Redacción de contenidos, artículos seleccionados por Eva Sanagustin

Headlines are a great way to connect with your target audience and engage consumers. Here are nine Outbrain-approved tips to get you started.

How much commitment are you asking of your customer? Ask that key question and you can nail down whether short or long copy can convert.

The opening first sentence of your article should dominate as it keeps your reader's attention. This article shows you how to craft your first sentence.

People like reading bullet points because they're easy to read. This article shows you how to write bullet points that are short and show a promise.

How to write subheadings follows the same principles as crafting a headline. Importantly they must be descriptive, show a benefit, and be short.

The "highlighter test" can help you achieve lift in your marketing and sales efforts. This article teaches you what it is and how to use it.

A step by step system to creating lots of content that ranks in Google, even if you are not a great writer!

The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. It's all explained in this week's edition of Whiteboard Friday.

The headline is what's first noticed and it must contain a promise and benefit. This post will show you how to write headlines that captivate your reader.

Stop catching typos after you hit publish and start producing cleaner copy the first time with this complete team-based content editing process.

Many of the so-called rules of writing don’t really do what you’d want such rules to do – make you a better writer. There’s nothing really wrong with splitting an infinitive, for example – as linguist Steven Pinker explains, not to do so often ends up betraying your intended meaning, and is a hangover from …

Many people are confused when they're asked what kind of editing they want. Today I'll take you through each one and explain why your novel might need it.

One of the most efficient ways to boost your customer base is the content that you present on your website. For people to gravitate towards your content, it has to be presented in a manner that is ae…

When you master copywriting fundamentals you acquire skills that you can take anywhere. Take the Problem-Agitate-Solve formula for example.

Want your sales copywriting to make bank for you? Here are the 5 copy ingredients you need to add to all your writing today!

You may think proofreading is an outdated activity, but sometimes spellcheck is just not enough. These clever web tools will proofread your copy for you.

Learn about the different types of links to help your SEO strategy, boost your search results, and increase your site readership.

Racking your brain trying to come up with content ideas? Here are some great sources to spark your thinking.

Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook and Twitter and much more.

The better your questionnaire, the better your ability to write persuasive copy that turns visitors into customers. A great copywriting questionnaire will…

Headlines make or break an article, blog post, or evergreen content. We tested headline analyzers on Portent's blog to evaluate their effectiveness.

Have you ever written an article title and felt like something was missing? Like it needed to be jazzed up a bit? That happens to me all the time. I often use a working title and by the time the arti…

Empty Google docs. Empty editorial calendars. Empty WordPress posts. Sometimes content marketers have to deal with a lot of emptiness, and turn all that blank space into content that attracts, and engages, and converts. But no pressure, right? How do you keep the ideas and creativity flowing constantly to ensure consistent traffic, leads, and conversions? …