Redacción de contenidos, artículos seleccionados por Eva Sanagustin

Rather than give you content marketing ideas, in this post, I’m going to tell you how (or where) to get them.

Content calendars can make or break the successful implementation of your content strategy. Why? Because they help keep your team on track, let them see what’s coming next, and help …

Five brands share their behind-the-scenes process for delivering high-quality content – Content Marketing Institute

You may find yourself asking what is an active voice in content. Why is it so important, and more importantly, how can you use it?

5 Programas para detectar plagio de contenidos online y totalmente gratuitos. Entra y conoce más acerca de estos herramientas que te proponemos

If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. They have minimal top navigation.

Mejorar las conversiones online de tu ecommerce es un objetivo que te será más fácil de alcanzar gracias a un buen copywriting

The recipe for success of your website isn't determined by how much content you have, but rather how well that content satisfies your users' cravings.

Peter Bregman on HBR has an interesting writing framework. Let's see if we can apply some of his methods to your writing.

From getting client buy-in to storytelling to repurposing the content, investing in case studies can have powerful and long-lasting benefits. Learn how to craft a compelling, converting case study from the content experts at Fractl.

You may have written a great post. But if it too hard to read, people won't bother trying. Here a four tips to help you make your posts more readable.

You know what it’s like … You’re scrolling through your timeline for something interesting to distract you. Unfortunately, you see the same old titles, the same old “tips,” “tricks” and “tools” for your industry. You’ve read them all before — nothing new. Heck, you don’t even need to open them up to know what they’re about. …

How to analyse websites search rankings, advertising, traffic and social media with free competitor analysis tools. Plus tips for beating the competition.

You may have heard about viewing patterns. But what are they, and should you optimize your web pages with a viewing pattern in mind? Michiel explains!

En este artículo analizamos los géneros periodísticos de las imágenes utilizadas por los medios de comunicación para difundir contenidos en Twitter. Estudiamos cuatro formatos visuales…

No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Learn how to write great copy.

What's the difference between clickbait and a damn good headline?

No hay que confundir copywriting con marketing de contenidos. El copywriting suele definirse como textos pensados para vender, es el arte de la persuasión con un origen claramente publicitario. Por su parte, el marketing de

Editing, rewriting and increasing readability: tips on how to cut down your writing word count.

Get your ticket for the CRO copywriting success train with the proven best practices and tips that can drive conversions and sales for your brand.

Telling a story that creates contrast between the pain of loss and benefits of your offer is a frame that works wonders. Discover how to use this technique.