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Scooped by
Jeff Domansky
September 26, 2016 7:11 PM
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Joe Pulizzi, Founder of the Content Marketing Institute, put it in CMW’s opening keynote: “Mediocre content will hurt your brand more than doing nothing at all.”
Currently, only 20% of content marketers said they were committed to a full content marketing approach: Hitting a defined audience with one message, finding compelling angles from which to tell your story, staying consistent over time, and building value outside of the products and services you offer, according to Pulizzi.
The other 80%? They’re creating a lot of content, but not building a loyal audience or telling a new story.
Here’s what some of our favorite speakers had to say about how their companies are creating great content and staying ahead of the pack in the content marketing space....
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Scooped by
Jeff Domansky
September 26, 2016 5:56 PM
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The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That’s among the top findings coming out of the latest edition of Nielsen’s “Total Audience Report.”
The report, which was released to clients Thursday, is the first to publish shares of channels received and viewed by the average American household in a while.
It shows the average number viewed has fallen to less than 10% of the channels they receive.
That’s down dramatically from the last time Nielsen published such data, which showed the average was still in the double digits....
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Scooped by
Jeff Domansky
September 26, 2016 4:02 PM
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SEO copywriting is the answer to one of the biggest challenges faced by many website owners these days. Users now have to create content that appeals to people and search engines alike.
After all, we not only want to rank well and generate traffic but also turn that traffic into buyers, customers, and subscribers, right?
These two goals used to be the responsibility of SEO specialists and copywriters and it used to be enough to be either or. However, the way search engines work today, that is no longer the case.
To be successful in today’s online market, website owners and online marketers need to master both sides of the equation and embrace what is known as SEO copywriting.
If you are unsure what hides behind that term, this article will not only explain what it is but also show you SEO copywriting best practices to start using right away.
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Scooped by
Jeff Domansky
September 26, 2016 3:23 PM
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Our industry faces a well-known duopoly, with Facebook and Google commanding an ever-increasing share of digital ad spend, both in the U.S. and globally. I recently dug into the data and forecasts available, to better quantify (for my own benefit and hopefully yours!) just how much Facebook and Google are eating digital.
Global ad spend, across all channels (digital, TV, print, radio, outdoor, etc.) is growing annually on average by 5.6 percent from 2015 to 2020, and will reach $674 Billion from $513 Billion in 2015.
The U.S. market will represent 35 percent of the global ad market, reaching $234 Billion by 2020 with a slightly slower growth rate compared to the global average, at 5.0 percent from 2015 to 2020. This is expected as rapidly developing markets in the East and a growing middle class represent new markets on which advertisers can focus.
45% Of U.S. Ad Spend Will Be Digital
33 percent of ad spend in the U.S. was digital last year and that is expected to reach 45 percent by 2020. In real numbers, that’s a $60-billion market growing to $105-billion, with a Compounded Annual Growth Rate (CAGR) of 11.9 percent.
The growth of digital is more than 2 times higher than the growth of the overall ad market, which represents a tremendous opportunity for digital businesses. More people are accessing content online and more advertisers are spending their budgets online. Will the rising tide lift all ships?...
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Scooped by
Jeff Domansky
September 24, 2016 12:54 AM
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Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach. According to the report, mobile represents two out of every three minutes spent on digital media in the U.S. If brands and marketers want to capture that huge amount of time consumers spend on mobile devices, they will have a lot to compete with....
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Scooped by
Jeff Domansky
September 24, 2016 12:13 AM
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But here’s the thing. When you need to get sales, and do it quickly, paid search is going to pave the way.It’s a lot quicker and less meticulous than building an SEO campaign from scratch.Another reason why I like paid search is because “PPC visitors are 50 percent more likely to purchase something than those that go through the organic search results.”But one trap that many digital marketers fall into is assuming that the only option they have is Google AdWords.Boy, are you going to be surprised....
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Scooped by
Jeff Domansky
September 23, 2016 11:25 AM
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AEJMC in Minneapolis this year featured apps on numerous panels. I was grateful for the chance to be on a terrific one to present “10 Tech Tools in 10 Minutes.” Our goal: to provide the audience a brief introduction to tools they might never have before considered and show how they could be used to aid students’ journalistic performance or understanding. It worked; I received more than a dozen emails after the panel from people who sought advice on how to use suggested apps. For those who could not join us at AEJMC, here is a crash course on apps featured by our panel and others. Some are new. Some have been around, but you might not have discovered them. All can help you teach your students to be more nimble and professional in this ever-changing media landscape....
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Scooped by
Jeff Domansky
September 23, 2016 9:47 AM
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Celebrities and gossip are one of the most talked about and sought after types of content on the internet. Many people will start their first website or blog as a celebrity fan site, then potentially turn it into much more over time. A great example of this would be Perez Hilton, who ended up turning his passion for celebrity gossip into a blog, which then transformed into a multi-million dollar business. So, now the question is… how can you start a celebrity fan site of your own?Good news! That’s exactly what we are going to be covering in this article today. By the time you finish reading through this simple five-step formula, you will have everything you need to go live with your first celebrity fan blog....
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Scooped by
Jeff Domansky
September 22, 2016 10:43 AM
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14 Types of Hook sentences with examples. This is a useful idea starter for bloggers, marketers and social marketing Pros. Use it to kick-start your creativity.
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Scooped by
Jeff Domansky
September 22, 2016 10:20 AM
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Writing a blog post is like making a sandwich – anybody can throw together a simple one, but if you really want it to be memorable, you’ve gotta show a little initiative. (The use of a panini press is only advisable for one of these situations, though. See if you can guess which!) Because while all you really need for a blog post is a bunch of words, you might be leaving out the ingredients that give it flavor. Adding a few quick steps before you hit that publish button can help your posts get more clicks, more shares, and more comments – and that makes actually writing them a whole heck of a lot more rewarding. What are the must-haves that your blog posts might be missing? Here are a few things you definitely don’t want to leave out!...
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Scooped by
Jeff Domansky
September 22, 2016 9:21 AM
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Netflix's data wizard says we're close to a future where algorithms know almost everything we want. "A very realistic vision is we should get to the point where you just turn on your Netflix app and automatically a video starts to play that you’re very happy with," says Vice President of Innovation Carlos Gomez-Uribe. "If you’re not, you may have to flip once or twice and end up with something that you’re very, very happy with. Only in, say, 10-to-20 percent of sessions [will you] escape into ... browse mode." Netflix has been creeping toward that goal for more than a decade. There was the Netflix Prize, launched in October 2006, which aimed at predicting how much users would like videos. As the company shifted into streaming video, it turned to engagement data to predict what users really wanted to watch. Last year saw the introduction of a major new algorithm that chooses between other algorithms to find the best recommendation. And many more improvements big and small. "It's just a matter of time," says Gomez-Uribe....
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Scooped by
Jeff Domansky
September 21, 2016 11:27 PM
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Looking to improve your Twitter marketing?
Are you seeking tools to help you manage Twitter?
In this article, you’ll discover four tools to help you build and maintain a successful Twitter presence.
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Scooped by
Jeff Domansky
September 21, 2016 5:53 PM
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A new European study on human behaviour suggests that people can be divided into one of four main personality types — with 'Envious' being the most common.
The new research, carried out by a team of researchers from Universidad Carlos III de Madrid and the universities of Barcelona, Rovira i Virgili and Zaragoza, Spain, presented 541 volunteers with hundreds of social dilemmas and asked them to report on what they would do in each situation.
Participants had to make decisions based on individual or group interests, which would lead to either collaboration or conflict with others.
The decisions also had different consequences depending on what another participant involved decided to do, with Anxo Sánchez, one of the authors of the study explaining, "Those involved are asked to participate in pairs, these pairs change, not only in each round, but also each time the game changes. So, the best option could be to cooperate or, on the other hand, to oppose or betray ..... In this way, we can obtain information about what people do in very different social situations."
The researchers then created a computer algorithm to analyze the responses and classify participants into personality groups based on their behaviour.
The results showed that the majority of the participants — 90 per cent — could be divided into just four basic personality types, Envious, Trusting, Optimistic, and Pessimistic.
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Scooped by
Jeff Domansky
September 26, 2016 6:06 PM
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With its acquisition by Microsoft still several months from closing, LinkedIn is wasting no time revamping the Web site and adding new features to help bolster user engagement. The new features include an “Interest Feed,” aggregating content relevant to individual users, a new platform for its online education service Lynda, and of course the inevitable chat bot.
The Web site redesign gives LinkedIn’s desktop profile pages a sleek new look and layout, bringing it up to date with the network’s mobile app, which got an overhaul at the beginning of the year. The new format includes easier navigation from the main feed, with buttons for things like profiles, messages, and updates from their professional connections, all appearing in the top left homepage.
Like similar features on Facebook and other social platforms, the new LinkedIn “Interest Feed” brings together updates with new content from other users including posts, links to articles, and commentary from thought leaders on the site. Content appearing in the Interest Feed will be chosen partly by algorithms and partly by editors, guided by factors like the users’ profession, industry, and location....
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Scooped by
Jeff Domansky
September 26, 2016 4:43 PM
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Debate strategies leaked by insiders in advance
We were able to speak with campaign insiders on both sides and can now disclose in advance their debate strategies and key messages for tonight. You read it here first!
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Scooped by
Jeff Domansky
September 26, 2016 3:34 PM
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Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its European business before quietly ascending to global chief business officer 13 months ago. Now, for the first time in this role, he sat down with Adweek as he prepares to take the stage on Monday to address the industry at Advertising Week.
Schindler predicts his three favorite "revolutions"—mobile, video and programmatic—will be so common that by 2020 "we will actually look back and laugh that we called them revolutions."
Per Google, two-thirds of smartphone users say they turn to their devices to learn about a product or service after seeing a television commercial.
With that in mind, the 45-year-old exec and his team will unveil to the Advertising Week audience a platform that allows brands to see how YouTube ads compare to TV spots for smartphone searches. Google data will show how its YouTube videos outperform linear TV by two times. "We're the prime time for the mobile world," Schindler proclaimed....
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Scooped by
Jeff Domansky
September 24, 2016 1:14 AM
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The Scrip itself is a beautiful copper object, designed to look as precious as any currency, and weighing in at a solid ounce (about one-fifth of your iPhone, but heavier than most change or jewelry). Its aesthetic was inspired by Japan’s Tokugawa coinage, which was oval in shape and stamped with relatively complex texturing. Whereas most coins really rest in your palm, this Scrip is designed to be grasped more like a deli ticket. For an interactive, electronic device, these ergonomics were key. Because in theory, you approach an NFC payment station with the Scrip. The station beams over the money you owe, which is displayed. Then, the Scrip’s braille-inspired surface, powered by actuators, begins stamping out virtual currency in giant numbers that you can both see and feel (a feat that NDD says they could pull off in real production, since braille computer displays do it successfully already). Say you owe $26. A $20 will appear. You swipe the Scrip toward the payment station. Then a $5 will appear. You swipe that. And then a $1. The oval shape allows you to hold the Scrip in one hand, which provides a directionality necessary for this swipe gesture....
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Scooped by
Jeff Domansky
September 24, 2016 12:44 AM
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75 of the Smartest Resources for Web Designers A lot of these lists just cram everything and anything into the lineup. So, we decided to pick our designers’ brains to bring you the best resources that we are using on a daily basis. Feel free to add other useful resources in the comments below :)...
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Scooped by
Jeff Domansky
September 23, 2016 1:02 PM
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When you wear white, do you inevitably spill something all over yourself?
I do. So when I had sushi at work last week, it wasn't long before I was frantically yelling, "Siri, how can I get soy sauce out of white pants?”
Thank goodness for voice search, am I right?
Although, here's the thing about voice search: According to the 2016 State of Inbound report, a huge number of marketers are making SEO their #1 priority. That's great. But how does voice search fit into that strategy? Are marketers even thinking about it yet?
While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. But that doesn't make it any less important....
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Scooped by
Jeff Domansky
September 23, 2016 9:54 AM
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More than 60% of US cable TV political ad spending is coming from political action committees (PACs) and issues advertisers, according to data from Viamedia on ads served on its platform between January and August 2016. Twice as much political ad spending is coming from PACs and issues advertisers than from down-ballot campaigns, which mostly includes spending by candidates for the US House of Representatives and Senate. And more than six times as much spending is coming from PACs and issues advertisers than from presidential campaigns. TV is still the dominant destination for political ad spend, and research from Nomura Securities indicates that cable TV, which makes up the second-largest share, is estimated to see $1.10 billion this year, or 10.8% of total US political ad spend.Generally, internet users learn most about politics from TV. Indeed, a survey from YuMe revealed that 69% of US internet users find TV news to be the most effective political marketing channel. And while TV may be a significant channel for candidates to advertise on, not everyone is doing so....
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Scooped by
Jeff Domansky
September 22, 2016 10:59 AM
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The error message ‘404 Not Found’ tells website users that no content can be found on the website they’ve tried to call up. If you want to know exactly what an error 404 (also known as code 404 or http 404) is, what causes it, and how to avoid it, you can find out more in our article on the 404 Not Found error. So what ways have companies found to handle this error message? Many websites have proven that it’s possible to turn the error 404 into a positive by creating an original and amusing 404 page, in place of the plain and standard error display. Using 20 inspiring expert examples, we’ll show you how you can do the same....
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Scooped by
Jeff Domansky
September 22, 2016 9:39 AM
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Have you ever wanted an out of body experience, sans meditation or drugs? You may find it with the Carolina Reaper Madness chip, Paqui chips' latest deadly creation. It's literally the hottest chip in the world, and only one chip comes in a package – the package being a coffin-shaped box. The chip gets its kick (and then some more kick, and then some more) from the Carolina Reaper Pepper, the Guinness Book of World Records holder for Hottest Chili Pepper on Earth. Mashable recently spoke with Jeff Day, Brand Manager for Paqui Chips."We're always looking to push the limits to find fun ways for our fans and consumers to engage with us," Day said. "When we decided that we wanted to make the world's hottest chip, we first said, well, we need to find the world's hottest pepper." ...
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Scooped by
Jeff Domansky
September 22, 2016 10:03 AM
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Loyalty is not a common resolution to crisis situations, but it should be and likely will become, as organizations realize the immediate value of the customer information loyalty programs provide. In a crisis, such insights could make the difference between quarterly losses or gains. “The only way they can restore their customers’ loyalty is having that data and maintaining that data and then responding to the consumer in any way possible to make amends,” said Britt Beemer, founder of America’s Research Group, a customer behavior firm that has performed research for at least 30 companies in crisis. “There are a lot of things you can do to win.” Many companies rely on their PR teams to lift them from a public black eye, but fewer take full advantage of the resources that exist in their loyalty marketing teams. Indeed, rewards programs can often times be sub-optimized to enhance overall business results, be it in a crisis or day-to-day operations. We spoke with several experts in crisis communications about how to use loyalty to regroup and recover from a potential public relations crisis. Following is their advice....
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Scooped by
Jeff Domansky
September 21, 2016 11:47 PM
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How to declutter your News Feed
What you see on your Facebook news feed, then, is the result of years of data-based tweaking designed to create a fine-tuned profile of who you are based on what you've liked and posted on Facebook.
Here's how you can take control of your feed to make it show the things you care about seeing....
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Scooped by
Jeff Domansky
September 21, 2016 11:21 PM
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During a recent marketing conference, I had some great conversations about the state of blogging.
Everyone was talking about how comments are dead, no one shares anything anymore and readership continues to decline. We all need to reach new audiences, but there isn't a great way to do it.
Facebook sponsored posts work to some degree, as do other types of advertising, but what are we to do?
As it turns out, there is content you can create that will get lots of shares and comments.
Following is a list of 10 types of blog posts that still spark engagement...
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Some really great advice from the top content marketing gurus..