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Scooped by
Jeff Domansky
August 18, 2016 10:47 AM
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Vizir is a free web app which facilitates the creation of online surveys and the analysis of the respondents data. Vizir questionnaires can be viewed on any type of device and can be shared via social media, or can be published into your website easily. It also works hand in hand with MS Office. No initial registration required to create a survey. Free plan includes unlimited questions and responses. My comment: Good tool for those not needing sophisticated and costly survey tools (SurveyMonkey). It provides a simple and non-technical way to create good-looking questionnaire and to easily analyze incoming data. It is better than Google Forms relative to interface design and data analysis and a good alternative to Typeform if you need something that allows to spend less time creating your survey. Try it out now: http://vizir.co/en/...
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Scooped by
Jeff Domansky
August 18, 2016 1:18 AM
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PngImg.com is a large collection of high-quality images of object cutouts on transparent backgrounds ready to be downloaded and used in your next project. You can easily search for the subject you are looking for and select from the image results your favorite ones for immediate download. No registration or login is required. 100% free. N.B.: From the notes in the about page of the site it appears as if some of the images contained in this catalog may have been simply copied from other sources without securing permissions for re-use. Be warned. My comment: Very useful resource for finding image cutouts of objects that can be integrated in existing layouts or photographs thanks to their having a trasparent background. Try it out: http://pngimg.com...
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Scooped by
Jeff Domansky
August 17, 2016 11:39 AM
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Retailers are trying hard to catch up with consumer demand for products in-store, online, on mobile and other emerging channels. While 90% of US shopping is still done in-store, the value of online, mobile and other channels is increasing quickly. CB Insights recently published a fascinating report on 72 companies using technologies like wearables, augmented reality and beacons to bridge the gap between digital and physical shopping. Today, we’re looking at eight of these tech innovators in the coupons and rewards, and loyalty segments to keep you up-to-date with the latest digital tools for retailers.
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Scooped by
Jeff Domansky
August 17, 2016 11:01 AM
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Zeetings is a unique web app which allows an event present to broadcast his slides to all of the event attendees in realtime without requiring them to install or login into any specific app. Attendees (both at the premises and remotely) can see the slides as they progress in real-time, and can ask questions, provide feedback, vote and be polled as well as take notes and network with other participants. With the free version it is possible to upload unlimited PDFs and PowerPoints as well as image files and to have unlimited events with up to 30 participants while integrating also unlimited interactive content such as polls, Q&A sessions, videos, embeds, web links and basic analytics reporting data. Free version available. Pro version info: https://www.zeetings.com/pricingMy Comment: Great tool for live events. It allows you to keep everyone on the same page, ask questions, run polls, moderate feedback, and select most voted questions from the audience without forcing them to install anything. Try it out now: https://www.zeetings.com Check out this introductory presentation to Zeetings features: https://www.zeetings.com/awesome/1861-0001#fullscreen...
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Scooped by
Jeff Domansky
August 17, 2016 4:39 AM
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Many marketers recognize Twitter’s usefulness for engagement and brand awareness. But when you listen to what others are saying on Twitter (and successful sales people have known this for years), you can really begin to harness the platform’s full potential for lead generation. “B2B marketers who use Twitter generate twice as many leads as those who don’t.” – Social Media Today, 2014 Act-On’s Brad Osterhout is a long-term member of the company’s sales team, as well as a veteran using Twitter to search for and identify relevant conversations being had. Through listening, he finds he can easily chime in and interject the brand into the discovery process, and ultimately win more deals. Using Act-On’s Social Media Prospector tool, he recently won a sale with the Dallas Mavericks. Watch the video below to hear how he did it. It’s a strategy he believes other companies can replicate....
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Scooped by
Jeff Domansky
August 17, 2016 4:16 AM
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Gold's Gym is acting quickly today to defuse a PR crisis sparked by an Egyptian franchisee who created a social media post that showed a pear and said "This Is No Shape for a Girl." (UPDATE: The gym chain has posted a lengthy explanation and apology on Facebook, where the company says it has terminated its franchisee agreement with the location behind the ad. See below for the company's full statement.) While the Egyptian location has apologized for the image, it remains in circulation on social media, with many thinking it's an official marketing image for the gym chain. This morning, Gold's Gym's official Twitter account has been responding to many of the ad's critics....
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Scooped by
Jeff Domansky
August 14, 2016 3:37 PM
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But making an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. But with lead generation as the top goal for content marketing, ebooks are an essential part of any successful inbound marketing program.
So in this post, we'll walk you through the ins and outs of creating an ebook by ... well ... creating an ebook. And if you're worried about your lacking design skills? Fret not ...
Download 5 pre-designed, customizable ebook templates for free here. For even more options, download 13 more ebook templates here.
Got your free templates? Ready to create an ebook? Great -- let's get to it....
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Scooped by
Jeff Domansky
August 13, 2016 7:54 PM
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Many people see YouTube stars as the real rock stars of today, but only a select few of them have figured out how to get paid like a guitar god.
YouTube is trying to change that, and this week ran its own school of rock for almost famous video creators.
The recently opened YouTube Space in Toronto wrapped up its first set of workshops designed to help YouTubers grow their channels into a successful livelihood.
The workshops were part of the lead-up to Saturday night's YouTube FanFest, where the site's biggest stars like Toronto's Lilly Singh, a.k.a. Superwoman, will perform and meet their fans....
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Scooped by
Jeff Domansky
August 13, 2016 12:26 AM
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These past three weeks have been tough for Republican presidential nominee Donald Trump. That's reflected in the new Time magazine cover featuring an orange Trump melting down.
Trump's campaign has been unconventional since the get-go -- which has resulted in a number of standout magazine and tabloid newspaper covers. Here are some of the most memorable so far...
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Scooped by
Jeff Domansky
August 12, 2016 2:40 AM
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The best collection of free product mock-ups from the internet. Pick one, upload your design and download the final image ready for your projects. Smartmockups app - The easiest way to create stunning product screenshots without using Photoshop Premium mockups - More than 300 premium digital, print and screen mockups to choose from. Changeable backgrounds - Change the background color or add beautiful background gradients....
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Scooped by
Jeff Domansky
August 12, 2016 2:05 AM
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Having a movie marketing background and a Ph.D. under management consulting god Peter Drucker, Sealey had in mind to manage ads more like mini-films, and decided to see the guy who was by then considered the most powerful man in Hollywood: Ovitz. Sealey and other Coke execs were summoned from Atlanta to the exalted I.M. Pei-designed L.A. building with the master collection of modern art, and Ovitz presented to them. One guy in the room remembered that “[Ovitz] knew innately …what these people wanted to hear.” Coke’s advertising would be created through the lens of the CAA’s vast resources in every discipline. Ovitz hired Shelly Hochron to head the in-house team. (She had worked with Sealey at Columbia, and got a salary of $2 million major bucks back then.) She in turn hired Len Fink, who had been a creative director at Chiat/Day. (Ovitz said Fink received a “good salary as well.”)...
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Scooped by
Jeff Domansky
August 11, 2016 2:36 PM
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Here's how Onalytica's influencer tool works... UPLOAD OR LINK
Any piece of content including your latest blog or that killer white paper you just created.
SIT BACK Our algorithm is doing the work here, sit back and enjoy that cup of tea.
INFLUENCE
Here are 25 influencers that match your content. Start influencing!
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Scooped by
Jeff Domansky
August 11, 2016 1:55 PM
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He might not have much chance of winning, and he may not command the same attention in the news cycle, but there's another hopeful in the 2016 presidential election besides Hilary Clinton and Donald Trump: libertarian Gary Johnson, a socially liberal, fiscal conservative whose campaign rests on the idea that he can bridge the divide between the left and the right. Unfortunately, the branding of the Johnson campaign wasn't getting that idea across, so as a fun exercise, the Florida-based branding agency Spark decided to mock up an identity for him.
Then things got weird. Without crediting Spark or paying for the work, a contractor for the Johnson campaign stole Spark's brand identity wholesale. To add insult to injury, the contractor didn't even steal the work correctly. The execution was so bad, Spark felt obliged to publicly release a style guide to its own pilfered work, in the hopes that the Johnson campaign would start using it right.
In a statement to Co.Design, the Johnson campaign acknowledged the screw-up. "At the senior level of the campaign, we were completely unaware until receiving a media inquiry Saturday evening that our website contractor had seen and clearly used the concept and design ideas posted on the web by Spark," said Joe Hunter, communications director for the Johnson campaign. "Upon seeing the obvious connection, we immediately contacted Spark and have since had a very constructive conversation with them—hopefully with no hard feelings. It was never our intent to use anyone's creative work, spec or otherwise, without giving appropriate credit, and we regret that our contractor apparently failed to communicate our desire to use Spark's work. It won't happen again, and we look forward to continued conversations with Spark about putting their excellent work to good use in the campaign."...
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Scooped by
Jeff Domansky
August 18, 2016 1:40 AM
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VisualHunt is a meta-search engine designed to find only CC0 (Public Domain) and CC (Creative Commons) licensed images from tens of available online image libraries. Pre-defined filters let you single out images by license: - Commercial use - Non-commercial - Public domain - by pre-defined popular thematic categories - by popularity, freshness, interestingness, by relevance and also by pre-defined colors. All images can be downloaded and also embedded (embed code provided).100% free. My comment: Another useful image search engine for web publishers looking for free quality images to use inside their content. Try it out now: http://visualhunt.com/...
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Scooped by
Jeff Domansky
August 18, 2016 12:55 AM
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Skype for the web is a browser-based version of the popular communication software that can be used immediately by anyone without having to install any software on his computer. The web version of Skype supports all basic functionalities of its software-based brother, including group calls, video, text chat, sending of contacts, files and images to other contacts.100% free. My comment: I don't know how this escaped me, as I have been looking for it to be announced for the longest time, but hey, here it is, the full Skype experience directly from within your browser, without having to install anything. Skype for the web is still in Beta and it's not perfect but it definitely works. I have used it alteady several times, and outside the fact that my call recorder does not work when I use Skype for the web, the rest has worked quite nicely and without hiccups. Try it out now: https://web.skype.com...
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Scooped by
Jeff Domansky
August 17, 2016 11:15 AM
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Unroll is a free web app which allows you to: a) Easily see and unsubscribe from all your unneeded email newslettwer subscriptions b) Roll-up and receive in one bundle email all of the newsletters you are interested in. Works across all devices..:
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Scooped by
Jeff Domansky
August 17, 2016 10:39 AM
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Scooped by
Jeff Domansky
August 17, 2016 4:24 AM
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If you've lived or worked in a downtown as it came back from the brink of blight, you know that one bold business idea can be the tipping point. Whether it's a brewery based in an abandoned warehouse or a gourmet coffee shop that reclaimed an old fire station, these entrepreneurs can often offer a proof of concept and end up reversing decades of decline. Heineken captures this frequent reality in a new spot called "The Canvas," part of the international brewer's years-long push that promotes urban pride, creativity and revitalization.In the new spot (likely from Publicis, though we've reached out for agency and production credits), we see a trio of guys getting tossed out of a beer shop at closing time, only to find the rest of the neighborhood vacated....
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Scooped by
Jeff Domansky
August 17, 2016 4:03 AM
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A few weeks ago, amid the pollution- and Zika-filled media run-up to Rio, a press release issued by the Olympic organizing committee for PyeongChang, Korea (where the 2018 Winter Olympics will take place) received little notice. The single-page communiqué carried news about a white striped tiger named Soohorang. Rendered with computer graphics, the creature wore a cheesy grin and posed like a track star. Soohorang, you see, had just been chosen as the next official Olympics mascot. The practice of choosing a creature to represent each Olympics is now in its 44th year. It’s a job that falls to the host city’s organizing committee, which frequently relies on marketing research to create the mascot and public surveys to choose one, with final approval resting with the International Olympic Committee. While some mascots are human (children, usually), most have been animals (bears, raccoons, owls, etc.) And with the advent of CGI, several mascots have fallen into what’s generously termed the fantasy-creature category. But whatever the breed of the mascot, most have shared one thing in common: They’re a little—and sometimes very—freaky. ("Loony," to quote Time magazine, or "downright scary" in the appraisal of ESPN.) But why?...
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Scooped by
Jeff Domansky
August 14, 2016 2:11 PM
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I’m not a fan of pop-ups. Like most of the Internet world, I find them at best a minor annoyance and at worst a reason to stop reading. I can’t recall a time that I ever signed up for someone’s email newsletter list as the result of a pop-up. I abandon sites when I’m assiduously and repeatedly begged to sign up for an email list. I also get extremely impatient when I’m entirely prevented from reaching someone’s homepage (or content) without first being asked to sign up for an email list—when I’m forcefully diverted to a full-on sales pitch for someone’s whatever-it-is. That always strikes me as incredibly presumptuous—shouldn’t I get to experience you or your content for at least a few seconds before you ask for my email address?
See, I’ve already digressed into how annoying these tactics are! I hope it demonstrates how reticent I’ve been, in all my years of running this site, to place any kind of pop-up that would interrupt the reader’s experience. While I know from experience and reading case studies that pop-ups work, I rarely like how they work. They feel like a trick or a betrayal of some kind. I always figure: If people really like me, then they’ll end up on my list. I only want truly devoted people.
I’ve begun to change my mind, however....
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Scooped by
Jeff Domansky
August 13, 2016 7:05 PM
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Are you seen as an expert in your industry?
Want to develop relationships with the media to become a go-to expert?
To explore what marketers need to know to connect with traditional media influencers, I interview Josh Elledge.
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Scooped by
Jeff Domansky
August 12, 2016 2:50 AM
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Rawshorts is a simple, easy to use video tool. STEP ONE - Select a video templateBrowse our catalog of industry specific templates to make a video that’s right for your business. STEP TWO - Upload your media and customizeGo beyond the templates and have fun adding media, text, transitions, effects and audio! STEP THREE- Export your video and share. Sharing is fast & easy! Post your new explainer video on YouTube, Facebook, a landing page and more!...
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Scooped by
Jeff Domansky
August 12, 2016 2:27 AM
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How many views, likes and shares did your last LinkedIn Publisher post get? Did it draw in your connections and inspire them to share or did it get lost in all of the noise, like many other posts on LinkedIn? There are so many people publishing long form content on LinkedIn now that you have to catch your potential readers interest right away if you want them to click through to yours. Once they are on your post, you need to ensure that you don’t lose their interest because its too time consuming to read. You must make it easy for them to scan and grab the bits that they are most interested in. Finally, you need to inspire them to take action, whether its sharing your post, connecting with you or visiting your website. If your LinkedIn Publisher post lacks the elements that will draw readers in, keep them on the page and inspire them take action when they are done, you are probably wasting your time. Here are eight ways to get the maximum impact from each of your LinkedIn Publisher posts, by making them click worthy, easily read and action inspiring...
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Scooped by
Jeff Domansky
August 12, 2016 1:58 AM
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In this article, I want to help you improve the user experience of your WordPress based blog’s audience. You’ll definitely not need to splurge 25k dollars on it because of the incredible functionalities offered by WordPress plugins.I don’t promise to fix every usability issue, but you’ll surely fix the most common problems....
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Rescooped by
Jeff Domansky
from MarketingHits
August 11, 2016 2:26 PM
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![How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/4b-ZDBH8jtkjP71V_u5E9zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Cool online survey tool with templates and simple analytics; also mobile-compatible.