Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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Rescooped by Eva Sanagustin from Curation, Social Business and Beyond
December 11, 2013 12:07 PM
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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

Via janlgordon
janlgordon's curator insight, December 10, 2013 4:29 PM

This article is by Feldman Creative  on a topic that is near and dear to my heart - the headline.


As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.


There are great tips in here


Here are a few that caught my attention:


E is for empathy.


Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.


"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.


 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.


"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/Jc464j]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
Scooped by Eva Sanagustin
December 11, 2013 5:11 AM
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Kill It With Fire! What To Do With Those Dreaded FAQs ◆ 24 ways

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Scooped by Eva Sanagustin
December 3, 2013 12:08 PM
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The 10 Types of Writers' Block (and How to Overcome Them)

The 10 Types of Writers' Block (and How to Overcome Them) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Writer's Block. It sounds like a fearsome condition, a creative blockage. The end of invention. But what is it, really?
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Scooped by Eva Sanagustin
December 2, 2013 10:13 AM
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If You Build It, They Will Click: 6 Elements Of Highly Clickable CTAs

If You Build It, They Will Click: 6 Elements Of Highly Clickable CTAs | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The Call To Action (CTA) is undoubtedly the most important element of any landing...
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Scooped by Eva Sanagustin
November 28, 2013 3:03 AM
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Webmaster Guidelines - Webmaster Tools Help

Webmaster Guidelines - Webmaster Tools Help | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Best practices to help Google find, crawl, and index your site
Following these guidelines
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Scooped by Eva Sanagustin
November 27, 2013 2:20 PM
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How to Write Blog Articles that Pre-Sell Your Customers

How to Write Blog Articles that Pre-Sell Your Customers | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Your blog is a powerful marketing tool, but only if you know how to use it. Learn how to make that happen in this post by Dan Stelter.
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Scooped by Eva Sanagustin
November 27, 2013 11:36 AM
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Plagiarism Detection Software | iThenticate

Plagiarism Detection Software | iThenticate | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn why leading publishers, editors, researchers and authors use iThenticate plagiarism checker software to verify the originality of written work.
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Scooped by Eva Sanagustin
November 27, 2013 5:22 AM
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Manual para crear contenidos desde cero

Manual para crear contenidos desde cero | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Descubre cómo puedes crear contenidos desde cero cuando no sabes que publicar en redes sociales y blogs.
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Scooped by Eva Sanagustin
November 24, 2013 1:32 PM
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An E-Commerce Study: Guidelines For Better Navigation And Categories | Smashing UX Design

An E-Commerce Study: Guidelines For Better Navigation And Categories | Smashing UX Design | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it.
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Scooped by Eva Sanagustin
November 18, 2013 2:18 PM
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Tècniques de creativitat II

Tècniques de creativitat II | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Seguint amb el post de dilluns sobre com entrenar la nostra ment per ser més creativa, us volem parlar de més tècniques de creativitat per aconseguir la resolució de problemes d’una forma diferent,...
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Scooped by Eva Sanagustin
November 13, 2013 12:41 PM
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What's the Correct Length for an Ebook?

What's the Correct Length for an Ebook? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Is there a correct length for an ebook? How do you know how long it should be? You have to look at several factors so you can determine optimum length.
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Rescooped by Eva Sanagustin from Content Marketing & Content Strategy
November 8, 2013 7:00 AM
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Tools for Instant Content Ideas

Tools for Instant Content Ideas | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Stuck for content ideas? Try these (mostly free!) tools to get instant inspiration from word relationships, visual associations and the social zeitgeist.

Via Stefano Principato
Stefano Principato's curator insight, November 7, 2013 11:02 AM

This article lists 17 great tools for generating instant content ideas, like we just did with our cheese example.

Scooped by Eva Sanagustin
November 4, 2013 10:30 AM
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Cómo AIDA mejora tu copywriting y despierta interés | Maïder Tomasena

Cómo AIDA mejora tu copywriting y despierta interés | Maïder Tomasena | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Todo lo que necesitas saber sobre Cómo AIDA mejora tu copywriting y despierta interés. Entra para más información.
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Scooped by Eva Sanagustin
October 21, 2013 6:45 AM
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[New Data] Use “Quotes” and #Hashtags to Get More ReTweets | Dan Zarrella

[New Data] Use “Quotes” and #Hashtags to Get More ReTweets | Dan Zarrella | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Continuing my new research into ReTweeting behavior, I also looked at non-alphanumerical characters and their relationship to new-school, native,
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Scooped by Eva Sanagustin
October 16, 2013 12:39 PM
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Por qué debes enlazar a las marcas y productos en tus posts - 40deFiebre

Por qué debes enlazar a las marcas y productos en tus posts - 40deFiebre | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Cuando hablamos de enlazar a las marcas y productos que nombramos, hay 2 acercamientos totalmente distintos, y los blogueros suelen enmarcarse en uno de el
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Scooped by Eva Sanagustin
October 14, 2013 10:58 AM
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Minions Ipsum!!

Minions Ipsum!! | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Banana language placeholder text generator. Let the minions help you with the dummy text for your design! Bananaaa!!
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Scooped by Eva Sanagustin
October 10, 2013 3:05 AM
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7 errores típicos de copy web

7 errores típicos de copy web | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Cometes estos 7 errores en tus textos de Internet? Navegando he encontrado este interesante post que aquí intento traducir y comentar. Tiene lo mejor, la teoría corroborada con tests que muestran con números qué está bien y qué mal.
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Scooped by Eva Sanagustin
October 5, 2013 5:54 AM
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Respect Your Audience With Readable Content | Meet Content

Respect Your Audience With Readable Content | Meet Content | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Using plain language helps ensure the meaning of your content is understood by your audience and not obscured by unnecessary complexity.
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Scooped by Eva Sanagustin
October 3, 2013 10:18 AM
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Guía SEO para la redacción de contenidos

La redacción y la optimización de los contenidos para el SEO es uno de los dolores de cabeza de muchos bloggers.Aprende a optimizar tus contenidos para SEO.
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Scooped by Eva Sanagustin
September 26, 2013 12:29 PM
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The 8 Types of CTAs You Need to Have on Your Website

The 8 Types of CTAs You Need to Have on Your Website | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn about the eight crucial types of CTAs you should have on your website to generate leads and customers.
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Scooped by Eva Sanagustin
September 22, 2013 3:51 AM
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WRITING PROMPTS

WRITING PROMPTS | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Writing prompts to help inspire your writing, break through writer's block, or give you a place to start whenever you need a story idea. August 25th - 50 New Prompts! 1. See if these pairs of image...
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Scooped by Eva Sanagustin
September 20, 2013 9:32 AM
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Tweak Your Biz Title Generator by Liam Delahunty & Anita Campbell

Article title idea generation based upon Topical Brainstorm by Liam of Online Sales Tools.
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Scooped by Eva Sanagustin
September 17, 2013 3:23 AM
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Generador gratis de Aviso Legal | Soluteca

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Scooped by Eva Sanagustin
September 16, 2013 4:08 AM
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¿Cuánto se tarda en hacer un post y cómo se hace? 28+1 blogueros opinan

Hace unos años, con la aparición y posterior popularización de las redes sociales y otras nuevas formas de comunicación por Internet, se llegó a vaticinar que los blogs desaparecerían o quedarían m...
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Scooped by Eva Sanagustin
September 15, 2013 3:26 AM
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The Dos and Don’ts of Creating Compelling White Paper Titles • Copywriter Toronto

This Fresh Marketing Blog post shows you how to write compelling B2B white papers titles. Before and after examples included!
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.