Public Relations & Social Marketing Insight
498.5K views | +2 today
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
June 6, 2016 11:55 PM
Scoop.it!

10 Symmetrical Pictures That Will Soothe Your Soul

10 Symmetrical Pictures That Will Soothe Your Soul | Public Relations & Social Marketing Insight | Scoop.it

Photographer Denis Cherim began taking photos for his “Solo Para Locos” project when he was living in various countries for a year.

These photos started as a 365 challenge, which is when an artist challenges themselves to create something every day for a year!


Cherim is a completely self-taught photographer, which makes his eye all the more impressive....

Jeff Domansky's insight:

Very creative photography.

No comment yet.
Scooped by Jeff Domansky
June 6, 2016 11:16 PM
Scoop.it!

The 5 interactions this journalist has with PR pros - Muck Rack

The 5 interactions this journalist has with PR pros - Muck Rack | Public Relations & Social Marketing Insight | Scoop.it

Apparently, there are 4.6 of you for every one of me, and yet most of the time, I can’t get a call back from a communications person to save my life.

I am a newspaper reporter who covers county government, but my paper is fairly loose with beat restrictions, so I also write about a lot of random things that interest me (recent examples: the plight of the public-health dentist, employee retention rates in law enforcement).

Writing outside of my beat requires that I spend a healthy chunk of my daily reporting life reaching out to PR pros, the vast – vast – majority of whom refuse to communicate with me.  

It happens often enough that I cringe when I have to contact a rep I don’t know, because it almost always results in me sitting at my desk moaning, “But I’m a nice person!” while staring at the phone and hitting refresh on my inbox. (You may notice those two stories above do not quote a representative from a state or national agency. This is not for lack of trying.)...

Jeff Domansky's insight:

Media relations 101: answer your phone and return media calls!

No comment yet.
Scooped by Jeff Domansky
June 5, 2016 11:51 PM
Scoop.it!

The Science Behind Why Our Brains Crave Infographics (In an Infographic)

The Science Behind Why Our Brains Crave Infographics (In an Infographic) | Public Relations & Social Marketing Insight | Scoop.it

Think back to your first memory: Can you still see the watermelon pink dress you wore? Do you remember the unique checkered pattern of your father's jacket?

Our memories are often linked to visual and sensory elements, while the words spoken or read can be more hazy. That's because our brains have a high capacity for storing visuals in our long-term memory, while text enters our working memory, which is limited. 


This contributes to why infographics and the inclusion of visual content in online information has been so successful. Readers crave visual breaks from the overload of text-based information that floods our daily browsing and work-related activities. 

NeoMam Studios studied how people process visual information, how visuals affect the way we read, and why graphics are so appealing. Discover the science behind why our brains crave infographics....

Jeff Domansky's insight:

Here's why our brains crave infographics... in an infographic.

Jeff Domansky's curator insight, June 6, 2016 12:00 AM

Here's why our brains crave infographics... in an infographic.

 
Scooped by Jeff Domansky
June 5, 2016 11:31 PM
Scoop.it!

13 Tools That You Need to Learn Before Going ‘All In’ with Social Media

13 Tools That You Need to Learn Before Going ‘All In’ with Social Media | Public Relations & Social Marketing Insight | Scoop.it

In the past, I’ve discussed a variety of ways for businesses to improve their reach through social media. From step-by-step marketing guides to advertising-based posts, I have done it all.

This time around, I want to discuss 13 tools that can make or break your social media marketing strategy. With the right tools on your side, the sky’s the limit. Without these, however, you will be facing an uphill battle.

Here are 13 tools you need to learn before going “all in” with your social media strategy...

Jeff Domansky's insight:

Neil Patel shares 13 essential social media tools for your social marketing toolkit.

Jeff Domansky's curator insight, June 5, 2016 11:40 PM

Neil Patel shares 13 essential social media tools for your social marketing toolkit.

Scooped by Jeff Domansky
June 5, 2016 11:16 PM
Scoop.it!

The best Meeker 2016 Internet Trends slides and what they mean

The best Meeker 2016 Internet Trends slides and what they mean | Public Relations & Social Marketing Insight | Scoop.it
This is the gospel according to Mary Meeker, a living legend amongst venture capitalists. Instead of just blindly clicking through her 200+ page 2016..
Jeff Domansky's insight:

Tech Crunch has done us a huge favor in producing a 49-slide interpretation of Mary Meeker's 211-slide mashup. Save yourself two hours.

No comment yet.
Scooped by Jeff Domansky
June 5, 2016 7:22 PM
Scoop.it!

Someone Finally Designed An Easier Way To Hang Art

Someone Finally Designed An Easier Way To Hang Art | Public Relations & Social Marketing Insight | Scoop.it

It’s the third greatest cause of relationship strife, behind trips to IKEA and debates over whether Fridays are for Island Hunters or Say Yes To The Dress: hanging art. It’s always either too high, low, crooked, or inspirational—and for these moments, there’s Hangsmart.

Developed by the art retailers Absolut Art in collaboration with Swedish designer Alexander Lervik, Hangsmart is a mounting device that lets you move a framed work after it’s been hung. That means instead of you holding the painting, and then your partner holding the painting, and then doing that whole hold-your-finger-on-the-wall-where-you-want-the-nail-to-go maneuver, you can mount Hangsmart close to where you want to hang a piece, and go from there.

The device requires that two screws go into your wall. But it involves zero leveling, and once mounted, Hangsmart allows you to slide the painting six inches inches in any direction—up, down, left, or right. The exact details of how the mechanism works aren't being revealed just yet, because the design is still pending patent....

Jeff Domansky's insight:

OMG! This is better than marriage counseling.

No comment yet.
Scooped by Jeff Domansky
June 4, 2016 11:47 PM
Scoop.it!

11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Public Relations & Social Marketing Insight | Scoop.it

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....

Jeff Domansky's insight:

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.

rodrick rajive lal's curator insight, June 5, 2016 12:34 AM
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
Scooped by Jeff Domansky
June 4, 2016 11:04 PM
Scoop.it!

US consumer spending sees largest boost in 6 years

US consumer spending sees largest boost in 6 years | Public Relations & Social Marketing Insight | Scoop.it

The American economy depends mightily on consumer spending, so this report bodes well for a healthier 2016, economists say. The wage gap and the economy’s failure to produce adequate income improvements even in a healthier economy have stymied spending for months. But that’s recently been changing, as reflected in this report.

Although there seems to be an increase in disposable income and wages, that could be a problem for retailers as more consumers are choosing to spend on experiences instead of accumulating material objects. Younger shoppers are especially prone to spending on experiences, according to a PwC survey published last year, which found that millennials said that more than half (52%) of their holiday spending would be experience-related, compared to 39% for older consumers. 

Consumers are also choosing to save or pay off debt rather than spend, and when they do, they are increasingly favoring investing in home improvements. Retailers' recent earnings reports reflected these trends, as apparel-heavy retailers like Macy's, Kohl's, and J. Crew reported disappointing results while home improvement retailers beat expectations. These changes are forcing legacy retailers to reconsider their marketing strategies and physical stores, offering more value to the consumer with no-cost online resources and free in-store events....

Jeff Domansky's insight:

Is there a consumer spending bright spot ahead for retailers? Economists think so.

No comment yet.
Scooped by Jeff Domansky
June 4, 2016 4:11 PM
Scoop.it!

30 Great Lead Gen Landing Page Examples to Follow

30 Great Lead Gen Landing Page Examples to Follow | Public Relations & Social Marketing Insight | Scoop.it
Pablo Picasso once said: “Good artists copy; great artists steal.”


There are plenty of lead generation tips on the web to help you create the perfect lead generation landing page. There's even lead generation landing page templates to help you speed up the process. But, how do you know which elements are appropriate for your page and conversion goal?


Today we’re going to help you heed Picasso's advice by critiquing 30 lead generation landing pages from which you can steal great ideas, and eliminate bad ones. But, before we jump in, let's define the term...

Jeff Domansky's insight:

Lots of lessons to learn from these 30 lead-generating landing pages.

No comment yet.
Scooped by Jeff Domansky
June 4, 2016 12:36 PM
Scoop.it!

Tronc: The 30 best jokes about Tribune Publishing's new name

Tronc: The 30 best jokes about Tribune Publishing's new name | Public Relations & Social Marketing Insight | Scoop.it

Tronc.


Few words have garnered as much hilarity in such a short period of time.


On Thursday, Tribune Publishing announced that the historic media company would rename itself "tronc." Media Twitter nearly lost its mind. For hours after the announcement, the jokes rolled in. They're still going strong as of Friday morning.


Disastrous company rebrandings aren't particularly new, even for newspaper companies. Gannett, which publishes USA Today, spun off its digital businesses into something called TEGNA. None of them drew quite the ridicule that tronc elicited. And since it's Friday, here's 30 of the best tronc jokes from Twitter....

Jeff Domansky's insight:

Few words have garnered as much hilarity in such a short period of time. tronc if you like it! Yes, this bad branding, PR fail deserves to be the butt of all journalism jokes.

No comment yet.
Scooped by Jeff Domansky
June 4, 2016 12:16 PM
Scoop.it!

Don’t laugh too hard at tronc: Yes, it’s a dumb name — but the grim outlook for journalism is no laughing matter

Don’t laugh too hard at tronc: Yes, it’s a dumb name — but the grim outlook for journalism is no laughing matter | Public Relations & Social Marketing Insight | Scoop.it

Well, that sure got weird, didn’t it? Tribune’s takeover of what used to be called Times-Mirror was messy when it started, a decade and a half ago, and has gotten worse every few years: This is the company, after all, that took over several great newspapers, crowed about “synergy,” and made a few legendary editors so uncomfortable that they left their posts. (One of them was Dean Baquet, who’s now executive editor at the New York Times.)


And they sold their papers to Sam Zell, who had no background in newspapers and made an even bigger mess of things before filing for Chapter 11. Last fall, the company put Tribune Tower, where its original newspaper is based, up for sale.


But now Tribune has a new trick: It has renamed itself tronc – a term that means, in French, “poor box,” and if modulated to “trunk,” something worse. According to Tribune’s current chair, Michael Ferro – who was invited onto the board by former CEO Jack Griffin, whom he fired — this is a bold step into the future. Here’s a corporate release:...

Jeff Domansky's insight:

The goofy new brand emphasizes "content curation and monetization," not the Pulitzer-quality journalism of before. Whatever!

No comment yet.
Rescooped by Jeff Domansky from Digital Delights for Learners
June 3, 2016 11:13 AM
Scoop.it!

10 Tools for More Interactive Videos 

10 Tools for More Interactive Videos  | Public Relations & Social Marketing Insight | Scoop.it
Forget about PowerPoints with voice-over — that's old school. These "new school" apps can help you engage your students while they're learning from your lectures.

Via Ana Cristina Pratas
Jeff Domansky's insight:

Check these video tools out and pimp your presentations.

Richard Whiteside's curator insight, August 12, 2016 5:55 AM
Useful for blended or online courses
Willem Kuypers's curator insight, March 18, 2017 3:04 AM
Certainement des outils à utiliser pour créer de la vidéo et ajouter des instructions.
Oscar Carrera's curator insight, October 5, 2018 2:22 PM

Great tools to make interactive videos. Specially for class projects that involve media presentations. 

Scooped by Jeff Domansky
June 3, 2016 10:48 AM
Scoop.it!

Venerable Tribune Publishing, now "tronc," spews techno-drivel - without bullshit

Venerable Tribune Publishing, now "tronc," spews techno-drivel - without bullshit | Public Relations & Social Marketing Insight | Scoop.it

Yesterday, Tribune Publishing, purveyor of news since 1847, changed its name to “tronc” (short for “Tribune Online Content.”) It’s now a “content curation and monetization company” — a company that makes money from content, what we used to call a media company. Today, I deconstruct the rest of its attempt to use techno-drivel to misdirect our attention from its problems.


Crisis-tossed Tribune Publishing, which owns the Chicago Tribune, the LA Times, and dozens of other papers, has suffered through a sale to a billionaire, a bankruptcy, a corporate split, newsroom turmoil, massive layoffs, and an unsolicited takeover offer. Now, as “tronc,” the company wants to be considered alongside Silicon Valley startups. (If this trend catches on, will the Boston Globe company become “hubstuff” and the New York Times “gray_lady”?)


The tronc press release is a classic, because it reveals that when a media company wants to reinvent itself as a technology company, it drapes its press release in the same techno-drivel that tech companies use. Instead of meaningless media and corporate bullshit, we get meaningless, shiny Silicon Valley bullshit.


It’s a transformation (you can tell because the release mentions “transform” or “transformation” six times).In the commentary below, I’ve added bold to indicate passives, meaningless superlatives, and especially, new-age jargon. I add commentary in brackets and commonsense translations below each section....

Jeff Domansky's insight:

tronc - the self-proclaimed, high-tech, low touch reinvention of Tribune publishing is a silly name that tries to deflect from all of its problems according to Josh Bernoff. The news release is a classic PR fail for this sudden rebirth as a "content curation and monetization company”.

No comment yet.
Scooped by Jeff Domansky
June 6, 2016 11:35 PM
Scoop.it!

Meet the artificially intelligent sales gorilla that closes deals faster

Meet the artificially intelligent sales gorilla that closes deals faster | Public Relations & Social Marketing Insight | Scoop.it

By now, every business knows it has to be smart in its online strategy. Gone are the vanity metrics of yesteryear, with numbers of downloads, visitors, and the like. Now it’s all about user engagement, customer loyalty, and business results.

This startup based in Singapore and India is using AI to automate a lot of what goes into generating sales leads and acting on them fast.


More and more sophisticated tools are coming into the market to help with tracking what’s actionable that really matters to the business. Conversion rate optimization, funnel analysis, real time heat maps, abandoned cart recovery, sales lead generation – there are tech tools for all that and more. The trouble is many businesses are just not equipped to derive insights from these tools or act on them. Small and medium businesses (SMBs) especially can’t afford to hire high caliber data scientists to make the best use of the tools for customer retention or sales closure.

That’s where Lucep comes in. This startup based in Singapore and India is using artificial intelligence (AI) to automate a lot of what goes into generating leads and then acting on them fast. Sales Gorilla is the name of its AI engine behind the Lucep app....

Jeff Domansky's insight:

Need sales? Get an AI gorilla on your team!

No comment yet.
Scooped by Jeff Domansky
June 6, 2016 12:04 AM
Scoop.it!

27 Interesting Marketing Charts Every Client Needs to See

27 Interesting Marketing Charts Every Client Needs to See | Public Relations & Social Marketing Insight | Scoop.it

What's the #1 thing clients value in their agency partners? 
It'not results, strategy, or even great creative.


According to the Society of Digital Agencies, it's expertise in emerging trends. 


Now think about the last time you delivered this type of information to your client. If it's been a while, then you've got some work to do. 


Clients want this information, and if you are able to provide advice and direction on how they should be investing in not only growing their business today but what they need to do to prepare their company to compete one, two, or five years from now, your agency will be in a better position to retain the relationship or even benefit from upselling opportunities. 

Jeff Domansky's insight:

Sage client service advice.

No comment yet.
Rescooped by Jeff Domansky from Digital Delights for Learners
June 5, 2016 11:39 PM
Scoop.it!

20+ Tools to Create Your Own Infographics

20+ Tools to Create Your Own Infographics | Public Relations & Social Marketing Insight | Scoop.it

A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer. Plus, readers who like what they see are more likely to share visual guides more than articles.

 

While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, we’re listing more than 20 such options to help you get your messages across to your readers, visually....


Via Ana Cristina Pratas
Jeff Domansky's insight:

Nice updated list of infographics tools.

Jeff Domansky's curator insight, June 5, 2016 11:42 PM

Nice updated list of infographics tools.

 
Bart van Maanen's curator insight, June 6, 2016 11:38 AM
Soms kun je een verhaal goed vertellen met een infographic, regelijk een vorm die zich goed laat delen op sociale media. Misschien kun je er ook wel een creatief cv mee maken. Maak je eigen #infographics met een van deze online tools. 
Cristina Maria Cibin's curator insight, February 25, 2017 5:05 PM
Scooped by Jeff Domansky
June 5, 2016 11:23 PM
Scoop.it!

7 of the Internet’s best animated 404 pages

7 of the Internet’s best animated 404 pages | Public Relations & Social Marketing Insight | Scoop.it

Gone are the days where a humorous picture or phrase will get your site's 404 page noticed. In a version of the Internet where GIFs are the new text and where videos are the new photos, it's going to take a lot more than a witty phrase to stand out amongst the crowd....

Jeff Domansky's insight:

Fun animated 404 pages.

No comment yet.
Scooped by Jeff Domansky
June 5, 2016 7:59 PM
Scoop.it!

The Secret Recipe For a Viral Horror Story | Venngage

The Secret Recipe For a Viral Horror Story | Venngage | Public Relations & Social Marketing Insight | Scoop.it

What horror story ingredients are most common in viral creepypastas?

By viral creepypastas, I mean creepypastas with the most shares. I took a sample of 72 the most shared and most discussed creepypastas on four popular creepypasta sites: creepypasta.com, creepypasta.org, the Creepypasta Wiki, and reddit.com/r/creepypasta. I drew the samples from their list of highest rated, most discussed, and featured stories. I noticed that a handful of the same stories were repeated across the different sites, but I will touch on those later on.

After reading probably close to a hundred different creepypasta stories (probably some of the most fun research I’ve ever done), I made a list of a couple of the most common horror story elements found throughout 72 creepypastas. What I found was that all of the creepypastas contained a similar set of seven horror story elements–or, as I’m going to call them, creepypasta “ingredients”–despite being very different stories from one another. Although not every story contained all seven creepypasta ingredients.    

Here are the seven ingredients for a popular creepypasta...

Jeff Domansky's insight:

Time for creepypasta horror stories and what makes them go viral for all you writers and inquiring minds. 

No comment yet.
Scooped by Jeff Domansky
June 5, 2016 5:56 PM
Scoop.it!

Artificial intelligence is changing SEO faster than you think

Artificial intelligence is changing SEO faster than you think | Public Relations & Social Marketing Insight | Scoop.it

By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. In this article, I’ll take you through some clear examples of how some of the old rules of SEO no longer apply, and what steps you can take to stay ahead of the curve in order to continue to provide successful SEO campaigns for your businesses.

So what is artificial intelligence?

There are generally three different classifications of artificial intelligence:

  • Artificial Narrow Intelligence (ANI): This is like AI for one particular thing (e.g. beating the world champion in chess).
  • Artificial General Intelligence (AGI): This is when the AI can perform all things. Once an AI can perform like a human, we consider it AGI.
  • Artificial Superintelligence (ASI): AI on a much higher level for all things (e.g. beyond the capabilities of a single human)....
Jeff Domansky's insight:

John Rampton offers a useful intro to artificial intelligence in this post.

No comment yet.
Scooped by Jeff Domansky
June 4, 2016 11:42 PM
Scoop.it!

The SoDA Report (Volume 1, 2016); 2016-17 Forecast

In this volume of our biannual trend publication, we explore the theme of Evolution. Agencies, consultancies, brands and other industry thought leaders largely agree that 2016 is shaping up to be an evolve- or-die year. Or, to put a positive spin on it, we might say it’s a year to thrive through intelligent adaptation. While some agencies are going the way of the dinosaur, a forward-thinking cross-section of shops are reporting increased revenues and profits by partnering with clients in new and innovative ways, by bringing their own IP to market and more.

 

Other industry players need to evolve as major shifts in the way consumers use technology, consume media and engage with the world around them are forcing massive changes.

 

Throughout the 2016 editions of The SoDA Report, we’ll explore top trends and behaviors that leading practitioners in our industry won’t be able to ignore as the year unfolds, and we’ll cast a spotlight on brands, agencies and individuals who are flourishing in this environment. Within Modern Marketer, Industry Insider and via our Digital Outlook Study (conducted in partnership with Forrester Research for the first time), we’ll also explore how the landscape of creativity and the modus operandi for agency-client relationships are shifting in radical ways.

 

Spurred by rapidly changing consumer expectations and behaviors, agency-client partnerships are expanding in incredibly exciting ways beyond the marketing realm to include business strategy, R&D, product development and customer service. We are so proud of the growth and development of The SoDA Report over the past year.

Jeff Domansky's insight:

The annual SoDA Report looks at the digital marketing Outlook for 2016 and provides a 2017 forecast as well as a snapshot of client-agency relationships. recommended reading for digital agencies and marketers. 9/10

No comment yet.
Scooped by Jeff Domansky
June 4, 2016 4:32 PM
Scoop.it!

Twitter still beats Snapchat despite trailing in daily users

Twitter still beats Snapchat despite trailing in daily users | Public Relations & Social Marketing Insight | Scoop.it

Snapchat's daily user base grew by an estimated 36% since December 2015, at which time reports said it had 110 million DAU. Twitter does not officially break out its DAU numbers, but its monthly active user (MAU) numbers have been stagnating in the last year. In the first quarter of 2016, Twitter's user base grew just 3% YoY.

Despite this, Twitter still has two significant advantages over Snapchat.

First, Twitter's users engage with content, which is critical for publishers. Approximately 59% of Twitter users go to the social media platform for news content, according to new research from Pew. Users also engage with brands' content through Twitter. Coca-Cola, for example, has three million followers.

Snapchat users, on the other hand, primarily use the service for private communication with their friends and family. In fact, 71% of users only access the app in order to send photo and video chats to their peers, according to a Defy Media and variety survey....

Jeff Domansky's insight:

Taking a second look at Twitter vs Snapchat and why Twitter is still important for marketers.

No comment yet.
Scooped by Jeff Domansky
June 4, 2016 3:47 PM
Scoop.it!

Sorry State – The Tale of the Tapes | 15 Seconds

Sorry State – The Tale of the Tapes | 15 Seconds | Public Relations & Social Marketing Insight | Scoop.it

We suppose it is possible for the Department of State to screw up the handling of questions about whether they lied to reporters even worse — but it is hard to figure out how.


The video below from CNN’s Jake Tapper today nicely lays out the series of offenses — but here is our quick summary:


In February 2013 Fox News correspondent James Rosen asked then State Department spokeswoman Victoria Nuland if there had been direct talks between the U.S. and Iran.  She essentially said “NO.”


In December 2013, Rosen points out to Nuland’s successor Jen Psaki that the correct answer would have been “YES” and asked if State routinely lied to reporters when they found it convenient. Psaki with a smirk said there are times when diplomacy needs privacy to succeed. (Translation: yes, we lied)....

Jeff Domansky's insight:

Lots of crisis management and media relations lessons here.

No comment yet.
Scooped by Jeff Domansky
June 4, 2016 12:25 PM
Scoop.it!

Tribune Publishing, now ‘tronc,’ issues worst press release in the history of journalism

Tribune Publishing, now ‘tronc,’ issues worst press release in the history of journalism | Public Relations & Social Marketing Insight | Scoop.it

It has been a tense spring in the realm of big-time newspaper consolidation. Back in April, Gannett, owner of more than 100 newspapers across the country, including the flagship USA Today, made a roughly $400 million takeover bid for the Tribune Publishing, owner of the Chicago Tribune, Los Angeles Times, Baltimore Sun and several other titles.


The intervening weeks have seen a great deal of maneuvering by Tribune Chairman Michael Ferro to rebuff the bid, an effort that advanced Thursday with the news that Gannett may be backing off its bid in light of “expectations” that Tribune shareholders would back management in a critical vote.


[VIDEO: Tribune rejects Gannett’s bid again]


Amid all this business, the Tribune lost its mind, in a press release. First, it renamed and rebranded itself:


On June 20, we'll be tronc. Yep. tronc. pic.twitter.com/PvK8jtrQbp— Michael Zajakowski (@zajakowski) June 2, 2016


“Tronc” stands for “Tribune online content,” or, as this tronc press release renders it in smaller case: “tribune online content.” So obsessed is the new, rebranded company with the Web’s lower-case vibe that its press release starts various sentences that way. ...

Jeff Domansky's insight:

Buzzwords and lower-case letters abound. Hope for the survival of the entity formerly known as the Chicago Tribune? Not so much. And the news release? One of the worst examples of baffling, befuddling, techno-speak-filled, corporate jargon laden press release ever seen. And I've seen a lot of them.

No comment yet.
Rescooped by Jeff Domansky from Business Improvement
June 3, 2016 11:16 AM
Scoop.it!

25 Facebook Marketing Tips to Grow Your Business

25 Facebook Marketing Tips to Grow Your Business | Public Relations & Social Marketing Insight | Scoop.it

Discover everything you need to know to about Facebook marketing -- from how to create a business Page to how to use Facebook Insights.


Via Daniel Watson
Jeff Domansky's insight:

Practical Facebook marketing tips.

donhornsby's curator insight, June 3, 2016 9:42 AM
(From the article) : If you want your business' content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page -- to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) -- you need to optimize your Facebook presence.
Everett Bowes's curator insight, June 5, 2016 10:22 AM
Great tips!!
Scooped by Jeff Domansky
June 3, 2016 11:00 AM
Scoop.it!

How CNNs Spanish Site Reaches Its Global Audience Online

How CNNs Spanish Site Reaches Its Global Audience Online | Public Relations & Social Marketing Insight | Scoop.it

Juan Andres Muñoz was in his bedroom when he first tweeted news of Osama Bin Laden’s death to hundreds of thousands of followers of CNN’s Spanish language network, CNN en Español.“


I remember I was at home, and back at that time we didn’t have a lot of people working on social – I was doing a lot of the tweeting myself. I saw emails coming in, and everything indicated that it would be a big big story. As soon as it was confirmed by CNN, I tweeted immediately from the main CNN en Español account.“


I tweeted that from my room. It went all around the Spanish-speaking world, and ended up being one of the three biggest breaking news tweets on the event.”


That experience confirmed to Juan just how effective social media could be in spreading news and information....

Jeff Domansky's insight:

News Whip talked to the Head of Social Media and Digital at CNN's Spanish language network about reaching readers effectively around the Spanish-speaking world. His advice to journalists is equally valuable for bloggers.

No comment yet.