics in the form of graphs or tables: incidence, mortality, and overall survival. Feedback was obtained and the accuracy of outputs published on the CCCIS portal was verified using the following methods: the validation of the theoretical background and the user testing. Conclusions: We developed software capable of processing data from multiple sources, which is freely available to all users and makes it possible to carry out automated analyses even for users without mathematical background; a simple selection of a topic to be analyzed is required from the user.
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nrip
July 14, 2021 6:36 AM
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Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. Digital presence is how your business appears online. Your web presence is made up of several different components and can be summed up as the impression your brand makes online through content, websites, search engines and other digital media and platforms. What Are the Elements of a Digital Presence? Website Your company website is the centerpiece of a digital presence. When potential customers want to learn more about your brand or your business, your website is often the first place they head to. As such, everything from the About Us page to landing pages for products and services needs to be optimized and refined. Social Media A social media presence is essential to a modern-day digital marketing strategy. Social channels are primarily useful as a means to humanize your brand and lift awareness. Every post you make on Facebook or Twitter is an opportunity to engage followers, as well as project the type of brand identity you aim for. Search and Paid Advertising How you appear on search engine result pages (SERPs) factors into a web presence. Those with top results (either for general or local searches) get the most clicks, and thus the most business and trust. The more optimized your website and content are, the greater your chances of ranking well. Paid advertising can also get your online presence in front of target audiences and potential customers. Pay-per-click (PPC) ads, display ads and social ads are all useful tools to lifting brand awareness and digital presence. Content Blog posts, eBooks, white papers, case studies, sales one-pagers, product spec sheets — these are all content marketing assets that are crucial to building an online presence. Content, in many ways, will be your most potent tool for defining and strengthening your web presence. So, how can you boost your digital presence? 1. Don’t Overlook the Small Stuff Lots of effort will be put into optimizing your website, and for good reason. But don’t let that come at the expense of other elements of digital presence. 2. Go Beyond the Basic While it’s important to not forget the small things, you should also endeavor to do more than the bare minimum. In terms of content marketing, for example, don’t stop at regular blog posts. 3. Leverage Visual Content Your website needs strong copy that is optimized for keywords you intend to rank for. But it could also benefit from well-produced visual content that helps relay your brand ideals, mission and message to potential customers on a deeper level. 4. Be Active on Multiple Social Platforms Speaking of social media, it’s not just Facebook, Twitter and Instagram that you need to be active on. There are numerous other platforms that can help you build up digital presence. 5. Always be Dynamic A static digital presence is a recipe for brand stagnation. Search engine algorithms and customer preferences are changing all the time, so your brand needs to keep up to date with a relevant digital presence. This means paying attention to UX trends and other developments that impact how your digital presence is delivered and refined. read the whole post and access a fantastic infographic at https://www.brafton.com/blog/content-marketing/digital-presence/
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nrip
June 20, 2021 1:41 AM
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It’s easy to forget that, as a search engine, Google doesn’t just compare keywords to generate search results. Google knows that if people don’t enjoy their experience on a web page, they won’t stay on the page long enough to consume the content — no matter how relevant it is. As a result, Google has been experimenting with ways to analyze the user experience of web pages using quantifiable metrics. Factoring these into its search engine rankings, it’s hoped to provide users not only with great, relevant content but with awesome user experiences as well. Google’s soon-to-be-launched page experience update is a major step in this direction. Website owners with image-heavy websites need to be particularly vigilant to adapt to these changes or risk falling by the wayside. In this article, we’ll talk about everything you need to know regarding this update, and how you can take full advantage of it. What is page experience? In short, it’s a ranking signal that combines data from a number of metrics to try and determine how good or bad the user experience of a web page is. It consists of the following factors: - Core Web Vitals: Using the same, unchanged, core web vitals. Google has established guidelines and recommended rankings that you can find here. You need an overall “good” CWV rating to qualify for a “good” page experience score.
- Mobile Usability: A URL must have no mobile usability errors to qualify for a “good” page experience score.
- Security Issues: Any flagged security issues will disqualify websites.
- HTTPS: Pages must be served via HTTPS to qualify.
- Ad Experience: Measures to what degree ads negatively affect the user experience on your web page, for example, by being intrusive, distracting, etc.
read more at https://css-tricks.com/what-googles-new-page-experience-update-means-for-images-on-your-website/
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nrip
January 6, 7:00 AM
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In this article CU health care professionals offer tips on how to become a savvy social media consumer and decipher whether popular health trends are potentially harmful. Eating a carnivore diet, taking cold plunge baths, putting tape over your mouth as you sleep, drinking apple cider vinegar — these are just a few of the many health trends that have gained traction on social media platforms like TikTok and Instagram, each promising to change people’s health for the better. But how can you know whether these trends are actually beneficial to your health? And even more importantly, how can you figure out if trending health advice may be potentially harmful to yourself and others? Here are some tips Consider the source — and their motivations Are they authentic ? Are they practising ? researching? published ? Check if they have anything on pubmed/researchgate/ academia . Having a high number of followers does not mean that the person is posting factual content. I urge people to ask the poster what their credentials are or their sources For a number of influencers, their main goal isn’t to promote health — it’s to get likes and views on their content Look out for Clickbaits ( claiming that if you use a certain product, then you will lose 10 Kgs, Regain all your hair, or will look 20 years younger)
Misinformation is usually flashy and plays into fears, shock, anger, and awe in order to be persuasive. The more outlandish something seems, the more important it is to see if other sources are reporting the same information Verify the information with other sources Checking other sources is a key step to figuring out if a viral social media health trend is valid. Always Always Always perform a spelling check. It may for all you know be auto generated content which is going viral. And Ask your known experts read the original unedited piece at https://news.cuanschutz.edu/department-of-medicine/viral-health-advice-social-media-trends
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nrip
February 22, 2024 11:29 PM
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Digital health literacy, also known as eHealth literacy, describes the ability to seek, find, understand, and apply health information from the internet to address health problems. The World Health Organization calls for actions to improve digital health literacy. To develop target group–specific digital health literacy interventions, it is necessary to know the digital health literacy of the general population and relevant subgroups. This study aims to representatively assess the digital health literacy of the population in Germany and relevant subgroups. The results are meant to facilitate the development of target group–specific digital health literacy interventions. Additionally, this study further explores the associations between digital health literacy and physical health, mental health, life satisfaction, and diverse health behaviors. Based on the results of this study, Digital health literacy is unevenly distributed within German society. The results of this study suggest that people with a low level of formal education and people with a low social status would benefit from digital health literacy interventions that address their competencies in the domains of information seeking and information appraisal. Furthermore, the results suggest that older people would likely benefit from digital health literacy interventions that address their competencies in the domains of information seeking and also information appraisal. The results provide a starting point for the development of target group–specific digital health literacy interventions.
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Rescooped by
nrip
from digital marketing strategy
August 7, 2021 2:56 PM
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A content audit done once to highlight current issues with a website as part of the pitching process, and then consumed by a wider strategy, will have a short shelf-life of usefulness. However, a content audit that is continuously updated and used to guide next steps has multiple uses
Via malek
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Scooped by
nrip
August 4, 2021 1:20 PM
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There's no shortcut to launch you from a great idea to thousands of highly engaged subscribers overnight. Read more about email newsletter strategies here! Advice on what we'd do if we started over on our email newsletter strategy today. Content is critical to your email newsletter strategy Content quality is critical. Subject line testing is great; it can be the difference between someone opening or not opening the first email you send them. But the content within that email will determine whether the reader will open emails 2 through 200. Test the layout, design, tone, length, links, and personalization (among other things) of your email before doubling-down on any subscriber-acquisition strategy. Avoid clickbait-y subject lines altogether. You might see a great open rate on that particular day, but you need to keep in mind that you're playing the long game. You'll likely see a spike in unsubscribes, and you'll lose the trust of recipients who could otherwise become daily readers of your newsletter. Email open rates are a positive feedback loop Scaling your email newsletter read more at https://www.marketingprofs.com/articles/2021/45425/building-your-email-newsletter-is-a-marathon-not-a-sprint
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Rescooped by
nrip
from digital marketing strategy
August 2, 2021 2:38 PM
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SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.
Via malek
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Scooped by
nrip
July 28, 2021 7:34 AM
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Innovative approaches to the dissemination of evidence-based COVID-19 health messages are urgently needed to counter social media misinformation about the pandemic. To this end, we designed a short, wordless, animated global health communication video (the CoVideo), which was rapidly distributed through social media channels to an international audience. Objective: The objectives of this study were to (1) establish the CoVideo’s effectiveness in improving COVID-19 prevention knowledge, and (2) establish the CoVideo’s effectiveness in increasing behavioral intent toward COVID-19 prevention.
Methods: In May and June 2020, we enrolled 15,163 online participants from the United States, Mexico, the United Kingdom, Germany, and Spain. We randomized participants to (1) the CoVideo arm, (2) an attention placebo control (APC) arm, and (3) a do-nothing arm, and presented 18 knowledge questions about preventive COVID-19 behaviors, which was our first primary endpoint. To measure behavioral intent, our second primary endpoint, we randomized participants in each arm to five list experiments.
Results: Globally, the video intervention was viewed 1.2 million times within the first 10 days of its release and more than 15 million times within the first 4 months.
Knowledge in the CoVideo arm was significantly higher (mean 16.95, 95% CI 16.91-16.99) than in the do-nothing (mean 16.86, 95% CI 16.83-16.90; P<.001) arm. We observed high baseline levels of behavioral intent to perform many of the preventive behaviors featured in the video intervention. We were only able to detect a statistically significant impact of the CoVideo on one of the five preventive behaviors.
Conclusions: Despite high baseline levels, the intervention was effective at boosting knowledge of COVID-19 prevention. We were only able to capture a measurable change in behavioral intent toward one of the five COVID-19 preventive behaviors examined in this study.
The global reach of this health communication intervention and the high voluntary engagement of trial participants highlight several innovative features that could inform the design and dissemination of public health messages. Short, wordless, animated videos, distributed by health authorities via social media, may be an effective pathway for rapid global health communication during health crises.
Trial Registration: German Clinical Trials Register DRKS00021582; https://tinyurl.com/6r4zkbbn
access the study at https://publichealth.jmir.org/2021/7/e29060/
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Scooped by
nrip
July 24, 2021 10:31 PM
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There’s tremendous marketing potential in an email address. Make the most of this opportunity by building a reliable, healthy email list. Otherwise, you not only decrease your ROI, but also your emails may end up landing in your spam folder or never arriving at all. So, what should you focus on to build a list that is healthy and thrives? Let’s look at some of the most important steps. 1. Get people to confirm they want to be on your email list Building a healthy email list means your subscribers intentionally signed up. To make sure of that, ask everyone to confirm they subscribed to your emails. The double opt-in method is the most effective. 2. Use ReCAPTCHA to reach real people You could be managing a healthy list and receive a deluge of sign-ups that will frequently be followed by spam complaints, unsubscribes or bounces. It’s because a bot signed up. A healthy, thriving list consists of human subscribers and not bots. 3. Use an email validation API to keep bad data off your list Email sign-up forms are great for allowing people an easy way to start getting your newsletters. However, if you’re not careful, sign-up forms are also gateways for bad data. These are issues you can’t prevent in real time, but an email validation API will. A reputable email validation service should have an API that you can connect to your sign-up form to block harmful emails. In most cases, if an address is typed in incorrectly, the API will notify the person that they’ve made a mistake. 4: Check your entire list in bulk regularly Email validation is critical if you want an email list that thrives, but even the good contacts on your list can go bad. People change their email addresses for a variety of reasons, especially workplace addresses, so verify your email list in bulk a few times a year. There’s no value to sending emails if they will bounce. It only harms your deliverability and sender reputation. read between the pointers above at the original post https://www.entrepreneur.com/article/372196
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Scooped by
nrip
July 24, 2021 8:42 AM
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People don’t actually want to read. They actually only want two simple things: to skim content, and to get an answer immediately. There is a way to write fewer words, to reduce your bounce rates, and to increase your rankings. How? By using mini infographics and structuring your content in an entirely different way, to appeal to those 6th graders that you’re writing for. People want to see more breaks in the content Not just that - They want to see more visual breaks in the content -more likely to actually spend time on blog pages that were broken up by multiple headers, with a clear indication of what was to come. - more likely to select articles that had a break in text and showcased a mini infographic or other forms of visual content, every 100 words or so. check the full article at https://venngage.com/blog/infographic-SEO/ to learn how you can use mini infographics to connect to your readers as well as improve your on-page SEO
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Scooped by
nrip
July 23, 2021 4:09 PM
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Get insights into how each generation, from Gen Z to Baby Boomers, uses social media—and what it means for your business What Gen Z consumers expect from brands on social media From active brand conversations to personalised shopping experiences, Gen Z shoppers know what they want. They expect brands to remain receptive to their needs and help them make informed purchase decisions. Gen Z also wants to connect beyond the point of sale, engaging, collaborating with and giving feedback to brands. They also want to feel like empowered individuals when shopping. Consequently, they gravitate towards brands who use their data responsibly to create convenient and immersive customer experiences. read about the others at https://sproutsocial.com/insights/social-media-use-by-generation-en_gb/
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Scooped by
nrip
July 16, 2021 7:31 AM
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Recent emergency authorization and rollout of COVID-19 vaccines by regulatory bodies has generated global attention. As the most popular video-sharing platform globally, YouTube is a potent medium for the dissemination of key public health information. Understanding the nature of available content regarding COVID-19 vaccination on this widely used platform is of substantial public health interest.
Objective: This study aimed to evaluate the reliability and quality of information on COVID-19 vaccination in YouTube videos.
Methods: In this cross-sectional study, the phrases “coronavirus vaccine” and “COVID-19 vaccine” were searched on the UK version of YouTube on December 10, 2020. The 200 most viewed videos of each search were extracted and screened for relevance and English language. Video content and characteristics were extracted and independently rated against Health on the Net Foundation Code of Conduct and DISCERN quality criteria for consumer health information by 2 authors.
Results: 48 videos, with a combined total view count of 30,100,561, were included in the analysis. Topics addressed comprised the following: vaccine science (n=18, 58%), vaccine trials (n=28, 58%), side effects (n=23, 48%), efficacy (n=17, 35%), and manufacturing (n=8, 17%). Ten (21%) videos encouraged continued public health measures. Only 2 (4.2%) videos made nonfactual claims. The content of 47 (98%) videos was scored to have low (n=27, 56%) or moderate (n=20, 42%) adherence to Health on the Net Foundation Code of Conduct principles. Median overall DISCERN score per channel type ranged from 40.3 (IQR 34.8-47.0) to 64.3 (IQR 58.5-66.3). Educational channels produced by both medical and nonmedical professionals achieved significantly higher DISCERN scores than those of other categories. The highest median DISCERN scores were achieved by educational videos produced by medical professionals (64.3, IQR 58.5-66.3) and the lowest median scores by independent users (18, IQR 18-20).
Conclusions: The overall quality and reliability of information on COVID-19 vaccines on YouTube remains poor.
Videos produced by educational channels, especially by medical professionals, were higher in quality and reliability than those produced by other sources, including health-related organizations. Collaboration between health-related organizations and established medical and educational YouTube content producers provides an opportunity for the dissemination of high-quality information on COVID-19 vaccination. Such collaboration holds potential as a rapidly implementable public health intervention aiming to engage a wide audience and increase public vaccination awareness and knowledge.
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Scooped by
nrip
July 15, 2021 2:11 AM
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Despite numerous counteracting efforts, antivaccine content linked to delays and refusals to vaccinate has grown persistently on social media, while only a few provaccine campaigns have succeeded in engaging with or persuading the public to accept immunization. Many prior studies have associated the diversity of topics discussed by antivaccine advocates with the public’s higher engagement with such content. Nonetheless, a comprehensive comparison of discursive topics in pro- and antivaccine content in the engagement-persuasion spectrum remains unexplored.
Objective: We aimed to compare discursive topics chosen by pro- and antivaccine advocates in their attempts to influence the public to accept or reject immunization in the engagement-persuasion spectrum.
Our overall objective was pursued through three specific aims as follows: (1) we classified vaccine-related tweets into provaccine, antivaccine, and neutral categories; (2) we extracted and visualized discursive topics from these tweets to explain disparities in engagement between pro- and antivaccine content; and (3) we identified how those topics frame vaccines using Entman’s four framing dimensions.
Methods: We adopted a multimethod approach to analyze discursive topics in the vaccine debate on public social media sites. Our approach combined (1) large-scale balanced data collection from a public social media site (ie, 39,962 tweets from Twitter); (2) the development of a supervised classification algorithm for categorizing tweets into provaccine, antivaccine, and neutral groups; (3) the application of an unsupervised clustering algorithm for identifying prominent topics discussed on both sides; and (4) a multistep qualitative content analysis for identifying the prominent discursive topics and how vaccines are framed in these topics. In so doing, we alleviated methodological challenges that have hindered previous analyses of pro- and antivaccine discursive topics.
Results: Our results indicated that antivaccine topics have greater intertopic distinctiveness (ie, the degree to which discursive topics are distinct from one another) than their provaccine counterparts (t122=2.30, P=.02).
In addition, while antivaccine advocates use all four message frames known to make narratives persuasive and influential, provaccine advocates have neglected having a clear problem statement. Conclusions: Based on our results, we attribute higher engagement among antivaccine advocates to the distinctiveness of the topics they discuss, and we ascribe the influence of the vaccine debate on uptake rates to the comprehensiveness of the message frames. These results show the urgency of developing clear problem statements for provaccine content to counteract the negative impact of antivaccine content on uptake rates. read more at https://publichealth.jmir.org/2021/6/e23105/
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Scooped by
nrip
June 23, 2021 12:06 AM
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Do you want better reach on Instagram? Looking for tactics that work? In this article, you’ll find nine ways to increase your Instagram reach. #1: Use the Full Range of Instagram Post Formats #2: Embrace Accessibility #3: Turn on Sharing for Your Instagram Stories #4: Enable Remixing for Instagram Reels #5: Add Location Tags to Posts #6: Enable Instagram Branded Content Tags #7: Use Instagram Highlights to Maximize Content Value #8: Give Followers a Reason to Post About Your Brand #9: Test New Post Times and Frequencies on Instagram Your followers are your best route to higher organic reach on Instagram. They have the potential to interact and share your social media content with a far wider audience than you could ever achieve on your own. read more at https://www.socialmediaexaminer.com/how-to-improve-instagram-reach-9-ways/
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Scooped by
nrip
June 19, 2021 2:57 AM
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COVID has literally and hugely impacted all aspects of human life the world around. In this context, the scope of marketing a business does not exist in a silo either. The role of digital marketing in trying times As expected, nearly everyone has pitched into large-scale web browsing for entertainment. The statistics of an ever-burgeoning web usage bear witness to this new normal. Since the widespread transmission of COVID, the usage of mobile data too has spiked exponentially. Even organic traffic to websites has seen a tremendous rise. Social media has turned into the best maneuver for people to remain connected with their loved ones and others outside the bounds of family and acquaintances. Practically every social media platform has observed a noteworthy swelling in user engagement over the past year. the right, business-relevant digital marketing strategies are put into effect, constant customer communication and engagement can be maintained irrespective of whatever magnitude the pandemic takes form. There are no more trade shows or business fairs. So, channels that generate potent digital leads are the better alternatives. In what way marketing strategies can be adjusted during the pandemic? - By selfless helping others. This is the best opportunity to infuse more value within the community and put more emphasis on the long term. Even though companies may find it tough and time-intensive to break even, yet, the effort is worth every penny.
- By resorting to paid ads. Use different remunerative payment plans to lift dwindling conversion rates.
- By providing several online educational training. People searching for new opportunities in the midst of the pandemic can significantly benefit from such programs.
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