To give you a high-level roadmap, I compiled 29 of the most essential metrics into the following infographic.  Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.

Want the low-down on your Twitter followers for FREE? No problem. Just use Twitter's FREE built-in analytics tool to find a ton of useful data!

Social media like Facebook and Twitter are far too biased to be used blindly by social science researchers, two computer scientists have warned.

This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...

Are you marketing on Twitter, Facebook or Pinterest? This article shares how to use audience insights to improve your social media marketing.

Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.

This is a summary of one section of my workshop on Data Architectures at the SSIR Data on Purpose workshop. Organizations all around the world are asking themselves how to build a data culture with...

How do you know if your work is working?

Nevertheless, it’s clear Twitter is focused on serving as a powerful platform for individual influence and promotion. Twitter’s recent acquisition of Niche illustrates its recognition that social influencers will continue to serve the platform’s value as a marketing tool.

In that way, influencers and Twitter have a mutually beneficial relationship—one individuals can use to their advantage. While Niche figures to cater to fairly prominent players online, Twitter is investing in the power of individual influencers—as well as larger, established brands—to create advertising revenue and build sustainable marketing value.

“We hope this acquisition continues to inspire people to create great content,” said Baljeet Singh, Twitter’s director of product management, in a statement.

Influencer marketing continues to deepen its roots in social media, and brands can piggyback off their employees’ success by encouraging them to establish themselves as influencers in their fields. A new analytics tool, for example, will make it easier for those individuals to manage and optimize their own efforts, implementing small changes that yield tangible results.

Want to learn about your customers? Here are seven social media monitoring tools you can use to monitor mentions of your business on blogs and social media.

Data Science in Education

In-depth article about what is Data Science. Learn about the role of Data Scientists and how it relates to big data and analytics.

Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…

This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...