Once a cheap store-cupboard staple, sardines are fast becoming a luxury food item.Last year, #SardineGirlSummer saw influencers promoting the health benefits of sardinemaxxing, while sardinecore became the must-have fashion trend. Now, demand is accelerating just as Morocco’s sardine stock has collapsed, causing shortages on supermarket shelves.
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Scooped by
Graham Watson
onto Microeconomics: IB Economics August 25, 9:55 AM
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This clip looks at changing consumer tastes, with the growth in popularity of sardines, with a tin of sardines having moved from being a "poverty sardines" to being more of a luxury good.
The article also highlights the implications of higher levels for fishing for the sustainability of the fish stocks that provide the sardines, highlighting the fact that they are a common access resource.