Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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The latest medical applications on the Internet Medical scene for both iPads, iPhone, and mini iPads Via John Bennett MD 
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La confiance dans les services en ligne fléchit, l'inquiétude quant aux données personnelles se renforce et la vie numérique est jugée compliquée à gérer, selon l'Acsel. Via Rémy TESTON
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Gemalto is a European company that is leading most in the use M2M technology to provide a whole host of mHealth solutions. This is ... Via eMedToday
eMedToday's curator insight,
June 20, 2013 8:29 PM
Short video: the concept is right, mhealth is about patient tracking, gettiing external feedback and encourgement
Any number of type of devices and health conditions can apply
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Using internet based technology is what the term edetailing refers to in the pharma and healthcare industry. This is now being used by a good number of pharmaceutical companies all over the world for the purpose of ... Via eMedToday
eMedToday's curator insight,
June 20, 2013 8:44 PM
The defination
"Using internet based technology is what the term edetailing refers to in the pharma and healthcare industry. This is now being used by a good number of pharmaceutical companies all over the world for the purpose of communicating about their different services and products to the physicians and healthcare professionals."
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Community Roundtable a publié sa 4ème version de son état des lieux annuels des pratiques de Community Management. Lédition 2013 revient notamment sur les... Via Veille digitale
Veille digitale's curator insight,
June 20, 2013 2:44 PM
Community Roundtable a publié sa 4ème version de son état des lieux annuels des pratiques de Community Management.
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While there’s a buzz and lots of noise about technology in healthcare, something big is missing. What’s missing from healthcare innovation and marketing of healthcare technology innovation? Via Sam Stern
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Agency Explores Inbound Marketing Strategy in Healthcare PR Web (press release) “Some hospitals or physician practices may get discouraged when inbound marketing doesn't work overnight,” said Mark Shipley, President and Chief Strategic Officer of... Via eMedToday
eMedToday's curator insight,
June 19, 2013 7:46 PM
What is inbound marketing?. It is any message that a patient might find on the web which causes them find your hospital like social media, like content, In general hospital are just learning to use in bound marketing. In bound marketing is where patient engagement is.
"Patients today want to be in control of their healthcare decisions by researching and digesting health information on their own terms through search engines and social media platforms. Outbound or traditional marketing messages may build awareness of hospital brands, but inbound marketing can help hospitals and physician practices engage patients and provide the depth of information that traditional marketing doesn’t allow"
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Part two of a first-person experiment: Two weeks with the Fitbit Flex exposes the power, and the limits, of wearable fitness tracking devices.
Since living with the Fitbit, I am far more consciously aware of everything I do that even remotely affects my health. Wearing a tracker makes you think about how often you opt for the elevator, how full your plate is at every meal, and how much sleep you get on a daily basis. While I'm not neccesarily eating any better, I'm becoming more aware of what I eat too often (bagels) and not enough (anything green).
On the flip side, since wearing the tracker I've been sleeping more - and I feel that I've been sleeping better. Before using the Flex I'd been down to about five to six hours a night. And my sleep efficiency for the last two weeks has risen to a pretty stellar 94%.
The Fitbit Flex wristband, which carries the tracker, is a surprisingly comfortable device. It's waterproof and unobtrusive while sleeping. Plus, one of its best features is a silent alarm function far less jarring when compared with a blaring alarm clock.
But like I said earlier, I'm not getting much in the way of suggestions. It would be great, for instance, if the Fitbit app on my iPhone let me know when I was spending an unhealthy amount of time sitting, perhaps with a nudging notification telling me to go take a walk. Instead, it just shows a depressing pie chart, making sure to highlight my time spent wasting away in a chair with the color gray.
Via nrip
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The futuristic face of health Herald Sun This type of technology is coming, while other innovations are already being embraced by doctors. Via Kirrina
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Most of us have heard about the quantified self--the personification of the digital health revolution. The quantification of life seems an inevitable manifestation of this movement. These 'data expressions of life' can't be far off. Via JP DOUMENG
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L’ANSM organise une consultation publique sur l’actualisation de la charte guidant les opérateurs dans leurs démarches de communication et de promotion sur internet concernant leurs produits.
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Dans le cadre de son rôle d'information des professionnels de santé, la Haute Autorité de Santé (HAS) a publié mercredi le résultat de sa réflexion sur la qualité de la presse médicale française, reposant sur l'identification de bonnes pratiques et... Via Rémy TESTON
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Symphony CGM is a wireless, remote medical device designe to non-invasively measure a patient's serum glucose on a continual basis without using a needle to extract blood Via John Bennett MD
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Obviously, the one of the MAIN concerns regarding the use of Google Glass during surgery, with live streaming of data, would be to take every measure and to ensure the privacy of the patient's heal... Via Angel Gonzalez
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New Pharma Digital Marketing Benchmarks Reveal Significant Increase in ... Via eMedToday
eMedToday's curator insight,
June 20, 2013 8:40 PM
" Based on comScore's permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical studies, these benchmarks show that online pharmaceutical marketing continues to have a positive impact on brand awareness and conversion among patients and prospects. The study also introduces new insights into conversion lift rates across various medication categories."
"Our annual benchmarking study has shown through the years that various online marketing methods have had a positive impact in increasing awareness and favorability toward pharmaceutical products, with branded website visits consistently generating the highest lifts in conversion"
eMedToday's curator insight,
June 20, 2013 8:41 PM
Even though e detailing is not discussed directly, clearly it is on lone marketing and Does Count
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Decline in Healthcare Spending Growth Will Continue PwC’s Health Research Institute (HRI) provides research and analysis on trends impacting various industries including healthcare. Via Philippe Marchal
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Nearly two-thirds of Americans now turn to online and mobile resources to research their medical questions and whatever ails them. Approximately half of these Via Olivier Delannoy
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Whether it's Facebook, Twitter, or a favorite blog, a growing number of families are using social media as their primary source for health and wellness infor... Via uri goren
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E-detailing has a number of advantages over the sales force promotion. Unquestionably, the cost per detail of e-detailing is much lower than that of in-person detailing. Furthermore, it doesn't make any confusion in terms of ... Via Thierry Geufroi, eMedToday
eMedToday's curator insight,
June 19, 2013 8:53 PM
Beyound costs per visit is much lower in self directed e detailing, a big issue not discussed so much is
" Furthermore, it doesn’t make any confusion in terms of contents delivery. In many cases, sales representatives generate confusion while delivering marketing messages. E-detailing provides accurate set of data and message."
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Génération NT GEAK : La première véritable montre intelligente sous Android 4.1 Génération NT geak-watch-android La GEAK watch est un appareil portable au poignet qui se présente comme une montre, mais qui embarque un ensemble de composants issus...
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We had quite a discussion about what is 'social media' versus 'digital'. The problem is that 'digital' has become a bit of a 'last year' label in pharma – astonishing since we are certainly not expert in it yet! Via Olivier Delannoy
eMedToday's curator insight,
June 19, 2013 8:12 PM
This is intereting dicussion. Perhaps the biggest takeway is
"I suggested thinking about content differently, not as a promotional tool but a core service. If you want to be seen as a leader you should be providing excellent content in that therapy area." Pharma need to develop a way to use social media, use web sites, mobile app that deliver value to doctors and patients
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