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Scooped by
Jeff Domansky
March 11, 2017 11:03 AM
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The history of American advertising has always fascinated me. It's amazing to see how much the visual aesthetic evolved as a result of the changing times. Each decade had it’s own unique style of advertising, but one period of time really stands in stark contrast to what we’re accustomed to today. The 1950s were sometimes referred to as “the advertiser’s dream decade.” With the end of the war came a new desire for Americans to spend money. The television was now a common household staple and the advertising opportunities seemed endless. It all sounds perfect, right? The great American dream! The economy was booming and everything was all jukeboxes and wholesome family dinners.Well, not so fast. The golden era of advertising would cause some pretty massive controversies today. The sexism of 1950s advertising is infamous, and for good reason. Sure, we have plenty of offensive ads today, but few hold a candle to the callous ads of the “good ‘ol days.”...
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Scooped by
Jeff Domansky
March 11, 2017 10:37 AM
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These are challenging times for business. A recent Towards Maturity Benchmark Report reveals that 72 percent of CEOs believe the next three years will be more critical for their industry than the last 50. Jane Hart, of the Centre for Learning & Performance Technologies, believes that learning professionals who can move from being creators to curators of learning can stay relevant in these turbulent times. She says, “If learning is going to keep pace with that change, we need a rethink. Traditional learning has focused on the provision of static formal courses and training. But they don’t reflect how most people learn, and they lag behind emerging trends.“ If Uber, AirBnB and other disruptive innovations tell us anything it’s that, if we don’t keep pace with change, our skills become obsolete, along with our companies. Instead of providing fixed courses, we can help people to learn continuously.”...
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Scooped by
Jeff Domansky
March 10, 2017 11:26 AM
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When you think of LinkedIn, you may not think about gathering marketing leads. You’re more likely to think about looking for a new job or updating your own resume. How would a collection of other people’s resumes and professional accounts turn into authentic leads and business prospects? Quite easily as it turns out. We rounded up 45 experts in the world of social media marketing to ask them about their experiences with LinkedIn. What we discovered was a treasure trove of ideas, suggestions and even a failure story or two that we can all learn from....
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Scooped by
Jeff Domansky
March 10, 2017 11:10 AM
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Are you looking for ways to improve and modernise your business website? Want to know the new features and trends that are just around the corner?Blue Compass share their 11 items to look out for in this infographic....
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Scooped by
Jeff Domansky
March 10, 2017 10:37 AM
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You’ve just entered the world of entrepreneurship, and you want to take your industry by storm. You know you have tons of competitors, and you have a challenging task ahead of you. So you’re looking for the best ways to achieve your goals, and to do so quickly. This is where a good content marketing strategy enters the picture. In the simplest terms, content marketing is the art and science of creating and distributing content for promoting your startup. Read on to learn seven of the most effective content marketing tips for startups and new entrepreneurs. In this post, you’re going to find some useful content marketing tricks to help you develop an effective strategy. You’ll learn about the most effective techniques to develop fresh and engaging content. And you’ll also discover some effective methods for content distribution....
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Scooped by
Jeff Domansky
March 10, 2017 10:05 AM
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The new guidance is focused around affiliate deals – where bloggers, vloggers and Instagram stars are rewarded financially for clicks placed within or underneath their content. CAP has warned that followers should be made aware that what they are about to watch or click on is an ad, and as such said brands and talent should be in the know about the different "technical quirks" associated with different social media plaforms. The key points include advice to signpost wholly affliated content. So for example, branded videos or sponsored blog posts should include an 'ad' warning in the title to ensure users are aware of their commercial nature before pressing play or scrolling down to read. Where only some of the links in a post, picture or video are for affliated products the whole post doesn't have to be identified as an ad, but each of the links listed should be badged as such....
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Scooped by
Jeff Domansky
March 9, 2017 11:25 AM
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Interpublic’s Hill Holliday is out with a new brand research study, the Brand Edge Index, that takes a deep dive into various product categories and ranks top brands based on proprietary surveys. The first installment looks at the home appliance category and rates brands in six subsets: vacuums, dishwashers, washer machines, ranges, refrigerators, and grills. The rankings are based on 5,600 survey respondents who assessed 45 brands. Top-ranked brands included Dyson (vacuums), Bosch (dishwashers), Samsung (both washing machines and refrigerators), and Weber (grills). The report found that niche brands and disruptive brands frequently outrank longstanding first-to-market brands. Awareness doesn’t always lead to preference or advantage. In part, that’s explained by the survey finding that reliability is the most important attribute for home appliance brands....
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Scooped by
Jeff Domansky
March 9, 2017 10:40 AM
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Intuition, argues Gerd Gigerenzer, a director at the Max Planck Institute for Human Development, is less about suddenly "knowing" the right answer and more about instinctively understanding what information is unimportant and can thus be discarded. Gigerenzer, author of the book Gut Feelings: The Intelligence of the Unconscious, says that he is both intuitive and rational. "In my scientific work, I have hunches. I can’t explain always why I think a certain path is the right way, but I need to trust it and go ahead. I also have the ability to check these hunches and find out what they are about. That’s the science part. Now, in private life, I rely on instinct. For instance, when I first met my wife, I didn’t do computations. Nor did she."I'm telling you this because recently one of my readers, Joy Boleda, posed a question that stopped me in my tracks:What about intuition? It has never been titled as a form of intelligence, but would you think that someone who has great intuition in things, has more intelligence?
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Scooped by
Jeff Domansky
March 9, 2017 10:06 AM
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But to little old me, a sincere apology goes a long way. When I sense genuine remorse, it means a lot to me -- perhaps because it's so rare, at least in my experience. Combined with my nerdy affection for all things marketing, that sentiment applies to brand apologies, too. It's not so much that I think, "Wow, that means a lot to me," but more like, "Wow, that company really nailed saying, 'Sorry.'" So, who's done it best? We rounded up some of our favorite brand apologies to inspire you next time you make a mistake -- and need to admit your wrongdoing....
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Scooped by
Jeff Domansky
March 7, 2017 1:57 PM
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When Twitter user Rory Cellan-Jones asked Google Home if Barack Obama is planning a coup, the digital assistant device responded by detailing a bogus conspiracy theory about the former president plotting a communist scheme to take over the government.
"According to details exposed in Western Centre for Journalism's exclusive video, not only could Obama be in bed with the communist Chinese, but Obama may in fact be planning a communist coup d'état at the end of his term in 2016," the smart home device's robotic voice explained, though it stumbled over the word "d'etat."
But this outlandish response isn't restricted to Google Home. Rather, it highlights a problem with how the search engine responds to queries in the form of "featured snippets" — short, direct answers highlighted at the top of its search results....
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Scooped by
Jeff Domansky
March 7, 2017 11:12 AM
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Are you on fire? You may want to rethink your (over)use of this punctuation mark.Business communications don’t have to be stuffy, but they should be professional.One way to make sure you look super unprofessional in your written communications is to display overt excitement or extreme emotion about everything!!! Is the lunchroom out of coffee again!?! We have another design meeting this afternoon!!! I have to go to the doctor tomorrow morning!!!! I AM ON FIRE!!!!...
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Scooped by
Jeff Domansky
March 7, 2017 10:42 AM
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This is the resource for you: How to Design a Website: 5 Brilliant Homepage Designs to Get You Started. In this free lookbook, you can explore homepage designs from businesses all over the world in several different industries, including: - Agency & Studio - Entertainment -Food & Drink -Nonprofit -Software & Tech -Ecommerce & Retail...
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Scooped by
Jeff Domansky
March 7, 2017 10:08 AM
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In January 2017, Small Business Trends released the results of a survey of over twenty-six-hundred small business owners, revealing that sixty-two percent of them believe Facebook ads are ineffective. With complaints of little-to-no ROI, these entrepreneurs say they will not use Facebook advertising again. Some experts, however, challenge this viewpoint, saying that properly targeted Facebook ads do indeed, provide results. "When businesses don't see the results they hope for, it's usually because they haven't done enough testing on their ad copy, visuals, and the ideal combination of information to target the right audience," says Vitruvian Digital Advertising Founder, Kristie McDonald. Jeanine Blackwell, Founder of The Launch Lab agrees, saying that marketers aren't asking themselves the right questions to determine an effective target market for their ad campaigns. "The problem is that most advertisers only use the simplest of criteria to let Facebook know who they want to see their ads, such as gender, age, and income," says Blackwell. "When you couple this information with more insights on the behaviors and unique interests of your audience, you can deliver your ads only to people likely to be interested in what you offer." Both experts agree that a testing budget as small as five or ten dollars a day, focusing on different mixes, can tell you what you need to know before you begin to invest larger amounts in your campaign....
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Scooped by
Jeff Domansky
March 11, 2017 10:53 AM
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Every year there are some topics that everyone is focusing on. Digital Advertising is no exception. Digital Marketing Philippines has made a great infographic about Digital Advertising Trends of 2017. Short summary: Increased Usage of Mobile Ad Blockers More Brands Will Use Google AMP and Instant Articles. Mobile Ad Revenue Will Explode. Google and Facebook Continues to Reign. Programmatic Advertising will Rise. More Outstream Videos. Chatbots Will Become a Norm...
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Scooped by
Jeff Domansky
March 11, 2017 10:30 AM
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LinkedIn serves as a powerful tool for professionals, connecting users with colleagues, past employers, and hiring managers. But, this online channel is more than just a place for professionals to network and boast about their skills. With more than 467 million professionals on one platform, it’s a gold mine for market research, advertising, and content marketing. LinkedIn reports 50 percent of its members are more likely to buy from a company they engage with on the platform. And a 2015 social media marketing industry report found LinkedIn has surpassed Facebook as the single most important social platform for B2B marketers. So, how do you tap into this invaluable platform as a Modern Marketer? Start with the freebies....
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Scooped by
Jeff Domansky
March 10, 2017 11:16 AM
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EMany of us bemoan the fact that creativity seems to be in decline in America.Research by KH Kim finds that the ability to think creatively is down among children and adults, which suggests they may be less able to come up with creative solutions to problems. This trend worries those in the business sector and beyond, who fear it could spell disaster for the future of innovation. But what if the biggest block to creativity isn’t the inability to come up with new ideas and solutions to problems, but our inability to accept and recognize them? This idea is at the heart of Jennifer Mueller’s new book, Creative Change: Why We Resist It . . . How We Can Embrace It. Mueller, a former Wharton School management professor, uncovers the way our minds react to uncertainty and how that can get in the way of embracing creativity. Her book aims to give us the tools we need to be more open to creative ideas and to communicate them to others....
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Scooped by
Jeff Domansky
March 10, 2017 10:54 AM
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50+ Best Vcard Resume WordPress Themes 2017 are released recently which bring some very cool features that allows users to prepare something outstanding. People can navigate through many color schemes and time saving templates. Images can be added by compressing the size and adjusting other effects. These themes come with a promise of providing professional look to the content. These themes produce search engine optimization as well. The video backgrounds are supported by HTML 5. A V card lets one go through different navigational styles, fonts, transitions, frameworks, adding new features at a single glance. No need to worry and no hassles. Just try focusing on developing a professional image. The rest is handled by WordPress....
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Scooped by
Jeff Domansky
March 10, 2017 10:26 AM
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Good, bad or indifferent – 2016 is over. And while 2017 is well underway, I recommend content marketers take one good look back before they go. The past is the past, after all. And there’s plenty of lessons from 2016 that we can apply going forward. Success as an internet marketer requires constant appraisal of trends and vigilance for what isn't working any longer....
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Scooped by
Jeff Domansky
March 9, 2017 11:35 AM
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For the last six years of my life, I have had teachers, lecturers and tutors drill into my brain: Wikipedia is not an acceptable source. And for six whole years I have steered clear of the tomes of knowledge Wikipedia offers me. No longer. Wikipedia has a knack for distracting me from the anxieties of daily life, and there is no better distraction than its carefully curated lists. So, for your consideration, here are the nine best lists on Wikipedia right now....
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Scooped by
Jeff Domansky
March 9, 2017 11:03 AM
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It’s been a bone of content for some time—the word “premium” as it relates to “content” and how “premium” is brandished by just about every single publisher and other players in ad tech land. I would have said “ecosystem”. Oops, I just did. Now there’s a word that’s also been beaten to death. If all publishers offer “premium” content and all marketers want to advertise against “premium” content, does that make all content “premium”? No, of course not. Everyone has a different definition of “premium.” In some circles, “premium” suggests that some advertising inventory is higher quality (larger, more interactive ad units, and higher CPMs on those units) and not all audiences are the same. Readers of the New York Times are different from readers of Bleacher Report. Or, maybe not. My elementary sense is that “premium” publishers charge higher CPMs on larger and more innovative ad units and their brand cachet, advertisers, and readers fit a certain demographic, if not psychographic profile. “Premium” also connotes “trust” and “quality” in the advertising/ad tech/publishing business—and now those two words are also loaded....
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Scooped by
Jeff Domansky
March 9, 2017 10:18 AM
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Do you ever wonder why certain content and ideas become very popular while others fail to gain traction? Derek Thompson’s new book ‘Hit Makers: How Things Become Popular‘ takes an in-depth look at what makes a viral or popular product. The book doesn’t provide a secret formula for virality, however, Thompson provides a lot of detailed research on the key factors that cause content and products to become popular. Here is my take on the content marketing lessons from the book.
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Scooped by
Jeff Domansky
March 8, 2017 10:06 AM
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Yes -- I'm speaking of the era when music wasn't a downloadable, streaming product. And it really wasn't that long ago, either. I remember the days before CDs became a commodity, before I even started buying my own cassettes, when the walls of my childhood home were lined with shelves just crammed with vinyl records. I had a box of my very own 45s. I couldn't dream of a day when, to get the latest music or even learn about new artists, I wouldn't have to go out or even turn on the TV. That information would be presented on a computer. But music consumption has a far, far greater history than the days of classic record stores and 45s. It has prehistoric roots that somehow led to an era in which we enjoy multiple online and mobile options for listening to, well, pretty much whatever we want. So, how did we get here? It's a fascinating tale -- with a remarkably fast plot progression....
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Scooped by
Jeff Domansky
March 7, 2017 11:31 AM
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It’s only a few months into 2017, but brands are already making their presences known – in a big way. Concepts and visuals are stronger than ever in this year’s content marketing efforts. “We’re in a golden age of visuals, and content is king,” says Pam Grossman, Getty Images’ Director of Visual Trends. “2017 is all about images that are bold, impactful, and evocative. ”Each year, Getty releases an annual trends report on the types of images that most resonate with viewers and leave lasting impressions. Here’s a look at the 2017 list, inspiring examples from brands, plus tips on incorporating these new visual cues into your content marketing. ...
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Scooped by
Jeff Domansky
March 7, 2017 11:00 AM
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Narrative gravity is like confirmation bias, “the tendency to search for, interpret, favor, and recall information in a way that confirms one’s beliefs.” But with narratives, it’s less about personal beliefs and more of a bandwagon effect, where everyone processes and interprets information through a framework that is both easily digestible and broadly accepted. Narrative gravity is what makes a startup’s story clock tick. Narrative gravity exists beyond tech. It’s why Senator John McCain is still considered a maverick and why Tiger Woods’ big comeback is always right around the corner. The gravitational pull of a prevailing narrative is hard to resist....
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Scooped by
Jeff Domansky
March 7, 2017 10:29 AM
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A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads. In this blog post, we’ll tell you everything you need to know about micro-influencers, including what brands are using them successfully and how you can connect with these individuals to promote your brand....
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Those Mad Men!