When discussing big data, I often encounter three different groups of people. One believes that big data will solve all major humanitarian problems; another can bluntly state that big data is a...
Here is a list describing many of the activities we run at our workshops. Each links to a page with instructions about how you can use the activity yourself! We tend to pick and choose activities...
To give you a high-level roadmap, I compiled 29 of the most essential metrics into the following infographic. Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.
Beth Kanter's insight:
To give you a high-level roadmap, I compiled 29 of the most essential metrics into the following infographic. Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.
provides background and context, including a definition of marginalisation, Tactical Tech’s objectives, background on WNU and sex worker issues in Cambodia.
Does your board of directors know how to measure fundraising success? (Hint: Just counting cash this year, although it seems like the way to do it, exposes you…
new book from the Urban Institute illuminates the potential and practice of using data to enhance communities -- especially low-income ones. It's a practical resource for local funders and others seeking creative ways to inform and engage communities.
This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
This is a summary of one section of my workshop on Data Architectures at the SSIR Data on Purpose workshop. Organizations all around the world are asking themselves how to build a data culture with...
Nevertheless, it’s clear Twitter is focused on serving as a powerful platform for individual influence and promotion. Twitter’s recent acquisition of Niche illustrates its recognition that social influencers will continue to serve the platform’s value as a marketing tool.
In that way, influencers and Twitter have a mutually beneficial relationship—one individuals can use to their advantage. While Niche figures to cater to fairly prominent players online, Twitter is investing in the power of individual influencers—as well as larger, established brands—to create advertising revenue and build sustainable marketing value.
“We hope this acquisition continues to inspire people to create great content,” said Baljeet Singh, Twitter’s director of product management, in a statement.
Influencer marketing continues to deepen its roots in social media, and brands can piggyback off their employees’ success by encouraging them to establish themselves as influencers in their fields. A new analytics tool, for example, will make it easier for those individuals to manage and optimize their own efforts, implementing small changes that yield tangible results.
Want to learn about your customers? Here are seven social media monitoring tools you can use to monitor mentions of your business on blogs and social media.
Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…
Beth Kanter's insight:
Step-by-steps for analyzing your Twitter stream using Twitter analytics.
This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
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