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Scooped by
Jeff Domansky
June 14, 2016 1:04 AM
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Looking for tips to improve your mobile Blab broadcasts? Discover how to successfully broadcast on Blab from your smartphone. Do you want to broadcast live video from Blab with your mobile phone? Looking for tips to improve your mobile Blab broadcasts? Business owners and marketers can use Blab to interact with customers and prospects in real time, from anywhere. In this article you’ll discover how to successfully broadcast on Blab from your smartphone....
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Scooped by
Jeff Domansky
June 13, 2016 7:59 PM
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Subscription services have become popular among online shoppers, but those same shoppers are also abandoning these services.
Through these subscriptions, customers make recurring payments and receive order shipments at regular intervals, and they have become popular because they let consumers refill products they need to replenish often, such as health and beauty products.
These services typically personalize orders based on a shopper's interests and style, which the companies often learn through connected social media accounts and quizzes. This experience mirrors the personalized service customers would get inside brick-and-mortar stores from sales associates.
So interest in these services has remained high, as 10% of U.S. shoppers have enrolled in one, and another 33% would consider doing so, according to the latest UPS Pulse of the Online Shopper report.
But satisfaction in these services is dropping, as 61% of those who have signed up have since canceled. And there are four main reasons why....
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Scooped by
Jeff Domansky
June 13, 2016 3:20 PM
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Have you been thinking about turning your organization's communications into your version of a metropolitan newspaper newsroom? Here are some examples you should look at.
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Scooped by
Jeff Domansky
June 13, 2016 11:17 AM
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And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."... Woof, that was dull. Are you still with me? I swear, not even adding a tidbit about his cats would liven that bio up. To be fair, in certain contexts, your professional bio does need to be more formal, like Mr. Erickson's up there. But in many cases, writing a bio that's readable -- even conversational -- is actually a really good thing. That means dropping that traditional format of listing your accomplishments like a robot and cramming as much professional-sounding jargon in there as you can....
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Scooped by
Jeff Domansky
June 13, 2016 10:55 AM
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If you think the way that retargeting ads follow consumers around the internet is a little creepy, just wait. Retargeting is only getting warmed up. We’re all used to seeing ads for products that we’ve browsed online suddenly pop up ad infinitim on every other site we visit. Retargeting ads are 76% more likely to be clicked than regular display ads. But advertisers are increasingly able to use behavior in one channel to drive a marketing message in another. No longer limited to siloes, retargeting increasingly spans desktop, mobile, and apps. There is even some retargeting experimentation integrating mobile with offline out-of-home billboards....
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Scooped by
Jeff Domansky
June 12, 2016 5:51 PM
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A friend shares a great article with you. Intrigued by the headline, you click, excited to read something smart, pithy, nuanced. But then something happens—you’re bombarded by ads. Perhaps it’s a small sidebar video that automatically plays with sound, maybe a blinking neon sign that floats around the browser taunting you. How rude, right? So rude, in fact, that it makes you want to close the tab before you reach the second sentence of the actual article.
For anyone who regularly reads the internet, this pattern is far too common. Users are expected to dodge ads just to get the content they want to read or watch. Publishers probably hate it, too, but they have to serve the ads. It’s supposed to be the cost of doing business.
But according to a new study published in the Journal of Marketing Research, such intrusive advertising may actually be bad for business....
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Scooped by
Jeff Domansky
June 12, 2016 4:45 PM
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Even online, long copy has proven its effectiveness. Groove's founder Alex Turnball grew conversions by 100% when he tested a long-form landing page, and CrazyEgg saw conversion rates improve by 30% when it tested a long copy landing page.
With long copy, a brand can increase trust, break down the viewer's objections, and provide her with a better understanding of the product or solution. It gives your brand a chance to tell a more complete story, and in the process, more thoroughly convince the person that your brand is the best brand.
The main objective is to maximize the impact of every word and phrase. People do not read bad copy, irrelevant copy, and plain boring copy.
Check out the below examples of long copy to become a more prolific copywriter
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Scooped by
Jeff Domansky
June 12, 2016 2:43 PM
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Nearly 250 years later, in a world defined by technological change, we see the same fears and concerns. As of September 2015, Amazon had 30,000 Kiva robots automating its warehouses, increasing efficiency and reducing the need for pick-and-pack labor. And at the same time, demand for software developers continues to rise, as Marc Andreessen’s famous 2011 statement that “software is eating the world” becomes ever more true.
Over the next decade, we’ll see this pattern play out once more in the nascent Internet of Things (IoT). With an industry defined by “bringing physical things online,” many IoT business models are predicated on improving efficiency by eliminating labor. We see companies connecting garbage cans to the internet to improve the efficiency of deploying waste collectors — which means we’ll need fewer waste collectors. Drones are dramatically reducing the time it takes to survey a plot of land — which means we’ll need fewer surveyors. Every industry that involves electronics or equipment can expect to be disrupted in this way over the next 10 years.
So the same question that was asked in the late 1700s remains: Will this new technology eliminate jobs? No....
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Scooped by
Jeff Domansky
June 11, 2016 10:14 PM
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Today, music festivals number in the thousands, taking place around the globe and embracing all kinds of popular music. Here, we’ll look back at some of the biggest music festivals, from the mid 1950s to the present, and focus on an essential part of their culture: festival posters.
Indeed, from the very beginning, graphic design and (especially) festival posters have been an integral way to shape each festival’s unique brand and echo their creative spirit. It’s fascinating to look back and see how modern music festival poster design evolved from historical precedents. Let’s dive in....
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Scooped by
Jeff Domansky
June 11, 2016 3:06 PM
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Social media is more than just a key to driving sales, it can also be a helpful source for founders to project confidence and grace, or to stay cool during times of crisis.
That's according to a new study called "C-Suite, Social Media, and Brand Reputation" from BRANDfog, a social media consulting startup that helps Fortune 1000 executives improve their web profiles. It revealed that three-quarters of those surveyed (500 U.S. employees from different companies spanning various industries) believe that social media engagement in the C-suite makes a brand seem more honest and trustworthy.
Since 2013, there's been a 15 percent increase in the number of respondents who believe that social media engagement makes CEOs more effective leaders, it found.
"Most companies are good at utilizing social media on the brand level, but social media at the C-suite is much more strategic," said Ann Charles, founder and CEO at BRANDfog. Prior to launching the company in 2009, Charles held chief marketing positions at several tech startups, and later ghost wrote quarterly earnings scripts for executives.
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Scooped by
Jeff Domansky
June 11, 2016 2:24 PM
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You asked and we answered! Learn the top 15 most FAQ to Instapage customer service, answered by Head of Customer Support, Marius Laza.
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Scooped by
Jeff Domansky
June 10, 2016 7:38 PM
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Hillary Clinton’s “delete your account” moment was no fluke: Her tweet heard round the world was just the most viral example of her newly aggressive effort to take the 2016 fight directly to Donald Trump on his favorite social media turf.
After a long primary campaign in which Trump has used Twitter to pump out an endless stream of taunts at rivals and gobble up news coverage, Clinton’s campaign has rolled out a strategy in recent weeks to turn the presumptive GOP nominee's own words against him — with some sly sarcasm and snark. Her barbs may appear off the cuff but are sometimes planned and edited well in advance, making the Clinton-Trump war on Twitter an extension of the contrast between their distinct political styles: staff-driven and tightly scripted versus shoot-from-the-hip, aggressive and biting.
Thursday’s skirmish represented the peak Twitter moment of the 2016 campaign so far. When Trump tweeted out an attack on President Barack Obama's endorsement of “Crooked Hillary,” her campaign responded five minutes later with “Delete your account” — a time-honored social media jibe that quickly became her most popular tweet ever, with more than 420,000 retweets and over half a million likes by Friday afternoon. (That far surpassed the traffic of Trump’s infamous “Taco Bowl” tweet from Cinco de Mayo.)
Trump waited more than two hours to tweet a response to Clinton: “How long did it take your staff of 823 people to think that up — and where are your 33,000 emails that you deleted?”...
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Scooped by
Jeff Domansky
June 10, 2016 7:12 PM
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Two athletes have dominated the top of Forbes’ annual look at the highest-earners in sports over the past decade and a half: Golfer Tiger Woods landed the No. 1 spot 12 times, while boxer Floyd Mayweather ranked first three of the past four years.
But with Mayweather hanging up his gloves and Woods hampered by injuries, there is an opening at the top. Filling the gap is the biggest star in the biggest sport on the planet. This year, soccer icon Cristiano Ronaldo is the world’s highest-paid athlete, with earnings of $88 million over the past 12 months from salary, bonuses and endorsements. Ronaldo is only the second team athlete after Michael Jordan to rank as the top-paid since Forbes began tracking athlete earnings in 1990.
It is a good time to be a world-class athlete in a popular team sport. TV money is fueling massive increases in player salaries across baseball, basketball, football and soccer. The cutoff for the top 100 athletes is $20.8 million, up $2 million over last year....
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Scooped by
Jeff Domansky
June 13, 2016 8:26 PM
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... because fake reviews are not only immoral -- but also illegal
It's never been easy to earn customer's favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all strive (or at least we should) to encourage our clientele to share their experience with our service and product. Unfortunately, waiting for a natural regular inflow of customer reviews is a "plan" that will often bring rather disappointing results.
The thing is You Need a Strategy. A strategy that is better than the one already adopted by your strong competitors. A strategy that will turn your customers into your private brand advocates. It will not take overnight to plan it and execute it but it will make a difference in the long run.
Having your own Review Gathering Strategy is important. So, if you are clueless of how your business could benefit from it, you've finally found out the reason why you suck at securing customer reviews, now you only need to work your way around it....
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Scooped by
Jeff Domansky
June 13, 2016 7:27 PM
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A one-star rated product listed on Amazon.com Inc.’s site sells better than a product with no reviews or ratings at all, said Chad Brandon, key account manager of Amazon for athletic footwear manufacturer Asics.
When it comes to new products on an online marketplace, reviews matter more than price, said Fahim Naim, founder of e-commerce consulting firm eShopportunity. Those insights were shared at the “Amazon & Me” workshop this week at the Internet Retailer Conference & Exhibition in Chicago.
Brandon and Nahim both suggested that first-party Amazon sellers, which are manufacturers that sell wholesale to Amazon, utilize Amazon Vine. The Amazon service puts products in front of customers to review. Amazon selects customers based on their reviewer ranks, "which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers," according to Amazon. Sellers pay Amazon a fee for the service and can't influence whether the rating is positive or negative. Customers aren't paid to write reviews....
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Scooped by
Jeff Domansky
June 13, 2016 11:31 AM
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Mobile video ads are poised for massive growth in the next five years. Revenues from these ads will grow from $3.54 billion in 2015 to $13.3 billion in 2020, which marks a 30% compound annual growth rate (CAGR), according to PwC's annual Global Entertainment and Media Outlook report. This means that mobile video ads will be the fastest-growing digital ad segment in the next five years. They will easily surpass desktop Internet video ad revenues, which are expected to grow at a 19% CAGR through 2020. Furthermore, revenues from mobile ads are set to surpass revenues from desktop video ads this year, with $5.6 billion for mobile and $5.1 billion for desktop, according to the report....
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Scooped by
Jeff Domansky
June 13, 2016 11:07 AM
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A new report from Pew Research Center shows an increase in the number of people in the United States getting their news from social media platforms. The report revealed that more than 62 percent said they get news on social media, which is about a 13 percent increase since 2012.OK, what else is new? Facebook is becoming more like Twitter as a news source.That might be your reaction to what is already a clear trend of people turning to social media for their news. But what does that mean for media outlets? We dig into the numbers here to translate them into actionable insights....
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Scooped by
Jeff Domansky
June 12, 2016 6:04 PM
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On Monday, Gucci will release its latest fashion film, a Gia Coppola-directed spin on the tragic Greek love story of Orpheus and Eurydice, set in present-day New York City and starring Lou Doillon, Marcel Castenmiller, Laura Love, Rocco Di Gregorio, among others. Coppola and stylist Arianne Phillips worked in tandem with Alessandro Michele to capture the dreamy feel of the hot-shot creative director’s Pre-Fall 2016 collection, which the film — shot across five locations and broken into four episodes — was created to promote. Michele even designed a custom pink 10-foot long wedding veil for Doillon’s character.
But while shorts like these are nothing new, the genesis of the film was fairly unorthodox. Instead of tapping its internal marketing team or a traditional agency, Gucci worked with 23 Stories, the branded-content studio launched in January 2015 by publishing giant Condé Nast. Beyond Gucci’s own marketing channels, the film will be distributed through six Condé Nast (US) properties — Vogue, GQ, the New Yorker, W, Vanity Fair and Pitchfork — which, together, attracted a total of about 32 million unique visitors in April 2016, according to Comscore. Beyond their URLs, those six publications boast a cumulative social media following of nearly 67 million. The film will also be promoted via Vogue China and Vogue Japan. Gucci and Condé Nast suggest the project is bigger and more ambitious than anything else either party has previously done in the branded-content space, both in terms of the level of talent recruited and also the scale of the production.
To be sure, the Kering-owned Italian luxury house has the resources and capacity to create video content like this on its own. But Gucci is after Condé Nast’s larger, and presumably more diverse, audience. For instance, Gucci has 8.8 million followers on Instagram while these six titles combined have about 18.5 million. In this deal, Pitchfork’s millennial male followers — an important demographic for Gucci under Michele — are as crucial to the equation as W’s affluent luxury consumer....
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Scooped by
Jeff Domansky
June 12, 2016 5:28 PM
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I've scoured the web for the strategies that have performed best in numerous tests and case studies.
In this article, I’ll show you 14 data-driven techniques to optimize the conversion rates of your landing pages (and how you can implement them).
First, take a look at this infographic on the landing page design best practices to get an idea of what I'm talking about....
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Scooped by
Jeff Domansky
June 12, 2016 4:38 PM
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Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action.
And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.
Download our full collection of 101 call-to-action examples here for even more CTA ideas.
To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....
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Scooped by
Jeff Domansky
June 11, 2016 10:29 PM
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There are definite advantages of using your name and definite advantages of blogging anonymously. I am going to talk about some of the different options that are open to you that may be in between each choice.
This is one of the decisions that bloggers face when starting a blog. Most at least ponder the question. Many use their real names straight away, but others really grapple with this decision.
Note: this episode can be listened to in the player above or on iTunes or Stitcher....
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Scooped by
Jeff Domansky
June 11, 2016 6:36 PM
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Immersive storytelling is a technique that is finding its way into new spaces such as theatres, games, documentaries, advertising and journalism. The aim is to give people the feeling of really ‘being there’, calling on 3D gaming, virtual and augmented reality technologiesin the process. Tech is making our media more entertaining, hard-hitting and unique.
Over the last year, immersive storytelling has erupted. Here are four recent examples of how to do it well. Each one demonstrates how the media and tech industries can take the principles of immersive storytelling to make better communications and entertainment. Some examples give us 15 minutes of fame, some use immersive storytelling for good, but all of them are brilliant in their own way....
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Scooped by
Jeff Domansky
June 11, 2016 2:59 PM
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As PR pros, we all know there are those pitching missteps that journalists loathe. There are surveys telling us what they prefer and advice on how they like to be pitched.
Did you know, though, that there's a Twitter account where journalists share #PRfails?
Yes, @SmugJourno retweets reporters' #PRfail tweets.
It's a fun account to follow, as not only are many of them laugh-out-loud funny, but you can also gain valuable insight into what not to do when pitching journalists. Have a look....
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Scooped by
Jeff Domansky
June 11, 2016 2:12 PM
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Do you want to bring more pop to your social media marketing?
Looking for video tools to help?
The right tools make it easy to create engaging video content.
In this article, you’ll discover six tools to create and improve your social media videos....
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Scooped by
Jeff Domansky
June 10, 2016 7:32 PM
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As of March, there were 197,800 Americans working in the “internet publishing and broadcasting” sector versus 183,200 people working for U.S. newspapers.
The BLS data goes back to 1990, and since then employment at newspapers has fallen by nearly 60 percent, having peaked in June 1990 at 457,800 people. The number of newspaper jobs has fallen consistently since then.
Digital publishing, meanwhile, has grown considerably. Throughout much of the early 1990s there were around 30,000 online publishing jobs, though that figure grew to 112,000 by 2000. Then the dot-com bubble burst and the number of jobs shrunk by about half....
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Blab could be useful for your next training session, meetup or small event. Note, currently app is iPhone only.