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Scooped by
Beth Kanter
August 4, 2011 7:31 PM
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Scooped by
Beth Kanter
August 4, 2011 12:39 PM
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Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.
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Scooped by
Beth Kanter
August 2, 2011 1:23 PM
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This is from Douglas Karr on MarketingTech Blog:...
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Scooped by
Beth Kanter
August 1, 2011 5:27 PM
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We hear that “data is the new oil” and maybe so, but just like crude oil, data needs to be refined to maximise its value. It needs to be processed into actionable insight. Online and mobile activities generate vast amounts of data and there are no shortage of tools and technology available to analyse it. But the reality in many cases is “analysis paralysis”, little actual insight, or recommendations that can’t then be acted upon owing to a lack of relevant resources.
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Beth Kanter
July 28, 2011 5:09 PM
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This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
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Scooped by
Beth Kanter
July 28, 2011 4:34 PM
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Social Media Measurement Fortune Cookies:Don’t measure just what you can – measure what you can ACT on. Add yours!
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Scooped by
Beth Kanter
July 27, 2011 10:05 PM
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Scooped by
Beth Kanter
July 27, 2011 9:59 AM
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How is your company determining the return on investment for its social media programs?
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Scooped by
Beth Kanter
July 25, 2011 8:00 PM
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Love these measurement tweets
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Scooped by
Beth Kanter
July 24, 2011 8:49 PM
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Good chart of inputs and outcomes
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Scooped by
Beth Kanter
July 15, 2011 7:07 PM
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Wondering if there is a ROI for social media? Wondering how to calculate the ROI? Check out 3 videos on this topic...
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Scooped by
Beth Kanter
July 15, 2011 7:05 PM
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Many enterprises are considering social media and are wondering if there is return on the investment.
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Scooped by
Beth Kanter
August 4, 2011 12:43 PM
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Scooped by
Beth Kanter
August 3, 2011 10:42 AM
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Scooped by
Beth Kanter
August 2, 2011 12:54 PM
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Effective Tools for Building, Interpreting and Using Metrics...
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Beth Kanter
July 30, 2011 12:29 PM
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Overview and best practices for YouTube Insight Analytics, using Insight to market your videos and grown engagement levels with your target audience.
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Beth Kanter
July 28, 2011 5:03 PM
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ComScore and Facebook look at Starbucks and others to measure brand impressions beyond fans.
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Beth Kanter
July 28, 2011 12:51 PM
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Chartbeat shows you real time analytics and traffic monitoring to your website and allows you to set alerts for any downtime or spikes in traffic...
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Scooped by
Beth Kanter
July 27, 2011 7:17 PM
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This is a guest blog post by Barbra Gago from Left Brain DGA.
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Scooped by
Beth Kanter
July 26, 2011 5:39 PM
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offers some good basic definitions for analytic terms and list of curated links about KPIs
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Scooped by
Beth Kanter
July 25, 2011 2:51 PM
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I’ll level with you. When you use images on your site, two things can happen: Images can either help you achieve your business goals, or hurt. This posts includes some great tips for getting better conversion rates with the use of visuals
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Beth Kanter
July 24, 2011 8:35 PM
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Here's why it is stunningly silly to argue if Google Analytics is the right tool for Enterprises, or that Omniture is or WebTrends:Only…...
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Scooped by
Beth Kanter
July 15, 2011 7:06 PM
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Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media?
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Scooped by
Beth Kanter
July 14, 2011 7:40 PM
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Excellent resource that includes tools, examples, and techniques for data visualization.
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