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Scooped by
Jeff Domansky
June 13, 2017 11:15 AM
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Rep. Mike Quigley (D-Ill.) introduced legislation Monday to classify presidential social media posts — including President Trump's much-discussed tweets — as presidential records. The Communications Over Various Feeds Electronically for Engagement (COVFEFE) Act, which has the same acronym as an infamous Trump Twitter typo last month, would amend the Presidential Records Act to include "social media." Presidential records must be preserved, according to the Presidential Records Act, which would make it potentially illegal for the president to delete tweets. ...
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Scooped by
Jeff Domansky
June 13, 2017 10:58 AM
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Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. We're passionate about our product -- and that means our audience can be, too. And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge -- whether it's from their peers, or from the organizations looking to provide them with solutions. The point? No marketing, including content, is uninteresting if you look at it the right way. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. Below, you'll find a few of our favorites....
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Scooped by
Jeff Domansky
June 13, 2017 10:28 AM
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The New York State Legislature is considering a bill that would radically reshape its right of publicity law. Assembly Bill A08155 [PDF] would dramatically expand New York’s right of publicity, making it a property right that can be passed on to your heirs – even if you aren’t a New York resident. The bill was introduced less than two weeks ago and is being rushed through without any hearings. EFF is urging legislators to slow down before passing an unnecessary law that would threaten the freedom of expression of individuals, activists, artists, and journalists around the United States. The right of publicity is an offshoot of state privacy law that gives a person the right to limit the public use of her name, likeness, or identity for commercial purposes. While a limited version of this right makes sense (for example, allowing you to stop a company from using your name in an advertisement without permission), it has turned into a monster in recent years thanks to misguided legislation and court decisions. In some states, the right covers just about any speech that even “evokes” a person’s identity. Celebrities have brought right of publicity cases against movies, rap lyrics, magazine features, and computer games. The right of publicity has even been invoked to silence criticism of celebrities. Since the right of publicity can impact a huge range of speech, any changes to the law should be considered carefully....
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Scooped by
Jeff Domansky
June 11, 2017 10:54 AM
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Tracking social media activity is a herculean task for a company, even in the earliest stages of social media marketing. According to a study, 39% of businesses do not track their social media ROI due to lack of expertise, resources and analytics. Fortunately, hashtags have made it easier to track campaigns, producing results that are more accurate.Using hashtag analytics, brands can efficiently run organized social media campaigns, optimize social media posts for more exposure and gather information about their target audience. If you are confused about incorporating hashtags analytics in your social media strategy, rest assured, this guide will teach you everything you need to know....
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Scooped by
Jeff Domansky
June 11, 2017 10:34 AM
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There are plugins for just about everything, including SEO. (Right now there are 219 pages full of SEO plugins on WordPress.org.) So you might be wondering what the best SEO plugins are. I’m going to show you my 46 favorite plugins for all things SEO. Even if you only use a handful, you’re guaranteed to improve your SEO. To top it all off, it’ll be dead easy, so you don’t need to be an expert web developer to use these plugins....
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Scooped by
Jeff Domansky
June 9, 2017 9:59 AM
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So what if I told you that you can add a squad of tools to your toolbox that will eliminate a ton of time spent on the more tedious aspects of blogging? These 13 WordPress plugins are like having a full-time employee that shaves hours off of your blogging work week, so you can get back to doing the important things: writing and connecting with your audience....
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Scooped by
Jeff Domansky
June 9, 2017 9:41 AM
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Interactive training courses are fun! They immerse the learner in different experiences – all designed to maximize retention. Of course, all of these won’t be possible without the valiant efforts of the course creator. Now, let’s move over to the side of the course creator. Every course creator knows all too well the time and effort invested into creating those fun, interactive courses. Countless hours are spent on research. Sleepless nights are devoted to designing courses. And the frustration seems endless when jumping from revision to revision just to ensure the quality of each module. There is, however, a much easier way to create interactive training courses quickly. This is where training content curation comes into play....
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Scooped by
Jeff Domansky
June 7, 2017 9:56 AM
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So, you think vodka is boring because it’s flavorless? Well, the industry heard you loud and clear, and rewarded you, for better or worse, with a plethora of flavored vodkas. While the brands started simply with flavors like citrus, vanilla and raspberry, they quickly went out of their minds, spinning a roulette wheel of flavors to come up with some absolutely insane options. Here, the weirdest flavored vodkas on the market right now....
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Scooped by
Jeff Domansky
June 7, 2017 1:27 AM
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Are you going to burst the Internet with something really creative? You are at the right place. Here we compiled 50 most creative WordPress themes. They are suitable for different business niches like art, fashion, photography, entertainment, personal blogs and many others. We have thoroughly handpicked them for you, so you doesn`t need t
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Scooped by
Jeff Domansky
June 6, 2017 11:40 PM
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For content marketers, content curation is integral to online strategy. Effective curation helps position you as a thought leader in your space, and is an economical way to maintain a consistent publishing schedule of quality content. But manually trying to find the most relevant content in a given industry and then publishing it across multiple channels can be time-consuming. To curate effectively thus requires automation. This ultimate list of content curation software includes both business-grade and personal curation tools for hobbyist or organizational purposes.
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Scooped by
Jeff Domansky
June 6, 2017 11:22 PM
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I’ve written plenty of content in this vein, including posts (and infographics) to help you generate video marketing ideas, infographics, and lead magnets, such as eBooks.
In this post, rather than GIVE you content marketing ideas, I’m going to tell you how (or where) to GET them.
Mostly, you “steal” them. But as I hope you know, I don’t mean you plagiarize the content other brands publish. That’ll get you nowhere. What I mean is marketing ideas are inspired by a myriad of resources—online and off.
The long list that follows explains exactly what I mean. I rely on these resources and you should too.
Mike Frane, VP of product management at Windstream, told dozens of tech-industry watchers at Boston's recent MassIntelligence Conference that "the retail industry is going to be least likely to adopt AI."
But Frane sandwiched this remark between compelling monologues on the bandwidth woes of traditional brick-and-mortar businesses.
"What we're seeing in the enterprise world is that the bandwidth requirements are doubling every 18 months," Frane said in his breakout session. The conundrum is further exacerbated, reported Frane, by trends and demands of the Internet of Things – a key enabling technology of AI systems – and the "tremendous amount of information" that the IoT will gather and generate....
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Scooped by
Jeff Domansky
June 6, 2017 10:59 AM
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If the last twenty years is any indication, the future poses significant challenges for marketers, especially in terms of content creation. From the mid-90s, when the internet was a novelty, to now, with our constant connection to technology, disruption has been the name of the game. Marketers have had to continually shift to keep up with emerging digital trends. While it’s true that technology innovation has a seismic effect on marketing trends, you don’t need to be a fortune teller to predict the future of marketing—you just need to follow the current trends to their logical destinations. Here are four current trends, and some predictions on how these trends will influence the content marketing strategies of tomorrow....
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Scooped by
Jeff Domansky
June 13, 2017 11:06 AM
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From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative weekly blog posts that have become a part of all our lives, great content is everywhere. They say ‘content is king’, but, if handled well, it is far more than this. Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. In effect, we’ve all become a little more human. I’ve put together a list of some of the most important content marketing questions marketers have today. They may help you on your personal quest for content answers....
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Scooped by
Jeff Domansky
June 13, 2017 10:37 AM
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In many ways, analytics are what makes the world go ’round—particularly in the data-driven environment that we’re now living in. According to Forbes, more data was created during the last two years than in all of the time in human history leading up to it combined. That’s a terrific position to be in if you’re a business trying to learn more about your customers, but it’s also an overwhelming time for people who were never prepared to make “number crunching” a full-time job. As a result of this massive influx of data, analytics services (and particularly Google Analytics) have become an invaluable tool for people, content marketers in particular, over the last decade. What makes analytics so powerful is that you’re not just looking at a way to house or sort your data. You’re no longer just looking at a series of numbers that it is up to you to interpret. Analytics let you go beneath the numbers, cutting to the true heart of the story that is hiding in plain sight. If your data answers the question “what?”, analytics uncover the secrets of “where, why, and how?”...
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Scooped by
Jeff Domansky
June 11, 2017 11:05 AM
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Using tools such as Buffer and Hootsuite provides a way for me to set my content in advance and also allows me to assess what is being said, so I can respond back and continually be involved despite being busy with other things. It’s important to use tools that can automate part of the social media process for you. – John Rampton, Due...
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Scooped by
Jeff Domansky
June 11, 2017 10:49 AM
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Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel....
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Scooped by
Jeff Domansky
June 9, 2017 10:07 AM
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Blog posts, ebooks, whitepapers, and other forms of written content can do this quite well, but written content just can’t beat video content on a number of levels. Video content: - Has a lower price of entry (easier to watch a few seconds of a video than read a few sentences in an ebook) - Can convey a larger amount of information in a shorter amount of time (not always the case, but often the case) - Is more accessible to some audiences (not everyone can read/wants to read/can read well/finds reading enjoyable) - Is more engaging (audiences are more engaged by video content than by written content) - Can more easily and more powerfully engage an audience emotionally....
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Scooped by
Jeff Domansky
June 9, 2017 9:49 AM
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Infographics, an effective form of content marketing, are everywhere on the Web, but it isn't always easy to come up with good designs when you want to create one yourself, especially if you're not skilled in design and visual content. Fortunately, you have plenty of options. Many blogs and other publications offer tips and tricks to help improve your visual content, and sites like online infographic maker Visme (which I founded) and applications such as PowerPoint offer templates to help you get started. Templates help you get a general feel about what works for an infographic and what doesn't, which can then allow you to branch out with your own designs. Often, though, in the business world, a lot of templates are simply tweaked to create an infographic; the basic template remains intact. After all, if it isn't broke, why fix it? So here are five of the most popular templates, the reasons they work so well, and a few tips and tricks to help you make them your own....
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Scooped by
Jeff Domansky
June 9, 2017 9:34 AM
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These are companies and publications that don’t just aggregate content – they add their own commentary and spin to what they curate. Every edition of their newsletter, every blog post, every social media share is chosen for a specific purpose and reviewed by a human before it is shared. In other words, these sources curate their content like museum curators. They aim for quality rather than quantity. They rely on themes to group and organize their content. They often explain why something is important, or why they felt it was worthy of inclusion. They are discerning collectors.These are definitely not the only great examples of content curation examples, but they are at least some of them. We hope you’ll add your own favorites to the comments section below....
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Scooped by
Jeff Domansky
June 7, 2017 1:44 AM
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As we said in the “9 graphic design trends you need to be aware of in 2017”, this is the year when we are witnessing a growing desire for counterbalancing the doubt with authenticity and simplicity. And we can see this not just for general graphic design trends, but also for web design, packaging, print design and especially for logo design trends. That said, let’s take a closer look at the logo design trends that define 2017. Some of them are new, other are older trends that confirmed the last year and will become more popular in 2017....
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Scooped by
Jeff Domansky
June 7, 2017 1:13 AM
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Trends provide powerful answers to the huge question you’re wrestling with: ‘what will my customers want next?' And if we have one secret, it’s the counter-intuitive insight at the heart of our trend methodology. To anticipate what your customers will want next, don’t simply ask them (faster horses anyone? ;). Don’t feel you have to study them obsessively (who has the time or money to do that these days anyway?). And don’t just crunch their data (no matter how ‘big’ your data, it’s best used for validation and optimization rather than to inspire truly disruptive leaps). Instead, look at the innovations – new products, services, campaigns and more – that consumers are lavishing attention on now. Yes, that’s right. The key to actionable foresight lies in looking at the overwhelming onslaught of innovations that now whiz past our eyes and across our screens every day....
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Scooped by
Jeff Domansky
June 6, 2017 11:32 PM
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Your title slide sets the stage for your entire presentation. We all make instant judgments that either give us hope or lower expectations. Think of your title slide as the all-important first introduction. It’s a taste of things to come for the rest of your presentation. An exceptional title slide gives your audience hope that the presentation will be exceptional. Conversely, a poorly designed or low-quality title slide conveys a lack of attention to detail.
Your audience will mostly assume that if you rushed your cover, you rushed your entire presentation. Therefore, before you get up on stage to present, take the time to make sure your cover slide rocks.
If you have no idea where to begin creating a dynamic title slide, don’t worry. I have got you covered!
There are many ways go about creating your title slide. To give you a little slide inspiration, here are some PowerPoint title slide examples that look great.
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Scooped by
Jeff Domansky
June 6, 2017 11:15 PM
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The world of visual content can be tough to navigate, with some content cleverly disguised as entertainment. If you’re just getting started with visual content, or looking to optimize your visual content we’ve broken it down into three key categories:
Static: Static content represents stationary images that don’t change based on the reader’s actions. This includes images, infographics, and slideshows.
Interactive: Interactive content, like apps, assessments, calculators, and quizzes, requires your audience’s active engagement and displays content that responds to their actions.
Live Motion: Video content, which includes (as the name implies) videos and webinars, is broadcasted through live video or recorded and then distributed on-demand.
Ready to take a journey through the delectable world of content visualization? Check out our infographic, Content Land: Find the Best Type of Visual for Your Objectives and Content, and find out which method may work best to captivate your audience.
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Scooped by
Jeff Domansky
June 6, 2017 11:21 AM
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After a decade of Millennial obsession, the marketing world is increasingly buzzing about the next generation around the corner — Generation Z. Studies highlight their buying power of $44 billion, that they’ll be 40% of the population of US, Europe, and BRIC by 2020, and that they are naturally immune to advertising. Agencies are lining up to offer tools and tricks for brands to “engage” with Generation Z. And yet, as with Millennials, I’m not sure how useful these broad-brush generational stereotypes really are. Generations are not monoliths. Can a generation-level insight really help a brand engage with such a large and diverse group of people in a meaningful way?...
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Pass the COVFEFE! In January, National Archives spokesperson Miriam Kleiman told the AP that social media posts would qualify as presidential records, but that statement is as of yet not explicitly spelled out in the law.