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Scooped by
Jeff Domansky
March 7, 2017 3:02 AM
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An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes—because they show the landscapes themselves. Jennifer Bolande’s “Visible Distance/Second Sight” is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right perspective, the large-scale images of the mountains in the distance align with the actual ranges, creating a striking juxtaposition of the virtual image and the real one. Part of a broader “Desert X” exhibition in the area, it’s meant to redirect attention from the advertisement to the natural world depicted in it. It’s been done before, to a degree. As we pointed out in 2015, artist Brian Kane’s work in Massachusetts used trees and stars to similar effect....
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Scooped by
Jeff Domansky
March 6, 2017 11:32 AM
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In the past, this low quality “content machine gun method” would attract site traffic and trick search engines into elevated site rankings, even when readability and user-friendliness were low. While it may have frustrated consumers, it made money. With the competition today at an all-time high, Google and other search engines no longer reward crappy content—and today’s consumers certainly don’t convert as well as they did in earlier days. Now the content marketing conversation has shifted to concentrate on high quality, metrics-driven content to fight the noise, but not everyone understands what it takes to create content of that quality....
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Scooped by
Jeff Domansky
March 6, 2017 11:04 AM
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It doesn’t matter how many years of experience you have of a programming language, framework or CMS, you will always need to refer to the official documentation or, and more than likely, a handy quick reference cheatsheet, as it’s literally impossible to remember and know absolutely everything. In this post I’ve collected useful cheatsheets, references, guides, checklists and docs, covering almost all aspects of web design, that will not only help to improve your productivity, but will also help to solve some of those frustrating programming issues that often arise....
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Scooped by
Jeff Domansky
March 6, 2017 10:42 AM
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According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That's great news for marketers -- right? Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it's still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers say that determining the success of influencer marketing campaigns will be a top challenge in 2017. So even though the tangible benefits of influencer marketing -- follower engagement, driving traffic, and creating more authentic content -- seem clear cut, there's still a lot of progress to be made in making this form of campaign measurable for agencies and marketers....
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Rescooped by
Jeff Domansky
from Content marketing automation
March 4, 2017 11:30 AM
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Optimize your content by sticking in as many keywords as possible. Avoid keywords– write for people. Publish 20 posts a day with a maximum of 300 words. Publish one post a week with a minimum of 2000 words. Welcome to the history of content marketing.
Via Guillaume Decugis
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Scooped by
Jeff Domansky
March 4, 2017 1:42 AM
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There’s been a long-running debate about which is king when it comes to media success — content or distribution? Does the secret sauce come from the quality of the content or from the reach of the distribution channel? The debate has become a moot point, as it is now clear that media consumers are more obsessed with the content offered by well-known creators — sometimes regardless of the quality — rather than the platform. Today, more than ever before, the creator is “king.” We follow a creator’s unique view, vision and personal brand — on whichever platform they choose to use.
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Scooped by
Jeff Domansky
March 4, 2017 12:43 AM
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A growing number of companies are looking at the viability of airborne, autonomous taxis as a way to ease urban congestion and transportation woes, but the city of Dubai could leapfrog those with a plan to deploy a passenger-carrying drone as early as this summer. Uber, Airbus and others are still talking about creating test vehicles that would begin transporting cargo first, but Dubai’s Roads & Transportation Agency lead announced (via Mashable) at the World Government Summit in the city that they’re going to begin operating passenger service along predetermined routes starting in July, using the Ehang 184 autonomous quad-opener electric drone to ferry people through the air. The Ehang 184 is a drone that can carry one passenger with a max weight of 220 pounds, for a distance of 31 miles on one charge and at a top speed of 100 mph. It’s plenty enough for short haul trips across a busy urban landscape. Dubai officials will remotely monitor the drones, and pilot them from a centralized command center, and the city says it’s already started test flying the vehicle in Dubai skies, so this isn’t just pure bluster....
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Scooped by
Jeff Domansky
March 3, 2017 8:30 PM
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A great way to publish more content, without actually creating more, is to recycle the content you already have and that of other credible sources in your industry.
The list of content curation tools below will help you save money, time and effort by recycling the best content available.
Not only will they help you engineer a content recycling system, they will also help you avoid plagiarism in the process....
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Scooped by
Jeff Domansky
March 3, 2017 11:31 AM
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Dear President Trump, As journalists and founders of a network of media professionals in over 180 countries, we are seriously concerned with your attacks on the news media and your disregard for the truth itself. Your attempt to discredit legitimate media organizations, as well as the barring of media companies from your press conferences last week, are an insult to our esteemed colleagues who risk their lives every day to report the truth, and to the United States Constitution you took an oath to defend. Attacking the news media with a broad brush and attempting to delegitimize media outlets critical of the government is exactly how Hugo Chavez and Vladimir Putin began their presidencies. It was the first step they took in weakening democracy in Venezuela and Russia. By driving a wedge between the people and the media, and by using the power of the presidency to intimidate journalists, these leaders built corrupt, authoritarian regimes with few checks on their power and limited recourse against human rights violations. Thanks to our Constitution, our deep cultural tradition of press freedom, and the surging desire of the American people to access quality journalism, those tactics will not work in the United States....
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Scooped by
Jeff Domansky
March 3, 2017 11:07 AM
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Opinary has its own newsroom that creates editorial polls, which can then be integrated into a news site in place of comments. Behind the scenes, a data science team tracks the opinions of more than 25 million monthly users and reflects their results to publishers and readers. Currently, Opinary has partnerships in Europe with The Times, The Independent, Huffington Post and others. In January, Simon Galperin joined Opinary as their U.S. head of growth. His goal: to identify how to maximize social impact in coordination with publishers and journalism networks like the Institute for Nonprofit News, Solutions Journalism and Reveal. We talked with Galperin about how to measure engagement, reinvented....
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Scooped by
Jeff Domansky
March 3, 2017 10:47 AM
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More recently, Webmaster Trends Analyst John Mueller stated in a Google Webmaster Central office hours hangout that keywords in URLs are a “really small ranking factor”. But small can still make a difference in the grand scheme of things, and there are also compelling reasons from a usability standpoint to include keywords where they are relevant. A new study by HigherVisibility.com, whose findings were shared exclusively with Search Engine Watch, set out to investigate the relationship between the top ranked websites in various industries and the inclusion of keywords in their URLs. It found that nearly two thirds of top-ranking websites use keywords in their URLs – but this can vary significantly from industry to industry. So what can we learn from the findings about the importance of having keywords in your domain URL?...
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Scooped by
Jeff Domansky
March 2, 2017 12:42 PM
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BuzzFeed was still the shortest, with an average of 26 seconds on non-Live videos, while Fox News was the lengthiest at a 2:53 minutes average. WIn fact, only two of these publishers factored in at under a minute, ATTN: and BuzzFeed. Three of these publishers had averages of over a minute and a half, while the majority hovered just above a minute longer on average. So what trends did we see around these videos?...
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Scooped by
Jeff Domansky
March 2, 2017 12:34 PM
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In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel, Savvy Sexy Social. She’s also the author of the brand-new book, Vlog Like a Boss: How to Kill It Online with Video Blogging.Amy explores how video blogging can help your business. You’ll discover what you need to start your own video blog....
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Scooped by
Jeff Domansky
March 6, 2017 11:40 AM
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Brand management is a little bit like dental hygiene: Those who ignore it are going to end up with big problems that easily could’ve been avoided. Yet marketers who fail to comply with brand standards and legal safeguards risk losing more than just a tooth. These failures often cost content marketers their credibility and, in some cases, their jobs. Just ask the people who sexualized IHOP’s pancakes, told Bloomingdale’s shoppers to roofie their friends for the holiday season, and put the male symbol on the cover of The Washington Post’s magazine for a story about the 2017 Women’s March. Perhaps the most painful part of these marketing blunders is that it wouldn’t have taken much effort to prevent them....
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Scooped by
Jeff Domansky
March 6, 2017 11:18 AM
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So where does this leave us in 2017? Has influencer marketing finally “jumped the shark,” or is it still a viable channel for the little guy to take advantage of? The answer to both is a resounding “yes.” The biggest mistakes in influencer marketing have turned into great learning opportunities, allowing us as marketers to enter the year with a fresh understanding of how to leverage this enormous social influence. And like all marketing, following a solid strategy is key to reaching the right audience and realizing the benefit of your spend. So, while it may have “jumped the shark” the moment Google entered the race, it’s still a perfectly attainable medium for most brands.That being said, here are a few simple guidelines that can help big players and small businesses enter the field, and shift their thinking in 2017 and beyond:...
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Scooped by
Jeff Domansky
March 6, 2017 10:50 AM
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There are many new, intriguing data points, including Denny’s viral tweet, Snapchat and YouTube numbers, Facebook local and connected cars. It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. If one tweet can sell a thousand Moons Over My Hammy, this is itDenny’s tweet on Wednesday represents a historic Twitter marketing achievement. The following message has garnered 108,000 retweets and more than 152,000 likes in the last couple of days. The diner-style restaurant chain utilized a popular “zoom in” scavenger hunt meme to inspire such robust interest. How does it stack up compared to tweets of marketing lore? Well, it has surpassed the engagement seen by Arby’s iconic “Hey @Pharrell, can we have our hat back?” 2014 Grammys post....
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Scooped by
Jeff Domansky
March 6, 2017 10:33 AM
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As Big Data matures beyond the hype, organizations are re-evaluating how they approach it. Jascha Kaykas-Wolff, CMO at Mozilla, describes an interesting strategic shift from “Big Data” to “Lean Data”: “For growth-minded companies, collecting customer data for the sake of collecting data is more risk than the rewards can usually justify. Instead, we should be looking for ways to collect less data and go lean. Why? Because our collection tools create expensive overhead and risks that are impacting the trust of our customers in a negative way… “For the most part, compiling bigger and more complex sets of customer data will not lead to the big profit and marketshare breakthroughs that Big Data promises. Instead, we marketers must learn to live and think lean. The twin false gods of Big Data and MarTech will continue to encourage thousands of marketers to gather all the data they can wielding an ever-expanding arsenal of tools to sift through it all, with little discussion about whether the mad scramble to vacuum up customer info is worth the trouble, expense, and risk…...
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Scooped by
Jeff Domansky
March 4, 2017 1:51 AM
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Throughout the recent U.S. presidential campaign, commentators of all political stripes urged Donald Trump to give his Twitter account a rest. He ignored them, bypassing mainstream media in favor of a technology that continued to deliver his provocative messages directly, frequently, at all hours, and without filters. While no hard proof exists that his tweets put him over the top in the election, they undeniably riveted the attention of a broad public, media included — and continue to do so. Here’s what business leaders can learn from the tweeter-in-chief about trying to win over large segments of consumers through social media. “Big-seed” marketing beats viral. Duncan Watts, a principal researcher at Microsoft Research, has been studying the sociology of networks for decades. His notion of big-seed marketing suggests that a message can spread faster and more systematically if it is “seeded” among many people. That differs sharply from the viral approach, which attempts to create an “epidemic” of interest through a few targeted influencers, who spread a message among the people to whom they are connected. If those connections fail to pass on the message, it soon peters out. Big-seed marketing is more reliable than designing content that mimics the qualities of cat videos in the hope of going viral. Companies like BuzzFeed have used the big-seed model to create successful news websites and advertising businesses....
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Scooped by
Jeff Domansky
March 4, 2017 1:32 AM
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But we are entering a new phase of this cultural development. Customers don’t merely want to know where their order is, or where thy can find a good deal. They want to know what we stand for. Mitch Joel writes about this beautifully in hisrecent post: “Brands are willingly (and unwillingly) being pulled into these social media, traditional media and public battles, that are driven by a customer’s values and how they may oppose those of the brands. It’s interesting: the consumer now believes that it’s not about what you sell and the price of it, but what you stand for.“ What’s unique now, is that the brand response is no longer binary. In today’s environment, brands that have quickly/swiftly removed themselves from the situation have often not been applauded, but hurt more for bending and cowering to another side. Brands that have pointed the blame elsewhere (like, say, blame the technology) have been bashed for being so out of touch with how business works these days. Brands that have distanced themselves from influencers that have run amok, are still accused of using them for when it works for the brand, but bailing on them when times get tough (meaning: not authentic). And more....
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Scooped by
Jeff Domansky
March 3, 2017 10:52 PM
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For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.
With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :
- Overview video of a product / solutions
- Intro / Getting started video using animation & UI Mockups
- How To Videos
- Youtube Promo / Promotional Video
- Infographics / Statics bundled to create Use case videos
In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....
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Scooped by
Jeff Domansky
March 3, 2017 8:20 PM
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Having recently successfully managed a social media program for a client in which 99 percent of the content published was curated, I can speak firsthand as to the power of content curation to empower a social media strategy. Content is the currency of social media, but that doesn’t necessarily mean that the burden of all content creation falls on you! The beautiful thing is that there is an almost unlimited treasure trove of content that is still waiting to be searched for, discovered, and reused.
I’ve been writing about content curation for a few years, so I wanted to take the opportunity here to outline what I think are the best practices you should be following in your content curation....
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Scooped by
Jeff Domansky
March 3, 2017 11:24 AM
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“In a world where we had control of such things,” Tom Jolly, the associate masthead editor at The New York Times, told me in an email, “we’d break the big stories early in the day, when more people are online.” This dynamic is, in a strange way, a throwback. As Matt Pearce, a national correspondent for The Los Angeles Times pointed out in a string of tweets Wednesday night, “it's like we’ve bizarrely returned to the era of the evening edition.” The news alert that The New York Times distributed to readers’ cellphones Wednesday night. About one hour after Times readers received a news alert Wednesday night, The Washington Post notified readers of its latest scoop. In the late 19th and 20th centuries, the evening edition was the newspaper you grabbed for your commute home from work. Because it was published in the afternoon, it was the best way to get the most up-to-date news in print. After all, by the time the work day ended, that day’s morning paper covered events that had taken place at least a full day before....
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Scooped by
Jeff Domansky
March 3, 2017 10:59 AM
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We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here's one that I hope won't lower your opinion of me: I have a bit of a potty mouth. My first instinct is to apologize for it. But then, I came across new research that shows astrong correlation between cursing and authenticity in character. If only I had known that when I was a rebellious teen and could have retorted, as my colleague Kierran Petersensuggested, "I’m being authentic, Mom!" But it's true -- the study showed a positive connection between profanity and honesty -- on both a micro (individual) and macro (society) level. I've seen real-life examples of this phenomenon. Gary Vaynerchuk -- (in)famous for his profuse utterance of the "F" word in content and public appearances -- has experienced tremendous success as a marketer. And Doug Kessler, creative director of the agency Velocity Partners, has given numerous presentations on the power of swearing in your marketing. So how can this whole thing be executed without risking a loss of respect? And why are we so drawn to it, anyway? We had a look at some example and research, and drew some, er, freakin' conclusions....
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Scooped by
Jeff Domansky
March 3, 2017 10:32 AM
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By delivering content that is both timely and helpful for the niche it is aimed at, it builds the image of your brand as someone that genuinely knows your customers and the problems they are facing, and how you can help them overcome these obstacles. Being an authority builds trust – something that customers rely on when making purchasing decisions. Great content is also beneficial for your SEO. Blogs with quality content and are greatly connected to your brand have positive effects....
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Scooped by
Jeff Domansky
March 2, 2017 11:45 AM
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Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. The thing is, finding the research to cite is tough sometimes. The original source data can be hard to track down and citations might be incorrect or missing, among other issues. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. So we put together a comprehensive list of sources with original research data about all things marketing. Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world....
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Cheeky genius from Jennifer Bolande and Desert X.