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Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost. 
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Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.
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Presentation introduces the foundation of a data-driven culture ...
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Marketers demonstrate what metrics to use and how listening affects business.
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99.9996253% of Web Analytics reports produced are utterly useless.
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![64% of Small Businesses Don't Consider Social Media Important [Data] | Measuring the Networked Nonprofit | Scoop.it](https://img.scoop.it/pXdhIeXbkOOYeZihOA0PBjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
As a business, do you fully understand how social media can benefit your marketing strategy?
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From
gigaom
A look at which types of trending topics can be captured in Twitter data, the important ways they can be characterized, and the key distinguishing features of trends.
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Marketers should always be testing, analyzing, and adjusting their marketing programs.
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5 Nice Google Analytics Custom Reports
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Effectively test, measure and optimize your Facebook ads using a technique called A/B testing to ensure that you get maximum results.
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At the Social Impact Exchange conference in New York a few months ago, I heard the leader of a rapidly growing, national youth-serving nonprofit proudly declare that the organization was about to begin a costly randomized control group study to...
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This cultural attraction has gone from near-zero visibility into business operations to total insight using advanced analytics.
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From
prezi
Turn tweets into action by looking at Analytics and making data actionable.
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The folks at Realized Worth have created a rich blog series on making the business case for employee volunteering. The articles highlight trends, best practices and case studies, all backed by compelling research and data. The series...
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A new survey shows that marketers' expectations of social media have come back down to earth. Read this blog post by Dave Rosenberg on Software, Interrupted.
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A few thoughts on measurement in reference to a specific case Metrics: Things you can measure Many of you who know me, may remember that we raised nearly…...
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for the chapter on data analysis and visualization
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Nonprofit: Linking Staff Performance to Marketing/Social Media KPIs
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