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How doctors prefer to engage with pharma part two - Articles In the second part of this new series, an oncologist, referred to as Doctor B, tells pharmaphorum's Rebecca Aris how he prefers to engage with the pharma industry and how this engagement... Via Ricard Robledo, Nikos Papaioannou, Lionel Reichardt / le Pharmageek 
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The use of Apple iPads for certain tasks in an internal medicine residency program fell short of initial high expectations, although users reported overall satisfaction with the tools, according to study results published in an article in... Via Richard Meyer
eMedToday's insight:
Even though new technologies are sometime over hyped, the conclusion on ipad use:
A recent report by Manhattan Research found that the rate of tablet adoption among doctors has jumped to 72 percent. And in a survey published earlier this year, nearly three-fourths of healthcare providers said that tablets improve their workflow. The latter survey consisted of 152 healthcare respondents who use tablets on a regular basis.
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eMedToday's insight:
Compliance is a big problem. A number of vendors have developed mobile apps around a game approach. Fun is a solid solution.
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eMedToday's insight:
Thei survey supports the conclusion that doctors are using smartphone in huge numbers. Over 75% of doctors in the US are using smartphone at work. What is surprising is the number of doctors using smartphones to make RX decisions from smartphone
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April Meeting PATIENTS 2.0 INTRODUCING THEEMPOWERED PATIENTMARIE ENNIS O’CONNOR (Thanks Liam RT @liamhq: Great deck by @JBBC from last weeks @Health2Dublin meetup: Patients 2.0 http://t.co/mmynCNgCiN... Via Lionel Reichardt / le Pharmageek, Rowan Norrie, dbtmobile
eMedToday's insight:
An important element of e detailing is addressing the requirement for a sparate plaftorm for patient engagement.
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Pharmaceutical sales representatives are increasingly using iPads to present information to doctors, and now reps can also leverage iPads to increase sales productivity with the new inField Maps app.
eMedToday's insight:
Interesting new feature to help sales reps
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Now is a good time to look into our crystal balls and predict the future scenarios for the pharmaceutical industry.
eMedToday's insight:
Great summay of Pharma's future. Note the dead of the sales rep and the rise of the smart phone.
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This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians. Via Isabelle Delignière-Léglise
eMedToday's insight:
Great report on e detaling. A must read
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Are we witnessing the death of the salesman? Figures from a 2009 survey of physicians suggests that might be the case Just 17 percent of doctors say they ...
eMedToday's insight:
Summary of Recent report
Instead of reps, 43 percent of physicians favour e-detailing. Another 23 percent would like to replace some sales calls with e-detailing. As more and more doctors migrate to physician-only websites, online sources of information and interactive formats, the use of e-detailing in marketing plans is expected to rise over the next two years.
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These are my personal opinions, some of which are also published as articles in Pharma Marketing News with more details. Subscribe to the newsletter for more ... Fifty Ways to Do the Digital: Pharma CEOs Must Start "Carrying the [Digital] Bag".
eMedToday's insight:
This is interesting study. Pharma's need to redirect DTC advertising into the mobile environment and make it accurate to a patients requirment. Having an e dtail solutionf for patients would be great.
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Pharmas spent 40 more on nonpersonal promotion to healthcare professionals globally last year while continuing to shed sales reps, a Cegedim survey shows.
eMedToday's insight:
E-detailing grew 73.9% from 2011 to 2012. That rise, Mickelberg said, is also seen in his business: “We do see e-detailing continuing to rise due largely to cuts in sales forces in some regions, but even more from the near ubiquitous use of iPad and other tablet platforms by reps worldwide.”
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http://www.e-detailing.co.uk/ At Creative Lynx we understand how to combine stunning design, digital innovation and sector insight to deliver eDetail Aids th...
eMedToday's insight:
Simple video on e detail BUT impressive Statis.
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Find out why doctors want a mix of digital and face-to-face marketing.
eMedToday's insight:
Their research formulated from a survey of more than 5,400 specialists and PCPs on Physicians Consulting Network showed that one out of four prefer computer-based eDetailing, over in-person dialogue.
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FirstWord Pharma - Gain Access to the Information You Need Track the Companies, Via Richard Meyer
eMedToday's insight:
The question for a Pharma? How do you effectively market new products. The answer: Use e delailing which ideal platform to provide accurate, reliable information to doctors
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One thing that you may not realize about big drug companies is that, in terms of the number of pills they sell, they are much less big than they were just five years ago. Via Richard Meyer
eMedToday's insight:
With this trend, the question is can e detailing have an impact on drug sells. The answer is yes. Clearly, giving a doctor full information on a drug at his convenient, with more frequently with greater attention will result in more sales via a smartphone
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Over the last three years, tablets have taken the world of healthcare by storm. Manhattan Research’s “Taking the Pulse” survey saw tablet adoption among physicians rising from 30 percent in 2010, to 62 percent in 2011, to 72 percent in 2012. Adoption will continue to ramp up as the opportunities to use tablets in the hospital increase, not just for doctors but for nurses, hospital administrators, and patients as well. Via Richard Meyer
eMedToday's insight:
Interesting report. Shows the high percentage of tablets use.
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As the drug industry gets ready to invest more money into digital marketing to cut costs and increase efficiencies they have a lot of tactic available to them. Digital marketing, today, isn't just...
eMedToday's insight:
Cegedim that in the US, spending on e-detailing, e-mailing and Webinar /Webcast type promotion was up 65% over 2011. Not surprising since 10% of pharma sales forces have been laid off here in the US. While the idea of eDetailing sound like a great way to reach physicians they have to consider when physicians are available for eDetailing and move beyond a canned pitch. In addition research has shown that physicians are relying more on mobile apps for prescribing information.
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Any pharma marketers who are guilty of ignoring, instead of embracing, the following themes, are already behind the curve. Larry Dobrow reports on 10 gamechanging ideas in healthcare
eMedToday's insight:
One of key trends which impact e detaling
Reverse orientation—from promotional to service: Expect pharma companies to start moving from “buy this” to “buy this and, hey, let us give you a hand with that.” Companies have realized that their traditional approach needs to be tweaked. “Reps can't just go in [to those conversations], do their spiel and drop some samples. They should give some tools along with the promotion, which will strengthen the relationship to the benefit of the patient, Those tools are digital
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We’ve all heard about it,but what exactly is it? And how will it impact the work of medical representatives? Dr Andree K Bates takes a detailed look at the various forms of eDetailing.
eMedToday's insight:
The results
To date, studies indicate a good level of acceptance from physicians and positive results for the pharmaceutical company reps.
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Dmnews is your source for internet marketing and advertising trends and technology news.
eMedToday's insight:
One of powerful advantage of e delaining is the ability of a doctor to use outside the hosptial environment.
Aventis said preliminary results from tests of the programs showed that 70 percent of doctors who accessed drug-detail information did so from home and that 60 percent of those who received drug details later requested samples.
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As e-detailing has taken the pharmaceutical world by storm, more and more pharmaceutical companies are making diligent use of this detailing procedure to deliver well-constructed messages to physicians. Via Thierry Geufroi
eMedToday's insight:
this outlines 3 types of e detaling for a Pharma, 2 within the office and 1 through a portal.
Jarek Kucia's curator insight,
February 27, 2013 1:30 PM
Just to remember that are few ways to e-detail. So simple..
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Medikly Snares Goldstone in Bold Move to Capitalize on Pharma's Dramatic ...
eMedToday's insight:
This appears to be an industry first platform for doctors engagement
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From
www
Which Diseases Have the Most iPad apps? The Answers May Surprise You | New Solutions Factory on Digital marketing pharma curated by Olivier Delannoy (Which Diseases Have the Most iPad apps?
eMedToday's insight:
Several interesting facts: Little correlation between disease prevalence in apple storeThere are not many chronic disease apps in apple storeDisease foscused ipad apps are limited.
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What Physicians, EHR Vendors and Pharma/Device Manufacturers Want From Each Other Donato Tramuto CEO and Vice Chairman Physicians Interactive Holdings PDR Ne...
eMedToday's insight:
The key take away is making use of technology to make life easiler for the Doctor and live better and safer the the patients. Great overview of what is happening in mhealth.
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BIZMOLOGY -- Recent news of sales force layoffs in the pharmaceuticals industry is bringing renewed attention to the growing popularity of digital marke - April 29, 2013 - Business viewpoints from the editors at Hoover's...
eMedToday's insight:
This really is great summary of the future in the conclusion.
" it could be concluded that in the future pharma promotions will be handled almost entirely through electronic means, with only a select number of specialized, face-to-face meetings conducted between doctors and sales force members."
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The last Q&A:
RA: If you could completely redesign the way that doctors and the pharma industry interact what would this look like?
DB: I think we should all be under one umbrella. Somehow there should be a gold umbrella covering industry, doctors and the users of pharmaceutical products.
The best one umbrella is one clincial platform, call e detailiing. One good defination
Use targeted self- guided e detailing, to quickly give technology smart doctors, at their convenience, creditable, accurate and value added drug, point of care and CME information and order sample opportunities with a strong focus on multi- media “ fully integrated solution