Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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Eva Sanagustin
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Convert your readers into buyers thanks to your copy-writing. Learn how to get them so excited they can't wait to buy your product! 
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Eva Sanagustin's insight:
Guía en 10 pasos para redactar contenidos web, blogs, actualizaciones sociales... descarga en pdf vía compra social (también disponible en ebook).
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What should I write about? It’s the first question marketers ask once they dive into blogging. It quickly becomes I don’t know what to write about, which is the first complaint.
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Repasamos qué es el scraping y cómo luchar contra el contenido duplicado que toma de nuestra web y que puede llegar a afectar a nuestro posicionamiento.
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Creating headlines that drive traffic and attracts readers is part art and science. Learn how to write that compelling headline and online success beckons. Via Victoria Garcia, EAI Marketing Director, jaynalocke
Victoria Garcia, EAI Marketing Director's curator insight,
August 21, 2013 4:28 PM
Headlines are critically important! And, it's not that easy. Here are some good ideas that can help. I'll be referencing this article myself. - Vic 
jaynalocke's curator insight,
August 22, 2013 10:40 AM
So true. I find the facts, figures and stats headlines to be irresistable. There are lots of great studies on what converts, and these are often winners. Not only does putting a number in your title indicate that you've got some valuable insight or data to share, but it also gives the reader confidence that the information will be on-point and scannable. We all want information that adds value, efficiently, instead of wasting our time.
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Learn how to produce less content and distribute it in different formats from posts to video and even slideshare presentations
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There’s an oldie but a goody in copywriting that everyone who is creating content for their business should know: AIDA.
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Both individuals mentioned how it would be so much easier to create interesting content for other, more “fun” industries.
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Our monthly Hot or Not Series continues this July with the focus turning to how you set up those calls to action! Read below and find out if your practices are falling under what’s hot or not.
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Saber cómo escribir para la web es fundamental si queremos que nuestros contenidos tengan la difusión que deseamos. Consejos para mejorar la redacción.
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Though calls-to-action are often neglected, these simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer. To give ...
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It can make the difference between a sale and no sale.
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There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes referred to as direct response copywriting.
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To maximize conversion, copy needs color, punch, impact, and stories. Here are the same 10 tips I used to energize boring copy and beat the control by 30%.
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From
blirte
Lo que necesitas conocer sobre textos legales en la webs y tiendas online. Aviso legal , politica de privacidad, etc.
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[caption id=attachment_27367 align=alignright width=300] Image by Rares Dutu[/caption]How do you keep yourself fresh, inspired and creative as a blogger? I ...
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Profitable Content Marketing - Do I Need a Call to Action at the End of My Content? Jeff Herring gives 4 reasons why the answer is a resounding yes.
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You've probably heard this writing advice before: content is king, write 500 words a day, and commit to a regular posting schedule. It's frustrating advi
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Ideas for stories can come from anywhere -- and everywhere. Here are some of my favorites.
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How seductive are you? I'm not a great seducer. I don't have a string of conquests to boast about. I'm no modern Cleopatra. But as a marketer an
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.
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