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Scooped by
Brian Fanzo
July 11, 2014 3:18 AM
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There's a difference between signing on to someone else's project and starting your own. The impresario mindset of initiation and improvisation are at the heart of the project. It's yours, you own it. Might as well do something you're proud of, and something that matters, because it's your gig.Over time, the project world has changed. Thanks to digital tools, it's cheaper than ever to build and launch something based on content. Distribution is far faster and cheaper as well. We used to need a publishing partner or a partner with a platform (a record label, a media company...) to get the word out; now, in many cases, this adds time and hassle without creating sufficient benefit. Because it's easier to launch, we can spend more time focusing on what the audience wants, as opposed to merely pleasing (and pitching) the middleman. On the other hand, that makes it a lot harder to dig in and create, because there isn't that moment where someone says, "yep, I'll publish it..."For me, the trick is not to represent the client, or the publisher, or the merchant. The trick is to represent the project, to speak up for the project, to turn it into what it needs to be. And over the years, I've found the each project gets just a little more personal than the one that came before....
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Scooped by
Brian Fanzo
July 10, 2014 3:07 PM
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Social Media for B2B Marketing:Social media holds immense potential for B2B marketing as several research studies have conclusively shown that 69% of B2B (social media marketing b2b unternehmen http://t.co/FuBTY4PSE5)...
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Scooped by
Brian Fanzo
July 10, 2014 1:40 AM
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SumAll is a connected data tool that helps thousands make better decisions.
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Scooped by
Brian Fanzo
July 9, 2014 6:52 PM
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An important part of your social media marketing strategy should be the creation of content to share with your audience on social channels. If this content is …
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Scooped by
Brian Fanzo
July 9, 2014 1:19 AM
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There's a lot of discussion about on the best tactics to improve engagement. How do you generate engagement on social networks? What's the best tactic to generate conversation? The thing that always stands out to me is ...
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Scooped by
Brian Fanzo
July 9, 2014 12:55 AM
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all apps in blue will be social media and all apps in green is messenger apps (What did you newly found out about something? — all apps in blue will be social media and all apps in green is m...
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Scooped by
Brian Fanzo
July 8, 2014 7:01 PM
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List posts are the stalwart of social marketing. A great list post will always draw a crowd. We social marketers can learn a lot from list posts, too.
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Scooped by
Brian Fanzo
July 8, 2014 6:35 PM
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Yep, it is that time again. Grab yourself a cup of coffee, a couple fig newtons, and get your learn on. In today’s interview I (George Thomas, Inbound Marketer here at TSL) will be talking to Rob Misheloff from Smarter
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Scooped by
Brian Fanzo
July 8, 2014 6:28 PM
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Humans connect with stories. Thousands of years ago, history was recorded through narrative cave paintings and Egyptian hieroglyphics. Today, books, m
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Scooped by
Brian Fanzo
July 8, 2014 6:21 PM
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Twitter can feel downright intimidating to beginners. Becky Gaylord presents the 12 Most Basic Ways for Beginners to Rock Twitter and not get overwhelmed.
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Rescooped by
Brian Fanzo
from MarketingHits
July 8, 2014 3:40 PM
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I GOT ENGAGED ON SCOOP.IT - You can too!
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Scooped by
Brian Fanzo
July 4, 2014 2:18 AM
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Great article on social media tips and impact. Clearly we can have more impact with less. Just need a good plan! http://t.co/BkXcinqG1f
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Scooped by
Brian Fanzo
July 4, 2014 2:18 AM
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This was inspired by comments & questions I received after being placed on the TOP 50 Digital Marketers RT in 2014.. I call my social strategy “#ShowUcare So…
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Scooped by
Brian Fanzo
June 30, 2014 11:31 PM
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In my last post "Did they put the wrong person on the Digital Top 50 list, me?" I went into details about how shocked I was to be listed along side so many great social media leaders and mentors. I
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Scooped by
Brian Fanzo
June 30, 2014 2:31 AM
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Scooped by
Brian Fanzo
June 26, 2014 5:40 PM
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Tips, Tricks, Google Calendar and more focused on making the most out of twitter chats!
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Scooped by
Brian Fanzo
June 24, 2014 12:33 AM
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The Top 50 People Most Retweeted by Digital MarketersOn May 28th, 2014 when this study was posted, I like many looked at the names on the list and was shocked to find my name. I've written no books,
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Scooped by
Brian Fanzo
June 23, 2014 3:59 PM
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Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
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Scooped by
Brian Fanzo
June 23, 2014 12:03 AM
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“What one thing should I master?” for me the answer is simple.. STORY TELLING!
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Rescooped by
Brian Fanzo
from Using Linkedin Wisely
June 14, 2014 12:15 PM
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How Linkedin's 'people we may know' feature is so accurateZDNetI sometimes get a bit bothered by just how much LinkedIn knows who I am connected to outside of LinkedIn.
Via Steve Cassady
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Scooped by
Brian Fanzo
June 13, 2014 11:52 PM
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Social, Mobile, Analytics, Cloud (S.M.A.C.) are disrupting life as we know it.. To manage this we must adapt our skill sets… To be more like a cheerleader!CEO’s of today come in all shapes, sizes and
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Scooped by
Brian Fanzo
June 13, 2014 8:03 PM
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Do you know that 90 percent of the information transmitted to the brain is visual? Actually, visual content is processed 60,000 times faster than text!
Images
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Scooped by
Brian Fanzo
June 10, 2014 6:44 PM
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The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
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Rescooped by
Brian Fanzo
from Social Media
June 10, 2014 6:16 PM
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This post gives amazing tools and tips on how to promote your blog post. Check it out now, you'll be glad you did (very popular post).
Via Ian Cleary, MelanysGuydlines
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Scooped by
Brian Fanzo
June 6, 2014 6:28 PM
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I don't know of any business I have ever consulted that didn't want its customers to be happy. Going above and beyond, and leveraging both social media and email for a great conversation about and
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Curated by Brian Fanzo
Chief Social Media Officer & Digital Storyteller at @WeAreMYC | Millennial Speaker ~ I Talk Fast & Tweet Faster! #ProudDad #SummitLive #Snapchat #Periscope
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