Pierre Morgon, a speaker at the marcus evans Emerging Pharmarkets Summit 2011, shares his thoughts on pharmaceutical product marketing in emerging markets
Via Aleksandra Misiorowska
Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Pierre Morgon, a speaker at the marcus evans Emerging Pharmarkets Summit 2011, shares his thoughts on pharmaceutical product marketing in emerging markets Via Aleksandra Misiorowska No comment yet.
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This video will illustrate why social media is important for medical practices, what tools to use and how to integrate communication options
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Someday soon having to remember to put on your digital health tracking device in the morning might no longer be an issue. If the latest crop of health-minded wearables companies succeed, health sensors will make their way into things we are already wearing — like undershirts, underwear, and socks.
Digital health wearables are slowly but surely making their way into clothing.
One longtime digital health company, Annapolis, MD-based Zephyr Technology, introduced its Zephyr BioHarness 3 Team Compression Shirt at a strength training event in Rhode Island last summer. The fabric of the shirt itself doesn’t have any sensors integrated into it, but it is designed so that the company’s BioHarness 3 can snap into place right where it should be on the wearer’s chest. The shirt is similar to the one Zephyr used to power for Under Armour, called E39, which was famously used in the NFL Combine in 2011.
Since then smart fabrics have evolved and new startups are springing up to bring them to market. OMsignal, which just announced a $1 million seed round from Real Ventures, Golden Venture Partners, and TechStars CEO David Cohen, is in early production with an undershirt that has sensors woven into the fabric.
The shirt as displayed in the image here captures ECG, activity, breathing patterns and “emotive” states on a continuous basis and presents that data to the wearer via an app on their mobile device. While the shirt can track ECG, the app doesn’t show it in that form because the company itself isn’t looking to make the shirt an FDA regulated medical device.
Today dozens of people are testing OMsignal’s compression shirt — including people from high profile companies like Facebook and Google to create a buzz around the new product — not unlike Google’s marketing plan for Google Glass. The company also has a bra version of the wearable.
“Others have come at this from a textile perspective or an electronics perspective, but if you go from only one perspective, it is not going to work,” OMsignal Co-founder and Chief Product Officer Frederic Chanay told me. “If you want to do a shirt that is comfortable, wearable, washable and manufacturable at scale, you need to understand and respect textile technology.”
While most of the sensors are made out of smart textiles and woven into the shirt, OMsignal still requires its early users to wear a clip-on device that houses the accelerometer and the Bluetooth radio. Chanay says that while this device is currently about one-third the size of an iPhone, the company is working to make it smaller and get it integrated into the garment itself, too. OMsignal aims to get this piece of the device much smaller and, in time, maybe even down to the size of a shirt button. Via nrip
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The BRIC nations are developing pharmaceutical markets that are comparable in size to many of their more mature Western counterparts. But in terms of the size of the opportunities for future growth, traditional markets are seemingly being dwarfed by the burgeoning behemoths of Brazil, Russia, India and China. Via Aleksandra Misiorowska |
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Defying historical patterns—and placing added tension on the health industry—medical cost trend in 2014 will dip even lower than in 2013. Aggressive and creative steps by employers, new venues and models for delivering care, and elements of the Affordable Care Act (ACA) are expected to exert continued downward pressure on the health sector.
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Nei paesi anglosassoni hanno capito le potenzialità.... in europa??
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Les 4 et 5 juillet prochains aura lieu la deuxième édition du Colloque des Industries Numérique et Santé + Autonomie au Ministère de l’Economie et des Finances : deux jours pour faire avancer les synergies entre deux filières incontournables du paysage industriel français. Via France Silver Eco
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