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Using internet based technology is what the term edetailing refers to in the pharma and healthcare industry. This is now being used by a good number of pharmaceutical companies all over the world for the purpose of ... 
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E-detailing has a number of advantages over the sales force promotion. Unquestionably, the cost per detail of e-detailing is much lower than that of in-person detailing. Furthermore, it doesn't make any confusion in terms of ... Via Thierry Geufroi
eMedToday's insight:
Beyound costs per visit is much lower in self directed e detailing, a big issue not discussed so much is
" Furthermore, it doesn’t make any confusion in terms of contents delivery. In many cases, sales representatives generate confusion while delivering marketing messages. E-detailing provides accurate set of data and message."
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mobihealthnews Mobile health is touted as affordable, but costs still seen as barrier mobihealthnews GSMA mHealth The mobile industry's GSM Association recently funded a survey of 2,000 healthcare providers, patients and consumers in four different...
eMedToday's curator insight,
June 18, 2013 8:41 PM
Key of survey;
The survey’s top line metric is that 89 percent of providers, 75 percent of patients, and 73 percent of consumers believe that mobile health offerings can convey significant health benefits.
The group’s concerns about costs associated with mobile health offerings were perhaps the most interesting metrics collected by the pollsters.
Now hospitals, Pharmas, health insurance companies need to take note:
If you are not on the mobile wagon, then you will be left behind.
Christine Winters's curator insight,
June 19, 2013 8:36 AM
New study affirms mobile health needs to be part of an overall strategy to engage and empower patients in their care.
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Delivering value to Doctors, Patients, Hospitals and Pharma’sA Mobile App Solution For Pharma’s
eMedToday's curator insight,
June 18, 2013 8:00 PM
Interesting new mobile app under development in Aisa, http://www.emedtoday.com
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Medical education is increasingly about debate and discussion. Here we comment on how apps can help apply that attitude to CME. Via Olivier Delannoy, eMedToday
eMedToday's curator insight,
June 17, 2013 9:00 PM
Key point:
"Fortunately, we are now seeing the emergence of tools that will help add a new dimension to continuing education; one where even a rural primary care physician can participate in thoughtful debate about the latest hypertension guidelines with far flung peers." Pharma should selectively offer some of these tools to doctors in a e detailing platform solution
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Survey of physicians suggests tablets more useful than smartphones HealthCanal.com “These two reports provide useful insights into how physicians use technology to interact with patients, physician satisfaction with mobile devices and apps, and the...
eMedToday's curator insight,
June 16, 2013 8:53 PM
The conclusion:
- Two reports from AmericanEHR Partners based on a survey of nearly 1,400 physicians suggests that tablets are of greater use for clinical purposes than smartphones.
Note howver, the word clinical.
Buried in the report was an interesting fact.
About 70 percent of physicians use their smartphone to research medications at least once weekly.
This is clear indication the a Pharma should develop an e detailing platform wihich allows doctors to use a medical reference for doctors to search for drug information
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According to Mhealth news “Lydia Bernstein, the director of clinical programs at Harvard Pilgrim, said that the traditional ways of reaching out to patients aren’t cutting it anymore, and... [[ This is a content summary only. Via Olivier Delannoy, eMedToday
eMedToday's insight:
A pharma should design or accept one of the many solid mobile apps for adherence and put that app on a mobile platform under their brand name.
eMedToday's curator insight,
June 15, 2013 11:24 PM
The answer to the question, as expected is NO.
"Remember that 1/3 of patients never fill their Rx’s and 1/3 of patients fail to take medications as prescribed" Adherence is a huge problem for Pharma.
However, a great number of mobile apps are on the market making patient medication possible, particulary with games
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The study, dubbed the Healthcare Marketers Trends Report, surveyed more than 200 qualified executives from a range of medical fields and asked about a number of topics including marketing budgets and the many ... Via eMedToday
eMedToday's insight:
Pharma are being pushed for cost reduction.
The quote is so true. The Big Pill is gone and Pharmas need to create new ways to engage doctors and patients and that way is e detailiing
eMedToday's curator insight,
June 14, 2013 8:52 PM
Even though the article is on reducing budgets there is one great quote.
"The era of Big Pharma, and marketing of the magic of a pill, is gone," Kate Cronin, global managing director at Ogilvy CommonHealth Public Relations, told the news source. "Now it's about everything that surrounds a pill, including services, disease awareness, education and prevention."
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Since a decent portion of pharma marketers enter a digital management role with little or no actual digital marketing experience, I thought it would be helpful to provide some edicts to ensure fruitful digital marketing campaigns ...
eMedToday's insight:
Interesting statemenents
"Like it or not, it’s absolutely time to begin thinking mobile-first. About 85% of HCP’s are using a tablet in their practice (and it’s almost entirely an iDevice) and 1 in 3 people in the US now own a tablet as well. That, coupled with the penetration rate of smart phones, means your brand had better be ready to provide mobile optimized content, tools, and resources for your users. Given that a decent percentage of medications are being prescribed based on the brand preference of the patient, owning the point of decision can be a key differentiator" The is the REASON to do e detailing.
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Article from Base Articles and entitled An Anatomy of EDetailing for Idiots - By anna smith
eMedToday's insight:
summary:
"Among all these above mentioned activities virtual detailing is the most frequent of all and there can be hardly any doubt that if executed properly this particular activity can result in a number of important benefits like" 12 benefits are listed. All sound.
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Every part of the health and wellness industry stands to benefit by incorporating mobile applications. Representatives in Pharmaceuticals can use a tablet application to quickly explain the benefits and contraindications of a ...
eMedToday's curator insight,
June 10, 2013 8:47 PM
"Everywhere you look, companies are using tablet devices to support the sales process. According to Apple’s 2011 report, 92% of Fortune 500 companies have integrated iPads into their business. Companies who don’t adopt mobile into their strategy are in danger of being left in the dust" Will hospitals or Pharma be left in the dust???
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Based on a comScore longitudinal study of a permission-based panel of 1,000 U.S. physicians HCP Content websites such as Medscape.com, which provide content or services catering specifically to phy...
eMedToday's insight:
Conclusion:
"Their primary job was not to “sell” but to help physicians get information about their product to answer their questions. They were available all day via the Web and also were available via text messaging. Compared to the test group of regular sales people the control group had a higher rating and was 3X as likely to be engaged as the group consisting of salespeople." On e detailing you need to sell Value Not Products
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The evolution of new information and communication technologies (ICT) has designed an innovative model to transmit data in the healthcare field.
eMedToday's insight:
This is very good presentation oh how one site in Italy has created a innovative portal for healthcare professional with a focus on information. Good framework for Pharma to consider when developing a e detailing platform for doctors.
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New Pharma Digital Marketing Benchmarks Reveal Significant Increase in ...
eMedToday's insight:
Even though e detailing is not discussed directly, clearly it is on lone marketing and Does Count
eMedToday's curator insight,
June 20, 2013 8:40 PM
" Based on comScore's permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical studies, these benchmarks show that online pharmaceutical marketing continues to have a positive impact on brand awareness and conversion among patients and prospects. The study also introduces new insights into conversion lift rates across various medication categories."
"Our annual benchmarking study has shown through the years that various online marketing methods have had a positive impact in increasing awareness and favorability toward pharmaceutical products, with branded website visits consistently generating the highest lifts in conversion"
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Tablet adoption could be a major trend for the pharma and life sciences industry in this year, especially when it comes to the iPad. Via Nikos Papaioannou
eMedToday's insight:
Time is a big reason.
"One reason is that that today’s pharma and medical device reps now see increased value in using the iPad for sales and customer engagement. One of the key factors? TIME. A while back, Andrew Tolve wrote for eyeonpharma that “reps in the med device industry used to represent two to three products; now it’s often seven to eight. Meanwhile, reps used to enjoy seven to 10 minutes with physicians; now they average two to four.”
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10 startups fueling pharma in social media
eMedToday's curator insight,
June 18, 2013 8:17 PM
These are some very exciting mobile apps which Pharma should study to determine how to incorporate the data.
Some of mobile apps could be incorporated into an e detailing platform
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Dominic Marchant, MD of DJM Digital Solutions, and Matt Lowe, Head of Digital at Creston Health, present a video report looking at the rise of the iPad in th...
eMedToday's curator insight,
June 17, 2013 9:18 PM
Great video.Shows the massive reasons for Pharma using ipads in their digital strategy.
Rather than buy a doctor a few expensive dinners or trips, give a doctor a ipad with pre loaded material on a drug, cme, apps, trackers, order sample, virtual conferencing set ups for self directed e detailing.
Is the better than facing the fact that only 7% of sales reps get over 2 minutes with a doctor, if at all
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Pharmas Companies Prepare to Grow Patient Adherence Through Mobile ...
eMedToday's curator insight,
June 16, 2013 9:07 PM
Conclusion
Pharmaceutical companies allocated an average of 47% of their mobile technology budgets to patient adherence reminder calls in 2012 according to a benchmarking study published by Cutting Edge Information. The question is? Can Pharma incorporate a patient adherence mobile app on an e detailing platform. The anwer: yes
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This half-day pharma conference is packed with senior executives and academic faculty who will participate in panel discussions to develop a roadmap for phar...
eMedToday's insight:
e detailing tates place within the mutl channel strategy of a Pharma. This is interesting video on the state of the sale industry for Pharmas.
eMedToday's curator insight,
June 15, 2013 11:49 PM
Interesting video on the state of Pharma Sales Industry
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Physician E-Sampling Programs an Important Part of Brand Management ...
eMedToday's curator insight,
June 14, 2013 9:06 PM
Take away:
Sampling programs have long been an important part of pharmaceutical brand management. But pharmaceutical organizations have realized the need for alternative ways to supply physicians with samples in the face of restricted access and declining sales force staffing.
One approach that has gained momentum is physician E-sampling - a program that enables physicians to order and manage prescription samples online.
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Genentech, the venerable biotech unit of Roche, has been cranking out new mobile apps to stay ahead in the biopharma world.
eMedToday's insight:
This is really an impressive record given the fact there are about 400 mobile pharma apps.
Genentech should make selected of this app avaiable to the doctor in an e detailing solution
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While I’ve moved most of the infographics I find to my Pinterest account, I wanted to capture and share this one from Stephen Wilkin’s blog since it hits so many of the points that I try to make with people. Via Olivier Delannoy, eMedToday
eMedToday's insight:
Fix the doctor communication at the point of care
eMedToday's curator insight,
June 14, 2013 6:13 AM
Great facts:
So, Pharma needs to take part in the education of drug medication with the patient. The best way to do that is with point of care information via a mobile app or patient e detailing platform.
Fixed adherence problem you fix the Pharma revenue problem
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eMedToday's insight:
The results
"Nearly 70 percent of pharmaceutical leaders say that the business model for companies selling drugs is broken and needs remodeling, according to a survey conducted by Booz & Co" This is a long discusion of how to approach sales force refreshing. Even though the points are sound what is missing is a solution which recognizes the role of digital and mobile devices in todys ecosystem.
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iQ.mercury 2 offers unique presentation capabilities, control, and content management to turn your individual sales reps into a world-class sales force. To r...
eMedToday's insight:
This is just an example of a sales rep e detailing solution on an ipad.
The other e detailing is self directed which does not require the sales rep
Even with this solution the sale rep needs to get in front of the doctor which is the problem
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eMedToday's insight:
This is where Pharma spend money
“If you really take a look at what pharma companies spend to improve market share: promotional spending, sales and marketing efforts addressed at prescribers, as well as American DTC (direct to consumer) and you put all that together and compare that to what’s spent on increasing adherence post-prescription, the ratio is 97 to 3.” However, the key question: Can you improve patient adherence by using a smartphone? Can you do that will a patient e detailing platform. Yes
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The defination
"Using internet based technology is what the term edetailing refers to in the pharma and healthcare industry. This is now being used by a good number of pharmaceutical companies all over the world for the purpose of communicating about their different services and products to the physicians and healthcare professionals."