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Shelly Kramer, founder and CEO of V3 Integrated Marketing, shares the importance of connecting social media to brand strategy as well as business strategy. 
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Jessica Kelly's curator insight,
February 3, 2015 4:03 PM
"Your staff are living the story you're trying to tell--it makes sense for you to use them to tell it." Yep, makes sense.
"If your [own] people share your content, it immediately gives it more authenticity." Yep, if they share authentically. :)
Vicky Gillies's curator insight,
February 4, 2015 8:04 AM
Pioneering companies encourage their employees to get social
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From
skift
Editor’s Note: This interview is part of Skift's CEO interview series. This particular series is with hospitality CEOs talking about the Future of the Gues
Brian Fanzo's insight:
Can't underestimate the power of employee advocacy!
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Brian Fanzo's insight:
Although these changes are difficult if brands attempt to find an easy button or are currently implementing any of these 8 actions above not only are they wasting their time but they're driving themselves further away from becoming the social business they hope to be.
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A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Via Guillaume Decugis
Guillaume Decugis's curator insight,
November 26, 2014 6:28 PM
Impressive case study by Lee Odden that should convince you that not only traditional SEO is dead but also how content, social and influencers are the new SEO. Curating influencers content tent helps getting in their radar and will open opportunities to engage with them before they eventually amplify your content or co-create with you. 
Ivo Nový's curator insight,
December 2, 2014 4:22 AM
Guillaume Decugis's insight: Impressive case study by Lee Odden that should convince you that not only traditional SEO is dead but also how content, social and influencers are the new SEO. Curating influencers content tent helps getting in their radar and will open opportunities to engage with them before they eventually amplify your content or co-create with you.
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IBM CEO Ginni Rometty has said it once, and she’ll say it again: “In a social enterprise, your value will not be what you know; it will be what you share.” She also believes that “the social network will be the new production line in a company.”
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It’s time for companies to embrace the power of personal brands. Here are five ways to align personal and business brands together.
Brian Fanzo's insight:
A Great Brand will be thought of as Great by the community if you have great employees with great personal brands! Businesses need to find ways to empower and grow their employees personal brands as they are the reason your company is great and they will also be your connection to your community! Spot on here Bryan Kramer!
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June 30, 2009 “They call them Walkers.” Rick the recruiter whispered the words like a desperate prayer while he stood at the 10th floor window looking down on the street. Nishi, Rick’s new boss, was puzzled. “Walkers?” “Yes, Walkers,” Rick echoed, ... Read More
Brian Fanzo's insight:
I’ve said it before and I’ll say it again. The happily employed are loyal to the work they love first, then those they do it with and for, where the culture (and business) flourishes and embraces both, and then they’re loyal to the company brand. Happy work folk are huggers, not walkers, tempered only by their individual endurance and the distance to empowered culture and continuous skill development.
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I was recently asked “When was the first time you realized you had a passion for social, technology and collaboration and how did that shape your social business experiences?” Now I am 33 years old and remember a time before Myspace and cell phones but this question really got me thinking about what philosophies, technologies and experiences that today makes up my philosophy on social business. Was it using AIM chat or Yahoo forums or maybe it was when I linked TI80 calculators to share notes. I did love using Napster and P2P programs to share files and information even across dial-up.
Brian Fanzo's insight:
My most recent: “A social business isn't about what or how a company's culture is changed, it’s about a new philosophy and changing their focus to creating new experiences!”
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Ok, so I may have said that many of today’s proclaimed social businesses, aren’t social and I stand by that assertion 100%. Having said that, the quest for social business isn’t unattainable, but it does take work to achieve. Before I jump into the constructs for a successful social business, let’s [...]
Brian Fanzo's insight:
It is one thing to theorize about social, it is another thing to suggest why a business isn’t social, but perhaps the hardest thing to do is really pin down the blueprint for creating a social business. Perhaps more simply put. What must a company do that wants to be social?
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Employees are supposed to work for you, not against you, so keep these things in mind when gauging satisfaction among your employees and creating an engagement program.In order to successfully engage consumers, employees need to be engaged themselves. How can you ensure your employees are working at their full potential in order to deliver the best marketing results?
Brian Fanzo's insight:
Employees are supposed to work for you, not against you, so keep these things in mind when gauging satisfaction among your employees and creating an engagement program.
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Sprinklr today announced that it has acquired brand/influencer company Branderati. Sprinklr is a social media management platform aimed at the enterprise and Branderati is a platform that allows b...
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Harnessing social media’s super power for more connected meetings
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Do you want your company to thrive? Then you need to create a killer workplace culture. Here are 5 Steps to Creating a Killer Workplace Culture
Lauran Star's curator insight,
February 12, 2015 5:16 PM
Define what your culture should look like! -
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Simply establishing social media accounts with staffers' names and faces doesn't cut it. Your people should help shape the brand's online voice, even if they're singing in harmony and not in unison.
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I read an article on Mashable (Infographic) the other day on how Social Media is costing businesses 650 billion dollars a year in lost productivity.
Brian Fanzo's insight:
In the end, don’t blame the medium, hire better people.
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Employee Advocacy Done Wrong! 8 signs a company is doing employee advocacy wrong!
Brian Fanzo's insight:
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The great social businesses of the future will invest, empower and utilize employee advocacy programs, focusing on creating a collaborative, social and transparent culture that create new community experiences. These community experiences linked to business outcomes will amplify the long-term success and scale of social business initiatives like social media marketing and social selling. The question isn’t will a company become a social business, the question is will a company leverage it’s gr
Brian Fanzo's insight:
The crazy thing is, today’s employees are sharing and posting on social with or without brand support. The most common argument for why leadership doesn’t empower social employees and promote their personal brands is “They’re afraid they’ll get too big and outshine the brand!”
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Ok, so I may have said that many of today’s proclaimed social businesses, aren’t social and I stand by that assertion 100%. Having said that, the quest for soc(...)
Brian Fanzo's insight:
To be a social business it is cultural. It means more engaged, accountable and empowered employees that genuinely care about their brand and have the ability to quickly reach the right person(s) in their organization to accomplish whatever must be done to create, sustain and build satisfied customers that become the most influential purveyors of your message across the spectrum of communication channels. - See more at: http://millennialceo.com/social-media/makings-social-business/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MillennialCeo2+%28Millennial+CEO%29#sthash.DP6gB2Uj.dpuf
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Telecommuting is becoming more common than ever, but are you making sure your remote employees feel truly engaged in their work and company culture?
Brian Fanzo's insight:
"Build stronger relationships with virtual workers," Wakely said. "Personal, short, direct and honest [communication] is crucial."
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When talking about the explosive growth of social media, there may be nothing I hear more from small- and medium-business owners than this:
Brian Fanzo's insight:
So how do we make social businesses out of companies that just don’t have the culture? With buyers becoming more linked to content and social in their purchase journey, doing nothing just isn’t an option. Instead, we turn to what is possible.
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The 4 ways to find online influencers, and the 8 things you can ask influencers to do for your brand. Includes slides and free Webinar recording, from Jay Baer.
Brian Fanzo's insight:
I still see too much “find influencers” first, with “figure out what to do with influencers” second. Don’t make that mistake.
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With IBM Social Business, the Economist Intelligence Unit released their 2014 selection of the global top 25 social business leaders incl banking and insurance.
Brian Fanzo's insight:
They identified 5 key leadership qualities: ‘visionaries’, ‘strategic thinkers’, ‘culture shapers’, ‘storyteller’ and‘miscellaneous’ ’adaptive, open, entrepreneurial and fully social’.
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Social Business Philosophies’ today must scale and be agile enough that they include the digitally disconnected employee as well as the offline customer.
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