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Scooped by
Jeff Domansky
September 7, 2016 8:22 PM
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As many as 86% of women shoppers say they are more likely to buy a brand they’ve never purchased when they begin to interact with that brand on social media, according to a survey from Influence Central.
Such engagement affects longer-term loyalty beyond prompting a first purchase: 87% say they are more likely to buy a brand more regularly that they check in or engage with on social media.
Along with the brand itself, product reviews and recommendations from third parties continue to serve as a guideline for how the modern female consumer shops. For example:
- 82% of women consumers say the ability to glean insights and recommendations from social media channels has changed the way they gather opinions and information;
- 81% of consumers say product reviews influence the way they shop; and
- 72% say the ability to check social media recommendations takes the guesswork out of buying a new product....
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Scooped by
Jeff Domansky
September 7, 2016 10:51 AM
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No, Donald Trump didn't descend from Loompaland, but one look at his unmistakably orange complexion, and you'd be forgiven for thinking so. Puzzled citizens have questioned the origins of the Republican presidential candidate's orange skin tone: Is it a Jersey Shore spray tan? The work of a cancer-causing tanning bed? The after-effects of chemical peels? A beta-carotene addiction? (Perhaps if he squeezed a few carrots between taco bowls.) Some have speculated what he would look like without the rumored fake tan. We may never know the cause of Trump's sui generis skin tone—just as we may never know his firm policy stances—but we can deduce the nearest color, and what it means, thanks to the expert eye of the color company Pantone and its standards manuals. It's difficult to boil him down to just one color, but if you blended together all his hues, you would probably get Pantone 16-1449: the aptly named Gold Flame....
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Scooped by
Jeff Domansky
September 7, 2016 12:22 AM
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Today I release “The State of Business Writing, 2016,” my first research report about the challenges of writing at work, based on a survey of 547 business writers. This is the first public release of the whole set of research. Biggest takeaways: - 81% of people who write for work agree with the statement “Poorly written material wastes my time. - Most people believe they are good writers, even though they see problems in what everybody else writes. - Confidence increases with age. Of those 55 years old and older, 72% agree with the statement “I make a strong, positive impression on others with my writing.” And only 18% of those older writers worry that “Taking a clear stand in my writing would damage my career.” - Writers complain their training and editing processes are messed up. Infographic of highlights is below...
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Scooped by
Jeff Domansky
September 7, 2016 12:05 AM
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Most LinkedIn users (79% according to my latest LinkedIn user survey) are not paying anything to use the site. That's why most of what I teach in my book, my online training course, and in my live corporate and individual sessions focuses on becoming a skillful user of the free account.
Here are seven simple ways you can capitalize on powerful, hard-to-find LinkedIn features without spending a cent....
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Scooped by
Jeff Domansky
September 6, 2016 11:38 PM
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Former Guardian editor Alan Rusbridger believes that Facebook sucked up nearly £20 million ($27 million) of the newspaper's digital advertising revenue last year.
Rusbridger, now principal of Lady Margaret Hall college at Oxford University, said The Guardian forecast online revenues of £100 million ($132 million) before he left in May last year.
In the end, the newspaper's digital turnover was £81.9 million ($108 million), which was down 2.3% on 2014.
Speaking at the FT Weekend Live Festival in London on Saturday, Rusbridger said The Guardian's prediction never materialised "because it all went to Facebook."
A Guardian spokeswoman declined to comment. At the time it published its annual report in July, sources at the newspaper blamed online giants including Google and Facebook for hoovering up ad spend....
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Scooped by
Jeff Domansky
September 6, 2016 6:12 PM
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The rise of artificial intelligence and automation in journalism has been front and center in the news lately, from Narrative Science co-founder Kris Hammond’s prediction that “a machine will win a Pulitzer one day” to Facebook’s decision to automate its Trending Topics feed.
Algorithms seem certain to play a growing role in the production and curation of news, but it remains unclear what exactly this trend will mean for journalism — or for the human journalists who currently produce it.
Celebrants argue that algorithms will simply take over journalism’s most menial tasks, freeing up human journalists to tackle more advanced work. Bloomberg editor-in-chief John Micklethwait, for example, called automation “crucial to the future of journalism,” and New York Magazine writer John Micklethwait described the introduction of automated reporting as “the best thing to happen to journalists in a long time.”
However, skeptics fear that robots may end up replacing journalists instead of helping them. In a column last month, veteran newsman Robert Rector predicted a future in which newspaper executives simply “build robots to replace reporters” and lick their chops as “they envision a business with little or no overhead.” Hammond of Narrative Science did little to quell such fears when he estimated that 90 percent of news content could be written by computers by the mid-2020s....
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Scooped by
Jeff Domansky
September 5, 2016 10:07 AM
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The marketing world is buzzing about P&G’s announcement last month that they’re moving away from Facebook ads that target specific consumers. As CMO Marc Pritchard described the move, “We targeted too much, and we went too narrow. And now we’re looking at: What is the best way to get the most reach but also the right precision.” Coming from the world’s biggest ad buyer, this seems to question the steady march toward hyper-targeting we’ve seen the last few years, particularly for big brands....
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Scooped by
Jeff Domansky
September 5, 2016 11:15 AM
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I’ve been selling for 30 years, and it’s been a blast. I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. But being a salesperson in 2016 is very different than being a salesperson in 1986. Buyers have changed, and so top salespeople have to change with them. Things that worked 30 years ago don’t fly anymore, but it’s for the best. Although it’s arguably more difficult to sell effectively in 2016, it’s easier for top performers to differentiate themselves. And the first thing you need to do is drop the eight tactics below. These are all things that worked when I started out in sales, but smart salespeople should never try these tactics today....
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Scooped by
Jeff Domansky
September 5, 2016 10:56 AM
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Researchers Rob Walker and Joshua Glenn created SignificantObjects.com as a way to show the value of storytelling. They acquired several random inexpensive knick-knacks from eBay actions — averaging $1.50 per purchase. They had writers create heartfelt stories about these tchotchkes: items such as a butter dish, a porcelain miniature and a mini jar of mayonnaise. Altogether, the $128.74 investment yielded $3,612.51 when re-sold with the stories. By adding an intriguing story, a simple Missouri shot glass purchased for $1 sold for $76. Here’s part of the tale: “See that freaky little bird? That’s the state bird, my friend. The Missouri Hunt-and-Pecker. Never heard of ’em? Well, then I guess you’ve never been to Missouri, have you? Maybe passed through, didn’t get out of the car. Or changed planes in the airport, or went up in the Arch once, just to say you’d done it. But that’s not Missouri to me. St. Louis is the gateway, sure, but you want to know Missouri you need to drive a few hours into the corn, you want to visit St. Joseph, up through Maryville — skirt the Iowa border, though Iowa’s a sore point from where I sit. You need to get lost in Missouri or you never really were there in the first place. Even then you won’t be likely to meet the Hunt-and-Pecker unless you circulate a manuscript or two.” Having an effective storytelling strategy may not always generate quick conversions, but it can illustrate why a consumer should invest in your product instead of a competitor’s. In this case, storytelling added massive return on objects originally valued at a pittance....
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Scooped by
Jeff Domansky
September 5, 2016 10:16 AM
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In September 2015 the Environmental Protection Agency found that many Volkswagen cars sold in the United States were equipped with software that could falsely improve the performance of diesel engines on emissions tests. This cheating was subsequently acknowledged by the car maker.Among the many issues at stake for the company was one of public perception. Anecdotal evidencate at the time of the incident suggested irreparable harm to the Volkswagen brand. So could Volkswagen recover in the short term in this regard? And, the broader question, how can you measure brand perception in times of scandal, particularly in an era where social media can cause negative news to proliferate and reverberate over time? In the absence of direct empirical evidence, we wanted to find a way to tackle this important issue. We began our research with some key questions: How does social media sentiment change as a consequence of a public relations crisis? How does the public react to recovery efforts initiated by the company? How do topics of conversation shift as a consequence of a brand scandal and subsequent recovery efforts?...
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Scooped by
Jeff Domansky
September 3, 2016 5:21 PM
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Snapchat is arguably the most popular social media app around. But if you’re one of those folks who’s downloaded it to your smartphone and you're still not quite sure what to do (and you don’t want to ask one of the teenagers you know), here’s a quick getting-started guide to show you the basics.
What is Snapchat?
One of the things that Snapchat is best known for is the ephemeral nature of the content - you take a photo or video and send it to a friend and they have a limited number of seconds (up to 10 seconds maximum) to view the content before it disappears.
Before you send your snap, you can mark it up with text, stickers, or special lenses that give your selfie a silly look (big cartoon eyes, puking rainbows… it sounds odd but quickly becomes strangely charming)....
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Scooped by
Jeff Domansky
September 1, 2016 12:04 PM
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Did you ever wonder why you spend so much of your day wading through bullshit? Every worker must consume masses of information, but most of it is poorly written, impenetrable, and frustrating to consume. How did we get here? I’ve actually studied this question. In fact, Chapter 2 of my book explains it in detail. Basically: - Reading on screens all day impairs our attention. - No one edits what we read. - We learned to write the wrong way....
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Scooped by
Jeff Domansky
September 1, 2016 11:28 AM
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The 18-24 crowd has used the internet as its primary source for news for several years. Now it is specifying “social media” as its main source of news, with that niche overtaking television for the first time. The information comes from a study done by The Oxford University Reuters Institute for the Study of Journalism. It looked at consumers of news and information around the world for its “Reuters Institute Digital News Report 2016.” This is the fifth year it has issued such a report. It’s a fascinating read. 28 percent of 18-24 year-olds say social media is their main source of news, compared to 24 percent who cite television. Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news....
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Rescooped by
Jeff Domansky
from News from the market
September 7, 2016 11:16 AM
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Hello, photographers. For the last two months, I’ve been doing market research for my project Photolemur and looking for different tools in the area of photo enhancement and photo editing. I spent a lot of time searching, and came up with a large organized list of 104 photo editing tools and apps that you should know about....
I believe all these services might be useful for some photographers, so I’ll share them here with you. And just to make it easier to find something specific, the list is numbered. Enjoy!
Via Boxer Sign
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Scooped by
Jeff Domansky
September 7, 2016 3:38 AM
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I must admit: I’m a latecomer to business blogging. I joined the party in 2011 and got off to a rocky start. Nearly all bloggers do. Five years later, I know what works. I’m working the strategies to great effect—on my website, for a long list of top marketing blogs, and for many clients. And regardless of where you are in your business blogging journey, I believe this collection of ideas will help you publish an even more effective business blog. Here, now, are my top ideas organized as 50 best practices. But first…I present a quick history of business blogging from the historical point of view of yours truly. And then… Grabba’ cuppa’ something tasty and enjoy The Business Blogging Plan....
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Scooped by
Jeff Domansky
September 7, 2016 12:14 AM
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There are hundreds upon hundreds of tools to choose from. For example, here’s a list of 75 content marketing tools that you should absolutely review.
But, here’s what you may not realize: there are many ways to use each tool. For this reason, it’s imperative that you spend the appropriate amount of time examining and experimenting with each one.
In this post, I’m going to discuss the finer details of five top online marketing tools. For each one, I’ll give you a better idea of how you can use it to your advantage.
Remember, accessing an online marketing tool is just the start. If you truly want to achieve top results, you must know how to use it. Here we go!
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Scooped by
Jeff Domansky
September 6, 2016 11:59 PM
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Twitter hashtags are powerful features that can help promote your brand, events, content, and more. It is also used to facilitate Twitter chats. However, they can also mean trouble.
Here are SEJ, we use Twitter hashtags to drive engagement, but we’re also aware that bots and spammers leverage this feature the wrong way.
That said, Venngage—a data visualization company—released an infographic showing the drawbacks of exploiting hashtags and what businesses can do about it....
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Scooped by
Jeff Domansky
September 6, 2016 6:18 PM
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One of my fellow grad students tweeted that back on August 6, in the wake of Instagram cloning Snapchat’s features with their Stories function.
"The early numbers suggest another reality: Snapchat is here to stay."
Now we have numbers to show that this loyal sentiment is common among Snapchat’s core users.
BuzzFeed news reporter Alex Kantrowitz recently shared data from third party providers that “did not find any meaningful decline” in Snapchat’s metrics after the launch of Mark Zuckerberg’s latest attempt to challenge the king of ephemeral messaging.
“So for those who were quick to deem Instagram Stories a Snapchat killer, the early results suggest it may be wise to reconsider that label,” Kantrowitz wrote....
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Scooped by
Jeff Domansky
September 6, 2016 5:57 PM
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When you combine the timeless necessity of storytelling with the sheer power of visual content, you arrive at one of the most potent forces shaping the future of communication today: Visual storytelling.
Here are some of the trends I believe will shape the future of this field by blurring the lines between once-neatly-defined concepts.
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Scooped by
Jeff Domansky
September 5, 2016 11:21 AM
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Infographics take complex data and information and translate it into easy-to-understand visuals. In today’s fast-paced world, graphic designers need to get the point across simply and efficiently. In this article, we’ll take a look at several infographics and their inherent qualities, then offers a brief tutorial to help you create your own!...
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Scooped by
Jeff Domansky
September 5, 2016 11:06 AM
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"I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two was death. That means to the average person, if you have to be at a funeral, you would rather be in the casket than doing the eulogy," jokes Jerry Seinfeld. And it's true. Experts estimate that 75% of the population has some level of anxiety regarding public speaking. Now, I'm willing to bet that this statistic is troubling for those who work in an industry where delivering presentations comes with the territory. Whether you've gotten up in front of a crowd 100 times or are about to encounter your first public speaking opportunity, the entire process can feel pretty overwhelming. To help you command the positive attention you deserve, we've uncovered 10 science-backed tips for nailing your next speaking gig....
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Scooped by
Jeff Domansky
September 5, 2016 10:45 AM
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Influencer marketing platform Tomoson recently conducted a survey and found that nearly 60% of marketers plan on boosting their influencer marketing budgets in 2016. That’s a pretty hefty percentage, and the newcomers are joining the ranks of major brands, such as Calvin Klein and Mercedes, who have been experimenting with influencer campaigns for some time. But what is an influencer? Today’s definition covers a lot of ground: it can mean anyone and anything from Justin Bieber to ‘King of Snapchat’ DJ Khaled to Loki the Wolf Dog. We tend to think of influencers in the digital content space as people who have a certain number of blog or social media followers – in reality, the definition is much more elastic than that. Brands are starting to understand that finding the right influencer is significantly more important than finding the biggest or most popular celebrities. Sure, you can get Kim Kardashian tweeting for you and pay her a millions of dollars to do it. But if you do that, are you really reaching the the audience you want? Once the buzz dies down, are you making the smartest long-term investment of your marketing dollars? Probably not. Pick more fruit from halfway up the tree and you’ll find that it can be even more bountiful than the stuff at the top. Another tactic? Focusing on platform-specific superstars, taking into consideration the unique pros, cons, and demographics of each social media site to let influencers do the legwork for you. When it comes to influencer marketing, one-size-fits-all is decidedly not the way to go.Here are 5 examples of on-brand influencer campaigns in 2016....
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Scooped by
Jeff Domansky
September 5, 2016 10:10 AM
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If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable. A growing number of us are using mobile as our primary device for accessing the internet --over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time. Brands are starting to respond to that. Just last week, for instance, Google announced that non-mobile friendly pages will be ranking even lower next year. Apps will be especially impacted most by this increasingly widespread mobile use. The push notifications we receive on our devices will play a vital role in the information we come across, and if we choose to consume it....
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Scooped by
Jeff Domansky
September 1, 2016 12:19 PM
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Andreea Ayers founded LaunchGrowJoy.com in 2011 after selling a successful t-shirt business, and realised she had plenty to share in terms of selling products successfully online. Her blog focuses on her experience with ecommerce and selling online, moving into PR and teaching product entrepreneurs how to get their products featured in print media and on influential blogs. Andreea has some tried-and-true strategies for building a buzz around your blog or business through media promotion, both traditional and online. She walks the talk, with her blog being featured in more than 500 media outlets since she started five years ago. I asked her what her non-negotiables are when it comes to seeking publicity as a solo blogger or entrepreneur....
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Scooped by
Jeff Domansky
September 1, 2016 11:42 AM
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Barely two days after changes to its Trending Topics section, a fake article about Fox News anchor Megyn Kelly began trending on Facebook — before entirely disappearing on Monday morning. The incident came on the heels of Facebook’s announcement on Friday that human curators will no longer write the short descriptions that accompany trending topics on the site. Its trending news team was then shown the door. The Trending Topics section has been shrouded in controversy since May, when a Gizmodo report alleged an inherent bias in its prioritization of news articles, which also triggered a Congressional investigation as well as an internal Facebook investigation. The changes, clearly, are not devoid of problems. For our latest Digiday Confessions, we talked to a member of the now-defunct trending news team at Facebook, who reflected on the recent developments as well as time spent working on the team. Digiday has also reached out to Facebook for comment but has not yet received a response....
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![Here's Why You Shouldn't Use Hashtags [Infographic] | SEJ | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/M8ORN726505-G_2tpz_T_zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Research says social media sells according to a study by Influence Central.