Redacción de contenidos, artículos seleccionados por Eva Sanagustin

Creating long-form content is one of the best things you can do for your online marketing strategy. Long-form content tha

Flipping posts into Flipboard or sharing it elsewhere? Ensure your headlines are compelling enough to compete with everything else being shared.

Improving writing skills is a must, no matter how many years you write. If you want to master your blog writing skills in a week, read the following article

Your website “About Page” won’t be a common entry point for visitors. But it could be a common exit point.
Pity too. The About Page will be one of your most visited pages on your site. An inevitable stop for first-timers.
Why…Read More ›

When I was in journalism school, I signed up for a class about how to use humor in your …

Spending hours writing headlines? Turns out you’re wasting time and losing opt-ins. Here’

One of the longest standing debates in copywriting and marketing circles is which is better—long or short copy?

En el camino hacia la venta de nuestros productos o servicios, muchas veces olvidamos la importancia de los textos publicitarios. Del copywriting.

Te presentamos 7 técnicas y un consejo extra que te permitirán encontrar nuevas ideas para tus posts a partir de datos objetivos.

Follow these 34 important SEO tips to improve your search rankings, drive more traffic, and increase your revenue. Plus, download three free templates here.

How to apply the ideas in Robert Cialdini's book, "Influence: The Psychology of Persuasion," to your content to boost conversions and drive sales.

Can I make a confession? When I started writing, I was no Shakespeare. I wasn’t even a Hemingway. In fact

Digital audiences can be tricky to reach. Posting a hastily written rough draft unedited spells disaster, says this pro. Never post your first draft—ever!

When it comes to being heard, understood, and strengthening you rmessage, it pays to edit your work. Try this editing checklist for all your blog posts.

Rarely do people read content from beginning to end. Maybe it’s because of our “microwave,” instant gratification culture. Maybe it’

In this post I want to reveal the importance of micro-copy on conversions, and how using it correctly can increase your conversions dramatically.

Long sentences can be dangerous. When our sentences are too long, we tend to lapse into the passive voice and we risk making tense and punctuation mistakes. 

Run-on sentences also distrac

Conoce qué hace un editor de contenidos, cuáles deben ser sus retos y habilidades, y qué importancia tiene esta figura en una estrategia de marketing.

El Editor de Contenidos es una pieza fundamental en cualquier equipo de marketing digital. Este profesional se encargará de corregir y depurar cad

The right opening sentence can keep your audience on the page. Here's how to kick off your content with the perfect first sentence.

Including too much irrelevant info on your landing pages is dangerous because it dilutes your message, overwhelms visitors and hurts your conversion rate

The Proven Formula for the Perfect Blog Post