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Scooped by
Jeff Domansky
June 19, 2017 9:41 AM
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Both the younger and older groups were considerably more likely to say they were spending more time streaming full-length TV shows and movies, and similar percentages said they were spending more time with short online video. But the amplified video viewing didn’t necessarily mean they were watching less TV. Among the younger group, 40% said they were watching the same amount of TV as last year, while 35% said they were watching at least a bit less and 25% were watching at least a bit more. The older users (ages 18 to 34) were more likely to say they were watching more TV. The study found that younger internet users are shifting away from text-based types like blogs and publisher sites....
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Scooped by
Jeff Domansky
June 18, 2017 12:09 PM
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Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow. You can’t pitch services in the same way as products and you must understand the advantages and disadvantages that come with the service industry. With the right web design ideas, your company can easily meet and exceed the business success of your product-selling peers. Optimize your website with these six tips..
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Scooped by
Jeff Domansky
June 18, 2017 11:42 AM
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Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts? It might have been sufficient to start a niche blog to build authority ten years ago. These days, you’ll need to go the extra mile. Here are 6 ways to turn your website into a niche knowledge hub to build a stronger, more recognizable brand and a more reliable web presence.
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Scooped by
Jeff Domansky
June 16, 2017 9:56 AM
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User-generated content, or UGC, consists of any form of content that's created by users and consumers about a brand or product. UGC isn't paid for, and its authenticity makes the user the brand advertiser as well. UGC is particularly prevalent on Instagram, where brands can easily repost and regram UGC from users' accounts. And it's worthwhile for brands to do this -- 76% of individuals surveyed said they trusted content shared by "average" people more than by brands, and nearly 100% of consumers trust recommendations from others. In this post, we'll discuss just how successful UGC on Instagram can be -- as well as review 10 brands using it successfully....
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Scooped by
Jeff Domansky
June 16, 2017 9:38 AM
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Contracts, transactions, and the records of them are among the defining structures in our economic, legal, and political systems. They protect assets and set organizational boundaries. They establish and verify identities and chronicle events. They govern interactions among nations, organizations, communities, and individuals. They guide managerial and social action. And yet these critical tools and the bureaucracies formed to manage them have not kept up with the economy’s digital transformation. They’re like a rush-hour gridlock trapping a Formula 1 race. In a digital world, the way we regulate and maintain administrative control has to change. Blockchain promises to solve this problem. The technology at the heart of bitcoin and other virtual currencies, blockchain is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. The ledger itself can also be programmed to trigger transactions automatically. (See the sidebar “How Blockchain Works.”) With blockchain, we can imagine a world in which contracts are embedded in digital code and stored in transparent, shared databases, where they are protected from deletion, tampering, and revision. In this world every agreement, every process, every task, and every payment would have a digital record and signature that could be identified, validated, stored, and shared. Intermediaries like lawyers, brokers, and bankers might no longer be necessary. Individuals, organizations, machines, and algorithms would freely transact and interact with one another with little friction. This is the immense potential of blockchain....
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Scooped by
Jeff Domansky
June 15, 2017 10:26 AM
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With the rise of so many digital options, the marketing landscape has become extremely complex. New buzzwords crop up every day and new tools promise to be the next best technology to drive growth. Despite all of this, the fundamentals of business haven’t changed. In fact, stepping back and reflecting on the basic goals of growth can often get lost when smitten by new powerful data-driven tools, automation rules and new social and digital options. While the tools marketers leverage today are often changing rapidly, what was true in 1950 is still true today when it comes to successful businesses. Every successful business needs new customer trials, proper and quality communication with its customers, and needs to maintain a positive reputation in its community.In a recent survey my company conducted with our client base of thousands of local businesses, we determined that the most successful businesses were focused on these three business fundamentals when making marketing decisions. We spoke with small business owners throughout the country in face-to-face interviews to learn about their time in business, positive and negative factors that influence their companies, marketing and customer loyalty, and more. While some used different tools to accomplish their goals, all were using some form of modern and traditional means to execute their strategies....
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Scooped by
Jeff Domansky
June 15, 2017 9:55 AM
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It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that some of the most common questions we get concern crafting titles. How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search, or for social? Or both? Luckily, we've come up with a simple formula for writing catchy headlines and blog titles that you can reference from here on out. So let's just dive right in, shall we?...
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Scooped by
Jeff Domansky
June 15, 2017 9:24 AM
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In today’s episode, I’m going to share with you a free tool that I’ve been using over the past few weeks to create videos for my Facebook pages, Twitter accounts and other social media profiles that is getting crazy amounts of reach. It’s a tool that enables you to take a blog post that you’ve already written on your blog and to repurpose it into a short video to promote that blog post! Yep – you heard me. This tool takes a blog post you’ve already written and with a little help from you (just 10-15 or so minutes of work) it will create you a short video that you can then use anywhere you like to drive people to your post. I’ve been doing these videos for a week or so now and some of them are getting a lot of reach on Facebook. In fact I’m not the only one....
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Scooped by
Jeff Domansky
June 15, 2017 8:38 AM
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One day, we’ll have an entire Tumblr account for hilarious VR accidents, but until then, George Takei’s Facebook account will have to do. Takei, the Star Trek alum and current boss of sharing things on Facebook, recently shared a video of a man attempting to conquer a virtual cliff while inside an Oculus headset; it didn’t go well. While climbing up a virtual mountain, the unnamed user had an unexpected fall — both in-game and in real life. The fall was a minor one, and it seems nothing is hurt but his pride. The spill does outline a significant danger for virtual reality in that it might sometimes be too immersive. An immersive experience is what it’s all about, so it’s hard to suggest companies dial it back. Instead, maybe some genius out there can come up with a way to keep headset-wearers safe while they’re saving the world from pixelated zombies, or viewing some VR porn....
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Scooped by
Jeff Domansky
June 14, 2017 10:58 AM
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Nearly two-thirds (63%) of smartphone users worldwide use their device every at least once every 30 minutes, according to an IAB report published today (June 13), with ad recall on such devices registered at 86% on mobile web, and 90% in-app. The findings were released in the trade body study entitled ‘Always On – A Global Perspective of Mobile Consumer Experience’, which surveyed users across the globe and found that over a fifth (22%) tap into their phones every five minutes. Respondents came from North and South America, Asia, Europe, and Africa with the majority of them reporting that they access the internet via mobile web and mobile apps at least once a day (mobile web – 88% and mobile apps – 84%). Meanwhile, awareness of advertising on both mobile web and on mobile apps was high among respondents, with nearly half claiming they took action after seeing ads on such devices, with the two platforms performing similarly in generating consumer response (45% on mobile web and 47% on mobile apps)....
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Scooped by
Jeff Domansky
June 14, 2017 10:35 AM
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The public struggles to parse fact from fiction on the latest political and societal news story, but marketers face an even sharper struggle when it comes to parsing the truth about website design trends. The rise of various devices, web apps, and chatbot interfaces, has stirred designers and marketers into discussions about what HTML, CSS, and JavaScript elements ultimately bring value to consumers. So let's look at what is an ADF (Alternative Design Fact) and a RF (Real Fact) in design elements that support a digital marketing strategy. The ADFs are not necessarily false or negative in and of themselves. But time and new influences shape how consumers appreciate a website or web app, which means deploying new combinations of site elements to match the new expectations....
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Scooped by
Jeff Domansky
June 14, 2017 9:55 AM
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“The content marketing industry will be a $300 billion industry by 2019, and SEO is forecasted to be an $80 billion industry by 2020,” said Betts. SEO is the voice of the consumer and it delivers marketers powerful insights, according to Betts. But unless it’s paired with content, marketers won’t realize its full potential.“SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success,” said Betts. “Together, they build a better customer experience. There’s a massive opportunity for people who are connecting the dots.” Here are the group’s top takeaways for doing so....
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Scooped by
Jeff Domansky
June 13, 2017 11:23 AM
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When you are marketing a variety of products to 170 different countries, content production time is of the essence. With this in mind, Heineken partnered with Grip, an online platform that automates the production of visual content for physical goods, for a beta test for its first solution Still Shots. Grip processes photo input and generates virtual version of the product (like a beer bottle) that can be edited, manipulated, and downloaded for use...
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Scooped by
Jeff Domansky
June 18, 2017 12:24 PM
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Content curation is a crucial part of content marketing. These content curation tools will help you curate content like a pro! Implementing the ideas mentioned in this article will help in making your post stand out among the rest, making it viral. A viral post means more visitors, which means a higher chance to get higher leads....
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Scooped by
Jeff Domansky
June 18, 2017 11:53 AM
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Email is among the most powerful marketing channels available, but as brands work to grow their email lists, they’re finding that the most effective tactics can also be some of the most difficult to rely on. A March 2017 survey of marketing professionals worldwide from digital marketing research firm Ascend2 showed 42% of respondents said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute. But that doesn’t mean content marketing is innately challenging. Marketers may simply not have the time or manpower to work on it in-house. In fact, according to separate data from digital asset management company Widen Enterprises, 43% of US creative and marketing professionals surveyed said that having enough bandwidth to create content is the top content marketing challenge....
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Scooped by
Jeff Domansky
June 16, 2017 11:24 AM
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So we decided to make cupcakes a bigger part of some other marketing initiatives. Prior to this first cupcake encounter, we would use iPads as an incentive to promote our webinars. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” We decided to scrap the iPad in lieu of cupcakes…and our conversion rate skyrocketed. No joke. People would rather receive a dozen cupcakes than an iPad.And inevitably we would ship the cupcakes and see a cupcake photo plus a tweet like: “RJMetrics has the best webinars, and you might win cupcakes!” So there it is, the greatest marketing growth hack of all time. The next time you’re trying to motivate people to do something for you, offer the chance to win some cupcakes....
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Scooped by
Jeff Domansky
June 16, 2017 9:47 AM
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Since our first reader in August of 2014, we’ve steadily increased our traffic, and we're now consistently drawing 5,000 plus readers per month to our blog. Our traffic is increasing at a growing rate, and we're optimistic about doubling or tripling our traffic in the upcoming year. If you're a small company like ours — under 20 employees — you're probably wondering how we can consistently publish over 100 quality blog posts annually in addition to getting our “day jobs” done. The answer is in our process. There are five important steps that make up our process, and each is critical in helping us accomplish our goal of publishing 100 high quality new blog posts annually. These steps use the HubSpot blogging and social tools....
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Scooped by
Jeff Domansky
June 16, 2017 9:24 AM
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The primary purpose of a splash page is to enhance the user’s experience by sharing specific information, feature a promotion, or show a disclaimer.Our comprehensive guide, “What is a Splash Page?” is the perfect resource for any marketer seeking to enhance their users’ experience with a splash page.In this splash page guide, you’ll learn: - What splash pages are, how they’ve evolved over time, and how they allow you to interact with your visitors before the conversion happens - How a splash page is different from your homepage and other landing pages - What components should be used when creating an effective splash page - What your options are for creating an optimized splash page that your visitors will appreciate....
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Scooped by
Jeff Domansky
June 15, 2017 10:20 AM
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When I started my career at The Washington Post in the late 1990s, the newsroom wore a dusty, outdated look as if it were paying homage to its legendary past. The Post of today occupies an updated building on D.C.'s renowned K Street, in modern, glass-walled offices with a Silicon Valley aesthetic. This is the Post after Jeff Bezos, the Amazon CEO and e-commerce visionary, bought it in 2013. Since then, the paper's business and technology has almost outshone its award-winning journalism. Before Bezos, the Post was losing revenue and its losses were widening, as it struggled to find income to replace its decline in print ads. The Post is now privately owned and doesn't discuss specific figures, but says revenue and profits are up, as subscribers grow and digital ad revenue increases. Its monthly Web traffic has grown 56 percent, to 78.7 million over the past two years, according to ComScore. That reflects its journalism, but it also reflects big changes under the hood. Under Bezos, the newspaper has transformed its operations, from how it writes headlines and chooses photos, to how it generates ad dollars....
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Scooped by
Jeff Domansky
June 15, 2017 9:47 AM
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Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed? In this article, you’ll discover how to choose, pursue, and track your progress for four important social media marketing goals....
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Scooped by
Jeff Domansky
June 15, 2017 9:09 AM
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Research on social posting frequency is less conclusive than you might think. Before you post on social media, ask, "Is this worth knowing?"It’s good stuff. But, it’s not true. None of it is true. Because all of those studies look at the success of each post in a vacuum. How many clicks, likes, shares, comments, etc. did a piece of social content get, and what happens to those baseline results when the frequency of publication goes up, or down? Every single one of these reports ignores an unassailable certainty about success in social media marketing: Put another way, increased frequency doesn’t imperil your success in social media marketing. Instead, your success is mitigated every time you post something mediocre, or worse....
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Scooped by
Jeff Domansky
June 14, 2017 11:06 AM
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So you want to know how to access the deep web? First, you should get the terminology straight. The deep web is simply any web page or site that’s not indexed by standard search engines like Google. That could, for examples, include pages of this site that are still in draft—visible to us here at the Daily Dot but not yet published online. What you’re actually looking for is the dark net, the hidden internet full of secret search engines, online drug marketplaces, and even hitmen. To really understand it, you’ll need to spend some time there. (Editor’s note: For the sake of clarity, we’ll only use the term “deep web” for this article.) We should warn you: The deep web is mostly boring. For every gem you’ll discover along the way, there are thousands of dead links and half-finished sites that offer nothing of value. But if you value your privacy or are looking for some things that you wouldn’t want in your search history, let alone in the hands of a police agency, the deep web is an essential tool. It covers your tracks and anonymizes your behavior, which makes it an essential tool for journalists, activists, and others who need to share sensitive information away from prying eyes....
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Scooped by
Jeff Domansky
June 14, 2017 10:53 AM
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Businesses know that today’s consumers are knowledgeable and not easily swayed by traditional marketing. Consumers also look to peers to help them make purchase decisions. Influencer marketing can increase brand awareness, build an audience and help boost sales. Most importantly, it often costs significantly less than conventional advertising. If you’re looking ideas on how to work with influencers for your digital marketing campaign, you should learn from the best. So here is a list of some of the best innovative examples of companies that nailed their influencer marketing campaigns and what you can learn from them....
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Scooped by
Jeff Domansky
June 14, 2017 10:04 AM
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When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions:If one influencer is good, 23 is better. A huge name on a standard quality blog post is better than an unknown name on a great quality post. Partnering with influencers is an efficient and scalable way to grow traffic. Turns out, those assumptions were mostly -- even completely -- false....
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Scooped by
Jeff Domansky
June 13, 2017 11:32 AM
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We’ve seen it before—the speaker standing behind a podium, droning on and on in a monotone voice, with a boring bullet-point slide behind them. It’s all well and good to scoff at them, but then we think about our own projects, and wonder if they might fall into the same trap. Not to worry–we’ve compiled a list of 20 creative presentation ideas to spice up your next talk, with examples to help get you on the right track....
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Marketers new challenge: Gen Z is shifting away from blogs and publisher sites.