Redacción de contenidos, artículos seleccionados por Eva Sanagustin

Want to learn how to write product descriptions that sell? Read this article on e-commerce copywriting to learn how to write product copy readers love.

That one bullet triggers a buying impulse to anyone who suffers from dark circles under their eyes. That’s the power of a great bullet. When I use the term bullet, I don’t mean generic, “corporate…

Creating a click-worthy call to action isn’t hard. Here are seven ways you can use basic psychology to create more compelling calls to action.

Most product descriptions are awful - or worse, non-existent. Let's look at some companies that are doing product copy well and why that's the case.

Strategy for SEO Blog posts that will help small business to drive traffic, increase brand awareness, generate more leads, was dealt in my last post.

If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element

Hace unos meses publiqué un post sobre los sueldos que se cobran fuera de España en profesiones relacionadas con los contenidos así que era lógico que acabase haciendo uno sobre los ingresos de un redactor

Cuando me hice freelance en 2009, una de mis dudas era qué 'cargo' ponerme para que fuera entendible. Ya que mi propio nombre iba a ser el de mi empresa, quería que fuese evidente cuáles

Are your blog posts as good as you want them to be? Rather than rushing to press publish, take a minute to ensure you've taken the steps to success

Guest post by Matt Banner It doesn’t matter if you’re a New York Times bestselling author or a blogger from Kansas, everyone has to…

There are 3 bad words to avoid in copywriting for web content or email marketing. Once you see the words to avoid in copywriting you'll have better content.

This blog post takes the guess work out of creating email subject lines that make a huge impact on your email marketing campaigns. There are 7 formulas shared in the post that make things easier.

We share multiple strategies web designers and developers can use to improve their writing skills, and maximize communication on any client project.

Everything you needed to know about onsite internal content linking, in an up-to-date guide by Julia McCoy.

Six proven social media copywriting formulas that grab attention and can be tailored to your B2B aims. Use these to start attracting leads to your business.

In order to grow your ecommerce business, you have to be able to do more than just drive new customers to your product pages—you also have to convince them to take action. The most successful and profitable ecommerce shop

Here are the 101 title ideas for your blog post. Powerful titles can bring in better results in terms of SEO and website conversion.

The most thorough guide to keyword research online. Find untapped, high-volume keywords that your customers search for in this expert-written guide.

We break down why some blogs and media sites create multiple headlines for single blog posts and the impact it can have on reach. We call it headline swapping.

Good preparation for the competition is one of the factors ensuring its success. To invite digital agencies to compete for a chance to create a website, the commissioner should create optimal conditions for the tenderers as it will also be to his benefit. The key tool which will facilitate us in such a situation will … →

To write smart copy that attracts more eyeballs, find more keywords related to your topic. Here are eight tools to help – Content Marketing Institute

Looking for types of content to fill your marketing calendar? Here's 113. Read on and never run out of ideas or inspiration ever again.

The biggest change in business over the last fifteen years is our ability (in most countries) to create and launch our own business without anyone’s permission. We have also been granted (via the Internet) the tools to reach our prospective buyers without anyone else’s help. If you WANT to do more business, the first step …

Clever copy should make the reader feel understood. Use these seven questions to guide effective content creation.

A great headline can make the difference between a click & an impression. Check out Kristi Kellogg's 13 hacks for taking your headline from meh to amazing!