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Scooped by
Jeff Domansky
December 6, 2016 6:38 PM
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More bad news about fake news: A new survey from Morning Consult finds more than 70% of Americans have heard about the “fake news” controversy, and nearly half (49%) say they have been exposed to fake news at least once a day through Facebook and Twitter.
In addition, 69% of those polled said they have started to read a news story only to realize later that it wasn’t real.
On the question of whether Facebook, Twitter, and Google should be able to censor fake news, a majority of Americans say they are comfortable with tech companies censoring fake news — 71% said it was appropriate for Google, Facebook and Twitter to remove fake news, and 67% said it was appropriate for Web service providers to remove it.
With regard to who is most responsible for policing fake news, Americans think they and social media sites are most responsible for policing fake news, but believe all actors must play a role. For example, 24% of Americans said "the person reading the news" is the most responsible for ensuring they are not exposed, followed by Facebook and Twitter at 17%. The government comes in third with 14% of the vote, followed by Web services providers at 10%, and search engines (such as Google) at 9%.
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Scooped by
Jeff Domansky
December 6, 2016 11:13 AM
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“Slightly disconcertingly, Lewis says he is “so thrilled” by the controversy. This is not because American voters were misled but because Facebook and Google have been embarrassed and forced to reconsider the complex algorithms they deploy to present news articles to their users. It’s a matter of schadenfreude. Lewis has spent much of the three years since he became chief executive at Dow Jones and publisher of the Wall Street Journal “badgering away” at Google and Facebook, trying to persuade them to change their news distribution methods. “We kept warning them, saying ‘This is an accident waiting to happen – you are treating fake news in the same way as you are treating Wall Street Journal news. This is going to end up biting you.’ And so here it is, biting them!”...
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Scooped by
Jeff Domansky
December 5, 2016 5:36 PM
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Animal influencers are undeniably on the rise. These pampered pets (and their owners/handlers/entourages) enjoy a level of social media fame usually reserved for well, human celebrities, and bring in real revenue through their high-profile partnerships with brands like Zappos, Mercedes-Benz, Purina, and even Google.
In other words, these adorable fluff balls make more money on a single Instagram post than you, a human, will probably ever make on a single Instagram post. Let that sink in for a minute.
According to Create&Cultivate, social media influencers (animal or otherwise) can expect to earn around $3,000 per sponsorship deal when they hit between 150,000 and 250,000 followers. Many of the pets on this list have over one million followers....
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Scooped by
Jeff Domansky
December 5, 2016 11:22 AM
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Trailing mobile among the most influential consumer trends are three others commonly discussed: the emergence of Millennials (see just how many there arehere); advanced marketing analytics; and demand for personalization. While not perceived to have quite the same impact as Millennials, the aging population also figures among the top 10 consumer trends, per respondents to the survey. Emerging technologies such as virtual reality, artificial intelligence and wearables lie outside of the top 10 consumer trends, outweighed by other shifts including a focus on shopping experience and direct-to-consumer models. To respond to these trends, marketers are taking a variety of actions, ranging from forming strategic partnerships (54%) to increasing technological capacity (51%) and engaging in dialogue with consumers (48%). That consumer dialogue is a critical focus for enterprise social business initiatives, and is also being increasingly used by CMOs to shape innovation....
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Scooped by
Jeff Domansky
December 5, 2016 11:05 AM
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Are Jews evil? It’s not a question I’ve ever thought of asking. I hadn’t gone looking for it. But there it was. I press enter. A page of results appears. This was Google’s question. And this was Google’s answer: Jews are evil. Because there, on my screen, was the proof: an entire page of results, nine out of 10 of which “confirm” this. The top result, from a site called Listovative, has the headline: “Top 10 Major Reasons Why People Hate Jews.” I click on it: “Jews today have taken over marketing, militia, medicinal, technological, media, industrial, cinema challenges etc and continue to face the worlds [sic] envy through unexplained success stories given their inglorious past and vermin like repression all over Europe.” Google is search. It’s the verb, to Google. It’s what we all do, all the time, whenever we want to know anything. We Google it. The site handles at least 63,000 searches a second, 5.5bn a day. Its mission as a company, the one-line overview that has informed the company since its foundation and is still the banner headline on its corporate website today, is to “organise the world’s information and make it universally accessible and useful”. It strives to give you the best, most relevant results. And in this instance the third-best, most relevant result to the search query “are Jews… ” is a link to an article from stormfront.org, a neo-Nazi website. The fifth is a YouTube video: “Why the Jews are Evil. Why we are against them.”...
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Scooped by
Jeff Domansky
December 5, 2016 10:33 AM
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In June, the brand's premium Elit vodka line started analyzing Google Trends data to zero in on online chatter and use it to crank out stylized posts of bottles, martini glasses and recipes. For the holidays this year when searches for martinis and vodka cocktails spike, the brand is enlisting such data to inform an Instagram campaign called Elit Live Social Lab. If a recipe for a chocolate martini is trending online, for instance, Elit's social team will whip up and post a picture of a chocolate drink within 24 hours. Brand manager Lauren Ryan said that when it comes to which social platforms Elit prioritizes, "Instagram is first and second for me, and Facebook follows," because the visual platform is particularly conducive to targeting luxury consumers. "If you take too much time, that conversation is over and you miss it," Ryan said. "When we saw this as a way to approach social, we knew that it would only work if we flagged these conversations and said, 'OK, we're going to tap into this today, but this is our only day.'"...
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Scooped by
Jeff Domansky
December 5, 2016 2:24 AM
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Do you want to create social media videos for your business? Is your lack of video creation skills holding you back? The right apps make it easy to produce social videos by yourself in minutes. In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos....
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Scooped by
Jeff Domansky
December 5, 2016 1:13 AM
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It’s not that your content sucks…in fact, it might even be pretty darn good. It’s just that every minute of every day there are 1300 more blog posts, 360,000 more tweets, 1.7 million more Facebook posts and 2 million more videos uploaded to YouTube. And that only accounts for a few channels. Which means your content is simply being drowned out in an ever-quickening deluge of words and images. So what’s a content marketer like you to do? We suggest the following....
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Scooped by
Jeff Domansky
December 5, 2016 12:47 AM
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While social selling isn’t a new concept anymore, there are still plenty of companies that haven’t yet made social media a standard part of their sales toolbox. According to LinkedIn, “Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and achieve your sales goals.” Elsewhere, it’s been defined as the process of researching, connecting and interacting with prospects and customers on social media to make sales. Social media is a tool not unlike email, marketing automation, CRM software and, of course, the almighty phone call. While it’s not uncommon now for sales professionals to look up new prospects and customers on LinkedIn, for many that’s where social selling ends. So why are so many sales people still wary of using Twitter or Facebook to do business?...
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Scooped by
Jeff Domansky
December 4, 2016 10:33 AM
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Visuals are a key component of your eLearning course design. But what if your eLearning budget doesn't allow for high quality images? In this article, I'll share the top 10 free eLearning stock photo sites that you should check out....
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Scooped by
Jeff Domansky
December 4, 2016 2:54 AM
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In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social Update from Hootsuite. Now sheproduces regular videos focused on social media, creates online courses, and helps her clients find success with YouTube. Sunny Lenarduzzi shares insights from creating her own business on YouTube. You’ll discover how to use social media to drive traffic to your YouTube channel....
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Scooped by
Jeff Domansky
December 4, 2016 2:35 AM
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Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. Yet, too many people have joined the community simply because they know they should be there, not because they’re strategic or focused. When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there's a lot we can learn. To do this, I decided to go straight to the source, interviewing some well-known names with as many as hundreds of thousands of followers. Thanks to their insights and generosity, I put together a eight-step road map for developing your personal brand on Twitter. Check it out below....
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Scooped by
Jeff Domansky
December 4, 2016 12:56 AM
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Web design has its fair share of intricacies and technical complications. It’s a specialized field that does not just require creativity – you need the right tools to make the work as seamless as possible as well. Google, being the trusted online genius that you rely on each time you have a question in mind, has laid everything down for developers and designers. Google Chrome allows you to install powerful and helpful extensions that make the job easier. And with design and developer tools built right into your favorite browser, it’s all easier and more efficient from hereon. Here are 20 free Chrome extensions that make web design a whole lot easier....
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Scooped by
Jeff Domansky
December 6, 2016 11:25 AM
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Trends are mysterious things. Some stay for years and others are just a swift shimmer that leave as fast as they enter the scene. Still others shift and evolve with the times. Design is both the driving force and the result of this cycle of trends—with packaging design creating personal experiences (like the unboxing experience) that connect consumers to brands on a deeper level. With that in mind, here are the 9 packaging trends that we are predicting for 2017....
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Scooped by
Jeff Domansky
December 6, 2016 1:14 AM
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Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research fromVistaprint Digital. The report was based on data from a survey conducted in September 2016 of 1,000 owners of businesses in the United States with fewer than 10 employees. The researchers also included data from a survey conducted in May 2016 of 2,000 consumers in the United States. One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print and online tools to market their small business. Check out the infographic for more findings from the report:...
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Scooped by
Jeff Domansky
December 5, 2016 3:21 PM
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Brand loyalty is more fickle than many marketers imagine it. Marketers often overestimate the role of consumer brands in consumers’ lives. In the world of FMCG, consumers are generally loyal to a repertoire of brands, not to a single brand.
This overinflated conception of brand loyalty can lead marketers to focus too much on current customers than on attracting new ones. In 2010, Byron Sharp rattled a lot of firmly held beliefs in marketing with his book, “How Things Grow”. He asserted that brand penetration is much more important than brand loyalty.
As Byron Sharp put it at an event last year, “We are loyal switchers. We don’t feel disloyal to Kellogg’s if we buy another cereal.”...
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Scooped by
Jeff Domansky
December 7, 2016 4:20 AM
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You may think you are prepared for a post-truth world, in which political appeals to emotion count for more than statements of verifiable fact. But now it’s time to cross another bridge — into a world withoutfacts. Or, more precisely, where facts do not matter a whit. On live radio Wednesday morning, Scottie Nell Hughes sounded breezy as she drove a stake into the heart of knowable reality: “There’s no such thing, unfortunately, anymore, of facts,” she declared on “The Diane Rehm Show.” Hughes, a frequent surrogate for President-elect Donald Trump and a paid commentator for CNN during the campaign, kept defending that assertion, although not with much clarity of expression. Rehm had pressed her about Trump’s recent evidence-free assertion on Twitter that he, not Hillary Clinton, would have won the popular vote if millions of immigrants had not voted illegally....
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Scooped by
Jeff Domansky
December 5, 2016 10:47 AM
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From my reading online, it didn’t look like anyone else had taken on this important subject area. Tens of thousands of new authors were kicking aside the gatekeepers and going straight into book production once they had finished their manuscripts. This is probably why many of the early self-published books in the print on demand era were poorly published, and embarrassing, when you look back at them from today’s perspective. This represented a great opportunity, because designing and producing books had been my life for many years. Although book typography and indie publishing was very much a niche field, I was excited to rejoin the industry....
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Scooped by
Jeff Domansky
December 5, 2016 9:55 AM
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Shares and links come with benefits. They amplify your content and help increase traffic. You could argue, however, as many do, more eyeballs don’t necessarily translate to conversions. I don’t take social shares and links from other websites lightly. They say to me the content struck a chord with readers. It may be a fuzzy measure of success, but a measure no less. In fact, thanks to Buzzsumo, it’s a measure you can access instantly and use to gauge interest levels of your content. I’m into it.“Shares can particularly help visibility and content distribution while links tend to help authority, search engine rankings and longevity,” wrote Buzzsumo’s Steve Rayson. The quote comes from Steve’s post, The Top B2B Content of 2016: Six Lessons for Marketers....
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Scooped by
Jeff Domansky
December 5, 2016 2:09 AM
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Want to promote your small business on a budget? Have you considered partnering with less famous influencers? Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products. In this article, you’ll discover how to find and connect with micro-influencers who can promote your small business....
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Scooped by
Jeff Domansky
December 5, 2016 1:01 AM
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If you're a regular reader of this blog, you know we regularly discuss social selling strategy, as do many others. But if you’re someone who learns best through visualization, you may find yourself frustrated by the lack of actual social selling examples on the web. Read on to discover a wide variety of inspirational, real world examples of social selling best practices in action....
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Scooped by
Jeff Domansky
December 4, 2016 10:44 AM
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Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans. The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site. There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....
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Scooped by
Jeff Domansky
December 4, 2016 10:16 AM
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On-the-job training, vocational training, or academic courses can all involve helping learners understand complex information. The scale of the challenge is often amplified by the fact that complex information is expressed using terminology that our learners aren't familiar with, terminology that tends to confuse rather than aid learners. Here is how to use microlearning and video to make the complex simple by applying these 6 tips to your Instructional Design. 1. Show Before Tell You can use video to show learners a working example of a complex process, network, or product (or parts of it) before they are expected to understand or figure out how it works or how to build it. By doing this first, learners will have a frame of reference to support their understanding of the constituent parts....
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Scooped by
Jeff Domansky
December 4, 2016 2:43 AM
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Social media marketing is being similarly watered down. It turns out that likes and follows might not mean as much as we once thought they did. In fact, according to a recent Advertising Age survey, just 11.5 percent of marketers say social media has actually made a positive, quantifiable impact on their brands. In 2017, the most successful marketers will be those who can mute competing messages without consumers even realizing it. This will be a year to experiment with platforms and tactics that reach audiences on their terms—when they’re open to receiving unscheduled messages from brands. Here are four strategies that will help your marketing songs be heard in 2017....
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Scooped by
Jeff Domansky
December 4, 2016 1:44 AM
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Each month, MediaShift will post a chart from Storyclash ranking publishers and news stories that get the most social media interactions. Storyclash regularly publishes rankings of Social Media Trends, covering online articles with the most social media interactions on Facebook and Google+. Below is a look at the top stories and publishers in Storyclash’s analysis for the month of November. In November, the Huffington Post rose the ranks to the top spot with LittleThings.com, USA Today, Washington Post and Breitbart filling out the top five in that order. The top post for the month had to do with the Supermoon, followed by a Business Insider post about how to move to Canada....
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![6 Blog Post Formats that Work Best in B2B Online Marketing [Research] | Feldman Creative | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/uAGiK6-UOW9kTnLoNNu4GDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Nearly half of Americans have been exposed to fake news, according to a new survey from Morning Consult. But who should be policing it?