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Most prospects have tens (or even hundreds) of pending LinkedIn invites to respond to -- which means that when they finally get to yours, it’s only getting mere seconds of attention. And in such a short span of time, a single bad line can condemn your invite to the “ignore” pile. If you want your invites to get accepted, check out nine clunkers to never use again... 
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Twitter is continuing its evolution from a “microblog” to a multichannel online media platform with the addition of live streaming video, and Bloomberg Media is among the first big publishers to leverage the new capabilities. A new partnership is bringing Bloomberg TV programs to Twitter.Announced Tuesday, the deal will give Twitter users access to live streaming video versions of Bloomberg TV programming, including “Bloomberg West,” a technology program based in San Francisco and focused on the latest tech developments in Silicon Valley and around the world; “With All Due Respect,” in which veteran political journalists Mark Halperin and John Heilemann analyze the latest twists and turns of the current electoral contest; “What’d You Miss,” a daily roundup of market events hosted by veteran financial reporters Joe Weisenthal; and Bloomberg’s live coverage of the major markets. Bloomberg Media CEO Justin B. Smith stated: “By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners."...
Jeff Domansky's insight:
Bloomberg live streams programs signaling the evolution of Twitter into a full multimedia channel. Watch for rapid growth!
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Have you tried to market your brand through influencers? Maybe you’ve failed to see positive results from your influencer marketing campaign. Or maybe you’re just new to this marketing method and you want to know how to make it work for you. There are several types of influencer marketing campaigns and the important thing is to find one that’ll be perfect for your brand and audience. Let’s first take a look at how exactly brands useinfluencer marketing based on an Augure study. The study shows that 93 percent of marketers report increased visibility from influencer marketing. Seventy-five percent use the channel to generate new leads, while 76 percent consider it an effective way to earn customer loyalty....
Jeff Domansky's insight:
93% of marketers report increased visibility from influencer marketing. Using these ideas can help boost your business ROI.
rodrick rajive lal's curator insight,
July 15, 2016 5:52 AM
From content marketing we move on to influencer marking, as we move on with times. Influencer marketing targets important people who matter, industry giants whom we can tap as a target audience.
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We looked at the performance of website content in terms of likes, comments and shares for different publishers in June. Here were the main talking points: – The Huffington Post retain their place at the top of the rankings as the most engaged publisher on Facebook, followed by BuzzFeed. – Brexit news coverage, analysis and opinion boosts engagement rates for numerous publications. – Top publishers shift their engagements to native content strategies. These were the ten most engaged sites of the month, ranked by total Facebook engagement....
Jeff Domansky's insight:
Who were the biggest publishers on Facebook last month, with data and analysis for the top 25 sites?
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Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe the hype? Here are some statistics to prove the point. According toSyndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets....
Jeff Domansky's insight:
Video rocks!
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Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work - unlike creating new content from scratch - and it brings a lot of benefits to the table. The only catch is that you need to have content that can be updated, and that your blog already has steady traffic and a decent email newsletter list. Otherwise, while you’re still free to apply this method, you might want to focus on other types of growth for your blog, such as increasing traffic and adding to your newsletter list by publishing new content. So, the main purposes of updating older content is to increase existing traffic to your blog, to get a piece of content higher in rankings, or use tweaks in order to improve conversions....
Jeff Domansky's insight:
Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work - unlike creating new content from scratch.
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Dronestagram, a drone photography sharing website, recently announced the winners of its annual contest, and the photos are incredible. Contest categories included nature, sports, and travel, with the winners of each category awarded the opportunity to have their photographs featured in National Geographic. They also received a new drone or drone gear, depending on which place they won. The photographs were judged by a National Geographic editor, a National Geographic photographer, and Dronestagram's co-founders, Eric Dupin and Guillaume Jarret. This was the international contest's third year....
Jeff Domansky's insight:
See these amazing drone images that capture the world from up in the sky.
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The idea is to simply turn your employees into brand advocates on social and leverage their social connections to crank up your social reach exponentially.
Jeff Domansky's insight:
Here's a useful reminder of five key elements in an employee advocacy program.
Annemieke Wehberg's curator insight,
October 6, 2016 7:46 AM
Waar let je op als je wilt werken met de implementatie van een #employeeadvocacy programma? Lees hier 5 belangrijke elementen.
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A search on Google will now display relevant tweets from Twitter in addition to its other results, a move aimed at adding a real-time element to Google.
Jeff Domansky's insight:
If you use Twitter as a primary social media channel, these are valuable tips to benefit from search engine optimization on Google.
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In a television appearance in early June, Michael W. Ferro Jr., the chairman of the newspaper and magazine publishing company Tronc — formerly known as Tribune Publishing — made an astonishing claim.
Jeff Domansky's insight:
Tronc, formerly Chicago Tribune publishing, hopes to move from 200 videos daily to 2000 by using automation among other strategies.
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The change you are seeking in business writing varies depending on what you’re writing. For example: - A white paper seeks to change your opinion about a company. - A marketing email seeks to create loyalty or purchases. - Advertising creates a favorable impression toward a brand. - A web page educates you about products and pricing. - Instructions seek to educate you about how to use a product. - A research report gives you insights on how a market is changing. - An email to your boss explains a problem and proposes solutions, changing her priorities. - An email to your staff explains a change in strategy and seeks to modify their behavior. In all these cases, the reader is different — smarter, better informed — as a result of reading. This is the desired change in the reader. As a reader, you might take action (call the company, buy the product, use the product, change your approach to a market, run the company differently, change what you do at work that day). You might not; you might just save the information for later, or use it to support what you were going to do anyway. But if there is no change in the reader, you’ve wasted the reader’s time, violating the Iron Imperative....
Jeff Domansky's insight:
Change - don't leave your writing without it.
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Not sure where to start? That’s okay. This article will teach you the fundamentals. You'll learn how to drive audiences to read every word you write. You’ll learn how digital copywriters -- you know, marketers who use words to convert people online -- get and keep the most valuable commodity on the internet: attention. However, in order to command an online reader’s attention, you have to first understand how they read. The answer, of course, is that they’re not reading at all. On the internet, the majority of people are actually skimming. In fact, according to research performed by Jakob Nielsen, of the Nielsen Norman Group, only 16% of people online read word-by-word. Just about everyone else is a scanner, picking text apart for the bits that are valuable to them. Knowing that, there are several ways you can write to make the process easier for people, ensuring that your message is entirely received. Ready to learn a valuable skill?...
Jeff Domansky's insight:
Learn how to create writing that’s effortless to consume by following these three basic principles.
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It may be hard to believe, but YouTube is the second largest search engine in the world behind Google, and the second most visited site on the web. This is the kind of traffic you can’t ignore. In other words, by harnessing the power of YouTube, you can increase your brand’s visibility exponentially. However, with 300 hours of video uploaded per minute, making your content stand out from your YouTube competitors can be tough – so learning the techniques for getting a video to rank well on YouTube is of prime importance. In this article, we reveal ten of the most important ranking factors that are key to optimizing your YouTube presence. By the time we’re done, you’ll have a far clearer idea of what you need to do to achieve greater success with YouTube....
Jeff Domansky's insight:
Excellent SEO tips for better search engine ranking on YouTube. Recommended reading. 9.5/10
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Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn't do them justice. That's why we curated 34 of the most common marketing acronyms and 41 of the most common business acronyms -- and put them into an epic glossary you can skim, study, or bookmark and save for later...
Jeff Domansky's insight:
Check out these 75 common marketing acronyms and abbreviations you can skim, study, or bookmark to save for later.
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More than 30 million people use Medium each month. They come here in search of something worth reading. Something substantial. And you can give it to them. Medium’s algorithms put you on a level playing field. Your stories can dominate news feeds. You can crack Medium’s Top Stories list. You can beat out professional writers and celebrities. I’ll show you how....
Jeff Domansky's insight:
Excellent tips on using Medium to increase your reach and influence.
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If you want to capture more targeted leads, then your landing page has to convey your message well. But, the truth is that most landing pages don’t convert, which is why most people complain about low conversion rates. You can change the story by following 6 steps to create high-converting landing pages....
Jeff Domansky's insight:
Neil Patel offers practical ways to get better results with your landing pages.
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The typical blog post has the lifespan of a fruit fly. You work your fingers to the bone putting together a great article and, if you’re lucky, you get 36 hours of engagement out of it. After that, it’s back to the salt mines to create a new article to feed the insatiable web. That’s the life we used to live at DigitalMarketer. In 2015, we realized there is another way to create blog content that is not only easier, but also exactly what your audience, customers, and Google want. By doing this we revived a dead, two-year-old blog post – to the point where it’s still thriving 9 months later. See what I mean…
Jeff Domansky's insight:
Use this 3-step process for updating and republishing old content. See immediate and long-lasting results creating easier content that's exactly what your audience wants.
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The Dawn of CEO Activism: Study by Weber Shandwick and KRC Research | Institute for Public Relations
Americans hold a more favorable opinion of CEOs who take public stances on controversial topics, according to “The Dawn of CEO Activism,” a study released by Weber Shandwick and KRC Research. Weber Shandwick has identified CEO activism as a factor that can “drive and differentiate corporate reputation.” Leaders taking a stance on hot-button issues is powerful. However, “The Dawn of CEO Activism” advises caution, stating that CEOs should be careful in choosing topics they speak out on. The research, which can be found here, extracted five key tenets of CEO activism, illustrating the pros and cons of vocal corporate leadership....
Jeff Domansky's insight:
Interesting reputation management and leadership insight with marketing implications as well.
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We’ve entered the most profound era of change for financial services companies since the 1970s brought us index mutual funds, discount brokers and ATMs. No firm is immune from the coming disruption and every company must have a strategy to harness the powerful advantages of the new financial technology (“fintech”) revolution. The battle already underway will create surprising winners and stunned losers among some of the most powerful names in the financial world: The most contentious conflicts (and partnerships) will be between startups that are completely reengineering decades-old practices, traditional power players who are furiously trying to adapt with their own innovations, and total disruption of established technology & processes....
Jeff Domansky's insight:
Disruption is the new future reality for the financial technology sector.
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Tuesday marked the second annual Amazon Prime Day, which provided Amazon's premium members with deep discounts on a number of products.
Jeff Domansky's insight:
This is a fascinating list with some very interesting differences between countries.
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While GE has consumer-facing boards on Pinterest, it’s the company’s B2B boards that get the lion’s share of attention—especially its Badass Machines page. It features the “biggest and baddest technologies produced by GE.”
Jeff Domansky's insight:
Good reminders that visuals matter when it comes to content marketing.
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From
medium
I just did what no startup founder is ever supposed to do.
Jeff Domansky's insight:
Interesting story about a startup failure and how the founder handled it all.
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The advertising model was broken, and Bill Grizack knew how to fix it." At The Variable, it was my job to invent the future of creative advertising strategy," his LinkedIn profile boasted. "I developed the staff and the technology that leveraged big data into meaningful creative insights, and built a creative team that new [sic] how to use those insights to create brilliant work." Switching to the third person, he wrote: "One of the luckiest periods in his life was working on both Coca-Cola and Jack Daniel's at the same time. For a man that went to college in the Southeast, there isn't much better than that." Those statements, like so many others made by Bill Grizack, were lies....
Jeff Domansky's insight:
What an amazing story of greed, lack of diligence and hype. All the things that make the industry of Mad Men more made up of Con Men. Recommended reading! 10/10
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Every now and again someone complies a list of words that need to be kicked to the curb because the list builder claims such words are overused, overblown, and otherwise tired. Sometimes they're right.And other times? They aren't so right, at least not so right for everyone. Some people truly deserve the words that others dismiss as overused or in need of being avoided. Maybe you deserve some too. The real crime seldom has to do with a word being cliche, but rather the author or orator using a phrase or opinion that betrays a lack of original thought — power word and omit lists, inclusive. ...
Jeff Domansky's insight:
Rich Becker reminds us that using a cliche is only a crime if it's lazy, not accurate. A good writing reminder.
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Donald Trump's national spokeswoman Katrina Pierson explains why she wore a necklace made of bullets on live television.
Jeff Domansky's insight:
In the light of all of the gun violence in the US, this clip is a sad reflection of insensitivity, disregard for victims of violence, self-centeredness and shallow thinking by Trump's spokesperson. Typical.
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Unless you want your LinkedIn invite to go straight to the rejected pile, HubSpot suggests you avoid these 9 phrases.