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Scooped by
Jeff Domansky
September 21, 2016 5:38 PM
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Back in June, I talked with Parse.ly data analyst Conrad Lee about why stories about Donald Trump weren’t attracting the same audience online as they were on television. At the time, based on data from more than 100,000 news articles from 300 newsrooms, it looked as if Trump stories were actually less popular than stories about other candidates, including Hillary Clinton. This was before the convention and the formal nomination of both candidates of course.
Lee took an another look at the data last week and found that things have shifted. Trump still receives the lion's share of articles, even from publishers that are left-leaning.
Today the data show that Trump stories get more page views than stories about Clinton do. Both the overall number of stories and page views per post peaked around the conventions in late July, before dipping again in August.
Lee makes no distinction between positive and negative stories. Both candidates have been the subject of intense reporting in recent weeks. But this is an interesting set of data nonetheless as we think about the proper role of journalists going into the first debate next week, when 75 percent of voters plan to tune in....
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Scooped by
Jeff Domansky
September 21, 2016 1:29 AM
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Taking a great photo on your smartphone is not as simple as pointing and shooting. There are plenty of bad smartphone photos out there -- I'm sure you've seen at least a few. What's the secret to taking great pictures with your smartphone, then? As it turns out, there are a few of them. Check out these tips below to improve your smartphone photography game. (And once you have the photo-taking part down, check out some of the best photo editing apps for mobile.)...
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Scooped by
Jeff Domansky
September 21, 2016 1:18 AM
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Skittles has responded with uncharacteristic yet appropriate seriousness after being dragged into the presidential race by Donald Trump Jr., son of the Republican nominee, who posted a controversial tweet on Monday with an analogy about Skittles and refugees. Here is Donald Trump Jr.'s tweet... Within hours, Denise Young, vp of corporate affairs at Skittles parent Wrigley Americas, responded with a tersely word statement. "Skittles are candy. Refugees are people," she said. "We don't feel it's an appropriate analogy. We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing."...
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Scooped by
Jeff Domansky
September 21, 2016 12:52 AM
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JODIE ARCHER HAD always been puzzled by the success ofThe Da Vinci Code. She’d worked for Penguin UK in the mid-2000s, when Dan Brown’s thriller had become a massive hit, and knew there was no way marketing alone would have led to 80 million copies sold. So what was it, then? Something magical about the words that Brown had strung together? Dumb luck? The questions stuck with her even after she left Penguin in 2007 to get a PhD in English at Stanford. There she met Matthew L. Jockers, a cofounder of the Stanford Literary Lab, whose work in text analysis had convinced him that computers could peer into books in a way that people never could. Soon the two of them went to work on the “bestseller” problem: How could you know which books would be blockbusters and which would flop, and why? Over four years, Archer and Jockers fed 5,000 fiction titles published over the last 30 years into computers and trained them to “read”—to determine where sentences begin and end, to identify parts of speech, to map out plots. They then used so-called machine classification algorithms to isolate the features most common in bestsellers. The result of their work—detailed in The Bestseller Code, out this month—is an algorithm built to predict, with 80 percent accuracy, which novels will become mega-bestsellers. What does it like? Young, strong heroines who are also misfits (the type found in The Girl on the Train, Gone Girl, and The Girl with the Dragon Tattoo). No sex, just “human closeness.” Frequent use of the verb “need.” Lots of contractions. Not a lot of exclamation marks. Dogs, yes; cats, meh. In all, the “bestseller-ometer” has identified 2,799 features strongly associated with bestsellers....
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Scooped by
Jeff Domansky
September 20, 2016 11:25 PM
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When many people hear the name BuzzFeed, they may think “exploding watermelon.” That’s reasonable enough, since BuzzFeed’s video of a melon unable to take the pressure of one more rubber band got more than 5 million views last April — with 800,000 people watching the messy event as it happened on Facebook Live.
But I get a different image: I think of the dogged reporter Andrew Kaczynski, surrounded by researchers, spending endless hours listening to old audiotapes, and coming up with scoop after scoop in the campaign season. It was Kaczynski’s team, for example, that found the radio clip of Donald Trump telling Howard Stern in 2002 that he thought the Iraq War was probably a good idea. That contradicted the Republican nominee’s claim that he opposed the war from the start.
Under editor Ben Smith (formerly of Politico), the company founded in 2006 has moved away from its listicle-and-cat-video heritage by hiring strong news talent, including investigative editor Mark Schoofs from ProPublica....
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Scooped by
Jeff Domansky
September 19, 2016 10:05 PM
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It suddenly hit me while listening to another Trump tirade. What happened next nearly blew my mind.
Not to give The Donald too much credit for his undisciplined tweeting but suddenly I realized that his entire campaign is built on a foundation of clickbait.
The very same linkbait that drives millions of spam pageviews online daily is also what allowed him to outfox 16 other serious Republican presidential candidates.
And when the presidential campaign debates take place, Hillary won’t have a chance!...
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Scooped by
Jeff Domansky
September 20, 2016 12:54 PM
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Here’s an interesting stat – according to a Pinterest survey of 2,500 Pinners (conducted in May this year), 45% of users are active on the app while watching TV.
That’s surprising – normally it’s Twitter that’s identified as the ultimate TV viewing companion in social, given its position as the home of real-time conversation, particularly around live events.
As it turns out, Pinnners, too, love to multi-screen:
“64% of our users tell us they pay more attention to what they’re doing on Pinterest than what they’re watching on TV—and 44% of them will engage with Pinterest for the show’s entirety, regardless of whether it’s on a commercial break or not.”...
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Scooped by
Jeff Domansky
September 20, 2016 10:43 AM
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Create truly responsive stories, white-papers, blog posts, or reports with our unique format that automatically takes advantage of every device size. With full screen video and imagery, interactivity, and lots of great layouts and designs to choose from, you can replace those static PDFs and boring blog posts.
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Scooped by
Jeff Domansky
September 20, 2016 11:06 AM
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Helping video creators earn revenues, grow communities and build a home for their viewers. Interactive video platform for creators by creators.
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Scooped by
Jeff Domansky
September 20, 2016 9:57 AM
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Product returns are a costly problem for retailers. It has been estimated that U.S. customers return a hefty $264 billion worth of products annually—almost 9% of total sales. In online retailing, return rates are an even bigger problem. A 2013Wall Street Journal article indicated that as much as a third of internet purchases are returned, and studies have found that handling these returns can cost between $6 and $18 per item. In online retailing, most products are returned because customers aren’t satisfied with what they get—but this isn’t necessarily due to product defects. Because customers can’t physically evaluate and test products before purchasing them, it’s harder for them to set the right expectations, and easier to be disappointed by a product. This is why retailers provide information—product descriptions, pictures, and videos—to help customers make more informed purchase decisions. This is also why online customer reviews have become such an important source of product information. These are typically characterized by the average star rating (“valence”), the number of reviews (“volume”), and the variance in star ratings (“variance”). Since online reviews affect people’s likelihood to buysomething, we wanted to test whether reviews also influence their likelihood to return it....
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Scooped by
Jeff Domansky
September 19, 2016 11:02 AM
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Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing, marketers see a $6.50 return.You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Bookmark th...
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Scooped by
Jeff Domansky
September 19, 2016 2:47 AM
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Creative design blogs come in handy while working in the field of graphic design. After all, it’s too easy to loose steam in the midst of cranking out design after design. Fear not! For your inspiration needs we’ve combed through every inch of the internet to bring you 43 of the best design blogs in existence. On top of that, we’ve organized them into six categories. If you can’t find inspiration here, there’s a 89% chance you’re a robot. Enjoy!...
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Scooped by
Jeff Domansky
September 18, 2016 10:54 AM
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From William Faulkner to E.L. James this infographic has the answers. If you’ve ever wondered how long it took to craft some of history’s most famous books, you’ll want to check out this rad infographic from the kind folks at Printerinks. Tolkien takes top slowpoke honors for taking 16 years to write the Lord of the Rings while the quickest author on the list is John Boyne who wrote The Boy in the Striped Pyjamas in only 2.5 days! Check out the entire chart below
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Scooped by
Jeff Domansky
September 21, 2016 1:53 AM
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Strikingly is the best website builder for anyone to build a gorgeous, mobile-friendly website easily. Quick, simple and stylish. Get started today. EDITOR POSSIBLE Click anything to edit, and publish instantly. Absolutely no code or design experience needed. We keep it simple and focused. Build a beautiful website in under 30 minutes. ...
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Scooped by
Jeff Domansky
September 21, 2016 2:12 AM
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Beautiful newsletters in minutes? You bet. Looking for a fast and easy way to communicate with your customers? Get stylish, effective results in 5 minutes or less....
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Scooped by
Jeff Domansky
September 21, 2016 1:03 AM
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Last week, we analyzed all of the new fall TV shows to find out which ones are worth watching. As the new TV season kicks off this week, several media buyers have targeted the very same freshman programs as having the best chance to connect with audiences this fall: Designated Survivor, Pitch and This Is Us. But they're also scratching their heads over other fall trends, including the surplus of shows revolving around time travel, and another round of programs based on movies, despite the failure last year of Minority Report, Limitless, Rush Hour and Uncle Buck. The new TV show that is top of mind among buyers, and consistently the first one brought up when talking about the fall season's best bet, is ABC's Designated Survivor, starring this week's Adweek cover subject, Kiefer Sutherland. Sam Armando, lead investment director at Mediavest | Spark, said in the Sutherland profile that putting together a hit series is like completing a puzzle, "and you need all these pieces to kind of fit for success." Designated Survivor, he noted, boasts Sutherland's star power, a relatable premise about an Everyman thrust into an extraordinary situation and propulsive storylines. "All those pieces come together very nicely, so you think it would be successful," said Armando....
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Scooped by
Jeff Domansky
September 21, 2016 12:41 AM
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C5: NewsCred tackles the meta-task of marketing to marketers. What’s the biggest challenge you face in communicating with that audience? AB: Most marketers today know that content is the key to truly connecting with their audience. However, it’s sometimes difficult to justify why brands should allocate more of their budget to content marketing, especially when this budget is being borrowed from elsewhere.Content marketing is not a short-term game – it’s a long-term strategy with long-term results. Investing in content requires an entirely different mindset than what traditional marketers are used to. It requires CMOs to move away from the crutch of traditional digital advertising, and instead move toward a more customer-centric, value-led approach to marketing. For us, that means constantly proving the business case of content marketing. In 2013, banner ads were clicked a mere 0.1%, and that was before the abundance of ad-blocking technology. Today’s consumers are far too smart to click on a banner ad or watch a pre-roll advertisement. They know what to ignore, and it’s our job to help our customers cut through the noise and deliver actionable information that their audiences want. The good news is that there is a compounding effect of content marketing, and we frequently use our own data to prove this. For example, at NewsCred the marketing team drives 40% of our revenue on a first-touch basis, and influences 100% of deals. And the best news is that content marketing is our most cost-efficient channel! For every $1 we put in, we get $14 out....
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Scooped by
Jeff Domansky
September 20, 2016 9:15 PM
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LinkedIn is on a mission to change your mind.
"You may think of LinkedIn as primarily a site where people upload their digital résumé," the company notes in a new eBook. "But nine billion content impressions per week are delivered in the LinkedIn feed -- more than 15 times the job postings in the feed.
"These stats reveal that LinkedIn has become a destination where professionals consume high-quality content from professional publishers like The Wall Street Journal and The Economist, and even from peers who are sharing content in the feed."...
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Scooped by
Jeff Domansky
September 20, 2016 2:47 PM
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The internet is a wild and insanely creative place.
Numerous websites take birth, every single day. But, only a few can make a name for themselves. As per Netcraft, 75% of websites are not even active. They are parked domains and the like.
That’s why intelligent webmasters build their own turf and create an email list from scratch. This way, they ensure that they are building a sustainable business that serves a loyal audience.
But, your website is just a little drop in the internet’s ocean. Unless you can create a Facebook or a Google, you’ll have to rely on other popular websites to increase your brand’s reach.
That’s why you repurpose your content, pursue guest blogging, undertake social media marketing, deploy search engine optimization and the like. It’s always good to reach a new audience.
There are many shiny new websites and platforms that you must NOT get your hands on, because they are a complete time waster. But, in this article, I want to talk about a platform that isn’t one of those…
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Rescooped by
Jeff Domansky
from Amazing Science
September 20, 2016 12:50 PM
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It may not be the teleportation you saw in Star Trek, but researchers have sent information across a city via quantum entanglement. Two separate teams of scientists have taken quantum teleportation from the lab into the real world. Researchers working in Calgary, Canada and Hefei, China, used existing fiber optics networks to transmit small units of information across cities viaquantum entanglement — Einstein’s “spooky action at a distance.” According to quantum mechanics, some objects, like photons or electrons, can be entangled. This means that no matter how far apart they are, what happens to one will affect the other instantaneously. To Einstein, this seemed ridiculous, because it entailed information moving faster than the speed of light, something he deemed impossible. But, numerous experiments have shown that entanglement does indeed exist. The challenge was putting it to use.Their breakthrough, published in two separate papers today in Nature Photonics, promises to offer important advancements for communications and encryption technologies....
Via Dr. Stefan Gruenwald
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Scooped by
Jeff Domansky
September 20, 2016 11:19 AM
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We know there are lots of things to consider when planning a multimedia story, from the structure it will take and the media to include to the overall experience you'll create. So before you set off on your next storytelling adventure, we hope the checklist below will help bring all of these factors together, and ensure your final story has a great structure, engaging flow and use of media that will truly bring the story alive. If you'd like to keep it close at hand, right-click on the checklist below to save it to your computer. Then you can always print it out and pin it to your wall, so it's always there as a reminder. We created the checklist using infographics tool Piktochart, and uploaded it to this story as a PNG using the Media Section in Shorthand. Et voila!...
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Scooped by
Jeff Domansky
September 20, 2016 10:11 AM
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Twitter has just made a big change to the way tweets work. From today, Twitter is cutting back on what types of content will use up its 140-character limit. Now, @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet. This allows for richer public conversations that are easier to follow on Twitter and ensures people can attach media to tweets without sacrificing the characters they have to express themselves. Twitter first announced this update back in May but didn’t quite confirm a date when these changes would reach Twitter’s 300m+ users. However, today the company confirmed theupdate has been rolled out. ...
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Scooped by
Jeff Domansky
September 19, 2016 11:13 AM
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You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute in a never-ending war for attention. If you’re the first one to dominate a niche with your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. In essence, you are creating Content Shock for your competitors — dominating a content niche so that Google juice flows in your direction. But what if you’re on the losing end of the stick? What if you’re in a situation where your competitors have already loaded the web with content that dominates the search results? Personally, I am facing this problem all the time now when I consult with companies. If they’re late to the content marketing game, they may feel paralyzed because the competition has such as head start. So I need to find new ways for them to compete. I’ve thought this through, and I’ve come up with eight strategies to stand out for an organization that is late to the content game....
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Scooped by
Jeff Domansky
September 19, 2016 10:14 AM
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A picture shows something. A photo tells a story. Anyone can put a camera to their face and press the button. It’s called taking a picture. The ability to transform a picture into something interesting – a photo – is a skill. It’s estimated that about four billion people will have the ability to put a smartphone camera to their face in 2017. One conservative estimate puts the number of images that will be taken at 1.2 trillion. Should all four billion of us average 10 photos a day, that number exceeds 14 trillion. News is driven by imagery and, while the use of video online is ever-increasing, photography will always have its place. Unlike days of old (which aren’t all that long ago), where photos were by and large taken by news photographers, photography is now everyone’s domain. Using the U.S. as a guide, just over 50,000 professional photographers were registered in 2015. The number of smartphones in the US in 2016 is expected to be just over 200 million. Allowing for some variance, the smartphone user to photographer ratio sits at about 4,000:1....
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Scooped by
Jeff Domansky
September 18, 2016 11:04 AM
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It would be too easy for RangeMe founder and CEO Nicky Jackson to define a retail “disrupter” as “leveraging technology to make this or that scalable or more efficient.” The better answer, she says, is that retail disruption starts with understanding a problem and seeing where something small can make a big difference. That’s exactly what Nicky did, and it’s what landed her company a spot as one of three finalists in the Shop.org Digital Commerce Startup of the Year competition.Originally, RangeMe was about connecting retailers and suppliers. A study showed that 93 percent of major retailers ranked product discovery as their top industry problem. “We then discovered, through our work with retailers, that buyers spend a substantial amount of time managing new supplier requests. RangeMe broadened its offering to not only assist with a marketplace of close to 100,000 products for discovery, but also the management of inbound proposals.”...
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![Pinterest and TV Go Hand-in-Hand [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/zVT15sOZItW9agst1e5yQzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Here's an interesting media analysis of coverage of Trump and Clinton.