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Want to learn more? Visit http://www.a-cross.com/health. Beverly Smet, Managing Director Belgium of Across Health, talks about the use of different eDetailin... 
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Video report looking at the rise of the iPad in the pharma sales model. Covering some of the basics and looking at the different publishing routes, this shor... Via Nikos Papaioannou
eMedToday's insight:
this short episode aims to give a brief but informative summary of the role of the iPad in the pharmaceutical industry with specific reference to e-Detailing.
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Dr. Ed Tucker of Janssen Research & Development LLC discusses how pharmaceutical firms need to approach social media. (RT @mitsmr: For pharma and other highly regulated businesses, #socbiz has as many obstacles as rewards. Via Olivier Delannoy
eMedToday's insight:
Social media is a difficult area for Pharma's. This article address how Pharma's can build trust and confidence for patients and doctors using socal media. Use of social media is a blunt approach. The Internet allows the use of a much more narrow and focused approach.
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This article is about whether pharma should sponsor or build physician online communities by Kay Wesley. Via Olivier Delannoy
eMedToday's insight:
Doctor accessing educational content is a way of professional life. This article gives some background on several ways to deliver information to doctors either through doctor community platforms for Pharma supported platforms. A table shows trade offs between the platforms.
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Pfizer increased its spending on online professional promotion by more than 90 last year, according to a study, a sign the drugmaker is emphasizing alternatives to live sales reps for detailing certain products. Via Thierry Geufroi
eMedToday's insight:
This is good example of a major Pharms dramtically increasing it spend on on line promotion.
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Pharmaceuticals companies are deploying adopting mobility solutions, especially Apple's iPad, for their sales staff, with benefits including enhanced detailing, (How to Properly Deploy the iPad Within the Pharma Sales Force : Via Nikos Papaioannou
eMedToday's insight:
this is an excellent check list to consider on the issues for deployement of a mobile strategy using ipads in the Pharma landscape of future marketing
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A rep walks into an HCP’s office. He’s relaxed and confident. After all, their last interaction went without a hitch. In fact, the weeks following the visit saw increased prescription rates of his brand. Via Nikos Papaioannou
eMedToday's insight:
This is key;If deploying iPads to the field is going to really pay off for the long term they are going to have to rethink the once a year “app” program and start building an incremental strategy for delivering value to the HCP. Give them things they can use in their practice and have something new and particularly relevant to their specialty or situation each time the rep visits. Think value not message. This means having a system that can easily distribute and manage content in the field and one that is flexible enough to be used to build tools that help the physician and works the way the rep works.
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As e-detailing has taken the pharmaceutical world by storm, more and more pharmaceutical companies are making diligent use of this detailing procedure to deliver well-constructed messages to physicians.
eMedToday's insight:
This detailing procedure not only sets up a solid platform to lure the attention of physicians but also provides a great opportunity to cut costs, maximize time of sales force and enhance physician prescribing.This article liste 3 types of e-detaling.
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Digital spending surges in 2012 as sales forces cut
eMedToday's insight:
In the USA, spending on e-detailing, e-mailing and webinar /webcast type promotion was up 65% over 2011.In the European top five countries, spending on these same digital channels was up nearly 40 per cent. While this growth. Technology advances are to the point where it can become part of a multichannel strategy..
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Matt Lowe and Dominic Marchant talk about how the Pharma industry first grappled with the web in the 90s, the rise of social platforms, the advent of mobile ...
eMedToday's insight:
Pharma need to embrace digital as their target audience, both patients and doctors are using smartphone in massive numbers. Digital is way to target audience with the right content at the right time
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Michael Kirby discusses how eDetailing has proven effective in giving sales reps greater access to physicians and eDetailing and sales reps work "better together." Via Nikos Papaioannou
eMedToday's insight:
The conclusion: the more effective the integration of a brand's sales and eDetailing efforts, the greater the positive change in prescribing behavior.
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The Pitts and the Pendulum: Swinging Toward a #Pharma Social Media Future http://t.co/OqCNqeZh1X Via Olivier Delannoy
eMedToday's insight:
This an excellent discussion of how Phramas can move forward with use of social media.
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Engaging doctors throughout product lifecycle maximises ROI PMLiVE Experience shows that engaging physicians at all stages of the product lifecycle, and supporting this activity with ongoing measurement and evaluation, helps pharma marketers...
eMedToday's insight:
Summary Experience shows that engaging physicians at all stages of the product lifecycle, and supporting this activity with ongoing measurement and evaluation, helps pharma marketers improve sales for mature brands as well as launch new products to market. This engaing is done on line
eMedToday's curator insight,
April 27, 2013 8:34 PM
Summary: Experience shows that engaging physicians at all stages of the product lifecycle, and supporting this activity with ongoing measurement and evaluation, helps pharma marketers improve sales for mature brands as well as launch new products to market. This engaging is done on line. 
Ashok Kumar's curator insight,
April 26, 2014 1:29 AM
This will help us * To enhance the brand cycle * To keep the doctor engaged with the brand* To reduce the cost of promotion
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Past and future development for pharma edetailing, to leverage return on sales. A core issue to Pharma's new commercial conduct. Via Isabelle Delignière-Léglise
eMedToday's insight:
This is an excellent overview of key issues to consider for e detailing
Jarek Kucia's curator insight,
April 11, 2013 8:22 AM
Polski rynek farnaceutycznu nadal nie jest gotów na tego typu rozwiązania. Głównie ze strony branży famaceutycznej.
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Thus the e-detailing marketing strategy is beneficial for both the doctors and for enhancing the sales growth of the pharmaceutical companies.E-detailing or electronic detailing is a marketing concept that is used by pharmaceutical companies in... Via Nikos Papaioannou
eMedToday's insight:
The key reasons for e-detailing is lack of communication between a doctor and sale rep. The time and money wasted on missed calls is huge. The internet allows correct information to be delivered on a preferred schedule to a doctor best done as a mobile app. Currently, there about 75% of sale reps use iPads.
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Despite pharma's best efforts to improve systems for calling on physicians, access to targets remains a problem across the industry. Many companies have turned to electronic resources as another avenue for communicating ...
eMedToday's insight:
e-detailing needs to be tied to other sales effort to get attention for doctors and contribute to success of any program.
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Pharmaceutical companies are buying iPads in the thousands. Agencies are building content management system for iPads and closed-loop-marketing solutions to address the big demand. Yet, what is the long term strategic value to iPad e-detailing? Via Thierry Geufroi
eMedToday's insight:
Pharma are buying huge number of ipads. However, rethinking the fabric of the relationship between the physicians and the pharmaceutical company should be a strategic ingredient in any strategy in the healthcare sector not just hardware.
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"#Pharma Still NOT "Digitally Mature." http://t.co/dafpAoOC4n
eMedToday's insight:
Pharma spend only 5% on digital detailing. Pharma’s have a long way to reach digital maturity with other industires.
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Even though this video is a few years old, gives good outline of types of e detaling techniques that can be used.