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Rescooped by
Deanna Dahlsad
from Web Publishing Tools
onto Readin', 'Ritin', and (Publishing) 'Rithmetic |
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Blogs started as logs of people’s lives on the web hence the term “web log” which evolved into the phrase “we blog” which was coined …
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As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a mor
Deanna Dahlsad's insight:
Best thing here is this line:
" As brands start to act more like publishers, content is becoming the future of advertising."
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In late 2014, the South Dakota Historical Society Press published Laura Ingalls Wilder’s pre-Little House memoir, intended for adults, Pioneer Girl. S ...
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Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.
Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field.... Via Jeff Domansky
Deanna Dahlsad's insight:
Content marketing has an identity crisis. Here's why (and how to resolve it).
Andrea Rossi's curator insight,
March 11, 2016 2:25 AM
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal. 
Dominique Mas's curator insight,
March 13, 2016 12:18 PM
Content marketing has an identity crisis. Here's why (and how to resolve it). 
Andrew Orvis's curator insight,
March 19, 2016 6:24 PM
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
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Regular Boing Boing readers have seen me credit This Isn’t Happiness many times for wonderful visual and audio finds. We’ve been linking to Peter Nidzgorski’s work since way back …
Deanna Dahlsad's insight:
The automated process (& negative consequences) of DMCA takedowns is out of control at many sites & hosting companies. I'm all for intellectual property rights (as a content creator I sure am!), but the current process, or lack thereof, is very troublesome.
Deanna Dahlsad's curator insight,
March 1, 2016 7:38 PM
The automated process (& negative consequences) of DMCA takedowns is out of control at many sites & hosting companies. I'm all for intellectual property rights (as a content creator I sure am!), but the current process, or lack thereof, is very troublesome. 
Gracie Passette's curator insight,
March 2, 2016 12:59 AM
Sharing this for those who run adult sites ~ not only because Tumblr remains quasi-supportive of mature content, but as a caution regarding copyright & intellectual property rights...
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According to Forbes, the global e-book industry generated $8.4 billion in revenue in 2013, compared to $53.9 billion in global print revenue. Greenwich Library uses the Overdrive digital library, implemented by public libraries across the country, to allow users to download library books directly to their e-readers. [...] Overdrive has really improved access and library staff at reference desks are comfortable helping our patrons no matter what device they bring in. According to data from the Association of American Publishers, e-book sales dropped 7.5 percent in the first three months of 2015 compared to the same period in 2014. According to the American Booksellers Association, retail sales at bookstores were up almost every month in 2015 compared to 2014. Via Ware-Pak LLC
Luigi Cappel's comment,
January 11, 2016 1:07 AM
I listen to a lot of library audio books, but I buy my eBooks
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One of the things I was taught as an elementary school student in Illinois was that America differed from Europe in that it was founded as, and has remained, a classless society. These days, if politicians such as Barack Obama or Bernie Sanders bring up the disparities among the classes in America, they are accused by their political opponents of conjuring up class consciousness in order to foment class warfare. Unfortunately, of course, Obama and Sanders are right, and my schoolteachers were wrong. And while class disparity manifests in all sectors of society, for those who seek careers in literature, class differences have a huge impact on who gets hired and who gets published. This, in turn has a real effect on the portrayal of class in literature, and in media depictions of the writer’s life. In the past few years, countless essays, articles, charts, graphs, and surveys have been published making the case for greater gender and ethnic diversity in the literary world, that our literature might present back to us a truer accounting of the society in which we actually live. There remains a long way to go but we have slowly come to understand that by publishing more writers of color, by increasing the number of women’s bylines, by being more inclusive, we will increase the quality of our collective storytelling. But very little has been explicitly articulated about the exclusion of the great American underclass, that perpetually poor group on the bottom tier of society that includes all races/genders/creeds. And as we winnow out opportunities for art about poverty, we lose so much potential for change.
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Despite the rise of websites and search engines as alternatives to „classic“ news sources such as television, newspapers and the radio, the TV is still the news source most people around the globe rely on. That’s the result of a global survey of more than 30,000 online consumers across 60 countries conducted by Nielsen. Via Jeff Domansky, Deanna Dahlsad
Jeff Domansky's curator insight,
December 1, 2015 11:41 PM
TV still rules as preferred news source worldwide 
dahive's curator insight,
December 2, 2015 6:04 AM
la TV reste le média de référence sur la consommation de contenu "News"
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It’s been a banner year for authors who are no longer around to celebrate their success. A groaning shelf of recently published works by deceased, brand-name writers, or those filling their literary shoes, shows that when it comes to books, gone does not mean forgotten. Or even unpublishable. Not by a long shot. Via Ware-Pak LLC
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While we all love wandering the aisles, few of us know what goes on behind the scenes.
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From
medium
The rich, diverse, free web that I loved — and spent years in an Iranian jail for — is dying. Why is nobody stopping it?
Deanna Dahlsad's insight:
This is an excellent read. Hossein clearly articulates the problems while providing insightful context. A Must Read.
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From
fortune
The firing of a popular staffer has triggered a debate over the future of the online community and some of its core principles. Via THE OFFICIAL ANDREASCY
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The company that sells you just about anything online, and delivers books right to your Kindle, has a better reputation among U.S. consumers than any other company in the world. Via Ware-Pak LLC
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Remember The Shop Around the Corner? The charming children’s bookstore tragically had to close its doors in 1998 after Fox Books -- a big box store with lattés, low prices and unbeatable selection -- ran it out of business.
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From
medium
But if we can acknowledge some hard truths, we will all be okay.
Deanna Dahlsad's insight:
I'm not sure I agree with everything Will Federman says, but I do agree with the points about branding and the BuzzFeed example.
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Dado Ruvic/Reuters Young Americans care about the news, honestly they do, but their discovery path typically winds through social media feeds, not through newspapers, news sites, or televised news coverage. Via Mike Busarello's Digital Storybooks
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Dear budding journalist, Via Jeff Domansky
Jeff Domansky's curator insight,
February 26, 2015 10:53 PM
Felix Salmon takes a somewhat discouraging but realistic look at the prospects for journalism. One thing for sure, it will continue changing quickly and always be evolving and it is most definitely a "calling" and not a ticket to big-money.
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Fiction lovers rejoice: we’ve got the lineup of featured authors for the third Twitter Fiction Festival (@TwFictionFest), taking place May 11-15. As before, we’re working alongside the ...
Deanna Dahlsad's insight:
Click for list of authors involved!
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To be visible online, we're caught between a rock and a hard place: we have to publish more and we have to publish better. We must curate or die.
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New Data from Nielsen Book Shows Kindle Unlimited Subscribers Spend More on Books ebook subscription, Neilsen, Subscriptions Late last month I asked whether consumers were buying fewer books after switching to subscription ebook services like Scribd, Oyster, or Kindle Unlimited, Via Ware-Pak LLC
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Almost a third of published authors make less than $500 (£350) a year from their writing, according to a new survey, with around a half of writers dissatisfied with their writing income.
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By identifying politically biased language in Encyclopædia Britannica and Wikipedia , Feng Zhu hopes to learn whether professional editors or open-sourced experts provide the most objective entries.
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What are the implications for readers, and writers, of new technology allowing publishers to know which books we’ve finished or not finished, how fast we have read them, and precisely where we snapped shut the cover? Via bobbygw
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Sensory words are an easy and reliable way to hook your reader. Use them whenever you need to persuade your reader -- here's 100 words to get you started.
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For close to 10 years, Blurb has been a go-to source of high-production family albums and gift-quality photo books. The San Francisco platform now recommends a "Dream Team" of specialists, in an at... Via Ware-Pak LLC
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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