World’s largest streaming services have also increased subscription costs repeatedly in US, research finds
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Scooped by
Graham Watson
onto Microeconomics: IB Economics August 24, 12:08 PM
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A story that gets right to the heart of demand theory - both in terms of the levels of demand and PED, and YED, as well as in relation to the market power, and price setting ability of streaming services in Western Europe.
High levels of demand, a sense that these goods are now more 'necessary' than before, and thus have a lower YED, and the ability to set price in Western Europe markets all give streaming services, such as Netflix, Disney+ and Amazon greater price setting power than they might be expected to have in other markets.