Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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7 errores típicos de copy web

7 errores típicos de copy web | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Cometes estos 7 errores en tus textos de Internet? Navegando he encontrado este interesante post que aquí intento traducir y comentar. Tiene lo mejor, la teoría corroborada con tests que muestran con números qué está bien y qué mal.
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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How Long Should a Blog Post Be?

How Long Should a Blog Post Be? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Discover how long a blog post should be to support content marketing success, including factors such as SEO performance and high conversion rates.
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Short or Long? What a Content Marketing Expert Says About Word Count

Short or Long? What a Content Marketing Expert Says About Word Count | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Should your content be short, long, or somewhere in between? A top editorial leader at the Content Marketing Institute says that what matters is whether it’s helping your readers.
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Extensión del post: qué número de palabras debe tener una entrada

Extensión del post: qué número de palabras debe tener una entrada | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La extensión del post perfecto en un blog varía dependiendo de factores como el tipo de público al que vaya enfocado o el tipo de contenido que incluya
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Localización de contenidos para marcas ¿te suena?

Localización de contenidos para marcas ¿te suena? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La localización de contenidos para marcas o content localization es más que traducir textos. Conoce cómo potenciarla con estos ejemplos.
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Shorter Content Earns the Most Backlinks, Study Says

Shorter Content Earns the Most Backlinks, Study Says | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A recent study finds a positive correlation between backlinks and content with less than 700 words.
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25 Headline Examples for Every Type of Content You'll Write

25 Headline Examples for Every Type of Content You'll Write | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Lead by example, and check out some great samples of headlines that relate to a variety of different kinds of content.
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August 17, 2020 Content Chat Recap: Where Does Shorter Content Fit Into Your Content Marketing Strategy?

August 17, 2020 Content Chat Recap: Where Does Shorter Content Fit Into Your Content Marketing Strategy? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Marketers define short-form content and explain its place in a content marketing strategy (with examples and tips) in this #ContentChat recap.
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14+ Fresh Long-Form Content Statistics You Must Know In 2020 (With Explanations)

14+ Fresh Long-Form Content Statistics You Must Know In 2020 (With Explanations) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Need the latest long-form content statistics to reference in your article or presentation? Grab these fresh numbers from reputabl
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50+ Headline Formulas and Templates to Soothe Title-Induced Headaches

50+ Headline Formulas and Templates to Soothe Title-Induced Headaches | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The headline is the most important part of any marketing content. Here are 50+ headline formulas and templates, broken down by format, to help master yours.
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100 Powerful Trigger Words That Elevate Content Marketing (+ Examples)

100 Powerful Trigger Words That Elevate Content Marketing (+ Examples) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The proper use of trigger words could be a powerful weapon in your arsenal. Here are 100 trigger words that will take your content to the next level.
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How to Design a Better FAQ Page: 5 Best Practices, SEO Ideas and Examples

How to Design a Better FAQ Page: 5 Best Practices, SEO Ideas and Examples | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
There are hidden opportunities in all FAQ pages. Use heatmaps, Google Analytics and schema are all ways to optimize for both UX and SEO. Here are the FAQ design best practices that often get skipped.
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How Long Should Blog Posts Be? [The Real Answer]

How Long Should Blog Posts Be? [The Real Answer] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Most blog posts should be at least 300 words in length. Any shorter than that, and you should probably question whether you have anything important to say.
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Want More Traffic? Here Are 77 Headline Formulas You Need to Use!

Want More Traffic? Here Are 77 Headline Formulas You Need to Use! | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Struggling to come up with interesting headlines for your blog posts? Discover 77 proven headline formulas you can use to get more traffic to your site!
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When You Should (and Shouldn't) Create Long-Form Content

When You Should (and Shouldn't) Create Long-Form Content | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Don’t write thousands of words just because you think the content will rank higher. Do this instead – Content Marketing Institute
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What to Post on Social Media - The Ultimate Cheat Sheet for 2020

Figuring out what to post on social media can be a daunting and time-consuming task. Come download our ULTIMATE CHEAT SHEET WITH 100 ideas.
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Write Headlines That Convert: 10 "Number Psychology" Tips!

Write Headlines That Convert: 10 "Number Psychology" Tips! | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Want to know how to write a headline that converts? Savvy marketers use number psychology to influence how our brains perceive value. Learn how you can too.
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How To Turn Audience Pain Points Into Blog Post Ideas

How To Turn Audience Pain Points Into Blog Post Ideas | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Do you struggle to come up with topic ideas that strike a chord with your audience? Do you know what problems your audience is having but aren’t quite sure of how to turn that into content? This post takes a major pillar of blogging---understanding audience pain points---and expands on it by teaching you how to utilize what you learn. Why audience pain points are important Audience pain points are important for one chief reason: they represent what your audience cares about the most. Sure, you can create content willy nilly on whatever topics come to mind, and you may even
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How Long Should Content Be? Can Marketers Learn from TV, Movies, Books? | Oracle

How Long Should Content Be? Can Marketers Learn from TV, Movies, Books? | Oracle | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How long should content be? There are some general rules of thumb, but you have to know when you can make an exception. Find out what a digital marketer can learn about this from movies, TV, and books.
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The Anatomy of Top Performing Articles: Successful vs. Invisible Content – SEMrush Study

The Anatomy of Top Performing Articles: Successful vs. Invisible Content – SEMrush Study | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Headlines that Work: 10 Sure-Fire Templates to Try

Headlines that Work: 10 Sure-Fire Templates to Try | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Looking to add new templates to your arsenal of headlines that work? Bring some new blood to the mix with these titles you can customize for your audience.
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Clickbait or Damn Good Headline?

Clickbait or Damn Good Headline? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What's the difference between clickbait and a damn good headline?
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How to Write Truly Great Headlines (Plus 21 Creative Headline Examples)

How to Write Truly Great Headlines (Plus 21 Creative Headline Examples) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Writing headlines is the key to traffic, clicks and shares. But most marketers get it wrong. Here’s how to write a good headline that will drive results.
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‘Contact Us’ Page Guidelines

‘Contact Us’ Page Guidelines | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Users still expect to see company addresses, phone numbers, and email addresses on ‘Contact Us’ pages. Don’t hide or replace these elements with automated tools such as ‘Contact Us’ forms or chat.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.