Almost 2,000 jobs will be created, with retailer vying to overtake Morrisons as Britain’s fifth largest supermarket
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Scooped by
Graham Watson
onto Microeconomics: IB Economics April 9, 11:20 AM
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The rise of the discounters continues unabated, with Lidl GB announcing that it is going to continue to add to its stores, with another 50 UK stores going to open this year.
This then begs the question as to whether the aim of Lidl is profit maximization, or is it revenue, sales or market share maximization? Given ongoing uncertainty, low levels of consumer confidence and subdued growth, the implied YED of shopping at Lidl would imply that this is likely to be successful.