The consumer watchdog said they were trying to find out if the three companies were not showing full prices upfront to customers.
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Scooped by
Graham Watson
onto Microeconomics: IB Economics August 19, 10:39 AM
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The Competition and Markets Authority has announced that it is going to investigate three firms - Trainline, Virgin Atlantic, RED Driving School - for so-called drip pricing. This occurs when firms don't disclose the entire price of their products up front and instead add-on other charges once the consumer seems committed to the product.
Those of you with knowledge of behavioural economics will appreciate that the companies are exploiting the concept of loss awareness, and that having got a product into their online basket, they will be reluctant not to follow through with the purchase.
Of course, it's exploiting the consumer in making them pay more and hence its being investigated.